Investor directory

SWaN & Legend Venture Partners

SWaN & Legend Venture Partners is a venture capital firm based in Leesburg, Virginia, founded in 2012 through the merger of SWaN Investors and Legend Ventures. The firm focuses on early and growth stage investments in technology-enabled consumer brands across various sectors, including retail products and services, sports and entertainment, food and hospitality, and education. The partners leverage their extensive experience, having collectively created and distributed significant value in their previous endeavors. They prioritize investing in organizations committed to ethical treatment of employees, consumers, and communities, actively collaborating with management teams to build trusted brands that resonate with consumers.

Focus

Scale StageSeries BSeries CSeries AEarly VentureShow more
http://www.swanandlegend.com
https://crunchbase.com/organization/swan-legend-venture-partners
https://linkedin.com/company/swan-&-legend-venture-partners
https://www.capitaliq.com/CIQDotNet/company.aspx?companyId=39480348
https://www.privateequityinternational.com/database/#/profile?id=14411

David Bosserman

Managing Director

Rodney Brown

Chief Financial Officer

Todd Foreman

MD

Nick Gillette

Associate

Mark Mason

Director

Anthony Nader

Managing Director

Fred Schaufeld

Founder & Managing Director

Fredrick D. Schaufeld

Managing Director

Frederick Schaufeld

Co-Founder and Managing Director

David Strasser

Managing Director

Jing Vivatrat

Head of Investor Relations

42 past transactions

UrbanStems

Series C in 2021
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

Class.com

Series B in 2021
Class provides Class for Zoom, which integrates the Class software on the Zoom Meetings platform to help teachers take attendance, hand out assignments, give a quiz or test, grade work, proctor exams, or talk one-on-one with a student.

Wthn

Seed Round in 2018
Wthn is a natural wellness brand offering herbal medicine & acupuncture treatments. The brand makes acupuncture and herbs accessible to everyone and aims to demystify and educate its clients around the benefits of natural healing. Its mission is to help others heal their bodies and relax their minds in order to lead happier, healthier, and more fulfilled lives every day by stimulating and unlocking the body’s natural healing defenses. Michelle Larivee and Shari Auth founded the brand in New York, New York in 2017.

La Lumiere

Series B in 2014
La Lumière is an innovative skincare device company that aims to democratize advanced skincare technologies for home use. It has developed a proprietary line of light based phototherapy devices for the personal care market under the brand illuMask. La Lumière brings together a team with deep expertise in product development, manufacturing, and health and beauty care marketing, and the company also includes prominent dermatologists and plastic surgeons as advisors.

UrbanStems

Series B in 2019
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

Framebridge

Private Placement in 2018
Framebridge, Inc. manufactures custom framing solutions for art and photos. The company develops wood based customized frames. It enables users to upload photos to be framed with frames available on the website, as well as sending-in of physical art and objects for custom framing. It also offers video design, all design, and consultation services. The company was formerly known as Framebridge, LLC. Framebridge, Inc. was incorporated in 2013 and is based in Washington, District Of Columbia. As of May 15, 2020, Framebridge, Inc. operates as a subsidiary of Graham Holdings Company.

Veritonic

Seed Round in 2018
Veritonic, Inc. develops and offers a marketing analytics platform for commercial sound, providing artificial intelligence metrics and marketing response data. The company measures, compares, and tests music, videos, voiceovers, jingles, and audio logos with specific audience segments to discover qualitative and quantitative marketing responses. It caters to the advertising industry. The company was incorporated in 2015 and is based in New York, New York.

Noodle

Series A in 2017
Noodle is a U.S.-based organization that helps students make decisions about education. Through unbiased data and real-world advice, Noodle connects students with schools, programs, resources, experts, and more. Noodle Education was founded in 2010 by John Katzman, the founder of The Princeton Review and 2U.

SHOWFIELDS

Seed Round in 2019
SHOWFIELDS is the most interesting store in the world; a revolutionary retail concept that invites you to discover and engage with the brands of tomorrow.

Ordergroove

Series B in 2012
OrderGroove, Inc. develops subscription enablement technology and analytics platforms for brands and retailers. The company offers Relationship Commerce Cloud, an email and text messaging-based ordering solution for experiences in retail stores via the POS and online; and Ordergroove Essentials that is designed for brands to launch their recurring revenue programs, including subscriptions, reordering, and memberships. Its solutions allow users to discover, create, launch, promote, and optimize subscriber experience. The company was founded in 2008 and is based in New York, New York.

