SWaN & Legend Venture Partners

SWaN & Legend Venture Partners is a Virginia-based private equity firm established in 2012 through the merger of SWaN Investors and Legend Ventures. The firm specializes in investing in early and growth stage technology-enabled consumer brands across various sectors, including retail, education, food and hospitality, and sports and entertainment. With a management team experienced in creating significant value, the partners are dedicated to actively collaborating with organizational leadership to build trusted brands that resonate with consumers. SWaN & Legend prioritizes ethical practices in its investments, emphasizing the fair treatment of employees, consumers, vendors, and communities.

David Bosserman

Managing Director

Rodney Brown

Chief Financial Officer

Todd Foreman

MD

Nick Gillette

Associate

Mark Mason

Director

Anthony Nader

Managing Director

Frederick Schaufeld

Co-Founder and Managing Director

Fred Schaufeld

Founder & Managing Director

Fredrick D. Schaufeld

Managing Director

Jing Vivatrat

Head of Investor Relations

32 past transactions

Class.com

Series B in 2021
Class.com specializes in online learning solutions, offering a range of courses that include core subjects, electives, and skills development. The company also provides program implementation services to enhance the educational experience. A key feature of Class.com is its integration with Zoom, allowing educators to utilize Class software within the Zoom Meetings platform. This integration facilitates various educational activities such as taking attendance, distributing assignments, administering quizzes or tests, grading, proctoring exams, and engaging in one-on-one discussions with students. Through these offerings, Class.com aims to support and improve the online teaching and learning process.

UrbanStems

Series C in 2021
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

UrbanStems

Series C in 2021
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

Cava Group

Series F in 2021
Cava Group, Inc. owns and operates a chain of Greek and Mediterranean restaurants. It offers salads, dips, spreads, toppings, and dressings. The company has strategic partnerships with Garden School Foundation, Sow Much Good, Urban Roots, and Future Chefs. Cava Group, Inc. was founded in 2006 and is headquartered in Washington, District Of Columbia.

Mindshow

Venture Round in 2021
Visionary VR is a technology and content development studio, and the home of Visionary focus the revolutionary tool for virtual reality content creators that employs our proprietary system for storytelling, attention management and information delivery in VR.
The Professional Fighters League (PFL) operates in the sports entertainment sector, focusing on mixed martial arts (MMA). It serves individual fighters by providing a structured competition format that includes a regular season, playoffs, and a championship, allowing athletes to earn fight bonuses and showcase their skills through pay-per-view experiences. PFL is structured into three main segments: media, live events, and consumer products. The media segment is dedicated to creating and monetizing both long-form and short-form content across various platforms, including pay television, digital, and social media. The live events segment focuses on ticket sales, event services, and travel packages associated with its events. Based in McLean, Virginia, PFL aims to enhance the visibility and profitability of its athletes and events through diverse revenue streams.

UrbanStems

Series B in 2019
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

One Night

Series A in 2019
One Night, Inc. develops and operates a third-party mobile distribution platform and mobile application that offers hotel booking services. The application provides spontaneous and same-night reservations for a group of hotels in New York and Los Angeles. The company was incorporated in 2006 and is headquartered in New York, New York.

SHOWFIELDS

Seed Round in 2019
SHOWFIELDS is the most interesting store in the world; a revolutionary retail concept that invites you to discover and engage with the brands of tomorrow.

Veritonic

Seed Round in 2018
Veritonic, Inc. is a marketing analytics platform based in New York, specializing in commercial sound and serving the advertising industry. Founded in 2015 by Andrew Eisner and Scott Simonelli, the company provides artificial intelligence-driven metrics and marketing response data to measure, compare, and test various audio elements, including music, voiceovers, jingles, and audio logos. Veritonic's services encompass online testing, analytics, and workflow management, enabling users to make data-driven decisions, measure emotional responses, and gather both qualitative and quantitative insights. The platform facilitates benchmarking of brand progress and allows users to efficiently manage, save, and share audio tracks, thereby enhancing their marketing strategies.

