Divergent Ventures

Divergent Ventures, LLC, established in 2005 and headquartered in Seattle, Washington, is a venture capital firm focusing on early-stage and seed investments. The company specializes in growth capital, primarily investing in technology sectors such as big data, cloud infrastructure, data-driven applications, and storage. Divergent Ventures prefers to invest in companies based on the West Coast, aiming to be closely involved with its portfolio companies to help overcome early-stage challenges. The firm is led by experienced Managing Directors Kevin Ober, Rob Shurtleff, and Todd Warren, and typically reserves capital for follow-on rounds.

Rob Shurtleff

Managing Partner

Todd Warren

Managing Partner

35 past transactions

Wicket Labs

Venture Round in 2020
Wicket Labs, Inc. is a Seattle-based company that specializes in developing tools for websites and applications to address application program interface issues. Its flagship product, The Wicket Scorecard, provides an audience insights platform specifically designed for media companies. This tool enhances visibility into customer interactions, allowing companies to understand the impact of various initiatives on their business. By integrating and harmonizing data sources, Wicket Scorecard empowers clients to improve audience acquisition, drive engagement, and reduce churn, ultimately increasing audience lifetime value. Founded in 2016, Wicket Labs combines extensive industry experience with a commitment to integrity, diversity, empathy, and curiosity, aiming to support media companies in leveraging data for more informed decision-making and better outcomes.

Wicket Labs

Seed Round in 2018
Wicket Labs, Inc. is a Seattle-based company that specializes in developing tools for websites and applications to address application program interface issues. Its flagship product, The Wicket Scorecard, provides an audience insights platform specifically designed for media companies. This tool enhances visibility into customer interactions, allowing companies to understand the impact of various initiatives on their business. By integrating and harmonizing data sources, Wicket Scorecard empowers clients to improve audience acquisition, drive engagement, and reduce churn, ultimately increasing audience lifetime value. Founded in 2016, Wicket Labs combines extensive industry experience with a commitment to integrity, diversity, empathy, and curiosity, aiming to support media companies in leveraging data for more informed decision-making and better outcomes.

Reniac

Venture Round in 2017
Reniac, Inc. is a technology company that specializes in designing and developing intelligent data-aware architectures for applications, servers, and data storage systems. Founded in 2012 and headquartered in Santa Clara, California, with additional locations in Hyderabad, India, and Richmond, Canada, Reniac focuses on creating a distributed data engine that enhances performance by addressing bottlenecks in data infrastructure workloads. Their cloud-based platform accelerates and optimizes open-source database implementations, offering solutions such as a Cassandra I/O accelerator, a distributed and persistent cache, and a storage engine for graph and SQL databases. This technology enables enterprises to achieve higher throughput and lower latency, allowing them to improve critical workloads across public cloud, hybrid, and on-premise environments without necessitating changes to existing applications. Reniac's team comprises experienced professionals from notable companies, bringing a wealth of expertise in data, software, and systems.

SpaceIQ

Series A in 2017
SpaceIQ LLC is a technology-driven software company that specializes in workplace management solutions. Founded in 2016, the company is headquartered in Mountain View, California, with an additional office in Sandy, Utah. SpaceIQ offers a cloud-based platform that integrates various features, including centralized workplace management information, space planning, move management, and real estate forecasting. Its tools are designed to enhance employee engagement through functionalities such as hoteling, hot desking, meeting room scheduling, and collaboration management. The platform aims to transform workplaces into competitive advantages by improving operational efficiency and providing centralized visibility, making it suitable for companies of all sizes.

Wicket Labs

Seed Round in 2017
Wicket Labs, Inc. is a Seattle-based company that specializes in developing tools for websites and applications to address application program interface issues. Its flagship product, The Wicket Scorecard, provides an audience insights platform specifically designed for media companies. This tool enhances visibility into customer interactions, allowing companies to understand the impact of various initiatives on their business. By integrating and harmonizing data sources, Wicket Scorecard empowers clients to improve audience acquisition, drive engagement, and reduce churn, ultimately increasing audience lifetime value. Founded in 2016, Wicket Labs combines extensive industry experience with a commitment to integrity, diversity, empathy, and curiosity, aiming to support media companies in leveraging data for more informed decision-making and better outcomes.

