SWaN & Legend Venture Partners

SWaN & Legend Venture Partners, established in 2012, is a Virginia-based venture capital firm headquartered in Leesburg. The firm invests in early-stage, technology-enabled consumer brands across the United States, with a focus on companies excelling in customer service.

Todd Foreman

Managing Director

Nick Gillette

Associate

Mark Mason

Director

Fredrick Schaufeld

Co-Founder and Managing Director

38 past transactions

UrbanStems

Series C in 2024
UrbanStems Inc. is a Washington, D.C.-based company that specializes in on-demand flower delivery services. Founded in 2014, it offers a variety of fresh flowers and seasonal stems for different occasions, along with floral arrangements tailored for businesses. UrbanStems provides hand-crafted bouquets that are designed for quick delivery, often arriving within minutes to the recipient's location. The company's offerings include personalized notes and specific care instructions for each arrangement, enhancing the gifting experience. Additionally, UrbanStems features a subscription service for regular flower deliveries and provides an iOS application for convenient ordering. The company's services are available in major cities such as New York, Baltimore, Philadelphia, and Washington, D.C.

Class Technologies

Series B in 2021
Class Technologies specializes in online learning solutions, focusing on enhancing the educational experience through its software. The company offers a virtual classroom platform that integrates with Zoom, allowing educators to manage attendance, distribute assignments, conduct assessments, and engage in individual student interactions. Key features of the software include a seating chart, ID verification, proctored exams, and participation tracking, which help optimize teaching effectiveness and student performance management. Additionally, Class provides courses in core subjects, electives, and skills development, along with program implementation services to support educational institutions in delivering effective remote education.

UrbanStems

Series C in 2021
UrbanStems Inc. is a Washington, D.C.-based company that specializes in on-demand flower delivery services. Founded in 2014, it offers a variety of fresh flowers and seasonal stems for different occasions, along with floral arrangements tailored for businesses. UrbanStems provides hand-crafted bouquets that are designed for quick delivery, often arriving within minutes to the recipient's location. The company's offerings include personalized notes and specific care instructions for each arrangement, enhancing the gifting experience. Additionally, UrbanStems features a subscription service for regular flower deliveries and provides an iOS application for convenient ordering. The company's services are available in major cities such as New York, Baltimore, Philadelphia, and Washington, D.C.

Cava Group

Series F in 2021
Cava Group, Inc. is a culinary brand that owns and operates a chain of Greek and Mediterranean restaurants, offering a diverse menu that includes salads, dips, spreads, toppings, and dressings. Established in 2006 and headquartered in Washington, D.C., the company aims to deliver modern and authentic Mediterranean flavors through its fast-casual dining experience and digital platform, allowing customers to enjoy Mediterranean cuisine in both physical locations and online. Cava Group has also formed strategic partnerships with organizations such as the Garden School Foundation and Sow Much Good, enhancing its community engagement and commitment to quality.

Mindshow

Venture Round in 2021
Mindshow is a virtual production platform that revolutionizes the animation creation process by simplifying complex pipeline steps into a real-time experience. The company offers an enterprise software solution that allows entertainment brands to produce studio-quality animation quickly, significantly reducing production time while preserving creative control. Its unified platform includes advanced voice technology, virtual studio cameras, motion capture, and asset management tools, which have been instrumental for major clients like Mattel, ESPN, Netflix, and Pepsi. Mindshow operates a three-dimensional animation studio that enables users to create animated movies in virtual reality, bringing characters to life through voice and body movements while allowing for action recordings from multiple angles. Based in Los Angeles, Mindshow comprises a team of over 40 experts from various fields, including technology, gaming, VFX, and media, dedicated to empowering entertainment brands with innovative technology that enhances storytelling efficiency.

Professional Fighters League

Series C in 2020
The Professional Fighters League is a mixed martial arts organization based in McLean, Virginia, that operates a sports entertainment business focused on individual fighters. Founded in 2017, it presents a structured competition format comprising a regular season, playoffs, and a championship, allowing athletes to demonstrate their skills while earning fight bonuses and engaging in pay-per-view events. The league encompasses three primary segments: media, live events, and consumer products. The media segment involves the production and monetization of various media content across platforms such as MMA broadcasts, pay television, and digital channels. The live events segment includes ticket sales, event services, and travel packages for its fights, which are aired live on prominent sports networks like ESPN2 and ESPN+ in the United States and in over 160 countries globally.

