Divergent Ventures

Divergent Ventures, LLC is a venture capital firm based in Seattle, Washington, founded in 2005. The firm specializes in early-stage investments, primarily focusing on growth capital for technology companies in sectors such as big data, mobile technology, cloud infrastructure, and data-driven applications. Divergent Ventures typically invests in the first professional round of funding and is particularly active on the West Coast, although it has a history of investing across the United States. The firm aims to reserve capital for follow-on rounds and emphasizes close involvement with its portfolio companies, partnering with management to navigate challenges and refine business strategies. The managing directors possess over 30 years of combined experience in building products and investing in technology, which supports their commitment to fostering the growth of early-stage ventures.

Kevin G. Doren

Managing Director

Rob Shurtleff

Managing Partner

35 past transactions

Wicket Labs

Venture Round in 2020
Wicket Labs, Inc. develops scoreboard-based tools for websites and applications to identify application program interface problems and facilitate resolution. It offers The Wicket Scorecard, a solution that enables companies to gain visibility into their customers so as to understand how initiatives impact their business, drive engagement with their service, and promote a customer base through unique customer happiness index score. Wicket Labs, Inc. was founded in 2016 and is based in Seattle, Washington.

Wicket Labs

Seed Round in 2018
Wicket Labs, Inc. develops scoreboard-based tools for websites and applications to identify application program interface problems and facilitate resolution. It offers The Wicket Scorecard, a solution that enables companies to gain visibility into their customers so as to understand how initiatives impact their business, drive engagement with their service, and promote a customer base through unique customer happiness index score. Wicket Labs, Inc. was founded in 2016 and is based in Seattle, Washington.

Reniac

Venture Round in 2017
rENIAC, Inc. designs and develops an intelligent data-aware architecture for applications, servers, and data stores. It develops a data engine platform that accelerates and optimizes open source database implementations for data-centric application. The company also provides Cassandra I/O accelerator; distributed and persistent cache; and storage engine for graphs and SQL databases. rENIAC, Inc. was incorporated in 2012 and is based in Santa Clara, California with additional locations in Hyderabad, India; and Richmond, Canada.

SpaceIQ LLC

Series A in 2017
SpaceIQ LLC is a technology-driven software company specializing in workplace management solutions. Founded in 2016 and headquartered in Mountain View, California, with an additional office in Sandy, Utah, SpaceIQ offers a cloud-based platform that integrates various functionalities, including space planning, move management, real estate forecasting, and employee engagement tools. Its services cater to companies of all sizes, providing features such as hot desking, meeting room scheduling, and project management, all designed to enhance operational efficiency and improve workplace productivity. The platform also supports seamless integrations with tools like Slack, ensuring centralized visibility and streamlined processes for organizations.

Wicket Labs

Seed Round in 2017
Wicket Labs, Inc. develops scoreboard-based tools for websites and applications to identify application program interface problems and facilitate resolution. It offers The Wicket Scorecard, a solution that enables companies to gain visibility into their customers so as to understand how initiatives impact their business, drive engagement with their service, and promote a customer base through unique customer happiness index score. Wicket Labs, Inc. was founded in 2016 and is based in Seattle, Washington.

Socedo

Venture Round in 2017
Socedo, Inc. is a Seattle-based company that specializes in automated social media lead generation solutions. Founded in 2011, Socedo helps B2B marketers identify and engage with their target audiences by leveraging intent data from social networks, particularly Twitter. The platform allows users to find prospects based on real-time behaviors and specific keywords, as well as to gain insights into existing contacts and target accounts. Socedo's system qualifies leads through predefined workflows and provides valuable demographic and behavioral information, enhancing lead data for integration with marketing automation and CRM systems. The company collaborates with various brands, including Microsoft and F5, to streamline the lead generation process and identify sales opportunities based on social media activities.

Appuri

Seed Round in 2017
Appuri provides a customer data and analytics platform aimed at helping online and mobile businesses reduce customer churn. The platform leverages machine learning to predict which users are likely to disengage and identifies the underlying reasons, enabling product and marketing teams to take proactive measures to retain users. Appuri's solution includes comprehensive data ingestion, processing, and output capabilities, integrating seamlessly into existing business processes. It also offers access to a petabyte-scale data warehouse, allowing secure, direct SQL access to user segmentation data. By consolidating account and user-level data through various connectors and an API, Appuri creates a single source of truth that is ready for analysis. This empowers organizations to optimize customer retention and make informed, data-driven decisions.