Framebridge

Series C in 2018
Framebridge, Inc. specializes in custom framing solutions for art and photographs, offering a streamlined online service that prioritizes customer experience. Founded in 2014 and based in Washington, D.C., the company allows users to select from a curated range of contemporary frame styles, upload images, or send physical items for personalized framing. The expert team at Framebridge handcrafts frames to meet each customer's specifications, ensuring high-quality results. Finished products are shipped directly to consumers, typically arriving within days and ready to hang. Pricing is transparent and based on the size of the framed item, starting at $39 and including free shipping. Framebridge operates manufacturing facilities in Richmond, Kentucky, and Lanham, Maryland, and has attracted investments from notable firms and individuals in the retail and technology sectors.

Wthn

Seed Round in 2018
Wthn is a natural wellness brand offering herbal medicine & acupuncture treatments. The brand makes acupuncture and herbs accessible to everyone and aims to demystify and educate its clients around the benefits of natural healing. Its mission is to help others heal their bodies and relax their minds in order to lead happier, healthier, and more fulfilled lives every day by stimulating and unlocking the body’s natural healing defenses. Michelle Larivee and Shari Auth founded the brand in New York, New York in 2017.

Framebridge

Series B in 2017
Framebridge, Inc. specializes in custom framing solutions for art and photographs, offering a streamlined online service that prioritizes customer experience. Founded in 2014 and based in Washington, D.C., the company allows users to select from a curated range of contemporary frame styles, upload images, or send physical items for personalized framing. The expert team at Framebridge handcrafts frames to meet each customer's specifications, ensuring high-quality results. Finished products are shipped directly to consumers, typically arriving within days and ready to hang. Pricing is transparent and based on the size of the framed item, starting at $39 and including free shipping. Framebridge operates manufacturing facilities in Richmond, Kentucky, and Lanham, Maryland, and has attracted investments from notable firms and individuals in the retail and technology sectors.

UrbanStems

Series A in 2017
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

Cava Group

Series C in 2017
Cava Group, Inc. owns and operates a chain of Greek and Mediterranean restaurants. It offers salads, dips, spreads, toppings, and dressings. The company has strategic partnerships with Garden School Foundation, Sow Much Good, Urban Roots, and Future Chefs. Cava Group, Inc. was founded in 2006 and is headquartered in Washington, District Of Columbia.

Noodle

Series A in 2017
Noodle is a U.S.-based organization that helps students make decisions about education. Through unbiased data and real-world advice, Noodle connects students with schools, programs, resources, experts, and more. Noodle Education was founded in 2010 by John Katzman, the founder of The Princeton Review and 2U.

Optoro

Series D in 2016
Optoro, Inc. operates a reverse logistics platform that specializes in asset recovery solutions for distressed inventory from retailers, manufacturers, and third-party providers. The company facilitates direct-to-consumer remarketing for items such as customer returns, overstock, discontinued products, and refurbished goods through various online channels. In addition to remarketing, Optoro offers a range of inventory management services, including warehousing, fulfillment, inspection, testing, research, marketing, and eco-friendly disposal of products. It also provides asset maximization services that encompass multi-channel remarketing, custom inventory controls, and reporting and analytics. Founded in 2004 and based in Washington, D.C., with a location in Mt. Juliet, Tennessee, Optoro serves customers both in the United States and internationally, aiming to enhance the returns experience while optimizing supply chain processes.

UrbanStems

Series A in 2016
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

Framebridge

Series A in 2016
Framebridge, Inc. specializes in custom framing solutions for art and photographs, offering a streamlined online service that prioritizes customer experience. Founded in 2014 and based in Washington, D.C., the company allows users to select from a curated range of contemporary frame styles, upload images, or send physical items for personalized framing. The expert team at Framebridge handcrafts frames to meet each customer's specifications, ensuring high-quality results. Finished products are shipped directly to consumers, typically arriving within days and ready to hang. Pricing is transparent and based on the size of the framed item, starting at $39 and including free shipping. Framebridge operates manufacturing facilities in Richmond, Kentucky, and Lanham, Maryland, and has attracted investments from notable firms and individuals in the retail and technology sectors.