UrbanStems

Series B in 2019
UrbanStems Inc. is a Washington, D.C.-based company that specializes in on-demand flower delivery services. Founded in 2014, it offers a variety of fresh flowers and seasonal stems for different occasions, along with floral arrangements tailored for businesses. UrbanStems provides hand-crafted bouquets that are designed for quick delivery, often arriving within minutes to the recipient's location. The company's offerings include personalized notes and specific care instructions for each arrangement, enhancing the gifting experience. Additionally, UrbanStems features a subscription service for regular flower deliveries and provides an iOS application for convenient ordering. The company's services are available in major cities such as New York, Baltimore, Philadelphia, and Washington, D.C.

Custom Ink

Private Equity Round in 2019
Custom Ink is a leading retailer specializing in custom apparel and accessories tailored for groups, events, and special occasions. Based in Fairfax, Virginia, with additional locations in Charlottesville, Reno, Dallas, and Los Angeles, the company offers a wide range of products, including t-shirts, sweatshirts, activewear, and drinkware. Custom Ink provides an engaging online platform with user-friendly design tools and attentive customer service, enabling customers to create personalized designs that foster a sense of belonging within their communities, such as schools, teams, and charities. The company also supports fundraising efforts through its Custom Ink Fundraising initiative and features Represent by Custom Ink, which allows influencers to design and sell limited-edition merchandise to their fans.

One Night

Series A in 2019
One Night, Inc. is a mobile application and platform that specializes in hotel booking services, focusing on spontaneous and same-night reservations. Established in 2006 and headquartered in New York, the company offers users access to a curated selection of unsold rooms at independent hotels in major cities, notably New York and Los Angeles. Starting at noon each day, the app allows users to book extraordinary accommodations at competitive rates, along with providing an hour-by-hour experiential timeline of tips for maximizing their stay. Through its innovative approach, One Night caters to those seeking last-minute travel options and promotes a lifestyle of spontaneity.

SHOWFIELDS

Seed Round in 2019
Showfields, Inc., founded in 2017 and based in New York, operates a direct-to-consumer retail outlet that showcases innovative brands. The company presents a unique retail concept aimed at engaging consumers with emerging brands and artists. By offering flexible prime location spaces and customizable design services, Showfields creates an inviting environment for customers to discover and shop. The platform leverages retail technology to enhance the brand experience, allowing businesses to unlock new offline growth channels while providing shoppers with a distinctive and interactive shopping experience.

Standard International

Series A in 2019
Standard International Management, LLC is a hospitality company that owns and operates a range of hotel brands, including The Standard and Bunkhouse. Founded in 2013 and headquartered in New York, the company also has offices in London and Austin. It manages several hotel properties in key locations such as New York, Miami, and Los Angeles, with plans to expand further in London and other destinations. In addition to hotel accommodations, Standard International provides various amenities, including restaurants, spas, and leisure services, aiming to enhance the guest experience through innovation and immersive offerings. The company holds a majority stake in Bunkhouse Group, which operates hotels in Austin, Marfa, San Antonio, and Todos Santos.

Mars Reel

Seed Round in 2018
Founded in 2010, Mars Reel is a global lifestyle brand focused on high school sports and youth culture. Mars Reel has built one of the largest high school sports platforms in the United States reaching a community of more than 30M viewers per month across basketball and soccer. The company produces original shows, highlights, web series, experiential activations, and luxury apparel through it's apparel brand, The Future is on Mars®. The company is based in Los Angeles and is backed by some of the most well-known and respected investors and advisors across the sports, media, entertainment, and technology sectors including Warner Media, LeBron James, Maverick Carter, Dwyane Wade, Drake, Nas, Jean Pigozzi, Brian Lee, Jason Robins, and others.

Veritonic

Seed Round in 2018
Veritonic, Inc. is a marketing analytics company specializing in audio, founded in 2015 and based in New York. The company provides a comprehensive platform that leverages artificial intelligence to analyze and measure audio assets such as music, voiceovers, jingles, and audio logos. By offering insights into qualitative and quantitative marketing responses, Veritonic enables brands, agencies, and publishers to effectively evaluate the impact of their audio campaigns at various stages—pre-market, in-market, and post-campaign. This research-driven approach helps clients optimize their audio investments, mitigate risks, and enhance consumer engagement through compelling audio experiences, ultimately increasing the return on their audio marketing efforts.

