Right Side Capital Management

Right Side Capital Management is a venture capital firm that helps startups build their company. It invests exclusively in the pre-seed round of technology startups and makes 75-100 investment per year. The firms prefers to invest in diversified technology sectors such as the internet and cloud companies. RSCM was established in 2010 and is based in San Francisco, California.

Kevin Dick

Managing Partner

Dave Lambert

Founder and Managing Director

Jeff Pomeranz

Managing Director

Past deals in Advertising

Merchkit

Pre Seed Round in 2022
Merchkit develops amazing product visuals and maximizes visual merchandising.

Cohley

Seed Round in 2021
Cohley provides content generation tools and performance analytics in one platform. Its software platform functions like a marketplace where clients post Campaigns that are presented to content creators and/or photographers who fit with their content goals. From there, creators apply to brands’ campaigns with a full understanding of timeline, required deliverables, content guidelines and compensation. The brand then uses Cohley’s guided creator selection and they’re off and running, collecting thousands of rights-approved videos, photos and text reviews that are housed in their Content Libraries where they can easily activate those assets across digital channels. It aims to continue to help the world’s best brands generate the content that they need through vetted 3rd party creators, allowing those brands to generate high volumes of diverse, actionable content for a fraction of the cost. It was founded in 2016 and is headquartered in New York, New York.

Broca

Convertible Note in 2021
Broca is a collaborative platform that creates high-quality content allowing marketing teams to rapidly launch more effective campaigns

(Un)stuck

Seed Round in 2020
(Un)stuck offers a free brand audit and course recommendation for companies from the leading continuing digital marketing educator.

Tegger

Venture Round in 2020
Tegger provides accurate data for advertising on content sites through a digital solution that collects and cross-checks precise consumer information across devices and browses. Unlike today’s cookie-based tracking, Tegger offers site managers a free tool to increase readers’ loyalty and content consumption, creates people-based information for advertisers, and rewards users just for browsing.

Endorsify

Venture Round in 2020
Endorsify prices influencer user-generated content.

Cohley

Seed Round in 2020
Cohley provides content generation tools and performance analytics in one platform. Its software platform functions like a marketplace where clients post Campaigns that are presented to content creators and/or photographers who fit with their content goals. From there, creators apply to brands’ campaigns with a full understanding of timeline, required deliverables, content guidelines and compensation. The brand then uses Cohley’s guided creator selection and they’re off and running, collecting thousands of rights-approved videos, photos and text reviews that are housed in their Content Libraries where they can easily activate those assets across digital channels. It aims to continue to help the world’s best brands generate the content that they need through vetted 3rd party creators, allowing those brands to generate high volumes of diverse, actionable content for a fraction of the cost. It was founded in 2016 and is headquartered in New York, New York.

Adder

Convertible Note in 2019
Adder is a specialized real-time, real-world data analytics platform for out of home and word of mouth advertisers. The company's advertising and audience measurement tools bridge the gap between digital and physical ad spaces, and help brands invest directly into their community. Adder is based in Louisville, Kentucky.

Fixel

Convertible Note in 2019
Fixel is a fully automated segmentation tool that ranks your website audience according to their level of engagement.

Lumanu

Pre Seed Round in 2019
Lumanu builds technology that makes doing business in the creator economy easy, collaborative and fun. With Lumanu, creators and freelancers can send and receive payment instantly, manage, protect, and grow their business, and benefit from a community that’s built to support them at every step of their journey. By helping them manage operations, Lumanu empowers creators to live life on their own terms.

Bottlespark

Pre Seed Round in 2019
Bottlespark is an advertising network enabling advertisers to access influencers and content creators at scale

Cloud Campaign

Convertible Note in 2019
Cloud Campaign is the easiest way for agencies to manage multiple brands on social media at scale. Simplified scheduling, in-depth analytics, 1-click client reports, team workspaces, and many other features make the product the perfect solution for marketing agencies that are serious about results. The company was founded in 2017 and based in San Francisco, California.

