Lately, Inc. develops marketing resource management software. The company’s software activities include organization, content creation, collaboration, and analytics. It serves professional marketers, communications and public relations firms, global brands, small businesses, medium businesses, large businesses, bloggers, startups, nonprofit organizations, chambers of commerce, colleges and universities, government agencies, kick starter campaign creators, Shopify store owners, and micro-entrepreneurs, as well as federal, state, and local governments. The company was founded in 2014 and is based in New York, New York.