CloudCoreo

Seed Round in 2016
CloudCoreo, Inc. operates a cloud management platform that allows users to design, deploy, and manage cloud infrastructure across various providers. Founded in 2014 and based in Austin, Texas, CloudCoreo offers a community-driven DevOps framework combined with an automation engine, enabling users to create, modify, and maintain cloud stacks, which include all components of a deployment such as managed services. The platform identifies public cloud risks at the time of deployment, helping to prevent compliance violations and security breaches. Additionally, CloudCoreo serves as a searchable repository of stacks, facilitating easier understanding and management of cloud-related risks. As of February 2018, CloudCoreo operates as a subsidiary of VMware, Inc.

BlueTalon

Series A in 2016
BlueTalon is a provider of data-centric security for big data, data lakes, and new data initiatives. The company's Policy Engine delivers precise, consistent, and dynamic user access controls to data across Hadoop, Spark, Cassandra, and SQL-based data platforms. The BlueTalon Audit Engine provides a full audit trail at the level of detail required for compliance to regulations: user and data. Fortune 100 have deployed BlueTalon to eliminate security blind spots and gain visibility and control at the data layer across cloud-based and on-premises environments. BlueTalon was named a 2016 Gartner cool vendor and won numerous security and big data awards.

Iron.io

Series A in 2016
Iron.io, Inc. specializes in cloud-based development tools designed for modern application architectures. Founded in 2010 and headquartered in Las Vegas, California, the company provides a suite of products including IronWorker, a container-based workload solution; IronMQ, a messaging queue for application integration; IronFunctions, an open-source serverless framework; and IronCache, a caching tool. Iron.io's platform supports event-driven computing and enables the processing of large volumes of messages and tasks across various environments, including public and private clouds as well as on-premises setups. Its solutions cater to a range of asynchronous computing needs, such as event processing, mobile and IoT applications, and microservices, allowing enterprises to effectively manage and scale their workloads in a flexible manner.

Socedo

Venture Round in 2016
Socedo, Inc. is a Seattle-based company that specializes in automated social media lead generation solutions. Founded in 2011, Socedo helps B2B marketers identify and engage with their target audiences by leveraging intent data from social networks, particularly Twitter. The platform allows users to find prospects based on real-time behaviors and specific keywords, as well as to gain insights into existing contacts and target accounts. Socedo's system qualifies leads through predefined workflows and provides valuable demographic and behavioral information, enhancing lead data for integration with marketing automation and CRM systems. The company collaborates with various brands, including Microsoft and F5, to streamline the lead generation process and identify sales opportunities based on social media activities.

Iron.io

Series A in 2015
Iron.io, Inc. specializes in cloud-based development tools designed for modern application architectures. Founded in 2010 and headquartered in Las Vegas, California, the company provides a suite of products including IronWorker, a container-based workload solution; IronMQ, a messaging queue for application integration; IronFunctions, an open-source serverless framework; and IronCache, a caching tool. Iron.io's platform supports event-driven computing and enables the processing of large volumes of messages and tasks across various environments, including public and private clouds as well as on-premises setups. Its solutions cater to a range of asynchronous computing needs, such as event processing, mobile and IoT applications, and microservices, allowing enterprises to effectively manage and scale their workloads in a flexible manner.

PushSpring

Series A in 2015
PushSpring, Inc. is a software as a service (SaaS) company based in Seattle, Washington, specializing in audience composition data for mobile applications. Established in 2013, it provides comprehensive audience insights and targeting solutions for mobile marketing, focusing on verified iOS and Android app audiences. The PushSpring Audience Console allows advertisers to access mobile app audiences, create and export custom segments, and tailor their targeting strategies using verified device-level data. By employing advanced machine learning techniques on billions of mobile app signals, PushSpring enables advertisers to develop accurate targeting personas and custom segments. This data is widely distributed across major data management platforms (DMPs), demand-side platforms (DSPs), and programmatic advertising platforms, helping advertisers enhance their mobile branding and performance objectives. As of mid-2019, PushSpring operates as a subsidiary of T-Mobile US, Inc.

