Dunnhumby

dunnhumby is a leading customer science company headquartered in London, specializing in data analysis to enhance customer experiences across digital, mobile, and retail platforms. Founded in 1989, the company employs nearly 3,000 experts globally and utilizes insights from over 660 million shoppers to foster customer loyalty and drive competitive advantage for its clients. Its services include customer loyalty and personalization programs, aimed at improving sales, operational efficiency, and overall business performance. Notable clients include major retailers and brands like Tesco, Kroger, Coca-Cola, and Procter & Gamble. Additionally, dunnhumby Ventures supports innovative startups focused on leveraging data to transform the retail landscape.

Josh Bottomley

CEO

Leo Nagdas

Partner

23 past transactions

Pulsate

Venture Round in 2018
Pulsate Mobile Ltd. offers a cloud-based context marketing platform designed to enhance brand engagement with customers both within mobile applications and physical retail locations. The platform enables brands to communicate directly with customers by leveraging their location, interests, and behavior. Pulsate's technology includes iBeacons, which provide precise insights into indoor customer positioning, allowing brands to increase foot traffic by targeting specific street-level or competitor locations. The service also facilitates the design and distribution of rich media content to customers' devices and encourages user interaction by enabling feedback and dialogue, thus minimizing negative comments on social media. Founded in 2014 and headquartered in Dublin, Ireland, with additional offices in Menlo Park, California, London, and Poland, Pulsate has established a strategic alliance with Opera Mediaworks to enhance its beacon technology capabilities.

Aptaris

Acquisition in 2018
Aptaris specializes in developing software for marketing and promotions management, focusing on enhancing omnichannel customer communications. The company's platform integrates various systems, processes, and data to streamline the entire promotion lifecycle, from deal initiation to post-promotion analysis. By facilitating collaboration among departments such as merchandising, marketing, advertising, and store operations, Aptaris enables retailers and marketing firms to quickly identify opportunities, improve communication, and optimize budgets. This comprehensive approach allows clients to automate and manage their promotion processes efficiently, ultimately driving profitability in an increasingly complex and resource-constrained environment.

GrocerKey

Venture Round in 2018
GrocerKey, Inc. is a technology company that specializes in providing e-commerce solutions for grocery retailers. Founded in 2014 and based in Madison, Wisconsin, GrocerKey offers a comprehensive platform that includes a mobile-optimized e-commerce store, a management dashboard for real-time oversight of store operations, and a mobile application designed for efficient order fulfillment. By combining advanced e-commerce technology with operational expertise, GrocerKey enables brick-and-mortar retailers to enhance their digital presence and engage better with customers. The platform facilitates effective management of product merchandising, order tracking, and fulfillment processes, helping retailers to modernize their operations and build profitable online businesses.

Askuity

Series B in 2017
Askuity Inc. is a retail analytics software and sales enablement platform based in Toronto, Canada, founded in 2012. The company provides brands with data insights to enhance their business performance by consolidating retail point-of-sale data into intuitive dashboards and customizable sales reports. Askuity's platform identifies key sales trends and opportunities for optimizing merchandise assortment by region, facilitating the creation of promotional plans that calculate sales lift and measure the effectiveness of past promotions. This helps brands avoid costly markdowns and recover lost sales related to inventory problems. Askuity aims to improve collaboration, planning, and retail execution between retailers and product suppliers, eliminating outdated reporting methods and enhancing operational efficiency. Askuity has been operating as a subsidiary of The Home Depot since December 2018.

Pulsate

Venture Round in 2016
Pulsate Mobile Ltd. offers a cloud-based context marketing platform designed to enhance brand engagement with customers both within mobile applications and physical retail locations. The platform enables brands to communicate directly with customers by leveraging their location, interests, and behavior. Pulsate's technology includes iBeacons, which provide precise insights into indoor customer positioning, allowing brands to increase foot traffic by targeting specific street-level or competitor locations. The service also facilitates the design and distribution of rich media content to customers' devices and encourages user interaction by enabling feedback and dialogue, thus minimizing negative comments on social media. Founded in 2014 and headquartered in Dublin, Ireland, with additional offices in Menlo Park, California, London, and Poland, Pulsate has established a strategic alliance with Opera Mediaworks to enhance its beacon technology capabilities.

Aptaris

Corporate Round in 2016
Aptaris specializes in developing software for marketing and promotions management, focusing on enhancing omnichannel customer communications. The company's platform integrates various systems, processes, and data to streamline the entire promotion lifecycle, from deal initiation to post-promotion analysis. By facilitating collaboration among departments such as merchandising, marketing, advertising, and store operations, Aptaris enables retailers and marketing firms to quickly identify opportunities, improve communication, and optimize budgets. This comprehensive approach allows clients to automate and manage their promotion processes efficiently, ultimately driving profitability in an increasingly complex and resource-constrained environment.