Framebridge

Series C in 2018
Framebridge, Inc. manufactures custom framing solutions for art and photos. The company develops wood based customized frames. It enables users to upload photos to be framed with frames available on the website, as well as sending-in of physical art and objects for custom framing. It also offers video design, all design, and consultation services. The company was formerly known as Framebridge, LLC. Framebridge, Inc. was incorporated in 2013 and is based in Washington, District Of Columbia. As of May 15, 2020, Framebridge, Inc. operates as a subsidiary of Graham Holdings Company.

BigTeams

Series A in 2014
BigTeams, LLC develops and builds high school athletic Websites in the United States. It develops school team Websites with administrative areas that allow athletic directors, coaches, and booster clubs to manage the sports content for their respective teams. The company also offers fundraising tools, including options for selling various items online; and smartphone apps. It helps high school athletic directors and coaches to develop student athletes and promote their teams. The company was incorporated in 2006 and is based in Warrenton, Virginia.

Framebridge

Series A in 2016
Framebridge, Inc. manufactures custom framing solutions for art and photos. The company develops wood based customized frames. It enables users to upload photos to be framed with frames available on the website, as well as sending-in of physical art and objects for custom framing. It also offers video design, all design, and consultation services. The company was formerly known as Framebridge, LLC. Framebridge, Inc. was incorporated in 2013 and is based in Washington, District Of Columbia. As of May 15, 2020, Framebridge, Inc. operates as a subsidiary of Graham Holdings Company.

UrbanStems

Series A in 2016
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

Optoro

Series C in 2014
Optoro is a technology company that connects a seamless online returns experience with efficient supply chain processing and resale. From providing an online portal to improve customer returns to technology that streamlines processing by routing inventory to its next best home, the company offers solutions for retailers and brands looking to improve outcomes across all points in the returns process.

Professional Fighters League

Series C in 2020
Professional Fighters League engages in the sports entertainment business.It operates through three segments such as media, live events, and consumer products. The media segment engages in the production and monetization of long-form and short-form media content across various platforms, including MMA, pay television, and digital and social media, as well as filmed entertainment. The Live Events segment is involved in the sale of tickets, including primary and secondary distribution; provision of event services; and sale of travel packages related to its live events. The company is based in McLean, Virginia.

UrbanStems

Series A in 2017
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

UrbanStems

Series C in 2024
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

Mindshow

Venture Round in 2021
Visionary VR is a technology and content development studio, and the home of Visionary focus the revolutionary tool for virtual reality content creators that employs our proprietary system for storytelling, attention management and information delivery in VR.

UrbanStems

Private Placement in 2019
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

Veritonic

Seed Round in 2015
Veritonic, Inc. develops and offers a marketing analytics platform for commercial sound, providing artificial intelligence metrics and marketing response data. The company measures, compares, and tests music, videos, voiceovers, jingles, and audio logos with specific audience segments to discover qualitative and quantitative marketing responses. It caters to the advertising industry. The company was incorporated in 2015 and is based in New York, New York.

One Night

Private Placement in 2019
One Night, Inc. develops and operates a third-party mobile distribution platform and mobile application that offers hotel booking services. The application provides spontaneous and same-night reservations for a group of hotels in New York and Los Angeles. The company was incorporated in 2006 and is headquartered in New York, New York.

Professional Fighters League

Private Placement in 2019
Professional Fighters League engages in the sports entertainment business.It operates through three segments such as media, live events, and consumer products. The media segment engages in the production and monetization of long-form and short-form media content across various platforms, including MMA, pay television, and digital and social media, as well as filmed entertainment. The Live Events segment is involved in the sale of tickets, including primary and secondary distribution; provision of event services; and sale of travel packages related to its live events. The company is based in McLean, Virginia.

Cava Group

Series F in 2021
Cava Group, Inc. owns and operates a chain of Greek and Mediterranean restaurants. It offers salads, dips, spreads, toppings, and dressings. The company has strategic partnerships with Garden School Foundation, Sow Much Good, Urban Roots, and Future Chefs. Cava Group, Inc. was founded in 2006 and is headquartered in Washington, District Of Columbia.