Framebridge

Series C in 2018
Framebridge, Inc. specializes in providing custom framing solutions for art and photographs through an online platform. Founded in 2013 and headquartered in Washington, D.C., the company simplifies the traditionally cumbersome and costly custom framing process. Customers can select from a curated range of contemporary frame styles, upload their images directly on the website, or send physical items in prepaid packaging for framing. Framebridge's expert team handcrafts each frame to meet the specific requirements of the customer, ensuring high-quality results. The finished products are then shipped directly to consumers, typically within days and ready for display. The company's pricing is transparent and based on the size of the framed item, starting at $39 and inclusive of free shipping. Framebridge aims to make custom framing accessible and efficient, enhancing the overall customer experience.

Real Time Cases

Venture Round in 2018
The goal of Real Time Cases is to change the landscape of higher education for professors and students through experiential learning. The company believes that contemporary education neglects to adequately prepare students for the professional work environment. Education should reward creativity while being fun, relevant, practical, interactive, and up-to-date. They foster these values by equipping students with the tools they need to approach and resolve issues for real and established companies. Real Time Cases allows students to gain experience through helping real companies assess opportunities and resolve issues in the marketplace. For the first time ever, students and professors have exclusive access to information directly from the CEOs of startup, high-growth, and mature companies from around the globe. Bridging the gap between the intellectual classroom and the dynamic professional work environment, we allow students to incorporate their own personal experiences, critical thinking skills, unique creative potential, and research capabilities into assignments from top-level management.

Wthn

Seed Round in 2018
Wthn LLC is a natural wellness brand based in New York that specializes in acupuncture, herbal remedies, and cupping therapy. Founded in 2017 by Michelle Larivee and Shari Auth, the company aims to make these ancient healing practices accessible to a broader audience while educating clients about their benefits. Wthn offers a range of services designed to promote relaxation and overall well-being, helping individuals manage stress, improve digestive health, and enhance their natural healing processes. By integrating traditional methods with modern approaches, Wthn seeks to empower clients to lead healthier and more fulfilling lives through its restorative therapies and organic products.

Framebridge

Series B in 2017
Framebridge, Inc. specializes in providing custom framing solutions for art and photographs through an online platform. Founded in 2013 and headquartered in Washington, D.C., the company simplifies the traditionally cumbersome and costly custom framing process. Customers can select from a curated range of contemporary frame styles, upload their images directly on the website, or send physical items in prepaid packaging for framing. Framebridge's expert team handcrafts each frame to meet the specific requirements of the customer, ensuring high-quality results. The finished products are then shipped directly to consumers, typically within days and ready for display. The company's pricing is transparent and based on the size of the framed item, starting at $39 and inclusive of free shipping. Framebridge aims to make custom framing accessible and efficient, enhancing the overall customer experience.

UrbanStems

Series A in 2017
UrbanStems Inc. is a Washington, D.C.-based company that specializes in on-demand flower delivery services. Founded in 2014, it offers a variety of fresh flowers and seasonal stems for different occasions, along with floral arrangements tailored for businesses. UrbanStems provides hand-crafted bouquets that are designed for quick delivery, often arriving within minutes to the recipient's location. The company's offerings include personalized notes and specific care instructions for each arrangement, enhancing the gifting experience. Additionally, UrbanStems features a subscription service for regular flower deliveries and provides an iOS application for convenient ordering. The company's services are available in major cities such as New York, Baltimore, Philadelphia, and Washington, D.C.

Cava Group

Series C in 2017
Cava Group, Inc. is a culinary brand that owns and operates a chain of Greek and Mediterranean restaurants, offering a diverse menu that includes salads, dips, spreads, toppings, and dressings. Established in 2006 and headquartered in Washington, D.C., the company aims to deliver modern and authentic Mediterranean flavors through its fast-casual dining experience and digital platform, allowing customers to enjoy Mediterranean cuisine in both physical locations and online. Cava Group has also formed strategic partnerships with organizations such as the Garden School Foundation and Sow Much Good, enhancing its community engagement and commitment to quality.

