Plus Capital

Sage is an advanced operational management system tailored for senior living communities. It offers a comprehensive platform that enhances data collection and analysis, ultimately improving caregiver operations and resident care outcomes. By streamlining communication and task management, Sage enables care teams to provide informed and collaborative support. The system alerts caregivers when assistance is required, facilitating quick coordination and increasing overall productivity in healthcare agencies. Its primary focus is to enhance the quality of life for older adults and support the caregivers dedicated to their care.

OneSkin Inc. is a biotechnology company focused on developing innovative solutions to enhance skin health and combat aging. Founded by a team of PhDs and longevity scientists, the company has created a proprietary peptide, OS-01, which has been validated to reduce the biological age of skin by minimizing the accumulation of aged cells, enhancing cellular repair, and fortifying the epidermal barrier. OneSkin offers a flagship product, the OS-01 Topical Supplement, which is designed to be suitable for all skin types and is made from high-quality vegan ingredients. In addition to its product line, OneSkin specializes in creating advanced 3D human skin models for research and testing purposes, providing in vitro services to assess the efficacy and safety of cosmetic ingredients without the use of animals. Incorporated in 2016 and based in San Francisco, OneSkin is dedicated to advancing the understanding of skin biology and developing effective anti-aging solutions.

Grüns is a health and wellness company specializing in the production of nutrition supplements in a convenient gummy snack format. Their gummies are crafted with 60 nutrient-dense, whole-food ingredients, making them suitable for various dietary preferences and restrictions. These gummies aim to support gut health, energy, immunity, recovery, beauty, and cognitive function.

Grow Therapy is a mental health technology company focused on enhancing access to quality mental healthcare. It offers therapists and prescribers a comprehensive suite of business tools and services, alongside a supportive peer community and a pipeline of well-matched patient referrals. This enables providers to establish and expand successful in-person and virtual practices within their communities. By connecting patients with a diverse range of mental health professionals who accept their insurance, Grow Therapy significantly increases access to care. The company has built a network of thousands of providers and collaborates with major insurers, including Humana, Aetna, Cigna, and UnitedHealthcare. Its mission is to empower private practices and ensure that patients receive affordable, insurance-covered therapy to address their mental health needs effectively.

Homebase is a developer of employee management software focused on simplifying the administrative tasks associated with hourly work. The platform offers tools for scheduling, time tracking, and communication, all designed to minimize the burden on employers and employees alike. Its cloud-based system allows users to manage timesheets and track hours from any location, facilitating efficient payroll preparation. While the basic features are available for free, Homebase also provides tiered pricing options for businesses seeking additional functionalities. By streamlining these processes, Homebase aims to help organizations save time and improve coordination among their teams.

Vivrelle is a membership-based service that offers access to a curated closet of luxury accessories, including designer handbags, fine jewelry, and diamonds, for a monthly fee. Founded in 2018 by Blake Cohen Geffen and Wayne Geffen in New York, the company allows members to either rent or purchase items from its selection, which includes exclusive pieces from influencers. Through its online platform, Vivrelle provides customers with a convenient way to enjoy high-end fashion accessories without the commitment of ownership.

SmartSweets Inc. is a Canadian company based in Vancouver that specializes in manufacturing healthy candies that contain no sugar, sugar alcohols, or artificial sweeteners. Founded in 2016, the company uses natural ingredients such as stevia and tapioca fiber to create low-sugar gummies and chewy candies. SmartSweets aims to address the prevalent issue of sugar consumption by providing consumers with an alternative that allows them to enjoy candy without compromising their health. The products are made from non-genetically modified organisms (GMO) and are high in fiber, catering to health-conscious individuals looking to reduce their sugar intake. SmartSweets retails its offerings through various stores and its own website, promoting a movement focused on making smaller, smarter dietary choices.

AvantStay, Inc. is a hospitality company founded in 2016 and based in Los Angeles, California, specializing in vacation rental homes. The company operates a next-generation platform that redefines travel and investment experiences by offering a highly curated selection of short-term rental properties tailored to guests' needs. With a portfolio exceeding 450 premier properties across more than 60 cities, AvantStay utilizes proprietary technology to facilitate seamless bookings and efficient property management. The company has established partnerships with various online travel agencies, enabling direct bookings and enhancing accessibility for travelers. AvantStay aims to provide an elevated and authentic experience for its customers while maintaining an asset under management exceeding $800 million.

