Berkshires Capital Investors

Catalina specializes in personalized digital media and targeted shopper marketing, driving loyalty and measurable sales outcomes for leading consumer packaged goods (CPG) retailers and brands. The company, headquartered in St. Petersburg, Florida, leverages the largest shopper history database globally to personalize the consumer's path to purchase across mobile, online, and in-store networks. With operations in the United States, Europe, and Japan, Catalina provides insights into the evolving purchase histories of over 75 percent of U.S. shoppers and 130 million health consumers. Its proprietary marketing platforms facilitate the delivery of tailored messages to specific audiences, enabling clients to enhance brand performance effectively. Catalina's extensive in-store network includes 50,000 locations worldwide, with over 26,000 in the United States alone. Additionally, Catalina operates one of the largest consumer couponing sites, CouponNetwork.com, further supporting its mission to help clients acquire and retain valuable consumers while promoting healthier choices.

Healthguru.com is the destination site for health video on the web with 99 million views per month (comScore Video Metrix, August). Our unique approach to health education was developed specifically for the video audience and is differentiated in three key ways: - Category Focus: Healthguru.com focuses on the health topics that matter most to today's audience, including: diet and fitness, mental & emotional health, sexual health, pregnancy, baby health, drugs & alcohol, as well as information on more than 125 different health conditions. - Medium: The modern health consumer seeks out an immersive, rich media experience on the web, and video has proven to be a more engaging medium. Healthguru.com has the largest health video library online, and interactive applications to offer our audience the experience it expects. - Editorial Approach: World-class information providers know that creating truly engaging content is the way to ensure that information becomes learning. That's why Healthguru.com is dedicated to making our content as interesting and, when relevant, entertaining, as it is useful. All Healthguru.com content is created or selected by our editorial team and is rigorously reviewed for medical accuracy, objectivity and balance. While we do accept advertising on our site and may distribute content via third party sites, Healthguru.com does not endorse products, services or companies.

UpSnap, Inc. specializes in mobile advertising and direct mail solutions, operating in the United States and internationally. The company offers a range of targeted advertising solutions, including geo-fencing to reach consumers based on zip code, behavior, and demographic data within a specific area. UpSnap also provides tailored advertising services for colleges and universities aimed at career changers, transfer students, and budget-conscious individuals, as well as location-based solutions for small businesses. Utilizing proprietary data and real-time analytics, UpSnap designs campaigns that focus on delivering qualified and engaged customers, aligning with the unique goals of various brands and organizations. Founded in 2000 and headquartered in Toronto, Canada, the company was previously known as VoodooVox Inc. before rebranding in July 2014.

Streetmail.com operates an online platform that specializes in newsletter subscriptions, serving subscribers with informative content about local events and market news. With over a decade of experience in the email marketing sector, the company delivers a variety of newsletters that cover diverse topics, including community calendars and perspectives from local voices. This focus on relevant and timely information helps keep subscribers informed and engaged with their surroundings.

Profile Systems is a developer of product information (PIM) and inventory management solutions for business-to-business e-business. It is an established leader in automated inventory replenishment and product information management software solutions. Profile Systems customers include Fortune 1000 manufacturers, distributors, and retailers such as Dana Corporation, CVS/pharmacy, Johnson Controls, Stanley Tools, Miller Electric/ITW, and Hubbell Incorporated.

Eziba is an online platform that specializes in offering handcrafted items, including gifts, jewelry, and artifacts. Founded in 1997 and based in Salt Lake City, Utah, the company operates both through its website and retail locations in Chicago. In April 2005, Eziba was acquired by Overstock.com, further enhancing its reach in the market for unique and artisanal products. The platform provides users with a diverse catalog of handcrafted goods, catering to consumers interested in distinctive and culturally rich items.