SWaN & Legend Venture Partners

SWaN & Legend Venture Partners is a venture capital firm specializing in investments in early and growth stage companies. It seeks to invest in B2B companies; sports and entertainment; packaged goods; retail infrastructure, retail products and services; technology-enabled commerce and education; health and wellness; tech-enabled networks, consumer brands, commerce and education; food and hospitality; and domestic and international real estate holdings. SWaN & Legend Venture Partners was formerly known as Swan Investors, LLC. SWaN & Legend Venture Partners was founded in 2006 and is based in Leesburg, Virginia. The firm operates as a subsidiary of Legend Ventures, LLC.

David Bosserman

Senior Advisor

Rodney Brown

CFO

Todd Foreman

MD

Nick Gillette

Associate

Mark Mason

Director

Anthony Nader

MD

Aaron Pollock

Associate - Senior Finance Lead

Frederick Schaufeld

Co-Founder and MD

Fredrick D. Schaufeld

MD

David Strasser

MD

Jing Vivatrat

Head of Investor Relations

44 past transactions

Standard International

Series A in 2019
Standard International is the company behind The Standard hotels, with offices in New York and London and five hotel properties across New York, Miami, Los Angeles, and London to come. Standard International is on the forefront of immersive experience creation and technology-driven innovation. It owns a majority stake in Austin-based Bunkhouse Group with hotels in Austin, Marfa, San Antonio and Todos Santos, to come.

Framebridge, Inc.

Series C in 2018
Framebridge, Inc. manufactures custom framing solutions for art and photos. The company develops wood based customized frames. It enables users to upload photos to be framed with frames available on the website, as well as sending-in of physical art and objects for custom framing. It also offers video design, all design, and consultation services. The company was formerly known as Framebridge, LLC. Framebridge, Inc. was incorporated in 2013 and is based in Washington, District Of Columbia. As of May 15, 2020, Framebridge, Inc. operates as a subsidiary of Graham Holdings Company.

Quad Learning

Debt Financing in 2015
Quad Learning, Inc. was founded in 2012 with the goal of creating more affordable pathways for students to earn their bachelor’s degree. Quad Learning is a venture-backed startup that collaborates with leading community colleges to jointly develop and deliver American Honors, a competitive 2-year honors program designed for high ability students who plan to complete the remainder of their bachelor’s degree at a top-tier college or university.

Class.com

Series B in 2021
Class provides Class for Zoom, which integrates the Class software on the Zoom Meetings platform to help teachers take attendance, hand out assignments, give a quiz or test, grade work, proctor exams, or talk one-on-one with a student.

Veritonic, Inc.

Seed Round in 2018
Veritonic, Inc. develops and offers a marketing analytics platform for commercial sound, providing artificial intelligence metrics and marketing response data. The company measures, compares, and tests music, videos, voiceovers, jingles, and audio logos with specific audience segments to discover qualitative and quantitative marketing responses. It caters to the advertising industry. The company was incorporated in 2015 and is based in New York, New York.

BigTeams, LLC

Series A in 2014
BigTeams, LLC develops and builds high school athletic Websites in the United States. It develops school team Websites with administrative areas that allow athletic directors, coaches, and booster clubs to manage the sports content for their respective teams. The company also offers fundraising tools, including options for selling various items online; and smartphone apps. It helps high school athletic directors and coaches to develop student athletes and promote their teams. The company was incorporated in 2006 and is based in Warrenton, Virginia.

UrbanStems

Series B in 2019
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

WTHN LLC

Seed Round in 2018
Wthn is a natural wellness brand offering herbal medicine & acupuncture treatments. The brand makes acupuncture and herbs accessible to everyone and aims to demystify and educate its clients around the benefits of natural healing. Its mission is to help others heal their bodies and relax their minds in order to lead happier, healthier, and more fulfilled lives every day by stimulating and unlocking the body’s natural healing defenses. Michelle Larivee and Shari Auth founded the brand in New York, New York in 2017.