Cava Group

Series B in 2015
Cava Group, Inc. owns and operates a chain of Greek and Mediterranean restaurants. It offers salads, dips, spreads, toppings, and dressings. The company has strategic partnerships with Garden School Foundation, Sow Much Good, Urban Roots, and Future Chefs. Cava Group, Inc. was founded in 2006 and is headquartered in Washington, District Of Columbia.

Quad Learning

Debt Financing in 2015
Quad Learning, Inc., operating as American Honors, was founded in 2012 and is based in Washington, D.C. The company focuses on creating affordable pathways for students aiming to complete their bachelor's degrees at top-tier colleges and universities. It offers a two-year honors program tailored for high-achieving students, providing essential academic support and personalized advising services, which include course planning, career exploration, and financial aid guidance. Quad Learning also partners with community colleges to enhance recruitment, admissions, and faculty development. In addition, it features an online learning platform called Quad, designed to facilitate student engagement and success. The company aims to improve student retention and outcomes while making higher education more accessible.

Veritonic

Seed Round in 2015
Veritonic, Inc. is a marketing analytics platform based in New York, specializing in commercial sound and serving the advertising industry. Founded in 2015 by Andrew Eisner and Scott Simonelli, the company provides artificial intelligence-driven metrics and marketing response data to measure, compare, and test various audio elements, including music, voiceovers, jingles, and audio logos. Veritonic's services encompass online testing, analytics, and workflow management, enabling users to make data-driven decisions, measure emotional responses, and gather both qualitative and quantitative insights. The platform facilitates benchmarking of brand progress and allows users to efficiently manage, save, and share audio tracks, thereby enhancing their marketing strategies.

Cava Group

Series A in 2015
Cava Group, Inc. owns and operates a chain of Greek and Mediterranean restaurants. It offers salads, dips, spreads, toppings, and dressings. The company has strategic partnerships with Garden School Foundation, Sow Much Good, Urban Roots, and Future Chefs. Cava Group, Inc. was founded in 2006 and is headquartered in Washington, District Of Columbia.

BigTeams

Series B in 2015
BigTeams, LLC develops and builds high school athletic Websites in the United States. It develops school team Websites with administrative areas that allow athletic directors, coaches, and booster clubs to manage the sports content for their respective teams. The company also offers fundraising tools, including options for selling various items online; and smartphone apps. It helps high school athletic directors and coaches to develop student athletes and promote their teams. The company was incorporated in 2006 and is based in Warrenton, Virginia.

Optoro

Series C in 2014
Optoro, Inc. operates a reverse logistics platform that specializes in asset recovery solutions for distressed inventory from retailers, manufacturers, and third-party providers. The company facilitates direct-to-consumer remarketing for items such as customer returns, overstock, discontinued products, and refurbished goods through various online channels. In addition to remarketing, Optoro offers a range of inventory management services, including warehousing, fulfillment, inspection, testing, research, marketing, and eco-friendly disposal of products. It also provides asset maximization services that encompass multi-channel remarketing, custom inventory controls, and reporting and analytics. Founded in 2004 and based in Washington, D.C., with a location in Mt. Juliet, Tennessee, Optoro serves customers both in the United States and internationally, aiming to enhance the returns experience while optimizing supply chain processes.

La Lumiere

Series B in 2014
La Lumière is an innovative skincare device company that aims to democratize advanced skincare technologies for home use. It has developed a proprietary line of light based phototherapy devices for the personal care market under the brand illuMask. La Lumière brings together a team with deep expertise in product development, manufacturing, and health and beauty care marketing, and the company also includes prominent dermatologists and plastic surgeons as advisors.

BigTeams

Series A in 2014
BigTeams, LLC develops and builds high school athletic Websites in the United States. It develops school team Websites with administrative areas that allow athletic directors, coaches, and booster clubs to manage the sports content for their respective teams. The company also offers fundraising tools, including options for selling various items online; and smartphone apps. It helps high school athletic directors and coaches to develop student athletes and promote their teams. The company was incorporated in 2006 and is based in Warrenton, Virginia.

