Jay Adya

Managing Partner

51 past transactions

Curastory

Seed Round in 2022
Curastory is a video enablement tool for creators allowing them to edit, monetize, distribute, and analyze their videos across social media. For monetization, we are the first programmatic media buying solution for creator ad reads.

Religion of Sports

Series B in 2022
Religion of Sports is a Santa Monica, CA-based sports media company that provides scripted and unscripted videos, podcasts, feature films, and social content about sports. Founded by Tom Brady, Michael Strahan, and Gotham Chopra, Religion of Sports creates best-in-class content and is building a brand focused on human/emotional storytelling in and around the world of sports.

Vaunt

Series A in 2022
Vaunt was founded in 2014. It is an influencer-based streaming video service offering a new way for fans to connect with and enjoy exclusive access to celebrated personalities. The company is headquartered in New York, New York.

Guidesly

Seed Round in 2022
Guidesly, Inc. is a company that has developed a mobile application designed to connect anglers with trusted fishing guides for guided trips. Founded in 2019 and based in Topsfield, Massachusetts, the platform simplifies the process of searching and booking fishing guides across various environments, including saltwater and freshwater. The app not only facilitates bookings for outdoor enthusiasts but also provides fishing guides with tools to manage their businesses effectively. By empowering both anglers and guides, Guidesly creates a seamless experience that enhances the outdoor adventure community.

Fanaply

Seed Round in 2021
Fanaply creates digital collectibles and fan engagement tools for the world's biggest fans in music, sports, and entertainment. Our digital collectibles, similar to the virtual goods sold in video games, let fans show-off and be rewarded for their fandom both online and in the real world. We offer fans free collectibles based on their behaviour, and partner with celebrities and athletes to sell official collectibles. We license our white label, API and SDK technology to festivals, teams and conferences to build collectibles into their platforms Collectibles are community and can be bundled with physical items or into status and fans can be rewarded as our partners create loyalty and incentive programs around them. Fanaply was one of 10 companies accepted into the world class Techstars Music Program in February 2020. We launched last year as Coachella's Official Digital Collectibles Partner where we gamified the festival and awarded fans digital collectibles inside the official Coachella App. We did the NHL's first ever launch with the New Jersey Devils, the first ever credit Card company rollout with American Express, the first ever MMA launch with the PFL, and the first ever Rodeo Collectibles with the ProRodeo Association The company was founded in 2019 and headquartered in New York, United States.

Blink Technologies

Series A in 2021
Blink Technologies is developing a robust, non-intrusive passive, eye-tracking technology without the need for special dedicated hardware. Their non-invasive, AI-based Software Solution can be deployed with any Camera technology on the market today. The proprietary solution integrates with any OS and can run locally (edge-based) or remotely (cloud-based). Blink Technologies was founded in 2018 and is based in Palo Alto, California, United States.

Fittr

Series A in 2021
Fittr is a fitness and training platform designed to help users achieve their personal fitness goals through customized workout plans. The platform tailors workouts based on individual preferences, available equipment, time constraints, and specific fitness objectives. Users receive guided instructions with voice coaching that details exercise execution, repetitions, sets, and rest intervals. Fittr also tracks user workouts and plans to integrate nutrition guidance in the future. The platform encourages community engagement with upcoming features such as social connections, before-and-after photo sharing, and monthly competitions with prizes. Since gaining recognition from various online publications, Fittr has experienced significant user growth, with over 7,500 active trial users and more than 100 new sign-ups each day.

Snap! Mobile

Series B in 2021
Snap! Mobile is a fundraising platform designed to support educational program leaders in their goal to positively impact the lives of the students they serve.

Greenfly

Venture Round in 2021
Greenfly is a software platform that automates the continuous flow of short-form digital media for sports organizations. Its software platform and mobile app empower sports and entertainment organizations to automate the collection, automated organization, and distribution of short-form videos and photos to anyone, organically growing audiences and increasing revenue.