Socedo

Venture Round in 2017
Socedo, Inc., based in Seattle, Washington, specializes in automated social media lead generation solutions for B2B marketers. Founded in 2011, the company leverages intent data from social networks, particularly Twitter, to help clients identify and engage with potential prospects who are actively expressing interest in their products or services. Socedo's platform enables users to discover leads based on specific criteria, such as keywords in tweets and interactions with competitors. Additionally, it offers tools to qualify these leads through engagement workflows and provides valuable insights into lead behavior. By integrating with marketing automation and CRM systems, Socedo enhances lead data, allowing businesses to monitor social media activities, identify sales opportunities, and reconnect with dormant leads. Its client base includes notable brands that utilize its solutions to optimize their demand generation efforts.

Appuri

Seed Round in 2017
Appuri is a developer of a customer data and analytics platform aimed at helping online and mobile businesses enhance user retention. The company's solution, Appuri Backstop, utilizes machine learning to predict user churn and identify its underlying causes, enabling product and marketing teams to intervene proactively. Appuri's platform collects comprehensive account and user-level data through a variety of connectors and application programming interfaces, consolidating and refining this data into an accessible and actionable format. This data is then stored in a petabyte-scale data warehouse, providing organizations with secure SQL access to user segmentation data. By leveraging these insights, businesses can make informed decisions to optimize customer retention and improve overall customer success.

CloudCoreo

Seed Round in 2016
CloudCoreo, Inc. is a cloud management platform based in Austin, Texas, founded in 2014. The company enables users to design and deploy applications across various cloud providers, offering a comprehensive solution for managing cloud infrastructure. Its platform features a community-driven DevOps framework combined with a deployment engine that allows users to create, modify, and maintain cloud stacks, which include all components of a deployment, such as managed services for networking and security. Additionally, CloudCoreo provides a searchable repository of stacks and an automation engine that helps ensure compliance by identifying potential risks at the time of deployment. This functionality aids users in understanding and mitigating risks associated with their cloud environments. As of February 2018, CloudCoreo operates as a subsidiary of VMware, Inc.

BlueTalon

Series A in 2016
BlueTalon, Inc. is a data collaboration and unification technology company based in Redwood City, California, founded in 2013. The company specializes in data-centric security solutions designed to protect sensitive data while enabling seamless access across various platforms, including Hadoop, Spark, and SQL-based environments. BlueTalon's offerings include the Control Your Data platform, which provides comprehensive data control, and the BlueTalon Policy Engine, which implements precise and consistent user access controls. This technology facilitates collaboration on big data projects while ensuring compliance with regulatory requirements through detailed auditing capabilities. BlueTalon's solutions allow organizations to maintain visibility and control over their data ecosystems, effectively bridging departmental and geographic boundaries without requiring customization of existing databases or applications. The company has been recognized as a leader in security and big data initiatives, with deployments among Fortune 100 companies to enhance data security and eliminate vulnerabilities. In 2019, BlueTalon became a subsidiary of Microsoft Corporation.

Iron.io

Series A in 2016
Iron.io, Inc. is a developer of cloud-based tools designed for building and managing distributed applications. Founded in 2010 and based in Las Vegas, California, the company offers a range of solutions including IronWorker for container-based workloads, IronMQ for messaging queuing, IronFunctions for open-source functions integration, and IronCache for caching data. Iron.io's event-driven computing platform facilitates the delivery and processing of millions of messages and tasks, enabling asynchronous workloads in public, private, or hybrid cloud environments. Its technology supports various computing patterns, such as event processing and microservices, allowing enterprises to effectively scale their Docker-based workloads while maintaining control over job processing and security across different deployment scenarios.

Socedo

Venture Round in 2016
Socedo, Inc., based in Seattle, Washington, specializes in automated social media lead generation solutions for B2B marketers. Founded in 2011, the company leverages intent data from social networks, particularly Twitter, to help clients identify and engage with potential prospects who are actively expressing interest in their products or services. Socedo's platform enables users to discover leads based on specific criteria, such as keywords in tweets and interactions with competitors. Additionally, it offers tools to qualify these leads through engagement workflows and provides valuable insights into lead behavior. By integrating with marketing automation and CRM systems, Socedo enhances lead data, allowing businesses to monitor social media activities, identify sales opportunities, and reconnect with dormant leads. Its client base includes notable brands that utilize its solutions to optimize their demand generation efforts.