BetterUp Inc. is a leadership development company that offers an innovative online platform aimed at enhancing the personal and professional growth of individuals and organizations. Founded in 2013 and headquartered in San Francisco, BetterUp specializes in virtual coaching, providing users with personalized guidance through one-on-one sessions with a network of over 3,000 coaches available in 46 languages across more than 90 countries. The platform focuses on fostering mental fitness, career and leadership development, and social connection, thereby enabling employees to develop new behaviors and skills that promote high performance in a rapidly changing work environment. With a client base that includes prominent organizations such as NASA, Google, and Hilton, BetterUp has established itself as a leader in the field of mental health and coaching. The company is supported by a distinguished Science Board composed of experts in positive psychology and human performance, further enhancing its credibility and impact in the industry.

HumanCo is a mission-driven holding company dedicated to promoting healthier living and sustainability. It invests in and builds brands that focus on creating impactful and cleaner consumer products aimed at improving health outcomes. Recognizing the concerning trend of declining life expectancy in current generations, HumanCo seeks to reverse this phenomenon by fostering meaningful change through its investments and incubations. The company employs a long-term strategy to advance consumer health and enhance trust in its brands, ultimately benefiting clients through its comprehensive approach to incubation, investment, and growth.

Homebase is a developer of employee management software focused on simplifying the administrative tasks associated with hourly work. The platform offers tools for scheduling, time tracking, and communication, all designed to minimize the burden on employers and employees alike. Its cloud-based system allows users to manage timesheets and track hours from any location, facilitating efficient payroll preparation. While the basic features are available for free, Homebase also provides tiered pricing options for businesses seeking additional functionalities. By streamlining these processes, Homebase aims to help organizations save time and improve coordination among their teams.

Avaline is an organic wine label based in Burbank, California, founded in 2019. The company specializes in producing and distributing clean wines, including white and rosé varieties, that are crafted from organic grapes and free from synthetic additives. Avaline's wines are made using plant-based ingredients and do not contain any unwanted extras, such as isinglass or eggs, catering to consumers seeking unadulterated and sugar-free options. Through its commitment to quality and transparency, Avaline offers a selection of wines that emphasize natural goodness.

Wealthsimple Financial Inc. is a Toronto-based company that specializes in providing digital investment advisory services across Canada and operates additional offices in Brooklyn, New York, and London, United Kingdom. Founded in 2014, Wealthsimple offers a range of financial tools designed to help investors grow and manage their money. The company builds diversified portfolios of exchange-traded funds (ETFs) on behalf of its clients, offering accessible and affordable investment management without the high fees and account minimums typical of traditional firms. Wealthsimple also provides on-demand financial planning solutions and a hybrid savings and spending product known as Wealthsimple Cash. As of September 2020, Wealthsimple operates as a subsidiary of Purpose Advisor Solutions Inc.

BetterUp Inc. is a leadership development company that offers an innovative online platform aimed at enhancing the personal and professional growth of individuals and organizations. Founded in 2013 and headquartered in San Francisco, BetterUp specializes in virtual coaching, providing users with personalized guidance through one-on-one sessions with a network of over 3,000 coaches available in 46 languages across more than 90 countries. The platform focuses on fostering mental fitness, career and leadership development, and social connection, thereby enabling employees to develop new behaviors and skills that promote high performance in a rapidly changing work environment. With a client base that includes prominent organizations such as NASA, Google, and Hilton, BetterUp has established itself as a leader in the field of mental health and coaching. The company is supported by a distinguished Science Board composed of experts in positive psychology and human performance, further enhancing its credibility and impact in the industry.

Sunday is a subscription-based lawn care service that specializes in providing nutrient and soil health plans for gardens and lawns. Founded in 2019 by Coulter and Trent Lewis in Boulder, Colorado, the company utilizes customized planning that incorporates climate, soil, and satellite data to offer tailored gardening and lawn maintenance products and services. This approach allows gardening enthusiasts and lawn owners to design and maintain their outdoor spaces efficiently and conveniently, transforming yards into thriving and sustainable ecosystems.

