Baozun Commerce

Baozun Commerce provides e-commerce solutions to brand partners in China, assisting them in executing their online sales strategies. Established in 2007 and headquartered in Shanghai, the company offers a comprehensive range of services that cover the e-commerce value chain, including IT solutions, store operations, digital marketing, customer service, warehousing, and logistics. Baozun works with brands across various sectors, such as apparel, electronics, beauty products, and fast-moving consumer goods. By leveraging local expertise and advanced e-commerce technology, Baozun helps brands connect with Chinese consumers, enhance their online presence, and drive sales. The company's dual operating segments focus on e-commerce services and brand management, ensuring that clients receive tailored support to succeed in the competitive Chinese market.

Qing Yu Zhang

Co-Founder

4 past transactions

NOBADAY

Series A in 2021
Developer of a sports clothing and equipment designed for snow sports. The company offers skis, snowboards, and other accessories & clothing, also it operates the ski content platform, providing customers with the necessary equipment to enjoy snow sports.

Full Jet

Acquisition in 2021
Full Jet is a strategic and brand-focused industry that specializes in developing go-to-market strategies for high-end and luxury brands. It developed its operational services starting with offline distribution assistance, brand management, and finally online e-commerce solutions. Leveraging its international perspective tailored for China, it has demonstrated its strengths in pitching and communicating with foreign premium and luxury brands entering China or developing their China business.
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