Curator Solutions

Private Placement in 2018
Curator Solutions, Inc. owns and operates a platform that provides real time engaging video-based activities that make it easier for educators to let students address real world problems. The company was formerly known as Real Time Cases, Inc. and changed its name to Curator Solutions, Inc. in 2019. Curator Solutions, Inc. was founded in 2014 and is headquartered in Leesburg, Virginia.

UrbanStems

Series C in 2021
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

Cava Group

Series A in 2015
Cava Group, Inc. owns and operates a chain of Greek and Mediterranean restaurants. It offers salads, dips, spreads, toppings, and dressings. The company has strategic partnerships with Garden School Foundation, Sow Much Good, Urban Roots, and Future Chefs. Cava Group, Inc. was founded in 2006 and is headquartered in Washington, District Of Columbia.

One Night

Series A in 2019
One Night, Inc. develops and operates a third-party mobile distribution platform and mobile application that offers hotel booking services. The application provides spontaneous and same-night reservations for a group of hotels in New York and Los Angeles. The company was incorporated in 2006 and is headquartered in New York, New York.

BigTeams

Series B in 2015
BigTeams, LLC develops and builds high school athletic Websites in the United States. It develops school team Websites with administrative areas that allow athletic directors, coaches, and booster clubs to manage the sports content for their respective teams. The company also offers fundraising tools, including options for selling various items online; and smartphone apps. It helps high school athletic directors and coaches to develop student athletes and promote their teams. The company was incorporated in 2006 and is based in Warrenton, Virginia.

Optoro

Series D in 2016
Optoro is a technology company that connects a seamless online returns experience with efficient supply chain processing and resale. From providing an online portal to improve customer returns to technology that streamlines processing by routing inventory to its next best home, the company offers solutions for retailers and brands looking to improve outcomes across all points in the returns process.

Cava Group

Series B in 2015
Cava Group, Inc. owns and operates a chain of Greek and Mediterranean restaurants. It offers salads, dips, spreads, toppings, and dressings. The company has strategic partnerships with Garden School Foundation, Sow Much Good, Urban Roots, and Future Chefs. Cava Group, Inc. was founded in 2006 and is headquartered in Washington, District Of Columbia.

SHOWFIELDS

Private Placement in 2019
SHOWFIELDS is the most interesting store in the world; a revolutionary retail concept that invites you to discover and engage with the brands of tomorrow.

Veritonic

Private Placement in 2018
Veritonic, Inc. develops and offers a marketing analytics platform for commercial sound, providing artificial intelligence metrics and marketing response data. The company measures, compares, and tests music, videos, voiceovers, jingles, and audio logos with specific audience segments to discover qualitative and quantitative marketing responses. It caters to the advertising industry. The company was incorporated in 2015 and is based in New York, New York.

Framebridge

Series B in 2017
Framebridge, Inc. manufactures custom framing solutions for art and photos. The company develops wood based customized frames. It enables users to upload photos to be framed with frames available on the website, as well as sending-in of physical art and objects for custom framing. It also offers video design, all design, and consultation services. The company was formerly known as Framebridge, LLC. Framebridge, Inc. was incorporated in 2013 and is based in Washington, District Of Columbia. As of May 15, 2020, Framebridge, Inc. operates as a subsidiary of Graham Holdings Company.

Cava Group

Series C in 2017
Cava Group, Inc. owns and operates a chain of Greek and Mediterranean restaurants. It offers salads, dips, spreads, toppings, and dressings. The company has strategic partnerships with Garden School Foundation, Sow Much Good, Urban Roots, and Future Chefs. Cava Group, Inc. was founded in 2006 and is headquartered in Washington, District Of Columbia.

Optoro

Series B in 2013
Optoro is a technology company that connects a seamless online returns experience with efficient supply chain processing and resale. From providing an online portal to improve customer returns to technology that streamlines processing by routing inventory to its next best home, the company offers solutions for retailers and brands looking to improve outcomes across all points in the returns process.

Visionary VR, Inc.

Private Placement in 2020
Visionary VR, Inc. produces and develops software and technology for the entertainment industry. The company's software utilizes 360 degrees audio capture, playback technology, and offers virtual reality. Visionary VR, Inc. was incorporated in 2014 and is based in Los Angeles, California.