Tango Card

Series B in 2014
Tango Card provides leading incentive-delivery technology to organizations in the B2B space. Globally, enterprise companies use this technology to deliver an extensive catalog of domestic and global e-gift cards as part of consumer loyalty programs, sales incentive programs, health and wellness engagement, and employee recognition. Tango Card believes instantly delivering the most desirable rewards maximizes impact and drives real business results. This belief is woven into Tango Card’s industry-leading products: RaaS API, which integrates digital rewards into web platforms and applications, and Rewards Genius™, a self-serve portal for administering rewards.

Tango Card

Series B in 2013
Tango Card provides leading incentive-delivery technology to organizations in the B2B space. Globally, enterprise companies use this technology to deliver an extensive catalog of domestic and global e-gift cards as part of consumer loyalty programs, sales incentive programs, health and wellness engagement, and employee recognition. Tango Card believes instantly delivering the most desirable rewards maximizes impact and drives real business results. This belief is woven into Tango Card’s industry-leading products: RaaS API, which integrates digital rewards into web platforms and applications, and Rewards Genius™, a self-serve portal for administering rewards.

La Lumiere

Series B in 2014
La Lumière is an innovative skincare device company that aims to democratize advanced skincare technologies for home use. It has developed a proprietary line of light based phototherapy devices for the personal care market under the brand illuMask. La Lumière brings together a team with deep expertise in product development, manufacturing, and health and beauty care marketing, and the company also includes prominent dermatologists and plastic surgeons as advisors.

OrderGroove, Inc.

Series B in 2012
OrderGroove, Inc. develops subscription enablement technology and analytics platforms for brands and retailers. The company offers Relationship Commerce Cloud, an email and text messaging-based ordering solution for experiences in retail stores via the POS and online; and Ordergroove Essentials that is designed for brands to launch their recurring revenue programs, including subscriptions, reordering, and memberships. Its solutions allow users to discover, create, launch, promote, and optimize subscriber experience. The company was founded in 2008 and is based in New York, New York.

Optoro

Series C in 2014
Optoro is a technology company that connects a seamless online returns experience with efficient supply chain processing and resale. From providing an online portal to improve customer returns to technology that streamlines processing by routing inventory to its next best home, the company offers solutions for retailers and brands looking to improve outcomes across all points in the returns process.

Noodle

Series A in 2017
Noodle is a U.S.-based organization that helps students make decisions about education. Through unbiased data and real-world advice, Noodle connects students with schools, programs, resources, experts, and more. Noodle Education was founded in 2010 by John Katzman, the founder of The Princeton Review and 2U.

UrbanStems

Series A in 2016
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

Mars Reel

Seed Round in 2018
Mars Reel Media is building a sports network for high school and amateur sports. One of the largest high school sports-focused media startups in the United States is backed by some of the most well-known and respected investors and advisors across the sports, media, entertainment, and technology sectors including Warner Media, LeBron James, Maverick Carter, Dwyane Wade, Drake, Nas, and many more.

Showfields, Inc.

Seed Round in 2019
SHOWFIELDS is the most interesting store in the world; a revolutionary retail concept that invites you to discover and engage with the brands of tomorrow.
Professional Fighters League engages in the sports entertainment business.It operates through three segments such as media, live events, and consumer products. The media segment engages in the production and monetization of long-form and short-form media content across various platforms, including MMA, pay television, and digital and social media, as well as filmed entertainment. The Live Events segment is involved in the sale of tickets, including primary and secondary distribution; provision of event services; and sale of travel packages related to its live events. The company is based in McLean, Virginia.

Framebridge, Inc.

Private Placement in 2018
Framebridge, Inc. manufactures custom framing solutions for art and photos. The company develops wood based customized frames. It enables users to upload photos to be framed with frames available on the website, as well as sending-in of physical art and objects for custom framing. It also offers video design, all design, and consultation services. The company was formerly known as Framebridge, LLC. Framebridge, Inc. was incorporated in 2013 and is based in Washington, District Of Columbia. As of May 15, 2020, Framebridge, Inc. operates as a subsidiary of Graham Holdings Company.

UrbanStems

Series A in 2017
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

Framebridge, Inc.

Series A in 2016
Framebridge, Inc. manufactures custom framing solutions for art and photos. The company develops wood based customized frames. It enables users to upload photos to be framed with frames available on the website, as well as sending-in of physical art and objects for custom framing. It also offers video design, all design, and consultation services. The company was formerly known as Framebridge, LLC. Framebridge, Inc. was incorporated in 2013 and is based in Washington, District Of Columbia. As of May 15, 2020, Framebridge, Inc. operates as a subsidiary of Graham Holdings Company.

