Reinventure Group Pty Ltd operates as an investment arm of Westpac Banking Corporation specializing in seed/startup, Series A, B, C and early stage investment with payments and lending along with start-ups seeking to outsource parts of the traditional financial services stack, including in the areas of data, identity, risk, artificial intelligence and application programming interfaces APIs. It seeks to invest in technology platforms in industries adjacent to financial services such as real estate, HR, food, property, healthcare, retail, and agriculture. It also prefers to invest in bitcoin/trust, security, and middleware, regtech, fintech, autofill technology, B2B, B2C, community, crime, cryptocurrency, hospitality, P2P and social network. It prefers to invest in Australia, New Zealand and Asia-Pacific region. Reinventure Group Pty Ltd was founded in 2014 and is based in Sydney, Australia.