Noodle

Series A in 2017
Noodle is a U.S.-based organization focused on enhancing the educational experience through innovative online and hybrid programs while also improving traditional classroom models. Founded in 2010 by John Katzman, the company connects students with universities, programs, and resources by providing unbiased data and real-world insights. Noodle collaborates with higher education institutions to develop and implement certificate and degree programs, offering services in marketing, student recruitment, curriculum design, and engagement, as well as support and placement for graduates. By fostering a network of universities, education leaders, and students, Noodle aims to enhance student-faculty engagement and lower educational costs, making higher education more accessible and effective.

Optoro

Series D in 2016
Optoro, Inc. is a provider of a reverse logistics platform that specializes in managing distressed inventory for retailers, manufacturers, and third-party providers. Founded in 2004 and based in Washington, D.C., with an additional location in Mt. Juliet, Tennessee, the company offers asset recovery solutions that include direct-to-consumer remarketing of customer returns, overstock, discontinued products, and refurbished items through various online channels. Optoro's software-as-a-service (SaaS) platform features a returns management system that manages the entire returns lifecycle, from initiation to resale, integrating customer-facing channels with back-end operational systems. The company also provides inventory management services, which encompass warehousing, fulfillment, inspection, testing, and eco-friendly disposal, as well as asset maximization services that utilize data analytics for multi-channel remarketing and reporting. With a focus on enhancing recovery and minimizing environmental waste, Optoro serves clients both in the United States and internationally.

UrbanStems

Series A in 2016
UrbanStems Inc. is a Washington, D.C.-based company that specializes in on-demand flower delivery services. Founded in 2014, it offers a variety of fresh flowers and seasonal stems for different occasions, along with floral arrangements tailored for businesses. UrbanStems provides hand-crafted bouquets that are designed for quick delivery, often arriving within minutes to the recipient's location. The company's offerings include personalized notes and specific care instructions for each arrangement, enhancing the gifting experience. Additionally, UrbanStems features a subscription service for regular flower deliveries and provides an iOS application for convenient ordering. The company's services are available in major cities such as New York, Baltimore, Philadelphia, and Washington, D.C.

Framebridge

Series A in 2016
Framebridge, Inc. specializes in providing custom framing solutions for art and photographs through an online platform. Founded in 2013 and headquartered in Washington, D.C., the company simplifies the traditionally cumbersome and costly custom framing process. Customers can select from a curated range of contemporary frame styles, upload their images directly on the website, or send physical items in prepaid packaging for framing. Framebridge's expert team handcrafts each frame to meet the specific requirements of the customer, ensuring high-quality results. The finished products are then shipped directly to consumers, typically within days and ready for display. The company's pricing is transparent and based on the size of the framed item, starting at $39 and inclusive of free shipping. Framebridge aims to make custom framing accessible and efficient, enhancing the overall customer experience.

Cava Group

Series B in 2015
Cava Group, Inc. is a culinary brand that owns and operates a chain of Greek and Mediterranean restaurants, offering a diverse menu that includes salads, dips, spreads, toppings, and dressings. Established in 2006 and headquartered in Washington, D.C., the company aims to deliver modern and authentic Mediterranean flavors through its fast-casual dining experience and digital platform, allowing customers to enjoy Mediterranean cuisine in both physical locations and online. Cava Group has also formed strategic partnerships with organizations such as the Garden School Foundation and Sow Much Good, enhancing its community engagement and commitment to quality.

Quad Learning

Debt Financing in 2015
Quad Learning, Inc., operating as American Honors, is an educational organization founded in 2012 and based in Washington, D.C. The company focuses on creating affordable pathways for students aiming to complete their bachelor's degrees at prestigious colleges and universities. It offers a competitive two-year honors program tailored for high-achieving students, providing essential tools and one-on-one support to facilitate academic success. In addition to the honors program, Quad Learning collaborates with community colleges to enhance marketing strategies, recruitment processes, and faculty development. The company also features Quad, an online learning platform, and delivers personalized advising services that encompass course planning, career exploration, financial aid, and student retention. Through these initiatives, Quad Learning aims to empower students and strengthen partnerships with community colleges across the United States.

