FirstCry India

FirstCry is an online platform specializing in baby products and toys, offering over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Disney, and Pampers. Founded in 2010 and headquartered in Pune, India, the company focuses on providing a wide range of quality products at competitive prices, ensuring a seamless online shopping experience complemented by fast and reliable delivery services. In addition to its retail operations, FirstCry engages in the wholesale distribution of baby and kids products, as well as Fast Moving Consumer Goods (FMCG), through various business partners. The company also operates a preschool business through franchisee partners across India, further expanding its reach in the children's market.