Lyra Health operates a digital health platform that enhances mental health care for employees by connecting them with a curated network of therapists and coaches. Founded in 2015 and based in Burlingame, California, Lyra uses matching technology to pair individuals with suitable providers based on their needs and preferences. The platform offers live video therapy, coaching, and digital self-care tools, ensuring faster access to care and better outcomes compared to traditional plans. Lyra assesses treatment effectiveness using clinical measures like the PHQ-9 and GAD-7 for conditions such as anxiety and depression. This approach results in significantly more people receiving care and achieving improved mental health outcomes.

Tecovas, Inc. is a direct-to-consumer brand that specializes in designing, manufacturing, and selling handmade cowboy boots and western accessories for both men and women. Founded in 2015 by Paul Hedrick and based in Austin, Texas, the company collaborates with a skilled third-generation boot maker to create its products, utilizing custom-tanned leathers and traditional craftsmanship techniques such as Goodyear welt construction and hand-stitching. In addition to boots, Tecovas offers a range of accessories including bags, wallets, jeans, and belts. The company operates retail stores in several Texas cities and Oklahoma City, while also providing an online shopping platform to reach a broader customer base. By bypassing conventional retail models, Tecovas is able to offer luxury western footwear and accessories at more accessible prices.

Versed is a skincare company founded in 2018 and based in West Hollywood, California. The brand focuses on delivering clean, affordable skincare products through both retail and direct-to-consumer channels. Versed emphasizes the use of safe ingredients in effective formulations, offering a range of products such as serums, toners, and facial cleansers without harmful additives or excessive packaging. By combining community-driven development with retail expertise, Versed aims to create and promote the next generation of beauty brands, ensuring accessibility to personalized skincare solutions without the conventional markups typically associated with the industry.

Connected Cannabis is a vertically integrated cannabis company based in Sacramento, California, specializing in the cultivation of high-end, designer cannabis strains. The company focuses on creating products with immaculate terpene profiles, resulting in intense and distinct flavors, aromas, and colors. Through its dispensaries, Connected Cannabis manufactures and sells both recreational and medicinal cannabis products, appealing to discerning consumers who seek quality. By emphasizing innovation in strain development, the company positions itself as a leader in the cannabis industry, catering to connoisseurs who appreciate superior cannabis experiences.

BetterUp Inc. is a leadership development company that offers an innovative online platform aimed at enhancing the personal and professional growth of individuals and organizations. Founded in 2013 and headquartered in San Francisco, BetterUp specializes in virtual coaching, providing users with personalized guidance through one-on-one sessions with a network of over 3,000 coaches available in 46 languages across more than 90 countries. The platform focuses on fostering mental fitness, career and leadership development, and social connection, thereby enabling employees to develop new behaviors and skills that promote high performance in a rapidly changing work environment. With a client base that includes prominent organizations such as NASA, Google, and Hilton, BetterUp has established itself as a leader in the field of mental health and coaching. The company is supported by a distinguished Science Board composed of experts in positive psychology and human performance, further enhancing its credibility and impact in the industry.

Naadam Inc. is an American clothing company based in New York, founded in 2013, that specializes in affordable luxury cashmere knitwear, including sweaters, jackets, gloves, socks, and various loungewear items like blankets and robes. The company is committed to sustainability and ethical sourcing, ensuring that its cashmere products are made from organic materials without toxic chemicals. Naadam's manufacturing processes are designed to create garments that not only become softer over time but also enhance the comfort of everyday living. Additionally, the company engages in environmental initiatives, including anti-desertification programs and clean energy-powered factories, reflecting its dedication to protecting the planet. Naadam distributes its products through an online platform and retail locations, catering to a diverse customer base seeking durable and stylish cashmere apparel.

Iris Nova Ltd. is a beverage company based in New York that produces drinks under the DIRTY LEMON brand. Founded in 2015, it pioneered a direct-to-consumer sales model through conversational commerce, allowing customers to place orders via text messaging. This innovative approach has attracted over 200,000 customers and enabled Iris Nova to offer personalized experiences and on-demand deliveries across the United States. The company has developed a tech-enabled infrastructure that supports beverage brands in facilitating direct sales at scale, emphasizing home delivery as a key distribution strategy. Iris Nova's platform ensures efficient order fulfillment, including same-day deliveries in major markets and faster national shipping than competitors. Following a minority investment from The Coca-Cola Company in 2018, Iris Nova has evolved to provide comprehensive solutions for consumer packaged goods brands looking to adapt to the changing landscape of retail and distribution.