Veritonic

Seed Round in 2015
Veritonic, Inc. is a marketing analytics company specializing in audio, founded in 2015 and based in New York. The company provides a comprehensive platform that leverages artificial intelligence to analyze and measure audio assets such as music, voiceovers, jingles, and audio logos. By offering insights into qualitative and quantitative marketing responses, Veritonic enables brands, agencies, and publishers to effectively evaluate the impact of their audio campaigns at various stages—pre-market, in-market, and post-campaign. This research-driven approach helps clients optimize their audio investments, mitigate risks, and enhance consumer engagement through compelling audio experiences, ultimately increasing the return on their audio marketing efforts.

Cava Group

Series A in 2015
Cava Group, Inc. is a culinary brand that owns and operates a chain of Greek and Mediterranean restaurants, offering a diverse menu that includes salads, dips, spreads, toppings, and dressings. Established in 2006 and headquartered in Washington, D.C., the company aims to deliver modern and authentic Mediterranean flavors through its fast-casual dining experience and digital platform, allowing customers to enjoy Mediterranean cuisine in both physical locations and online. Cava Group has also formed strategic partnerships with organizations such as the Garden School Foundation and Sow Much Good, enhancing its community engagement and commitment to quality.

BigTeams

Series B in 2015
BigTeams, LLC specializes in creating high school athletic websites across the United States. Founded in 2006 and based in Warrenton, Virginia, the company develops platforms that include administrative areas for athletic directors, coaches, and booster clubs to manage sports content effectively. BigTeams provides tools for event management, risk mitigation, and community engagement, along with fundraising options such as online sales of merchandise. Additionally, the company offers smartphone applications to enhance communication and organization within school sports programs. By focusing on the needs of athletic administrators and coaches, BigTeams aims to promote student athletes and foster team development.

Optoro

Series C in 2014
Optoro, Inc. is a provider of a reverse logistics platform that specializes in managing distressed inventory for retailers, manufacturers, and third-party providers. Founded in 2004 and based in Washington, D.C., with an additional location in Mt. Juliet, Tennessee, the company offers asset recovery solutions that include direct-to-consumer remarketing of customer returns, overstock, discontinued products, and refurbished items through various online channels. Optoro's software-as-a-service (SaaS) platform features a returns management system that manages the entire returns lifecycle, from initiation to resale, integrating customer-facing channels with back-end operational systems. The company also provides inventory management services, which encompass warehousing, fulfillment, inspection, testing, and eco-friendly disposal, as well as asset maximization services that utilize data analytics for multi-channel remarketing and reporting. With a focus on enhancing recovery and minimizing environmental waste, Optoro serves clients both in the United States and internationally.

Echo360 (

Series C in 2014
Echo360, Inc. is a developer of a Software-as-a-Service learning and analytics platform tailored for higher education institutions both in the United States and internationally. Founded in 2007 and headquartered in Virginia, the company offers a comprehensive solution that enables users to capture, share, and enhance classroom experiences through features such as polls, quizzes, and instructional video recordings. Its platform facilitates connections between students and instructors worldwide and provides learning analytics to identify student engagement levels and potential challenges before exams. Additionally, Echo360 includes a learning library for storing educational materials, universal capture software for recording content on various devices, and an automatic speech recognition solution to support video-based learning. The company aims to transform educational experiences by leveraging active learning technology and interactive software to engage students effectively.

La Lumiere

Series B in 2014
La Lumière is a skincare device company focused on making advanced skincare technologies accessible for home use. The company specializes in designing and manufacturing light-based phototherapy devices, particularly through its brand illuMask, which includes wearable light therapy masks. These devices utilize a combination of red and infrared light-emitting diode (LED) lights to help users combat signs of aging and acne. La Lumière's team possesses extensive expertise in product development, manufacturing, and health and beauty marketing, complemented by the guidance of well-known dermatologists and plastic surgeons.

BigTeams

Series A in 2014
BigTeams, LLC specializes in creating high school athletic websites across the United States. Founded in 2006 and based in Warrenton, Virginia, the company develops platforms that include administrative areas for athletic directors, coaches, and booster clubs to manage sports content effectively. BigTeams provides tools for event management, risk mitigation, and community engagement, along with fundraising options such as online sales of merchandise. Additionally, the company offers smartphone applications to enhance communication and organization within school sports programs. By focusing on the needs of athletic administrators and coaches, BigTeams aims to promote student athletes and foster team development.