Pear Commerce

Pre Seed Round in 2018
Pear simplifies retail marketing by connecting CPG advertisements directly with retailers. Pear brings your digital marketing to life by adding a call to action. Consumers can purchase a product or claim an offer right from the ad, and Pear takes care of creating the connection to a local retailer who can fulfill the transaction. Pear collects your consumer’s information, so you’ll know your customers and their purchasing behavior better, while driving more sales for your products.

Ad Badger

Pre Seed Round in 2018
Ad Badger uses intelligent automation to help Amazon sellers dramatically improve their Amazon PPC campaigns. Its quick customization abilities save sellers tons of time managing paid traffic campaigns and produces superior results compared to manually managing campaigns.

AdInMo

Pre Seed Round in 2018
AdInMo’s in-game advertising platform serves click-free ads that don’t interrupt game flow creating an authentic brand experience. InGamePlay brand advertising campaigns deliver highly engaged audiences for advertisers, new monetization for mobile games developers and most importantly a better experience for players. AdInMo’s extensive InGamePlay inventory provides global mobile reach empowering advertisers to target premium audiences across different player personas. Non-interruptive ad formats mean developers generate additional revenue without breaking player immersion to improve retention as well as monetization.

Cohley

Pre Seed Round in 2018
Cohley provides content generation tools and performance analytics in one platform. Its software platform functions like a marketplace where clients post Campaigns that are presented to content creators and/or photographers who fit with their content goals. From there, creators apply to brands’ campaigns with a full understanding of timeline, required deliverables, content guidelines and compensation. The brand then uses Cohley’s guided creator selection and they’re off and running, collecting thousands of rights-approved videos, photos and text reviews that are housed in their Content Libraries where they can easily activate those assets across digital channels. It aims to continue to help the world’s best brands generate the content that they need through vetted 3rd party creators, allowing those brands to generate high volumes of diverse, actionable content for a fraction of the cost. It was founded in 2016 and is headquartered in New York, New York.

SmartTones Media

Seed Round in 2018
SmartTones Media is increasing ad effectiveness through audience engagement and consumer responses. Combining the reach of broadcast with the metrics of digital, entertaining experiences are delivered from content (TV, film, radio and live events) directly to mobile devices. SmartTones Media helps companies engage with their audience through interactive experiences, enhanced storytelling and branded entertainment. Using silent sound codes embedded in content, SmartTones track audiences’ user responses and consumer demographics with SmartData in real time across all media.

Chatcast

Convertible Note in 2018
Chatcast turns Messaging Apps into your most powerful marketing tool.

Adistry

Convertible Note in 2018
Adistry is reshaping and automating how media and event sponsorships are bought and sold. Our tech helps sales teams eliminate time-consuming tasks and enables them to scale their diverse revenue streams. Our new subscription planning tool allows our customers to convert one-time media sales into more lucrative ongoing relationships.

Gatsby

Convertible Note in 2017
Just like how email newsletters of the 90's and 2000's have become standard and universal, we believe micro-influencer collabs will be just as ubiquitous with the burgeoning generation. We will be the Mailchimp of that future, helping brands to capture customers with influence and engage them at scale.

Landing Lion

Convertible Note in 2017
Landing Lion is a high-performance landing page platform that lets digital marketers quickly build beautiful, high-converting landing pages - no coding needed. Pages built in Landing Lion are automatically optimized for SEO and Google ad quality score, helping you rise above your competitors in paid and organic search engine rankings. With a suite of conversion rate optimization tools, a smooth drag-and-drop builder, and automatic integrations with apps you already love, Landing Lion helps you get to market faster and smarter by combining everything you need to craft and measure content into one, friendly platform.

