Reef Capital Ventures

Reef Capital Ventures is a Hawaii-based venture capital firm established in 2014, focusing on seed-stage and early-stage investments in technology companies across the United States. With its roots in the welcoming culture and natural beauty of Maui, the firm aims to foster innovative ideas in an environment conducive to growth. By providing essential capital, along with strategic support and industry expertise, Reef Capital Ventures assists emerging companies in navigating their developmental milestones and achieving long-term success.

Lauren Primiano

Managing Partner

Christopher Somogyi

Managing Partner

3 past transactions

AreaMetrics

Seed Round in 2015
AreaMetrics operates a data platform that enables businesses to make informed decisions aimed at attracting, engaging, and retaining customers. It specializes in collecting and analyzing customer information to identify trends and behaviors, offering insights particularly beneficial for the restaurant, retail, travel, and services sectors. Based in Honolulu, Hawaii, AreaMetrics utilizes geo-location data and a network of in-store sensors to assess offline foot traffic, providing valuable intelligence for marketers and brands. The company was acquired by Point Inside in January 2020, enhancing its capabilities in delivering high-quality alternative data intelligence.

flikdate

Venture Round in 2014
Flikdate is the world's first live-video dating app: no profiles, no waiting, no speed limits. Sexy, Safe, Fast and Fun – Flirt and date from the comfort of your own phone.

ReadyCart

Seed Round in 2014
ReadyCart, Inc. is a platform that facilitates the creation of customized online stores, known as ReadyCarts, which can be linked or embedded in various content. This service allows users to sell a diverse range of products, including those in the crafts, beauty, home, electronics, and food categories, directly to visitors of their blogs or websites. By enabling creators to enhance their fan engagement, assisting agencies in providing additional services, and offering commerce platforms a tool for product promotion, ReadyCart generates incremental revenue opportunities for its clients. The company serves a wide array of clients both in the United States and internationally. Founded in 2014 and based in the United States, ReadyCart operates as a subsidiary of Grapevine Logic, Inc.
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