Netomi

Seed Round in 2016
Netomi develops a conversational artificial intelligence platform that enhances customer service for businesses across various sectors, including retail, gaming, and telecommunications. The platform enables brands to engage with customers on mobile messaging applications, providing product recommendations, answering inquiries about product availability, and assisting with purchases. Netomi's technology automates routine tasks, allowing it to autonomously handle over 50% of customer service tickets through channels such as email, social media, and chat. By utilizing natural language understanding and deep learning, the platform continuously improves its responses and integrates seamlessly with core business systems like CRM and order management platforms. Founded in 2015 and headquartered in San Mateo, California, with additional offices in New York and India, Netomi aims to transform customer service into a competitive advantage for its clients.

Label Insight

Series B in 2016
Label Insight collects, aggregates and analyzes CPG label data to allow the government, retailers, manufacturers and app developers a comprehensive view of food labels. This includes allergens, additives, ingredient, and claims analysis.

Askuity

Series A in 2016
Askuity Inc. is a retail analytics software and sales enablement platform based in Toronto, Canada, founded in 2012. The company provides brands with data insights to enhance their business performance by consolidating retail point-of-sale data into intuitive dashboards and customizable sales reports. Askuity's platform identifies key sales trends and opportunities for optimizing merchandise assortment by region, facilitating the creation of promotional plans that calculate sales lift and measure the effectiveness of past promotions. This helps brands avoid costly markdowns and recover lost sales related to inventory problems. Askuity aims to improve collaboration, planning, and retail execution between retailers and product suppliers, eliminating outdated reporting methods and enhancing operational efficiency. Askuity has been operating as a subsidiary of The Home Depot since December 2018.

Onfleet

Seed Round in 2015
Onfleet is a B2B software company based in San Francisco, California, specializing in last-mile delivery logistics. Founded in 2012 by a team of engineers from Stanford University, Onfleet facilitates efficient communication of locations between businesses and their customers. The company's platform offers a web-based dispatch dashboard for routing, tracking, and analytics, along with mobile applications for drivers on iOS and Android. Onfleet's features include real-time order tracking, automated customer notifications, and a RESTful API that allows businesses to integrate their existing tools. The platform supports a variety of industries, including food, beverage, grocery, laundry, pharmaceuticals, retail, and e-commerce, enabling thousands of businesses worldwide to manage and analyze their delivery operations effectively.

Humanyze

Seed Round in 2015
Humanyze is a company that specializes in workplace solutions, focusing on improving organizational performance through people analytics. Founded in 2010 and headquartered in Boston, Massachusetts, with operations in Amsterdam, the Netherlands, Humanyze offers a platform called Wyze. This platform enables deployment administrators to configure essential company information, provides users with insightful dashboards, and facilitates benchmarking against external data sources. Additionally, Humanyze integrates with internal systems to generate insights across various teams, job roles, divisions, and departments. The company also utilizes wearable sensors and digital data to enhance its analytics capabilities. Humanyze's unique approach combines technology developed at the MIT Media Lab with small Bluetooth beacons, allowing users to gather and analyze data either for individual use or in an anonymized and aggregated manner for management purposes.

Pulsate

Seed Round in 2015
Pulsate Mobile Ltd. offers a cloud-based context marketing platform designed to enhance brand engagement with customers both within mobile applications and physical retail locations. The platform enables brands to communicate directly with customers by leveraging their location, interests, and behavior. Pulsate's technology includes iBeacons, which provide precise insights into indoor customer positioning, allowing brands to increase foot traffic by targeting specific street-level or competitor locations. The service also facilitates the design and distribution of rich media content to customers' devices and encourages user interaction by enabling feedback and dialogue, thus minimizing negative comments on social media. Founded in 2014 and headquartered in Dublin, Ireland, with additional offices in Menlo Park, California, London, and Poland, Pulsate has established a strategic alliance with Opera Mediaworks to enhance its beacon technology capabilities.

Label Insight

Series A in 2014
Label Insight collects, aggregates and analyzes CPG label data to allow the government, retailers, manufacturers and app developers a comprehensive view of food labels. This includes allergens, additives, ingredient, and claims analysis.

Label Insight

Series A in 2014
Label Insight collects, aggregates and analyzes CPG label data to allow the government, retailers, manufacturers and app developers a comprehensive view of food labels. This includes allergens, additives, ingredient, and claims analysis.

Content Analytics

Series A in 2014
Content Analytics, Inc. is a digital analytics and content management platform focused on optimizing e-commerce for brands and retailers. Founded in 2013 and based in San Francisco, the company provides a comprehensive suite of services, including cloud storage, content syndication, and various analytics tools that track content health, online rankings, and pricing intelligence. Utilizing data crawler technology, Content Analytics collects and analyzes e-commerce data to deliver insights that help brands navigate the competitive landscape of over one billion online SKUs. The platform enables businesses to manage content efficiently, enhance product visibility, and ultimately drive sales growth. As of 2019, Content Analytics operates as a subsidiary of Syndigo LLC.