Swag.com

Pre Seed Round in 2017
Swag.com is a marketplace to buy quality promotional products for a company or organization. It helps companies create custom promotional products that make the brand stand out. The company also customs logo products, bulk promotional merchandise, gifts, giveaways, and items that we know people will love. Swag.com was founded in 2016 and is headquartered in New York.

Lightning AI

Convertible Note in 2017
Lightning AI is an online marketing platform intended to find a target audience for digital advertisement. The company's platform utilizes artificial intelligence to automate and optimize bidding, audience expansion, and re-targeting for meeting business goals, enabling marketers to reduce the cost of customer acquisition and focus on creative, engaging, and human marketing campaigns.

Specless

Seed Round in 2017
A Techstars Chicago 2015 Company Specless empowers publishers and advertisers to evolve beyond standard display ad formats and rich media inventory and begin bringing a more valuable advertising experience to market. Through a proprietary API and creative toolkit, Specless fundamentally separates the specifications of how an ad functions and appears from the creative content itself. This allows publishers to innovate at their own pace by selling differentiated ad formats while simultaneously increasing an advertiser's ability to scale complex creative campaigns across an endless variety of media and platforms.

Xclaim Mobile

Convertible Note in 2017
Xclaim Mobile they offers discount for their consumers and marketers to stay in contact regarding time and location triggers for notifications. Their campaign software delivers content through mobile wallets of Apple Pay, Android Pay, and Microsoft Wallet.

SyncSpot

Convertible Note in 2017
SyncSpot is an award winning agency which helps Fortune 500 companies setup partnerships. We represent and work with over 70 Fortune 500 clients.

Gazella Wifi-Marketing

Seed Round in 2016
Founded in 2015, Gazella Wifi operates as a wifi-marketing space. Gazella turns guest wifi into an automated marketing tool.

Drizzle

Seed Round in 2016
Drizzle offers solutions and services that enable content creators and publishers to market their content for single payments, paid subscriptions, user information, social share, disabled Adblock, and referrals. The content that Drizzle markets includes text, videos, images, podcasts, links, and digital downloads. Drizzle takes a platform fee from its users. Drizzle was founded by Timur Zhiyentayev and Kelly Burke in February 2016. It is based in Los Angeles, California.

Pollen

Seed Round in 2016
Pollen enables retailers to serve highly targeted ads to new customers through Facebook and Display networks. They leverage consumers’ browsing, buying, and abandonment behavior so you can engage consumers who are interested in purchasing your specific products.

Shoelace

Convertible Note in 2016
Shoelace offers a software solution that enables online merchants to easily conduct retargeting campaigns. The company helps fast growing Shopify brands boost sales by showing the right customers, the right ads at the right time with customer journey retargeting. Shoelace was founded on 2015 and is headquartered in Toronto, Ontario.

Xclaim Mobile

Convertible Note in 2016
Xclaim Mobile they offers discount for their consumers and marketers to stay in contact regarding time and location triggers for notifications. Their campaign software delivers content through mobile wallets of Apple Pay, Android Pay, and Microsoft Wallet.

AdWill

Convertible Note in 2016
AdWill is a demand-side platform that buys mobile display traffic via real-time bidding. Our machine learning algorithm analyzes over 30 demographic and behavioral attributes to optimize bids and maximize conversions. We currently bid on over 2 billion impressions daily in over 120 countries.

ResponsiveAds

Pre Seed Round in 2016
ResponsiveAds™ next-generation creative management platform (CPM) makes it fast and easy to author advance creative solutions performs 20x industry standards. Marketers can maximize creativity through programmatic marketplaces instead of worrying about producing zillions of sizes and variants. The output is an engaging HTML5 fluid master creative, especially suited for mobile, called Fully-Fluid™. Fully-Fluid creatives are dynamically delivered HTML5 assets that can be deployed as a single ad-tag to fit any ad slot on any screen (digital signage, PC's, mobile, tablets, TV's, wearables, etc...). Designers can build out Fully-Fluid master creatives that instantly export HTML5 Zip packages in any size. Publishers looking for advanced ad solutions can deploy edge-to-edge premium creatives yielding 10x revenue. The platform includes a comprehensive library of templates and offer, "if you can dream it, custom solutions” at a business model that works. ResponsiveAds has served Billions of impressions of Fully-Fluid™ creatives for marquee brands, agencies, and publishers. The team's specialty is handling high-maintenance partners, requiring pixel-perfect quality and a better sell-through of performance mobile campaigns.

