The Character Group
Character Options is an independent toy company engaged in the design, development, and international distribution of toys, games, and giftware. The company specializes in creating products based on popular television and cartoon characters, including well-known brands such as Peppa Pig, Bluey, Pokémon, and My Little Pony. Character Options operates primarily in the United Kingdom, but also has a significant presence in the Far East and Scandinavia, with the majority of its revenue generated from the Far East market. Through its diverse range of offerings, the company aims to capture the interests of children and collectors alike.
PROXY A/S is both a wholesaler that markets leading brands, and a design house that develop products under license. Their relationships take many forms but all based on the close relationship with our established supply partners of market-leading brands.
Planet Superheroes is a prominent character merchandising company in India, offering a diverse range of over 50 characters across more than 50 product categories. Founded by Jaineel Aga, Sumit Shah, and Karan Rai, who have backgrounds in Private Equity, Consulting, Retail, and Investment Banking, the company specializes in an online marketplace for superhero merchandise inspired by comic characters. The product lineup includes items such as sweatshirts, mobile cases, laptop skins, and home decor, allowing customers to purchase apparel and other goods featuring their favorite superheroes. Recently, Planet Superheroes has been recognized as a potential category leader by the ISPIRT Foundation and has been invited to showcase its offerings at The Surge Alpha Conference in Bangalore.
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