eEquity

eEquity invests in online related business models, primarily in the Nordics with the ambition to build large market leaders. Since They have a comprehensive portfolio of companies within the same business fields the entrepreneurs will significantly benefit from being plugged into Their network and from exchanging experience and expertise between the portfolio companies. They look for passionate entrepreneurs with a scalable and differentiated business model that adresses a substantial market. They are opportunistic in their investment process.
TA

Therese Angel

Investment Manager

Caroline Björkman

Operations Director

Viktor Borg

Investment Manager

Felix Erhardt

Partner

Patrik Hedelin

Managing Partner

Aida Jammal

Investment Manager

JM

Jessica Matsson

Investment Director

Jessica Mattsson

Partner

AN

Anders Nordström

Investment manager

TS

Therése Segerberg

CFO

Alexandra Severin

Associate

Therese Svensson

CFO

Johan Symmons

Partner

Magnus Wiberg

Managing Partner

Past deals in Durables and apparel

Lavendla

Venture Round in 2018
Lavendla is a digital funeral home that offers the possibility to plan and arrange funerals online, in addition to the traditional way. Its digital service enables customers to do the planning wherever and whenever they prefer. Lavendla was established in 2014 and is based in Stockholm, Stockholms Lan.

NA-KD.com

Series B in 2018
NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).

Karma

Venture Round in 2020
Karma develops an application that helps restaurants, grocers and cafés reduce their food waste by selling their surplus to consumers at reduced prices. Its application serves as a sales channel via which merchants offer take away food items to registered users. Elsa Bernadotte, Mattis Larsson, Hjalmar Nordegren, Ludvig Berling, and Steven van Wel founded Karma on September 1, 2015. Its headquarters is in Stockholm in Sweden.

SON OF A TAILOR

Series A in 2020
SON OF A TAILOR is a Denmark-based company that provides its clients with customized T-shirt tailoring services. The company is based in Copenhagen, Hovedstaden.

Swap.com

Series C in 2016
Swap.com, Inc. operates an online store. It sells women’s, junior girl’s, men’s, kid’s, baby, and maternity apparel and related accessories; and toys and games, sports and outdoor products, movies and books, and decoration products. The company was incorporated in 2012 and is headquartered in Bolingbrook, Illinois with additional offices in Chicago, Illinois; and Helsinki, Finland.

SON OF A TAILOR

Venture Round in 2020
SON OF A TAILOR is a Denmark-based company that provides its clients with customized T-shirt tailoring services. The company is based in Copenhagen, Hovedstaden.

Sweef

Private Equity Round in 2021
Sweef consists of a small group of design and furniture fans who are allergic to soulless mass production. It sells furniture and interior design products via its website, as well as directly from a showroom based in Stockholm.

KidsBrandStore

Venture Round in 2015
KidsBrandStore is an online store selling quality clothes for children and adolescents aged 8-16 years. They offer today's youth a unique trendy utbut.

RoyalDesign

Funding Round in 2012
RoyalDesign.se is the largest furniture store online for design, jewelry and home decor. Here you will find everything for you and your home.

NA-KD.com

Series B in 2019
NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).

NA-KD.com

Series A in 2017
NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).

Caliroots

Venture Round in 2015
Caliroots is a streetwear fashion retail company with both retail stores and an online presence. It provides its users with a mix of streetwear and sneakers from various brands. Based in Stockholm, Sweden, Caliroots was founded in 2003.

Swiss Clinic

Venture Round in 2016
Swiss Clinic is a manufacturer beauty products and treatments that sells its product via an online retail platform.

aim'n

Venture Round in 2020
aim'n is manufactures and sells sportswear for women.

PS of Sweden

Venture Round in 2020
PS of Sweden design and production of anatomical bridles.

Vaadin Ltd.

Venture Round in 2016
Vaadin provides an components and tools for developing creating business oriented single page web applications with that run on any mobile device or desktop browser. Vaadin Framework allows building compelling HTML5 based user interfaces with established Java platform and tooling. It reduces complexity by removing need to program the web and the communication layers. Vaadin Elements build on top of Google Polymer, providing web components for front-end developers. Company supports the open source core products with commercial add-on components, tools, support and services. With over 150,000 developers, Vaadin Framework is one of the most popular web frameworks for building business applications on Java platform. It is used by some of the largest enterprises and public organizations around the world.

KidsBrandStore

Venture Round in 2017
KidsBrandStore is an online store selling quality clothes for children and adolescents aged 8-16 years. They offer today's youth a unique trendy utbut.

Selego

Venture Round in 2020
Selego is a manufacturer of Verso Skincare, an anti-aging skincare brand.

Refunder AB

Venture Round in 2016
Refunder is a site that gives money back on everything the members shop online. Cashback sites are a crowded space and have been around for a while now, so I was interested to hear what made Refunder different from all the others and if it is possible to make money in this segment.