AreaMetrics operates a data platform that enables businesses to make informed decisions aimed at attracting, engaging, and retaining customers. It specializes in collecting and analyzing customer information to identify trends and behaviors, offering insights particularly beneficial for the restaurant, retail, travel, and services sectors. Based in Honolulu, Hawaii, AreaMetrics utilizes geo-location data and a network of in-store sensors to assess offline foot traffic, providing valuable intelligence for marketers and brands. The company was acquired by Point Inside in January 2020, enhancing its capabilities in delivering high-quality alternative data intelligence.
AreaMetrics operates a data platform that enables businesses to make informed decisions aimed at attracting, engaging, and retaining customers. It specializes in collecting and analyzing customer information to identify trends and behaviors, offering insights particularly beneficial for the restaurant, retail, travel, and services sectors. Based in Honolulu, Hawaii, AreaMetrics utilizes geo-location data and a network of in-store sensors to assess offline foot traffic, providing valuable intelligence for marketers and brands. The company was acquired by Point Inside in January 2020, enhancing its capabilities in delivering high-quality alternative data intelligence.
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