Iron.io

Series A in 2015
Iron.io, Inc. is a developer of cloud-based tools designed for building and managing distributed applications. Founded in 2010 and based in Las Vegas, California, the company offers a range of solutions including IronWorker for container-based workloads, IronMQ for messaging queuing, IronFunctions for open-source functions integration, and IronCache for caching data. Iron.io's event-driven computing platform facilitates the delivery and processing of millions of messages and tasks, enabling asynchronous workloads in public, private, or hybrid cloud environments. Its technology supports various computing patterns, such as event processing and microservices, allowing enterprises to effectively scale their Docker-based workloads while maintaining control over job processing and security across different deployment scenarios.

PushSpring

Series A in 2015
PushSpring, Inc. is a Seattle-based company that specializes in providing software as a service (SaaS) solutions focused on audience composition data for mobile applications. Established in 2013, PushSpring serves as an independent provider of device-level targeting data and insights for verified iOS and Android app audiences. The company offers the PushSpring Audience Console, which enables advertisers to create, view, and export custom audience segments using verified device-level data. By employing advanced machine learning techniques on billions of monthly mobile app and device-level signals, PushSpring's data scientists develop targeting Personas and custom segments, ensuring a comprehensive classification of mobile app audiences. Their audience data is accessible across major demand-side platforms, demand management platforms, and programmatic platforms, helping advertisers enhance mobile branding and performance objectives while driving targeted engagement and maximizing ad monetization. As of July 2019, PushSpring operates as a subsidiary of T-Mobile US, Inc.

Appuri

Seed Round in 2015
Appuri is a developer of a customer data and analytics platform aimed at helping online and mobile businesses enhance user retention. The company's solution, Appuri Backstop, utilizes machine learning to predict user churn and identify its underlying causes, enabling product and marketing teams to intervene proactively. Appuri's platform collects comprehensive account and user-level data through a variety of connectors and application programming interfaces, consolidating and refining this data into an accessible and actionable format. This data is then stored in a petabyte-scale data warehouse, providing organizations with secure SQL access to user segmentation data. By leveraging these insights, businesses can make informed decisions to optimize customer retention and improve overall customer success.

BlueTalon

Venture Round in 2015
BlueTalon, Inc. is a data collaboration and unification technology company based in Redwood City, California, founded in 2013. The company specializes in data-centric security solutions designed to protect sensitive data while enabling seamless access across various platforms, including Hadoop, Spark, and SQL-based environments. BlueTalon's offerings include the Control Your Data platform, which provides comprehensive data control, and the BlueTalon Policy Engine, which implements precise and consistent user access controls. This technology facilitates collaboration on big data projects while ensuring compliance with regulatory requirements through detailed auditing capabilities. BlueTalon's solutions allow organizations to maintain visibility and control over their data ecosystems, effectively bridging departmental and geographic boundaries without requiring customization of existing databases or applications. The company has been recognized as a leader in security and big data initiatives, with deployments among Fortune 100 companies to enhance data security and eliminate vulnerabilities. In 2019, BlueTalon became a subsidiary of Microsoft Corporation.

Shippable

Series A in 2014
Shippable, Inc., founded in 2013 and based in Bellevue, Washington, offers a Software-as-a-Service (SaaS) platform designed to enhance the software development process. The company's primary product, Shippable, enables businesses to integrate continuous integration and deployment into their GitHub and Bitbucket repositories. This platform automates tasks such as packaging and deploying web applications, automated testing, and continuous integration/deployment. By leveraging Docker technology, Shippable provides a powerful continuous integration platform that streamlines workflows across teams and tools, facilitating faster and more reliable software releases. The company serves clients globally and was formerly known as Qhode Inc. before changing its name in December 2013.