Stem Disintermedia Inc. develops a distribution platform and payments solution tailored for independent musicians, teams, and record labels. The platform, known as Stem, simplifies the management of revenue splits among collaborators, providing artists with valuable insights into their earnings and performance data across multiple streaming services. It allows users to customize their dashboards and offers assistance with release strategies and connections to a broader creative community. Additionally, Stem aggregates earnings from various platforms, facilitates contract creation, and ensures timely payments and statements to all stakeholders involved in a project. Founded in 2015 in Los Angeles, California, Stem Disintermedia aims to clarify the complexities of revenue management in the music industry, ensuring fair compensation for all contributors.

Dosist is a health and wellness company specializing in cannabis-based therapies delivered through proprietary vaporizing dose-pens. Founded in 2016 in California, originally named "hmbldt," the company emphasizes precise dosage to ensure safe and effective use of its products, which are intended for adults aged 21 and older. Dosist's innovative dose-controlled technology allows users to experience the benefits of cannabinoid-based therapy in a consistent and predictable manner. The company has gained recognition for its contributions to the industry, being named one of TIME Magazine's Top 25 Inventions of 2016 and a finalist for Fast Company's World Changing Ideas Awards. With a focus on dosage, Dosist aims to redefine the cannabis experience for consumers seeking natural plant-based therapies.

Sweetgreen, established in 2007, operates as a fast-casual restaurant chain specializing in simple, seasonal, and healthy salads and grain bowls. Headquartered in Washington D.C., the company sources whole produce daily from local farms to create its dishes in-house. Sweetgreen maintains strategic partnerships with organizations like FoodCorps and offers branded merchandise for sale online alongside gift cards. With locations across Virginia, Pennsylvania, New York, Maryland, Massachusetts, and D.C., it aims to provide convenient access to wholesome meals while promoting sustainable agriculture.

Sweetgreen, established in 2007, operates as a fast-casual restaurant chain specializing in simple, seasonal, and healthy salads and grain bowls. Headquartered in Washington D.C., the company sources whole produce daily from local farms to create its dishes in-house. Sweetgreen maintains strategic partnerships with organizations like FoodCorps and offers branded merchandise for sale online alongside gift cards. With locations across Virginia, Pennsylvania, New York, Maryland, Massachusetts, and D.C., it aims to provide convenient access to wholesome meals while promoting sustainable agriculture.

Madefire, Inc. is a company that specializes in developing a mobile application designed to enhance the storytelling experience through an interactive format. Founded in 2011 and based in Berkeley, California, Madefire offers a platform that combines words, images, motion, and sound to create a new category of entertainment known as Motion Books. This innovative approach allows creators, including notable figures like comic book legend Dave Gibbons, to break free from traditional comic formats and produce dynamic narratives. The Madefire app provides users with access to a diverse catalog of digital comics and graphic novels, enabling a unique and engaging reading experience that leverages the interactive capabilities of modern devices.

Happiest Baby, Inc. is a technology company based in Los Angeles, California, focused on enhancing the health, safety, and emotional well-being of children through innovative, science-based products and services. Founded in 2010 by pediatrician Dr. Harvey Karp and Nina Montée-Karp, the company is best known for its flagship product, SNOO, the world's first smart sleeper, which utilizes advanced robotic technology to soothe infants following Dr. Karp's 5 S's method. SNOO has received numerous accolades, including recognition from the National Sleep Foundation and inclusion in the Smithsonian Institution's collection. In addition to SNOO, Happiest Baby offers a range of products such as baby swaddles, sacks, and sheets, as well as educational resources on baby sleep and calming techniques. The company's mission is to support parents in raising healthy, happy children by addressing everyday parenting challenges with effective solutions.

Prevoty, Inc., established in 2013 and headquartered in Los Angeles, California, specializes in cloud-based Web application security. The company offers Integri, a Web security-as-a-service toolbox, which safeguards internal and external Web applications against OWASP threats, providing features like performance optimization, multi-source content protection, and compliance. Additionally, Prevoty ASM, an application security monitoring technology, protects business-critical applications from security threats in real-time. Prevoty's solutions are designed to integrate with agile software development practices, enabling security and development teams to collaborate effectively. The company has a strategic partnership with WhiteHat Security and was acquired by Imperva, Inc. in 2018.