UrbanStems

Series C in 2021
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

UrbanStems

Series C in 2021
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

Quad Learning

Series B in 2014
Quad Learning, Inc. was founded in 2012 with the goal of creating more affordable pathways for students to earn their bachelor’s degree. Quad Learning is a venture-backed startup that collaborates with leading community colleges to jointly develop and deliver American Honors, a competitive 2-year honors program designed for high ability students who plan to complete the remainder of their bachelor’s degree at a top-tier college or university.

Showfields, Inc.

Private Placement in 2019
SHOWFIELDS is the most interesting store in the world; a revolutionary retail concept that invites you to discover and engage with the brands of tomorrow.

Curator Solutions

Private Placement in 2018
Curator Solutions, Inc. owns and operates a platform that provides real time engaging video-based activities that make it easier for educators to let students address real world problems. The company was formerly known as Real Time Cases, Inc. and changed its name to Curator Solutions, Inc. in 2019. Curator Solutions, Inc. was founded in 2014 and is headquartered in Leesburg, Virginia.

Cava Group, Inc.

Series F in 2021
Cava Group, Inc. owns and operates a chain of Greek and Mediterranean restaurants. It offers salads, dips, spreads, toppings, and dressings. The company has strategic partnerships with Garden School Foundation, Sow Much Good, Urban Roots, and Future Chefs. Cava Group, Inc. was founded in 2006 and is headquartered in Washington, District Of Columbia.

Real Time Cases

Venture Round in 2018
The goal of Real Time Cases is to change the landscape of higher education for professors and students through experiential learning. The company believes that contemporary education neglects to adequately prepare students for the professional work environment. Education should reward creativity while being fun, relevant, practical, interactive, and up-to-date. They foster these values by equipping students with the tools they need to approach and resolve issues for real and established companies. Real Time Cases allows students to gain experience through helping real companies assess opportunities and resolve issues in the marketplace. For the first time ever, students and professors have exclusive access to information directly from the CEOs of startup, high-growth, and mature companies from around the globe. Bridging the gap between the intellectual classroom and the dynamic professional work environment, we allow students to incorporate their own personal experiences, critical thinking skills, unique creative potential, and research capabilities into assignments from top-level management.

One Night

Private Placement in 2019
One Night, Inc. develops and operates a third-party mobile distribution platform and mobile application that offers hotel booking services. The application provides spontaneous and same-night reservations for a group of hotels in New York and Los Angeles. The company was incorporated in 2006 and is headquartered in New York, New York.

Optoro

Series D in 2016
Optoro is a technology company that connects a seamless online returns experience with efficient supply chain processing and resale. From providing an online portal to improve customer returns to technology that streamlines processing by routing inventory to its next best home, the company offers solutions for retailers and brands looking to improve outcomes across all points in the returns process.

Mindshow, Inc

Venture Round in 2021
Visionary VR is a technology and content development studio, and the home of Visionary focus the revolutionary tool for virtual reality content creators that employs our proprietary system for storytelling, attention management and information delivery in VR.

Veritonic, Inc.

Private Placement in 2018
Veritonic, Inc. develops and offers a marketing analytics platform for commercial sound, providing artificial intelligence metrics and marketing response data. The company measures, compares, and tests music, videos, voiceovers, jingles, and audio logos with specific audience segments to discover qualitative and quantitative marketing responses. It caters to the advertising industry. The company was incorporated in 2015 and is based in New York, New York.

One Night

Series A in 2019
One Night, Inc. develops and operates a third-party mobile distribution platform and mobile application that offers hotel booking services. The application provides spontaneous and same-night reservations for a group of hotels in New York and Los Angeles. The company was incorporated in 2006 and is headquartered in New York, New York.

Visionary VR, Inc.

Private Placement in 2020
Visionary VR, Inc. produces and develops software and technology for the entertainment industry. The company's software utilizes 360 degrees audio capture, playback technology, and offers virtual reality. Visionary VR, Inc. was incorporated in 2014 and is based in Los Angeles, California.

