In 1994, with two decades of experience in the food industry as a broker and salesman, Craig Fisher created Don Julio Foods. He began with a name and line of core products — chips, tortillas, and dip — that have become a staple in grocery stores across the Intermountain West. Drawing on his experience running the Little Pancho division of Clover Club Foods (a brand he would later purchase to compliment his thriving Don Julio product line), Fisher eventually decided it wasn’t enough to own the brand and sell the products, he wanted to make his own.
In 2002 Fisher and his son Nate, vice president of Don Julio at the time, located and began operating a tortilla manufacturing plant in Clearfield, Utah, just minutes from away from where Fisher had learned the food business as a young salesman and entrepreneur.
Press-lines now run three shifts a day, churning out fresh Southwest tortillas, which are delivered daily to local stores around the greater Utah area.
Soon after beginning to produce their own product, Don Julio acquired Clover Club Foods, a company where Fisher cut his teeth in the food business back in the ‘80s. Widely regarded as the little company started by a woman in her kitchen in 1938, Clover Club had grown into a national brand, and Fisher wanted to bring that brand back home to Utah where it all started.