PopUp Play

Convertible Note in 2016
PopUp Play, Inc., based in Austin, Texas, specializes in manufacturing customizable play structures designed by children through its online application, PopUp Play Build Lab. This innovative platform allows kids to use a touch-based design interface to create their own playhouses, complete with personalized features like custom doors and windows. The company operates on an on-demand manufacturing model, enabling quick delivery of these unique creations directly to consumers' homes. By offering this digital-to-physical design experience, PopUp Play empowers brands to engage with their audiences more effectively while allowing families to enjoy personalized play products.

FeedMob

Convertible Note in 2016
FeedMob is a performance first, mobile advertising platform that specializes in honest, post-install KPI driven mobile advertising at scale. With global reach, we have spent tireless hours aggregating and vetting the best mobile advertising inventory available so you can have confidence your campaign will be effective from launch.

Affinity.is

Seed Round in 2015
Welcome to Affinity Influencing Systems: Sleek new technology that helps retailers attract more customers, by having celebrities reward those same customers for shopping there. It's like a game.

Alloy

Seed Round in 2015
Alloy Online is a prominent digital media and marketing company based in New York, catering primarily to the 12-34 demographic. It operates as an e-commerce destination site and apparel cataloger for teens, combining a robust online shopping experience with a highly trafficked community platform that features interactive elements such as email, chat, and social networking. Additionally, Alloy's services include nontraditional media programs that effectively reach targeted consumer segments through various channels, including interactive and display advertising, direct mail, content production, and educational programming. By focusing on entertainment and lifestyle trends, Alloy Online provides its audience with inspiration and recommendations across a range of interests, including shows, movies, health, and fitness.

Switchboard Live

Pre Seed Round in 2015
We've developed a cloud-based product named Switchboard that simplifies the management of distributing multiple live streams to social media destinations, platforms, and web pages in a single unified dashboard. Switchboard empowers IT, marketing, and communication teams successfully manage the three stages of a live stream; pre, during, and post-stream.

Drizzle

Convertible Note in 2015
Drizzle offers solutions and services that enable content creators and publishers to market their content for single payments, paid subscriptions, user information, social share, disabled Adblock, and referrals. The content that Drizzle markets includes text, videos, images, podcasts, links, and digital downloads. Drizzle takes a platform fee from its users. Drizzle was founded by Timur Zhiyentayev and Kelly Burke in February 2016. It is based in Los Angeles, California.

Growth Geeks

Pre Seed Round in 2015
A growth geek is a hired gun. A marketer with skills. The kind of person that can change the trajectory of a business. Millions of companies across the world are trying to grow, and they need growth geeks. If you have mastered some aspect of modern marketing, anything from paid traffic, to content marketing, to social media, to data scraping, to analytics, or anything in between, then you might have what it takes to be a growth geek.

Flytedesk

Convertible Note in 2015
Flytedesk is a full-service ad buying platform that connects brands and college students. It is is an automated ad-buying platform that aggregates all the advertising on college campuses and makes it easy to buy in a single platform. The company was founded in 2015 and is headquartered in Boulder, Colorado.

adHawk

Seed Round in 2015
AdHawk, now operating as Broadlume, is a leading provider of digital technology tailored specifically for the flooring industry. Founded in 2015 and based in Boulder, Colorado, the company aggregates advertising data and integrates it with revenue metrics, offering organizations valuable insights into their sales performance. Broadlume encompasses several companies, including FloorForce, Creating Your Space, Bridgeway Interactive, and FlooringStores, collectively working to transform the purchasing and selling processes within the flooring market.