Imperva, Inc. is a cybersecurity company based in Redwood Shores, California, that specializes in protecting critical business data and applications across cloud and on-premises environments. Founded in 2002, Imperva develops a range of security solutions, including its SecureSphere product line, which offers database, file, and web application security. The company’s services also include Incapsula, which provides cloud-based website security and distributed denial of service protection, as well as ThreatRadar for crowdsourced security intelligence. Additionally, CounterBreach safeguards enterprise data against loss from compromised users, and Imperva Camouflage Data Masking allows for the secure use of sensitive information in development and testing. Imperva serves various sectors, including finance, healthcare, retail, and telecommunications, through a network of distributors and resellers, while also offering ongoing support and professional services.

Reserve Media, Inc. is a hospitality technology company that offers a digital dining concierge service designed to connect restaurants with diners. Founded in 2013 and headquartered in New York City, with additional offices in Los Angeles, San Francisco, and Boston, Reserve provides a platform that allows customers to discover restaurants, make reservations, and receive personalized services, while also enabling restaurants to enhance their customer relationship management and gain valuable insights into their operations. The platform aims to reduce reservation cancellations and improve the overall dining experience by streamlining the booking process. Reserve has established partnerships with numerous renowned chefs and restaurateurs, positioning itself as a leading resource in the industry. The service is accessible through a mobile app available for both iOS and Android devices. As of 2018, Reserve Media operates as a subsidiary of Resy Network, Inc.

DSTLD [‘distilled’] designs and delivers premium denim and luxury essentials without retail markup, offering premium product for about 1/3 the traditional price, thanks to its direct-to-consumer business model. As its name suggests, DSTLD is careful to introduce only the most perfect and fundamental pieces within a highly edited color palate - only black, white, grey, and denim - to reinforce its mission to ‘distill’ the business of luxury essentials. It’s focused on crafting items that coincide with the LA denim culture but with a restrained, modern feel. Accordingly, the label maintains an edgy, clean, and sophisticated aesthetic, and boasts the highest level of premium design. All of DSTLD’s products are produced in the most sought after facilities in North America and Italy utilizing the finest materials from Japan, Italy, and the United States.

MoviePass Inc. was a subscription-based ticketing service in the United States that allowed customers to watch movies in theaters at a fixed monthly price. Founded in 2011 and headquartered in New York, the service enabled users to check into their chosen theaters using a mobile application, facilitating social sharing of their movie experiences and ratings. MoviePass aimed to provide access to a wide range of theatrical releases without blackout dates, enhancing the movie-going experience for its subscribers. However, the company faced significant financial challenges and filed for voluntary liquidation under Chapter 7 in January 2020, subsequently entering joint administration with its parent company.

Workpop, Inc. is an online platform that connects job seekers and employers, primarily in the service industry. Founded in 2014 and based in Santa Monica, California, Workpop offers an innovative Applicant Hiring System designed to enhance the hiring experience for both candidates and employers. The platform allows job seekers to create detailed profiles and target specific job opportunities, while employers benefit from streamlined candidate sourcing, applicant screening, and employee onboarding processes. Workpop emphasizes engaging candidates throughout the application process, providing tools that facilitate meaningful communication and feedback. This approach not only helps employers attract top talent but also significantly reduces onboarding costs, allowing new hires to become productive from their first day. As of September 2018, Workpop operates as a subsidiary of Cornerstone OnDemand, Inc.

Surf Air Inc. operates a private air travel club that offers an All-You-Can-Fly membership model for frequent regional travelers, including entrepreneurs and leisure clients. Founded in 2011 and based in Hawthorne, California, the company provides private charter services with a fleet of Pilatus PC-12 aircraft configured for executive travel. Surf Air connects members to various destinations in the San Francisco Bay Area, Los Angeles Metro Area, Santa Barbara, and Truckee Lake Tahoe, with plans for additional locations. Membership options include Individual, Friends & Family, Group, and Business memberships, allowing flexibility and convenience for users. The service aims to deliver a sophisticated and hassle-free air travel experience that saves both time and money.