Sports Innovation Lab

Venture Round in 2021
The Sports Innovation Lab identifies and evaluates the technology products and services that will power the future of sports. They have developed a digital market research platform and a world-class advisor network to help guide how companies make strategic technology decisions.

LeagueApps

Series B in 2021
LeagueApps serves as the operating system and community for youth and local sports leaders. We empower them by providing the technology and professional network necessary for their success. LeagueApps platform supports sports organizations in streamlining operations, enhancing communication, and fostering community engagement, ensuring that leaders can focus on what truly matters: inspiring young athletes and promoting a vibrant sports culture

FORTË

Venture Round in 2021
FORTË enables fitness brands globally to create a high-quality, premium digital fitness platform cost-effectively. FORTË installs its proprietary streaming hardware and software at one or more of its clients’ locations, deploys a customized website and accompanying mobile apps, and assists the client to launch and promote its new virtual offering. End-users can stream live and on-demand fitness classes from their favorite gym while interacting with their community on two-way video, tracking their performance in real-time on leaderboards and through wearable integrations, participate in challenges, and get social with their friends. FORTË powers UFC, Curves, YMCA's, NFL Player's Association, The Edge, Heartcore, 305 Fitness, Dancebody, Health House, Melt Method, NFL PA, and many other well-known gym chains and boutique studios.

Till Financial

Venture Round in 2021
Till is the first collaborative financial platform specifically built for families and the communities that support them. Till is accessible to all families, as there is no monthly subscription fee. Till is replacing awkward family conversations about money with real actions and experiential learning, while teaching kids how to spend money wisely every day. Banking Services provided by Coastal Community Bank, Member FDIC, pursuant to license by Visa U.S.A. Inc.

Professional Fighters League

Venture Round in 2021
The Professional Fighters League is an MMA league. Its events are broadcast live in primetime on ESPN2 and ESPN+ in the United States, and on premium sports networks in 160 other countries around the world. It was founded in 2017 and is based in Washington, District of Columbia.

Till Financial

Venture Round in 2020
Till is the first collaborative financial platform specifically built for families and the communities that support them. Till is accessible to all families, as there is no monthly subscription fee. Till is replacing awkward family conversations about money with real actions and experiential learning, while teaching kids how to spend money wisely every day. Banking Services provided by Coastal Community Bank, Member FDIC, pursuant to license by Visa U.S.A. Inc.

Religion of Sports

Series A in 2020
Religion of Sports is a Santa Monica, CA-based sports media company that provides scripted and unscripted videos, podcasts, feature films, and social content about sports. Founded by Tom Brady, Michael Strahan, and Gotham Chopra, Religion of Sports creates best-in-class content and is building a brand focused on human/emotional storytelling in and around the world of sports.

Snap! Mobile

Series A in 2020
Snap! Mobile is a fundraising platform designed to support educational program leaders in their goal to positively impact the lives of the students they serve.

COPA90

Venture Round in 2020
For anyone looking for more from the beautiful game, COPA90 harnesses unrivalled fan insight, the peerless power of its brand and an unrivalled network of the world’s most creative and influential voices and communities to deliver unparalleled content and experiences that engage fans on a deeper and more meaningful level. ‘Business of the Year’, British Media Awards, 2022 // 'Tech Track 100’, Sunday Times, 2020 // ‘Top 10 Most Innovative Companies, Sports’, Fast Company, 2019

Atrium Sports

Series A in 2019
Atrium Sports is a technology platform for sports and video data content. Atrium Sports puts best practice technologies within reach of sports at every level, to enable them to create new content, engage fans and open commercial opportunities that help grow sport.

Diamond Kinetics

Venture Round in 2019
Diamond Kinetics develops motion data and analytics of baseball and softball for players and their coaches. It focuses on bringing motion data and analytics to players of all ages and skill levels, and their coaches, in baseball and softball. It was founded in 2012 and headquartered in Pittsburgh, Pennsylvania.

