Efficient Collaborative Retail Marketing Company, LLC provides business solutions to help buyers and manufacturers improve sales, reduce expenses, and go to market faster and more efficiently. It hosts Efficient Program Planning Sessions (EPPE) to conduct category-specific events that consist of one-on-one planning sessions scheduled between manufacturers, buyers, and distributors to review new items, marketing initiatives, and strategic direction; and conducts events with foodservice operators, distributors and suppliers, purveyors, and producers. The company also provides MarketGate, an Internet-based software that is used for EPPS preparation during the event and for meeting follow-up with features, including contact and scorecard manager, product catalogue, advertisement comparisons, and event manager solutions. It hosts events in various categories that include grocery, general merchandise, foodservice, health and beauty care, pharmacy, and packaging in the Unites States and internationally. The company was founded in 1994 and is based in Solon, Ohio.