Quad Learning

Series B in 2014
Quad Learning, Inc., operating as American Honors, is an educational organization founded in 2012 and based in Washington, D.C. The company focuses on creating affordable pathways for students aiming to complete their bachelor's degrees at prestigious colleges and universities. It offers a competitive two-year honors program tailored for high-achieving students, providing essential tools and one-on-one support to facilitate academic success. In addition to the honors program, Quad Learning collaborates with community colleges to enhance marketing strategies, recruitment processes, and faculty development. The company also features Quad, an online learning platform, and delivers personalized advising services that encompass course planning, career exploration, financial aid, and student retention. Through these initiatives, Quad Learning aims to empower students and strengthen partnerships with community colleges across the United States.

Tango Card

Series B in 2014
Tango Card, Inc. is a technology company that specializes in providing a digital rewards platform tailored for enterprise customers. Founded in 2009 and headquartered in Seattle, Washington, with an engineering office in Boise, Idaho, Tango Card enables organizations to efficiently send and track rewards, such as e-gift cards, prepaid cards, and donations. The platform supports a variety of applications, including consumer loyalty programs, sales incentives, employee recognition, and health and wellness engagement. Key offerings include the Rewards as a Service (RaaS) API, which allows seamless integration of digital rewards into web platforms, and Rewards Genius™, a self-serve portal for managing rewards. By delivering desirable rewards instantly, Tango Card aims to enhance customer engagement and employee retention, ultimately driving meaningful business outcomes for its clients.

Optoro

Series B in 2013
Optoro, Inc. is a provider of a reverse logistics platform that specializes in managing distressed inventory for retailers, manufacturers, and third-party providers. Founded in 2004 and based in Washington, D.C., with an additional location in Mt. Juliet, Tennessee, the company offers asset recovery solutions that include direct-to-consumer remarketing of customer returns, overstock, discontinued products, and refurbished items through various online channels. Optoro's software-as-a-service (SaaS) platform features a returns management system that manages the entire returns lifecycle, from initiation to resale, integrating customer-facing channels with back-end operational systems. The company also provides inventory management services, which encompass warehousing, fulfillment, inspection, testing, and eco-friendly disposal, as well as asset maximization services that utilize data analytics for multi-channel remarketing and reporting. With a focus on enhancing recovery and minimizing environmental waste, Optoro serves clients both in the United States and internationally.

SocialRadar

Series A in 2013
SocialRadar is a technology company focused on enhancing social interactions through innovative mobile applications. By leveraging advancements in mobile, social, and location technologies, SocialRadar develops software that provides users with real-time information about the people and connections around them. Its mobile application enables users to discover who is nearby and understand their relationships, thereby transforming the way individuals connect and engage with one another. The company's offerings extend to popular platforms such as iPhone, Android, and Google Glass, aiming to change the dynamics of social networking.

Tango Card

Series B in 2013
Tango Card, Inc. is a technology company that specializes in providing a digital rewards platform tailored for enterprise customers. Founded in 2009 and headquartered in Seattle, Washington, with an engineering office in Boise, Idaho, Tango Card enables organizations to efficiently send and track rewards, such as e-gift cards, prepaid cards, and donations. The platform supports a variety of applications, including consumer loyalty programs, sales incentives, employee recognition, and health and wellness engagement. Key offerings include the Rewards as a Service (RaaS) API, which allows seamless integration of digital rewards into web platforms, and Rewards Genius™, a self-serve portal for managing rewards. By delivering desirable rewards instantly, Tango Card aims to enhance customer engagement and employee retention, ultimately driving meaningful business outcomes for its clients.

Ordergroove

Series B in 2012
Ordergroove, Inc. is a New York-based company that specializes in subscription enablement technology and analytics platforms for brands and retailers. Founded in 2008, Ordergroove offers its Relationship Commerce Cloud, which facilitates a seamless ordering experience through email and text messaging, as well as in-store and online transactions. The platform supports brands in launching recurring revenue programs, including subscriptions and memberships, and is designed to be fully omnichannel, integrating with existing systems. By leveraging artificial intelligence and analytics, Ordergroove enhances consumer interactions and helps brands optimize subscriber experiences. The platform is operational in over 5,000 stores and 100 eCommerce sites, consistently delivering a significant increase in consumer spending and lifetime value within months of enrollment.
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