Plus Capital is partnered with dozens of the world’s top influencers from TV, film, sports, music and other key verticals to invest in, incubate and partner with breakthrough start-ups. The firm's first fund, Plus Capital, L.P., is an early stage venture fund based in Santa Monica, CA. We invest between $100k and $1M in (typically) a company’s Series A where there is a well-known venture firm leading the investment. We look for incredible teams that have found initial product traction and market fit and are focused on scaling. We call this the ‘gas on a fire’ period. Each investor-influencer in the fund commits to helping our portfolio over the lifetime of our investment in a company.