WEVR, Inc. is a Venice, California-based company that operates a virtual reality community and media platform designed for both aspiring and professional creatives. Founded in 2009, it specializes in high-performance VR playback software, enabling creators to develop, present, and publish their projects across various VR headsets. WEVR offers an open technology platform that supports collaborations and showcases immersive experiences created by emerging VR storytellers. The company is dedicated to empowering digital artists and developers by providing tools for producing transcendent immersive stories and globally shared experiences, facilitating the creation of virtual worlds and applications through real-time simulations and immersive computing.

Spring is a retail company that offers a diverse selection of products, including apparel and home and garden items. It operates as a shopping application designed for iOS devices, allowing users to follow their favorite brands and purchase new arrivals, exclusives, and unique products. Originally founded as Jello Labs, the company rebranded to Spring in July 2014. The founders of Spring are David Tisch, Alan Tisch, and Octavian Costache, and the company is based in New York.

DanceOn, Inc. is a digital media company based in Encino, California, founded in 2010. It operates as a dance video entertainment network, catering to both dancers and non-dancers by offering a variety of programming that includes dance shows, news, and community content. The company focuses on connecting music and pop culture through dance, targeting an engaged millennial audience seeking on-demand entertainment. DanceOn produces original branded video content and hosts dance-related shows on platforms like YouTube, allowing users to watch, share, and participate in dance activities online.

Madefire, Inc. is a company that specializes in developing a mobile application designed to enhance the storytelling experience through an interactive format. Founded in 2011 and based in Berkeley, California, Madefire offers a platform that combines words, images, motion, and sound to create a new category of entertainment known as Motion Books. This innovative approach allows creators, including notable figures like comic book legend Dave Gibbons, to break free from traditional comic formats and produce dynamic narratives. The Madefire app provides users with access to a diverse catalog of digital comics and graphic novels, enabling a unique and engaging reading experience that leverages the interactive capabilities of modern devices.

Prevoty, Inc., established in 2013 and headquartered in Los Angeles, California, specializes in cloud-based Web application security. The company offers Integri, a Web security-as-a-service toolbox, which safeguards internal and external Web applications against OWASP threats, providing features like performance optimization, multi-source content protection, and compliance. Additionally, Prevoty ASM, an application security monitoring technology, protects business-critical applications from security threats in real-time. Prevoty's solutions are designed to integrate with agile software development practices, enabling security and development teams to collaborate effectively. The company has a strategic partnership with WhiteHat Security and was acquired by Imperva, Inc. in 2018.

Chromatik is a digital music learning platform that connects musicians worldwide, allowing them to play, learn, and share their favorite music through various formats such as sheet music, guitar tabs, and lyrics. The platform provides users with tools to practice, perform, and learn music, offering features that enable them to upload and download music, access reference tracks, utilize annotation tools, and record their performances. By creating a collaborative environment for musicians, Chromatik enhances the learning experience and fosters a community centered around music appreciation and performance. In April 2017, Chromatik was acquired by TakeLessons.

DSTLD [‘distilled’] designs and delivers premium denim and luxury essentials without retail markup, offering premium product for about 1/3 the traditional price, thanks to its direct-to-consumer business model. As its name suggests, DSTLD is careful to introduce only the most perfect and fundamental pieces within a highly edited color palate - only black, white, grey, and denim - to reinforce its mission to ‘distill’ the business of luxury essentials. It’s focused on crafting items that coincide with the LA denim culture but with a restrained, modern feel. Accordingly, the label maintains an edgy, clean, and sophisticated aesthetic, and boasts the highest level of premium design. All of DSTLD’s products are produced in the most sought after facilities in North America and Italy utilizing the finest materials from Japan, Italy, and the United States.

Kettle & Fire, established in 2013 and headquartered in Austin, Texas, specializes in the production and distribution of bone broth. The company creates its products using bones from grass-fed, grass-finished organic cows and pasture-raised chickens, combined with organic vegetables and filtered water. The mixture is slow-simmered for 20-24 hours to extract nutrients, collagen, and amino acids. Kettle & Fire's bone broth is free from artificial flavors and colors, and it's packaged sustainably. The company offers beef and chicken bone broth, as well as bone broth soups, which are sold through stores, wholesalers, and online platforms.