Appuri

Seed Round in 2015
Appuri provides a customer data and analytics platform aimed at helping online and mobile businesses reduce customer churn. The platform leverages machine learning to predict which users are likely to disengage and identifies the underlying reasons, enabling product and marketing teams to take proactive measures to retain users. Appuri's solution includes comprehensive data ingestion, processing, and output capabilities, integrating seamlessly into existing business processes. It also offers access to a petabyte-scale data warehouse, allowing secure, direct SQL access to user segmentation data. By consolidating account and user-level data through various connectors and an API, Appuri creates a single source of truth that is ready for analysis. This empowers organizations to optimize customer retention and make informed, data-driven decisions.

BlueTalon

Venture Round in 2015
BlueTalon is a provider of data-centric security for big data, data lakes, and new data initiatives. The company's Policy Engine delivers precise, consistent, and dynamic user access controls to data across Hadoop, Spark, Cassandra, and SQL-based data platforms. The BlueTalon Audit Engine provides a full audit trail at the level of detail required for compliance to regulations: user and data. Fortune 100 have deployed BlueTalon to eliminate security blind spots and gain visibility and control at the data layer across cloud-based and on-premises environments. BlueTalon was named a 2016 Gartner cool vendor and won numerous security and big data awards.

Shippable

Series A in 2014
Shippable, Inc. provides Shippable, a SaaS platform that lets a client to add continuous integration/deployment to client’s Github and Bitbucket(Git) repositories. Its Shippable common use cases include automating the packaging and deployment of Web applications; and automated testing and continuous integration/deployment. The company serves businesses around the world. Shippable, Inc. was formerly known as Qhode Inc. and changed its name to Shippable, Inc. in December 2013. The company was founded in 2013 and is based in Bellevue, Washington. As of February 21, 2019, Shippable, Inc. operates as a subsidiary of JFrog Ltd.

Iron.io

Seed Round in 2014
Iron.io, Inc. specializes in cloud-based development tools designed for modern application architectures. Founded in 2010 and headquartered in Las Vegas, California, the company provides a suite of products including IronWorker, a container-based workload solution; IronMQ, a messaging queue for application integration; IronFunctions, an open-source serverless framework; and IronCache, a caching tool. Iron.io's platform supports event-driven computing and enables the processing of large volumes of messages and tasks across various environments, including public and private clouds as well as on-premises setups. Its solutions cater to a range of asynchronous computing needs, such as event processing, mobile and IoT applications, and microservices, allowing enterprises to effectively manage and scale their workloads in a flexible manner.

SpaceCurve

Series B in 2014
SpaceCurve offers a parallel data platform for the Internet of Things that ingests, processes, and analyzes IoT data in real-time. The SpaceCurve platform concurrently ingests, fuses, and analyzes streaming data from the Internet of Things, Industrial Internet, social media, mobile, weather, and other sources with historical data at petabyte scales to allow organizations to continuously create value from data as fast as data is created. Space Curve was founded in 2009 and is headquartered in Seattle, Washington, USA.

ReadyPulse

Series A in 2014
ReadyPulse is a leading social marketing platform that specializes in influencer marketing, catering to well-known consumer brands aiming to engage today's socially driven customers. The platform offers a comprehensive suite of tools designed to identify key influencers and relevant user-generated content across social networks. By amplifying authentic content, ReadyPulse enhances product promotion while providing various campaign options that help increase brand awareness, conversions, and revenue. The platform also enables marketers to recognize brand loyalists, gain insights based on specific goals, and analyze audience behavior on social media. Through features like deploying authentic social photos and managing brand ambassador programs, ReadyPulse equips businesses with the necessary resources to effectively connect with their target audience.

Piston Cloud Computing

Series B in 2014
Piston Cloud Computing, Inc. specializes in providing Piston OpenStack, a software solution that automates the orchestration of private cloud environments on commodity servers. Founded in 2011 and headquartered in San Francisco, the company caters to organizations developing web, mobile, and big data applications, as well as financial services, medical research, service providers, and government agencies globally. Piston OpenStack enhances datacenter efficiency by managing multiple servers as a unified pool of elastic and scalable computing resources, thereby expediting the application development process. In addition to its software offerings, Piston provides planning, systems integration, operational design assistance, software update services, and tailored training for application developers and cloud operators. Piston Cloud Computing is recognized for its contributions to the OpenStack project and actively supports the OpenStack community. As of mid-2015, the company operates as a subsidiary of Cisco Systems, Inc.