Iron.io

Seed Round in 2014
Iron.io, Inc. is a developer of cloud-based tools designed for building and managing distributed applications. Founded in 2010 and based in Las Vegas, California, the company offers a range of solutions including IronWorker for container-based workloads, IronMQ for messaging queuing, IronFunctions for open-source functions integration, and IronCache for caching data. Iron.io's event-driven computing platform facilitates the delivery and processing of millions of messages and tasks, enabling asynchronous workloads in public, private, or hybrid cloud environments. Its technology supports various computing patterns, such as event processing and microservices, allowing enterprises to effectively scale their Docker-based workloads while maintaining control over job processing and security across different deployment scenarios.

ReadyPulse

Series A in 2014
ReadyPulse is a leading platform specializing in social influencer marketing, designed to help brands effectively engage with today's socially-driven consumers. The platform offers a comprehensive suite of tools that enables marketers to identify brand loyalists, discover user-generated content on social networks, and deploy authentic marketing strategies. ReadyPulse facilitates the amplification of engaging content and the execution of various campaign options to enhance brand awareness, drive conversions, and increase revenue. Additionally, the platform provides insights into audience behavior, measures brand audience value, and supports initiatives such as brand ambassador programs and shoppable social media accounts. By leveraging its capabilities, ReadyPulse helps brands connect with their audiences in an authentic manner, ultimately fostering stronger relationships and enhancing market presence.

SpaceCurve

Series B in 2014
SpaceCurve is a technology company based in Seattle, Washington, that specializes in providing a parallel data platform designed for the Internet of Things (IoT). Founded in 2009, SpaceCurve's platform enables organizations to ingest, process, and analyze vast amounts of streaming data from various sources, including IoT devices, social media, and environmental data, alongside historical data. By employing innovative algorithms and data structures, SpaceCurve effectively organizes and analyzes machine-generated data, facilitating real-time insights and decision-making. The platform's capability to handle data at petabyte scales allows organizations to continuously derive value from their data as it is generated, positioning SpaceCurve as a leader in the field of data analytics for IoT applications.

Piston Cloud Computing

Series B in 2014
Piston Cloud Computing, Inc. specializes in providing Piston OpenStack, a software solution that automates the orchestration of private cloud environments using commodity servers. Founded in 2011 and headquartered in San Francisco, the company focuses on enhancing datacenter efficiency and accelerating application development for businesses engaged in web, mobile, and big data applications. Piston OpenStack enables agile development teams to manage a pool of servers as a unified resource, facilitating the rapid deployment of scalable and secure cloud environments. In addition to its software offerings, Piston Cloud Computing provides planning, systems integration, operations design, software update services, and tailored training for application developers, cloud operators, and administrators. The company serves a diverse clientele, including financial services, medical research labs, service providers, and federal government agencies worldwide. As of June 2015, Piston Cloud Computing operates as a subsidiary of Cisco Systems, Inc.

Shippable

Seed Round in 2013
Shippable, Inc., founded in 2013 and based in Bellevue, Washington, offers a Software-as-a-Service (SaaS) platform designed to enhance the software development process. The company's primary product, Shippable, enables businesses to integrate continuous integration and deployment into their GitHub and Bitbucket repositories. This platform automates tasks such as packaging and deploying web applications, automated testing, and continuous integration/deployment. By leveraging Docker technology, Shippable provides a powerful continuous integration platform that streamlines workflows across teams and tools, facilitating faster and more reliable software releases. The company serves clients globally and was formerly known as Qhode Inc. before changing its name in December 2013.

TempoIQ

Series A in 2013
TempoIQ is built by experts with years of experience launching, hosting, scaling, and innovating IoT applications. The unique IoT Accelerator process uses an Agile approach that cuts through IT complexity and focuses on results. Launch your IoT application in four weeks with service and support built-in.

Union Bay Networks

Seed Round in 2013
Union Bay Networks is a developer of networking software focused on providing solutions for cloud computing and software-defined data centers. The company is dedicated to creating a software platform that facilitates efficient networking, addressing the unique demands of modern data management and cloud infrastructure. By integrating advanced networking capabilities, Union Bay Networks aims to enhance the operational effectiveness and scalability of data centers, contributing to the evolution of cloud-based technologies.