Coherent Path

Series A in 2014
Coherent Path’s science-driven personalization empowers retailers to build meaningful relationships with their customers – increasing revenue and differentiating their brand today, while maximizing lifetime value. We go far beyond first-generation recommendation tools by helping retailers identify the best path ahead for each customer. Using this groundbreaking approach, retailers of all sizes can personalize the customer journey through any channel with multi-step offers that increase revenue, drive engagement, and inspire loyalty.

Askuity

Seed Round in 2014
Askuity Inc. is a retail analytics software and sales enablement platform based in Toronto, Canada, founded in 2012. The company provides brands with data insights to enhance their business performance by consolidating retail point-of-sale data into intuitive dashboards and customizable sales reports. Askuity's platform identifies key sales trends and opportunities for optimizing merchandise assortment by region, facilitating the creation of promotional plans that calculate sales lift and measure the effectiveness of past promotions. This helps brands avoid costly markdowns and recover lost sales related to inventory problems. Askuity aims to improve collaboration, planning, and retail execution between retailers and product suppliers, eliminating outdated reporting methods and enhancing operational efficiency. Askuity has been operating as a subsidiary of The Home Depot since December 2018.

The Shelf

Seed Round in 2014
The Shelf operates a comprehensive influencer marketing platform that connects brands with fashion, beauty, and lifestyle influencers globally. Founded in 2013 and based in Brooklyn, New York, the company provides a range of services including campaign planning insights, a content analytics tool, and a directory for identifying relevant influencers. The Shelf focuses on creating authentic marketing narratives that resonate with target audiences, moving away from traditional advertising methods in response to evolving consumer behaviors and preferences. By leveraging advanced technology to discover and analyze millions of influencers, The Shelf helps brands effectively engage with their customers and build loyalty. Its client roster includes a variety of Fortune 500 companies, agencies, and startups, reflecting its growing influence in the influencer marketing landscape.

Sociomantic Labs

Acquisition in 2014
Sociomantic Labs, founded in 2009 and acquired by Tesco, specializes in programmatic advertising, providing real-time bidding solutions designed for eCommerce advertisers. The company focuses on enhancing display advertising through advanced techniques such as real-time retargeting, prospecting, stream-based data management, and dynamic ad personalization. These technologies enable clients to effectively target new and existing customers with tailored advertising, fostering increased sales and improved Customer Lifetime Value. Sociomantic Labs offers real-time reporting, allowing clients to monitor results almost instantaneously. With a commitment to high service standards, the company operates 16 offices across six continents, positioning itself as a leader in intelligent and effective display advertising.

Coherent Path

Seed Round in 2013
Coherent Path’s science-driven personalization empowers retailers to build meaningful relationships with their customers – increasing revenue and differentiating their brand today, while maximizing lifetime value. We go far beyond first-generation recommendation tools by helping retailers identify the best path ahead for each customer. Using this groundbreaking approach, retailers of all sizes can personalize the customer journey through any channel with multi-step offers that increase revenue, drive engagement, and inspire loyalty.

Numerator

Series A in 2013
Numerator is a market intelligence firm that specializes in combining omnichannel marketing, merchandising, and sales data to provide insights for brand, retail, and agency clients. Owned by Vista Equity Partners, the company leverages its InfoScout OmniPanel, which has collected over 500 million purchase receipts from both brick-and-mortar and e-commerce channels. This extensive data allows Numerator to link consumer purchasing behavior with the underlying reasons and influences, such as advertising and pricing strategies, that shape the path to purchase. The firm serves a diverse range of industry leaders, including major brands in retail and packaged goods, by delivering real-time insights that help clients understand consumer behavior and identify growth opportunities.

BzzAgent

Acquisition in 2011
BzzAgent, Inc. is a social marketing company that facilitates word-of-mouth campaigns through a network of consumers who voluntarily share their experiences with various products and services. Founded in 2001 and based in Boston, Massachusetts, BzzAgent operates primarily in the United States, Canada, and the United Kingdom. The company enables consumers to discover and evaluate products, fostering discussions through social media platforms like Facebook, Twitter, and blogs. BzzAgent specializes in creating influencer marketing programs that generate authentic content and reviews, helping brands build trust and influence purchasing decisions. As a pioneer in influencer marketing, BzzAgent has over 15 years of experience collaborating with major brands to drive sales in a scalable and measurable manner. In 2018, BzzAgent became a subsidiary of PowerReviews, Inc.

KSS Retail

Acquisition in 2010
KSS Retail Ltd. provides science-based pricing intelligence, optimization, and modeling solutions. The company offers PriceStrat, which models, forecasts, and optimizes retail prices for regular and promotional pricing by using tools that integrate price modeling and optimization into the daily work-flow of a merchant. It also provides consulting, implementation, price zone and store clustering, market basket analysis, competitor analysis, strategy development, and category role definition services. KSS Retail serves grocery, convenience, chain drug, wholesale, specialty stores, online retail, consumer product goods manufacturers, and general retail industries. The company was founded in 2007 and is based in Florham Park, New Jersey. KSS Retail Ltd. operates as a subsidiary of Eurovestech Plc. As of December 31, 2009, KSS Retail Ltd. operates as a subsidiary of Dunnhumby Limited.
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