Shippable

Seed Round in 2013
Shippable, Inc. provides Shippable, a SaaS platform that lets a client to add continuous integration/deployment to client’s Github and Bitbucket(Git) repositories. Its Shippable common use cases include automating the packaging and deployment of Web applications; and automated testing and continuous integration/deployment. The company serves businesses around the world. Shippable, Inc. was formerly known as Qhode Inc. and changed its name to Shippable, Inc. in December 2013. The company was founded in 2013 and is based in Bellevue, Washington. As of February 21, 2019, Shippable, Inc. operates as a subsidiary of JFrog Ltd.

TempoIQ

Series A in 2013
TempoIQ is built by experts with years of experience launching, hosting, scaling, and innovating IoT applications. The unique IoT Accelerator process uses an Agile approach that cuts through IT complexity and focuses on results. Launch your IoT application in four weeks with service and support built-in.

Union Bay Networks

Seed Round in 2013
Union Bay Networks is a Seattle-based startup specializing in networking software solutions tailored for cloud computing and software-defined data centers. Founded by a team of experienced professionals with backgrounds in application layer networking, virtualization, optimization, and security, the company aims to advance the next generation of networking technologies. Operating in stealth mode, Union Bay Networks is supported by prominent venture capital firms, including Madrona, Greylock, and Divergent.

SpaceCurve

Series B in 2013
SpaceCurve offers a parallel data platform for the Internet of Things that ingests, processes, and analyzes IoT data in real-time. The SpaceCurve platform concurrently ingests, fuses, and analyzes streaming data from the Internet of Things, Industrial Internet, social media, mobile, weather, and other sources with historical data at petabyte scales to allow organizations to continuously create value from data as fast as data is created. Space Curve was founded in 2009 and is headquartered in Seattle, Washington, USA.

Proximal Data

Series B in 2013
Proximal Data specializes in server-side caching solutions tailored for virtualized environments. Its flagship product, AutoCache, enhances virtual machine density by alleviating I/O bottlenecks through adaptive I/O caching. This software, when used in conjunction with PCIe flash cards or SSDs from strategic partners, substantially boosts the efficiency and performance of virtualized servers. Proximal Data's solutions facilitate seamless IT operations, supporting the deployment of virtual server infrastructures without disruption.

Piston Cloud Computing

Series B in 2013
Piston Cloud Computing, Inc. specializes in providing Piston OpenStack, a software solution that automates the orchestration of private cloud environments on commodity servers. Founded in 2011 and headquartered in San Francisco, the company caters to organizations developing web, mobile, and big data applications, as well as financial services, medical research, service providers, and government agencies globally. Piston OpenStack enhances datacenter efficiency by managing multiple servers as a unified pool of elastic and scalable computing resources, thereby expediting the application development process. In addition to its software offerings, Piston provides planning, systems integration, operational design assistance, software update services, and tailored training for application developers and cloud operators. Piston Cloud Computing is recognized for its contributions to the OpenStack project and actively supports the OpenStack community. As of mid-2015, the company operates as a subsidiary of Cisco Systems, Inc.

SpaceCurve

Venture Round in 2012
SpaceCurve offers a parallel data platform for the Internet of Things that ingests, processes, and analyzes IoT data in real-time. The SpaceCurve platform concurrently ingests, fuses, and analyzes streaming data from the Internet of Things, Industrial Internet, social media, mobile, weather, and other sources with historical data at petabyte scales to allow organizations to continuously create value from data as fast as data is created. Space Curve was founded in 2009 and is headquartered in Seattle, Washington, USA.

Iron.io

Seed Round in 2011
Iron.io, Inc. specializes in cloud-based development tools designed for modern application architectures. Founded in 2010 and headquartered in Las Vegas, California, the company provides a suite of products including IronWorker, a container-based workload solution; IronMQ, a messaging queue for application integration; IronFunctions, an open-source serverless framework; and IronCache, a caching tool. Iron.io's platform supports event-driven computing and enables the processing of large volumes of messages and tasks across various environments, including public and private clouds as well as on-premises setups. Its solutions cater to a range of asynchronous computing needs, such as event processing, mobile and IoT applications, and microservices, allowing enterprises to effectively manage and scale their workloads in a flexible manner.