SpaceCurve

Series B in 2013
SpaceCurve is a technology company based in Seattle, Washington, that specializes in providing a parallel data platform designed for the Internet of Things (IoT). Founded in 2009, SpaceCurve's platform enables organizations to ingest, process, and analyze vast amounts of streaming data from various sources, including IoT devices, social media, and environmental data, alongside historical data. By employing innovative algorithms and data structures, SpaceCurve effectively organizes and analyzes machine-generated data, facilitating real-time insights and decision-making. The platform's capability to handle data at petabyte scales allows organizations to continuously derive value from their data as it is generated, positioning SpaceCurve as a leader in the field of data analytics for IoT applications.

Proximal Data

Series B in 2013
Proximal Data specializes in server-side caching solutions tailored for virtualized environments. The company's flagship product, AutoCache, enhances the performance of virtual machines by eliminating input/output bottlenecks through adaptive I/O caching. This technology allows for a significant increase in virtual machine density, facilitating more efficient use of server resources. When integrated with PCIe flash cards or solid-state drives from partner companies, Proximal Data's virtual cache optimizes the performance of virtualized servers while ensuring minimal disruption to IT operations. The company's innovative approach addresses the challenges associated with virtual server infrastructure, enabling organizations to achieve better efficiency and performance in their data management efforts.

Piston Cloud Computing

Series B in 2013
Piston Cloud Computing, Inc. specializes in providing Piston OpenStack, a software solution that automates the orchestration of private cloud environments using commodity servers. Founded in 2011 and headquartered in San Francisco, the company focuses on enhancing datacenter efficiency and accelerating application development for businesses engaged in web, mobile, and big data applications. Piston OpenStack enables agile development teams to manage a pool of servers as a unified resource, facilitating the rapid deployment of scalable and secure cloud environments. In addition to its software offerings, Piston Cloud Computing provides planning, systems integration, operations design, software update services, and tailored training for application developers, cloud operators, and administrators. The company serves a diverse clientele, including financial services, medical research labs, service providers, and federal government agencies worldwide. As of June 2015, Piston Cloud Computing operates as a subsidiary of Cisco Systems, Inc.

SpaceCurve

Venture Round in 2012
SpaceCurve is a technology company based in Seattle, Washington, that specializes in providing a parallel data platform designed for the Internet of Things (IoT). Founded in 2009, SpaceCurve's platform enables organizations to ingest, process, and analyze vast amounts of streaming data from various sources, including IoT devices, social media, and environmental data, alongside historical data. By employing innovative algorithms and data structures, SpaceCurve effectively organizes and analyzes machine-generated data, facilitating real-time insights and decision-making. The platform's capability to handle data at petabyte scales allows organizations to continuously derive value from their data as it is generated, positioning SpaceCurve as a leader in the field of data analytics for IoT applications.

Iron.io

Seed Round in 2011
Iron.io, Inc. is a developer of cloud-based tools designed for building and managing distributed applications. Founded in 2010 and based in Las Vegas, California, the company offers a range of solutions including IronWorker for container-based workloads, IronMQ for messaging queuing, IronFunctions for open-source functions integration, and IronCache for caching data. Iron.io's event-driven computing platform facilitates the delivery and processing of millions of messages and tasks, enabling asynchronous workloads in public, private, or hybrid cloud environments. Its technology supports various computing patterns, such as event processing and microservices, allowing enterprises to effectively scale their Docker-based workloads while maintaining control over job processing and security across different deployment scenarios.

FlashSoft

Series A in 2011
FlashSoft is a technology company that specializes in data management software aimed at enhancing application performance and scalability in data centers. Its software enables standard solid-state drives (SSDs) to function as high-performance read-write caches within servers. This innovative solution allows data center administrators to easily identify and cache frequently accessed information on flash-based SSDs without requiring changes to existing infrastructure. By eliminating input/output latency, FlashSoft's software simplifies computing operations, thereby facilitating improved application performance and supporting virtualization efforts.