LiveLike

Venture Round in 2019
LiveLike develops an audience engagement platform that transforms digital users into engaged fans through customized interactive experiences. Its platform allows broadcasters to transform streaming into fan-driven interactive experiences. LiveLike’s audience engagement platform and gamification engine help sports organizations and media companies to enhance the fan experience, increase the time spent interacting with their content, and unlock the power of first-party data.

WSC Sports

Series C in 2019
WSC Sports, the pioneer in AI-powered sports content technology, empowers the NBA, ESPN, YouTubeTV, LaLiga and 450 other sports organizations to connect with their fans through AI-tailored sports content experiences. WSC Sports' platform automates the creation, management and distribution of content, enabling sports rights holders to expand reach, grow fan bases, and unlock revenue opportunities across digital platforms. For more information, visit wsc-sports.com

Blink Technologies

Seed Round in 2019
Blink Technologies is developing a robust, non-intrusive passive, eye-tracking technology without the need for special dedicated hardware. Their non-invasive, AI-based Software Solution can be deployed with any Camera technology on the market today. The proprietary solution integrates with any OS and can run locally (edge-based) or remotely (cloud-based). Blink Technologies was founded in 2018 and is based in Palo Alto, California, United States.

Ikonik Golf

Seed Round in 2019
Ikonik offers golf coaches to deliver personalized and effective training to their students. Their smart chat function allows coaches and students to communicate in real-time.

Swish Analytics

Series B in 2019
Swish Analytics provides sports predictions and analytics by using in-depth historical data and proprietary algorithms. In the age of information overload, we do the technical heavy lifting to provide the end consumer with simplistic metrics, stats, and forecasts that matter. Its platform serves fans, bettors and media partners via licensing and subscription-based services/products.

Freeletics

Series A in 2018
Freeletics is a digital fitness company that offers tools to help promote physical fitness and mental strength. It provides an AI-based fitness and mindset coaching. The company aims to help everyone become the greatest version of themselves by building products that offer important elements for individuals to unleash their physical and mental potential. It promotes and increases physical fitness strives for improved mental strength, willpower, and confidence - all vital components for shaping one's lifestyle according to individual desires and goals. The company was founded in 2013 and headquartered in München, Bayern.

PlayVS

Series B in 2018
PlayVS is an operator of an eSports platform used to organize competitions in eSports on behalf of high school. Its platform offers to organize online tournaments and wagers for cash and prizes and helps to play and stay up-to-date on high school e-sports programs that enable teen gamers to form teams at their high schools to compete with players from other schools and the battle for titles at state championships.

Tappp

Series A in 2018
TAPPP makes it easy for consumers to access sports content and bet by unlocking multiple payment options. TAPPP has made MLB and NFL streaming products available across the largest physical and digital retailers in the US. TAPPP is now extending those payment options for sports betting, making it safer and easier for millions of customers to top up their accounts using cash. Headquartered in New York City, TAPPP's mission is to make sports content more engaging and accessible to fans.

Freeletics

Venture Round in 2018
Freeletics is a digital fitness company that offers tools to help promote physical fitness and mental strength. It provides an AI-based fitness and mindset coaching. The company aims to help everyone become the greatest version of themselves by building products that offer important elements for individuals to unleash their physical and mental potential. It promotes and increases physical fitness strives for improved mental strength, willpower, and confidence - all vital components for shaping one's lifestyle according to individual desires and goals. The company was founded in 2013 and headquartered in München, Bayern.
The Professional Fighters League is an MMA league. Its events are broadcast live in primetime on ESPN2 and ESPN+ in the United States, and on premium sports networks in 160 other countries around the world. It was founded in 2017 and is based in Washington, District of Columbia.

Oosto

Series A in 2018
Osto offers enterprises the ability to better protect their customers, employees, and guests in real-time by analyzing safety and security threats in real-time without compromising on fair and ethical behavior.