Framebridge, Inc.

Series B in 2017
Framebridge, Inc. manufactures custom framing solutions for art and photos. The company develops wood based customized frames. It enables users to upload photos to be framed with frames available on the website, as well as sending-in of physical art and objects for custom framing. It also offers video design, all design, and consultation services. The company was formerly known as Framebridge, LLC. Framebridge, Inc. was incorporated in 2013 and is based in Washington, District Of Columbia. As of May 15, 2020, Framebridge, Inc. operates as a subsidiary of Graham Holdings Company.

Professional Fighters League

Private Placement in 2019
Professional Fighters League engages in the sports entertainment business.It operates through three segments such as media, live events, and consumer products. The media segment engages in the production and monetization of long-form and short-form media content across various platforms, including MMA, pay television, and digital and social media, as well as filmed entertainment. The Live Events segment is involved in the sale of tickets, including primary and secondary distribution; provision of event services; and sale of travel packages related to its live events. The company is based in McLean, Virginia.

Optoro

Series B in 2013
Optoro is a technology company that connects a seamless online returns experience with efficient supply chain processing and resale. From providing an online portal to improve customer returns to technology that streamlines processing by routing inventory to its next best home, the company offers solutions for retailers and brands looking to improve outcomes across all points in the returns process.

Cava Group, Inc.

Series A in 2015
Cava Group, Inc. owns and operates a chain of Greek and Mediterranean restaurants. It offers salads, dips, spreads, toppings, and dressings. The company has strategic partnerships with Garden School Foundation, Sow Much Good, Urban Roots, and Future Chefs. Cava Group, Inc. was founded in 2006 and is headquartered in Washington, District Of Columbia.

BigTeams, LLC

Series B in 2015
BigTeams, LLC develops and builds high school athletic Websites in the United States. It develops school team Websites with administrative areas that allow athletic directors, coaches, and booster clubs to manage the sports content for their respective teams. The company also offers fundraising tools, including options for selling various items online; and smartphone apps. It helps high school athletic directors and coaches to develop student athletes and promote their teams. The company was incorporated in 2006 and is based in Warrenton, Virginia.

Cava Group, Inc.

Series B in 2015
Cava Group, Inc. owns and operates a chain of Greek and Mediterranean restaurants. It offers salads, dips, spreads, toppings, and dressings. The company has strategic partnerships with Garden School Foundation, Sow Much Good, Urban Roots, and Future Chefs. Cava Group, Inc. was founded in 2006 and is headquartered in Washington, District Of Columbia.

Veritonic, Inc.

Seed Round in 2015
Veritonic, Inc. develops and offers a marketing analytics platform for commercial sound, providing artificial intelligence metrics and marketing response data. The company measures, compares, and tests music, videos, voiceovers, jingles, and audio logos with specific audience segments to discover qualitative and quantitative marketing responses. It caters to the advertising industry. The company was incorporated in 2015 and is based in New York, New York.

UrbanStems

Private Placement in 2019
UrbanStems Inc. provides on-demand flower delivery services. It offers fresh flowers and seasonal stems for various occasions; floral arrangements for businesses; and gift cards. The company also provides flower arrangement classes; and iOS application for ordering flowers. It offers its services in New York, Baltimore, Philadelphia, and Washington, D.C. through its online portal. UrbanStems Inc. was formerly known as MireDreams, LLC. The company was founded in 2014 and is based in Washington, District Of Columbia.

Cava Group, Inc.

Series C in 2017
Cava Group, Inc. owns and operates a chain of Greek and Mediterranean restaurants. It offers salads, dips, spreads, toppings, and dressings. The company has strategic partnerships with Garden School Foundation, Sow Much Good, Urban Roots, and Future Chefs. Cava Group, Inc. was founded in 2006 and is headquartered in Washington, District Of Columbia.

Standard International

Private Placement in 2019
Standard International is the company behind The Standard hotels, with offices in New York and London and five hotel properties across New York, Miami, Los Angeles, and London to come. Standard International is on the forefront of immersive experience creation and technology-driven innovation. It owns a majority stake in Austin-based Bunkhouse Group with hotels in Austin, Marfa, San Antonio and Todos Santos, to come.