Metricstory

Convertible Note in 2015
Metricstory is the ad automation toolkit that amplifies efforts and ad dollars. We offer the fastest, simplest, and most effective way to launch, manage, and maximize Google Ads. The suite of AI, data-driven technology cuts through the complexity of digital advertising to make revenue growth and optimization easy. In today’s climate, it’s crucial to have the right data and insights to connect with customers when they’re searching.

Limelight Platform

Convertible Note in 2015
Limelight Platform is a venture-backed company that provides tools to build automated, data-driven live marketing campaigns. Its SaaS-based platform provides various elements, such as live strategy, activation tools, consumer communication, social amplification, real-time data, and analysis to run a live marketing program. Limelight Platform offers solutions for mall tours, contests and surveys, events, experiential marketing, activations and in store experiences, kiosks, samplings, sponsorships, and test drives. It was founded in 2014 by Jonah Midanik and Russ Armstrong. It is based in Toronto, Canada.

Adhusky

Convertible Note in 2015
Adhusky offers an automated Facebook advertisement solution for financial service firms. It was launched by Michael Chun and Taek Chung, and its operations are based in San Francisco, California.

Shareable Social

Convertible Note in 2014
Shareable Social is a content marketing platform that helps businesses build their brand through social media. We create a consistent online presence for our clients by posting daily content on their Facebook, Twitter, and LinkedIn pages. It's basically like putting your social media content on auto-pilot. This active social media presence provides our clients with increased visibility, web traffic, client engagement and brand awareness.

Magnific

Convertible Note in 2014
Magnific creates unique original written content from a pool of 750+ writers, then has the skillset to make this content go viral. They racked up 6 million+ page views on the sites they run in Q1 2014, & offer their content writing and social media services to corporate clients. They are finding new ways to monetise content.

Good Audience

Convertible Note in 2014
Discover your target market, create campaigns, and convert them into fans. We make your target demographic aware of your existence in an organic way. No pushy ads, no promotions and no spam. They choose out of their own free will to follow your story.

Eventable

Seed Round in 2013
Eventable is a calendar marketing platform that helps brands reach their audience through native calendars (Outlook, Google, iOS, etc). We’ve introduced new functionality to everyday calendars — including personalized calendar notifications, audience segmentation, and SmartEvents™ analytics. Eventable’s platform has helped thousands of businesses tap into the calendar as a marketing channel. By reaching customers through the calendars they're checking a dozen times every day, brands can drive true engagement and bolster customer retention.

Appfuel

Convertible Note in 2013
Appfuel is a cross-promotion platform for mobile app distribution founded in 2012 by Andrew Boos, Alfred Kam, and Rex Kim.

SimpleRelevance

Series A in 2013
SimpleRelevance's machine learning technology was acquired in December 2015 by Rise Interactive. To see more information about Rise, visit their page here: www.riseinteractive.com Read more about the machine learning technology below. SimpleRelevance is the only machine learning platform that leverages your existing tools and workflow to personalize your digital marketing messages. SimpleRelevance is the only multi-channel optimization platform that uses internal and external data to automate and execute smarter marketing messages. SimpleRelevance combines customers’ behavioral, demographic, and psychographic data, with patent-pending technology to create digital marketing messages that are individually personalized down to the time of day the message is sent, subject line, and product recommendations shown. The result? Higher conversions, sales, and ROI.

Polymorph

Convertible Note in 2013
Polymorph powers the monetization infrastructure for modern enterprises. Polymorph is a white-label SaaS monetization platform for publishers to maximize revenue, reduce costs and deliver better ad experiences.The Polymorph platform offers end-to-end ad serving stack, yield optimization tools, APIs, access to demand on server-side and self-serve workflows. Modern enterprises who want to monetize with advertising choose our customizable and developer friendly platform as it aligns with their needs/strategies. The company was founded in 2013 and is based in San Francisco, California.