Swish Analytics

Venture Round in 2018
Swish Analytics provides sports predictions and analytics by using in-depth historical data and proprietary algorithms. In the age of information overload, we do the technical heavy lifting to provide the end consumer with simplistic metrics, stats, and forecasts that matter. Its platform serves fans, bettors and media partners via licensing and subscription-based services/products.

ShotTracker

Series A in 2018
ShotTracker makes sensor-based technology that automatically captures basketball statistics in real-time during practices and games. At ShotTracker, they improve the performance of competitive athletes by bringing elite-level analytics to the masses. Their latest innovation, ShotTracker TEAM, captures real-time practice and game stats for basketball teams, and it's affordable for teams at every level of play.

LiveLike

Series B in 2018
LiveLike develops an audience engagement platform that transforms digital users into engaged fans through customized interactive experiences. Its platform allows broadcasters to transform streaming into fan-driven interactive experiences. LiveLike’s audience engagement platform and gamification engine help sports organizations and media companies to enhance the fan experience, increase the time spent interacting with their content, and unlock the power of first-party data.

Greenfly

Series B in 2018
Greenfly is a software platform that automates the continuous flow of short-form digital media for sports organizations. Its software platform and mobile app empower sports and entertainment organizations to automate the collection, automated organization, and distribution of short-form videos and photos to anyone, organically growing audiences and increasing revenue.

FieldLevel

Series A in 2017
Since 2008, FieldLevel's mission has been to simplify the athletic recruiting process. Our goal is to expand access to playing opportunities at every level — from youth sports to high school, college, and professional levels. We exist to empower coaches with the tools and network they need to place and recruit dedicated athletes, while also bringing transparency to the process. FieldLevel does this by seeking perfection in three areas: 1) having useful and complete profiles, 2) making search easy and powerful, and 3) ensuring quality and seamless communication.

VY Esports

Seed Round in 2017
VY Esports is a global esports company specializing in authentic experiences and creative content for the esports generations. We enrich the esports space with brand partnerships, live events, influencer programs, and sponsorships. Headquartered in Los Angeles, our team is distributed across the US and Europe to ensure we are connecting with esports audiences from all over the world.

SeatGeek

Series D in 2017
SeatGeek is a ticket search engine that aggregates ticket listings for live sports, concerts, and theater events. Its data engine helps consumers identify various ticket deals. The site has a feature called ‘Deal Score’ which assigns a 0-100 metric to all listed tickets in order to ascertain the relative value of tickets for a given event or a set of similar events. SeatGeek also offers consumers an event discovery tool through its Columbus event calendar and Spotify applications, which take into account user preferences and favorite teams and artists in order to generate recommendations of upcoming local events that match a user’s tastes and preferences. SeatGeek was launched by Jack Groetzinger and Russell D’Souza in 2009 and its operations are headquartered in New York, United States.

Greenfly

Series A in 2016
Greenfly is a software platform that automates the continuous flow of short-form digital media for sports organizations. Its software platform and mobile app empower sports and entertainment organizations to automate the collection, automated organization, and distribution of short-form videos and photos to anyone, organically growing audiences and increasing revenue.

Kinduct

Series A in 2016
Kinduct’s Athlete Management System (AMS) is used by over 550 teams, leagues, organizations, performance centres, military and healthcare organizations around the world. Kinduct have supported multiple world champions across the MLB, NHL, NBA, NFL, and NCAA as well as organizations that train the tactical athlete and those empowering the patient. Through our secure, cloud-based AMS, Kinduct consolidates a wide array of performance and injury data, improving workflow and optimizing performance for thousands of coaches, trainers, and athletes. Kinduct is also integrated with many world-leading wearables, assessment and data collection technologies, turning rich data into powerful insights. Visit www.kinduct.com to learn more.