Piston Cloud Computing

Series A in 2011
Piston Cloud Computing, Inc. specializes in providing Piston OpenStack, a software solution that automates the orchestration of private cloud environments using commodity servers. Founded in 2011 and headquartered in San Francisco, the company focuses on enhancing datacenter efficiency and accelerating application development for businesses engaged in web, mobile, and big data applications. Piston OpenStack enables agile development teams to manage a pool of servers as a unified resource, facilitating the rapid deployment of scalable and secure cloud environments. In addition to its software offerings, Piston Cloud Computing provides planning, systems integration, operations design, software update services, and tailored training for application developers, cloud operators, and administrators. The company serves a diverse clientele, including financial services, medical research labs, service providers, and federal government agencies worldwide. As of June 2015, Piston Cloud Computing operates as a subsidiary of Cisco Systems, Inc.

SpaceCurve

Seed Round in 2010
SpaceCurve is a technology company based in Seattle, Washington, that specializes in providing a parallel data platform designed for the Internet of Things (IoT). Founded in 2009, SpaceCurve's platform enables organizations to ingest, process, and analyze vast amounts of streaming data from various sources, including IoT devices, social media, and environmental data, alongside historical data. By employing innovative algorithms and data structures, SpaceCurve effectively organizes and analyzes machine-generated data, facilitating real-time insights and decision-making. The platform's capability to handle data at petabyte scales allows organizations to continuously derive value from their data as it is generated, positioning SpaceCurve as a leader in the field of data analytics for IoT applications.

Pliant Technology

Venture Round in 2010
Pliant Technology specializes in developing advanced solid state drive storage devices tailored for the enterprise computing market, particularly through its innovative Enterprise Flash Drives (EFDs). These drives are engineered to integrate seamlessly into existing enterprise information systems, enhancing performance, reliability, energy efficiency, and total cost of ownership for data center storage. Pliant's EFDs cater to data-intensive applications across various sectors, including finance, e-commerce, and video on demand. By significantly outperforming traditional hard drives and consumer solid state storage devices, Pliant's solutions allow enterprise data centers to achieve greater operational efficiency with reduced costs, energy consumption, and physical space requirements. The company's technology, grounded in a proprietary ASIC design and advanced software architecture, redefines the storage paradigm while supporting environmental sustainability goals. Founded by a team of industry veterans from prominent companies, Pliant Technology leverages extensive expertise to drive innovation in the data storage landscape.

Pliant Technology

Series C in 2009
Pliant Technology specializes in developing advanced solid state drive storage devices tailored for the enterprise computing market, particularly through its innovative Enterprise Flash Drives (EFDs). These drives are engineered to integrate seamlessly into existing enterprise information systems, enhancing performance, reliability, energy efficiency, and total cost of ownership for data center storage. Pliant's EFDs cater to data-intensive applications across various sectors, including finance, e-commerce, and video on demand. By significantly outperforming traditional hard drives and consumer solid state storage devices, Pliant's solutions allow enterprise data centers to achieve greater operational efficiency with reduced costs, energy consumption, and physical space requirements. The company's technology, grounded in a proprietary ASIC design and advanced software architecture, redefines the storage paradigm while supporting environmental sustainability goals. Founded by a team of industry veterans from prominent companies, Pliant Technology leverages extensive expertise to drive innovation in the data storage landscape.

RNA Networks

Series A in 2009
RNA Networks specializes in providing innovative data center infrastructure services designed to enhance business performance. The company’s Memory Virtualization Platform (MVP) transforms memory into a shared network resource, enabling applications to run more efficiently without requiring changes to existing software. RNA Networks' products are compatible with commodity hardware and optimize the use of existing data center resources. This approach not only accelerates application performance in various environments but also supports critical functions such as data analytics, business intelligence, and customer relationship management. By reducing dependency on traditional data center infrastructure, RNA Networks helps clients achieve their operational capacity and performance objectives.

HyperQuality

Series B in 2007
HyperQuality specializes in enhancing customer experience by providing third-party quality assurance and business intelligence services tailored for contact centers. The company evaluates and audits various communication channels, including telephone, email, and chat interactions between contact center professionals and customers. Utilizing a proven methodology, HyperQuality conducts surveys, collects data, and performs comment analysis to offer actionable insights. Their services encompass exception management, call recording, and consulting, enabling businesses to refine their customer and employee experiences. By leveraging reliable data and quality assurance software, HyperQuality delivers targeted recommendations that drive improvements at both the agent and company-wide levels.
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