FlashSoft

Series A in 2011
FlashSoft specializes in data management software that enhances server performance by utilizing standard solid-state drives (SSDs) as high-performance read-write caches. The software enables data center administrators to identify and cache frequently accessed information without requiring modifications to existing infrastructure. This approach simplifies computing operations and effectively reduces input/output latency, which can hinder application and virtualization scalability. By integrating FlashSoft's solution, businesses can economically improve application performance and better manage their data resources.

Piston Cloud Computing

Series A in 2011
Piston Cloud Computing, Inc. specializes in providing Piston OpenStack, a software solution that automates the orchestration of private cloud environments on commodity servers. Founded in 2011 and headquartered in San Francisco, the company caters to organizations developing web, mobile, and big data applications, as well as financial services, medical research, service providers, and government agencies globally. Piston OpenStack enhances datacenter efficiency by managing multiple servers as a unified pool of elastic and scalable computing resources, thereby expediting the application development process. In addition to its software offerings, Piston provides planning, systems integration, operational design assistance, software update services, and tailored training for application developers and cloud operators. Piston Cloud Computing is recognized for its contributions to the OpenStack project and actively supports the OpenStack community. As of mid-2015, the company operates as a subsidiary of Cisco Systems, Inc.

SpaceCurve

Seed Round in 2010
SpaceCurve offers a parallel data platform for the Internet of Things that ingests, processes, and analyzes IoT data in real-time. The SpaceCurve platform concurrently ingests, fuses, and analyzes streaming data from the Internet of Things, Industrial Internet, social media, mobile, weather, and other sources with historical data at petabyte scales to allow organizations to continuously create value from data as fast as data is created. Space Curve was founded in 2009 and is headquartered in Seattle, Washington, USA.

Pliant Technology

Venture Round in 2010
Pliant Technology specializes in developing solid state drive storage devices tailored for the enterprise computing market, specifically through its Pliant Enterprise Flash Drives (EFDs). These drives are engineered to enhance the performance, reliability, energy efficiency, and total cost of ownership for enterprise data center storage systems. Pliant's EFDs cater to data-intensive applications such as financial transactions, video on demand, airline reservations, and e-commerce, providing significant improvements over traditional hard drives and consumer solid state devices. By allowing one EFD to replace over a hundred enterprise hard disk drives, the solution optimizes storage efficiency while reducing power consumption by up to 80%. The company's design incorporates advanced software architecture and proprietary ASIC technology, promoting a shift in storage system paradigms and supporting energy-efficient practices in data management. Founded by a team of industry veterans from leading companies like Fujitsu, Maxtor, and Seagate, Pliant Technology aims to redefine enterprise storage solutions.

Pliant Technology

Series C in 2009
Pliant Technology specializes in developing solid state drive storage devices tailored for the enterprise computing market, specifically through its Pliant Enterprise Flash Drives (EFDs). These drives are engineered to enhance the performance, reliability, energy efficiency, and total cost of ownership for enterprise data center storage systems. Pliant's EFDs cater to data-intensive applications such as financial transactions, video on demand, airline reservations, and e-commerce, providing significant improvements over traditional hard drives and consumer solid state devices. By allowing one EFD to replace over a hundred enterprise hard disk drives, the solution optimizes storage efficiency while reducing power consumption by up to 80%. The company's design incorporates advanced software architecture and proprietary ASIC technology, promoting a shift in storage system paradigms and supporting energy-efficient practices in data management. Founded by a team of industry veterans from leading companies like Fujitsu, Maxtor, and Seagate, Pliant Technology aims to redefine enterprise storage solutions.

RNA Networks

Series A in 2009
RNA networks' Memory Virtualization Platform (MVP) makes memory a shared, network resource. RNA products scale across commodity hardware, leverage existing data center resources and are implemented without application changes to deliver performance and transactional throughput. (Source [RNA Networks](http://www.rnanetworks.com/index.php))

HyperQuality

Series B in 2007
At HyperQuality, they focus on improving customer experience 24/7. they accomplish this through their proven and innovative methodology for evaluations and surveys, reliable and valid data, and quality assurance software resulting in specific recommendations from the agent to the company–wide level.
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