Renegade Brands

Venture Round in 2016
Renegade Brands high performance cleaning products (Sweat X and Gas Off) are 100% non-toxic, 100% biodegradable with no dermal impact on skin.The company is owned and run by a group of six athletes with unmatched experience, passion, and integrity. Renegade Brands and its employees design and deliver the highest quality products that provide exceptional performance, while at the same time producing no toxic impact on the environment.

LiveLike

Series A in 2016
LiveLike develops an audience engagement platform that transforms digital users into engaged fans through customized interactive experiences. Its platform allows broadcasters to transform streaming into fan-driven interactive experiences. LiveLike’s audience engagement platform and gamification engine help sports organizations and media companies to enhance the fan experience, increase the time spent interacting with their content, and unlock the power of first-party data.

WSC Sports

Series B in 2016
WSC Sports, the pioneer in AI-powered sports content technology, empowers the NBA, ESPN, YouTubeTV, LaLiga and 450 other sports organizations to connect with their fans through AI-tailored sports content experiences. WSC Sports' platform automates the creation, management and distribution of content, enabling sports rights holders to expand reach, grow fan bases, and unlock revenue opportunities across digital platforms. For more information, visit wsc-sports.com

Xperiel

Venture Round in 2016
Xperiel's technology helps companies harness the magic of industry-changing apps like Uber, Starbucks, and Pokemon Go, where the physical world meets the digital.

Xperiel

Series A in 2016
Xperiel's technology helps companies harness the magic of industry-changing apps like Uber, Starbucks, and Pokemon Go, where the physical world meets the digital.

LeagueApps

Series A in 2015
LeagueApps serves as the operating system and community for youth and local sports leaders. We empower them by providing the technology and professional network necessary for their success. LeagueApps platform supports sports organizations in streamlining operations, enhancing communication, and fostering community engagement, ensuring that leaders can focus on what truly matters: inspiring young athletes and promoting a vibrant sports culture

Swish Analytics

Seed Round in 2015
Swish Analytics provides sports predictions and analytics by using in-depth historical data and proprietary algorithms. In the age of information overload, we do the technical heavy lifting to provide the end consumer with simplistic metrics, stats, and forecasts that matter. Its platform serves fans, bettors and media partners via licensing and subscription-based services/products.

Appetize

Venture Round in 2015
Appetize is the most powerful payment platform for live events and sports. Deployed in over 700 venues worldwide with clients like Madison Square Garden and Lincoln Financial Field to Bonnaroo and Governors Ball, Appetize has the most robust and reliable mobile Point of Sale solution on the markets.

Second Spectrum

Series A in 2015
Second Spectrum develops a gaming machine learning software to revolutionize sports through AI. The software includes computer vision, big data, augmented, and virtual reality, as well as offers interaction, immersion, and personalization by providing applications, touchscreens, smart televisions, and AI technology, allowing fans and media companies to engage with the players and sports so that they can interact with each other.

Second Spectrum

Series A in 2015
Second Spectrum develops a gaming machine learning software to revolutionize sports through AI. The software includes computer vision, big data, augmented, and virtual reality, as well as offers interaction, immersion, and personalization by providing applications, touchscreens, smart televisions, and AI technology, allowing fans and media companies to engage with the players and sports so that they can interact with each other.

SeatGeek

Series C in 2015
SeatGeek is a ticket search engine that aggregates ticket listings for live sports, concerts, and theater events. Its data engine helps consumers identify various ticket deals. The site has a feature called ‘Deal Score’ which assigns a 0-100 metric to all listed tickets in order to ascertain the relative value of tickets for a given event or a set of similar events. SeatGeek also offers consumers an event discovery tool through its Columbus event calendar and Spotify applications, which take into account user preferences and favorite teams and artists in order to generate recommendations of upcoming local events that match a user’s tastes and preferences. SeatGeek was launched by Jack Groetzinger and Russell D’Souza in 2009 and its operations are headquartered in New York, United States.
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