Quad Learning

Series B in 2014
Quad Learning, Inc., operating as American Honors, was founded in 2012 and is based in Washington, D.C. The company focuses on creating affordable pathways for students aiming to complete their bachelor's degrees at top-tier colleges and universities. It offers a two-year honors program tailored for high-achieving students, providing essential academic support and personalized advising services, which include course planning, career exploration, and financial aid guidance. Quad Learning also partners with community colleges to enhance recruitment, admissions, and faculty development. In addition, it features an online learning platform called Quad, designed to facilitate student engagement and success. The company aims to improve student retention and outcomes while making higher education more accessible.

Tango Card

Series B in 2014
Tango Card, Inc. develops a digital rewards platform aimed at enterprise customers, offering solutions for sending e-gift cards, prepaid cards, and facilitating non-profit donations. Founded in 2009 and based in Seattle, Washington, with an engineering office in Boise, Idaho, the company provides a range of services designed to enhance customer engagement and employee retention. Its offerings include a rewards delivery platform that supports the integration of gift cards and digital goods, as well as a self-serve portal known as Rewards Genius™ for managing rewards. The platform also features a rewards as a service (RaaS) API, allowing businesses to seamlessly incorporate digital rewards into their applications. Tango Card's technology is utilized globally by organizations for various purposes, including consumer loyalty programs, sales incentives, and employee recognition, with a focus on delivering desirable rewards quickly to maximize impact and drive business results.

Optoro

Series B in 2013
Optoro, Inc. operates a reverse logistics platform that specializes in asset recovery solutions for distressed inventory from retailers, manufacturers, and third-party providers. The company facilitates direct-to-consumer remarketing for items such as customer returns, overstock, discontinued products, and refurbished goods through various online channels. In addition to remarketing, Optoro offers a range of inventory management services, including warehousing, fulfillment, inspection, testing, research, marketing, and eco-friendly disposal of products. It also provides asset maximization services that encompass multi-channel remarketing, custom inventory controls, and reporting and analytics. Founded in 2004 and based in Washington, D.C., with a location in Mt. Juliet, Tennessee, Optoro serves customers both in the United States and internationally, aiming to enhance the returns experience while optimizing supply chain processes.

Tango Card

Series B in 2013
Tango Card, Inc. develops a digital rewards platform aimed at enterprise customers, offering solutions for sending e-gift cards, prepaid cards, and facilitating non-profit donations. Founded in 2009 and based in Seattle, Washington, with an engineering office in Boise, Idaho, the company provides a range of services designed to enhance customer engagement and employee retention. Its offerings include a rewards delivery platform that supports the integration of gift cards and digital goods, as well as a self-serve portal known as Rewards Genius™ for managing rewards. The platform also features a rewards as a service (RaaS) API, allowing businesses to seamlessly incorporate digital rewards into their applications. Tango Card's technology is utilized globally by organizations for various purposes, including consumer loyalty programs, sales incentives, and employee recognition, with a focus on delivering desirable rewards quickly to maximize impact and drive business results.

Ordergroove

Series B in 2012
Ordergroove, Inc. specializes in subscription enablement technology and analytics platforms tailored for brands and retailers. Founded in 2008 and headquartered in New York City, the company offers the Relationship Commerce Cloud, which facilitates email and text messaging-based ordering solutions for both online and in-store experiences. Additionally, Ordergroove Essentials enables brands to develop recurring revenue programs, including subscriptions, reordering, and memberships. The platform is designed to integrate seamlessly with clients' existing systems and supports a fully omnichannel approach, functioning across over 100 eCommerce sites and 5,000 retail locations. Clients using Ordergroove's services typically experience significant increases in consumer spending and customer lifetime value shortly after enrollment, evidencing the effectiveness of their solutions in transforming traditional transactional business models into sustainable recurring revenue streams.