AdYapper

Pre Seed Round in 2013
AdYapper tracks display and mobile ads, generating detailed verification data, consumer sentiment, and viewability monitoring on 95% of all ad impressions. We generate real-time analytics across the entire ad buying ecosystem and centralize the data into one platform to identify wasted ad spend and provide direction on how best to reallocate the recovered ad spend to make in-flight campaign decisions. In short, AdYapper makes advertising performance data actionable so advertisers can optimize, and increase the efficacy of, their ad buys.

Heroic.ly

Seed Round in 2013
Heroic.ly operates an online marketing platform. Its platform offers the knowledge of publishers, platforms, and content that target customers; details on value of real-time marketing funnel; and report on customer centric insights such as predicted revenue, CPA targets, and lead time. Heroic.ly is headquartered in Seattle, Washington, United States.

Jebbit

Seed Round in 2013
Jebbit has built the world’s first declared data platform. Our platform enables marketing and sales teams to create beautiful, mobile experiences aimed at capturing the most important consumer data an enterprise needs. Instead of relying on third-party data which is often highly inaccurate and incomplete, enterprise brands use Jebbit to capture consumer intentions, motivations, and preferences. Customers include travel, ecommerce, and sports brands such as Cathay Pacific Airways, LifeLock, and the New England Revolution. Jebbit was named one of the Top 25 Most Promising Companies in the World by CNBC, the Best Tech Culture in Boston 2016, and its cofounders are Forbes 30 Under 30 honorees. To learn how you can get started with a declared data strategy, visit www.jebbit.com.

Affinity.is

Convertible Note in 2012
Welcome to Affinity Influencing Systems: Sleek new technology that helps retailers attract more customers, by having celebrities reward those same customers for shopping there. It's like a game.

Prolific Works

Seed Round in 2012
Provider of an online publishing platform designed to connect readers with books. The company's online publishing platform offers authors to gain visibility and promote their work and increase their following, enabling authors to do a marketing for their books.

Leanplum

Pre Seed Round in 2012
Leanplum is the mobile marketing platform built for engagement. Brands rely on Leanplum to help them orchestrate multi-channel campaigns — from messaging to the in-app experience — all from a single, integrated platform. Global brands such as Tinder, Grab, Tesco, and Zynga turn to Leanplum to accelerate growth and build long-term customer relationships. Founded in 2012, Leanplum is based in San Francisco, with offices across North America, Europe, and Asia. Leanplum has received more than $93 million in funding from Norwest Venture Partners, Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures. Leanplum has been named to Business Insider's Most Valuable Enterprise Startups and SF Business Times’ Best Places to Work. Learn more at www.leanplum.com.

Inboundgeo

Convertible Note in 2012
inboundgeo is an incredibly simple turnkey service. It helps brands, services, and purveyors of “considered” purchases reach potential customers–where they live. Quite literally. This audience has already visited the brand’s site, they’ve expressed interest in certain products and services, and they’re just one step away from becoming buyers. They just need another branding impression to remind them. The best part of all is that they shared their location with the brand’s website. And that’s precisely where we step in. We discover single family home addresses of otherwise-anonymous website visitors. We then print, address, stamp and send a postcard to their address on the same day. Automatically. It’s a little like magic, yes. Our customers don’t have to lift a finger, or lick a stamp. They won’t even know it happened until our notice arrives via email with the day’s numbers. Think of inboundgeo as personal delivery service for your targeted marketing message. This is marksman level targeting. And if that wasn’t enough, the postcard is hand delivered by a federal employee, directly to the door of your future buyers. How cool is that? There are just three things left to do: 1) Install the code. 2) Upload a postcard. 3) Fund your account. Step 3 means you set the budget up front. Spend as much as you’d like, and not a dollar more. This is direct mail for the truly digital age. Mail well, friends. http://inboundgeo.com/
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