SimpleRelevance Inc. offers a marketing technology platform designed to enhance personalized digital marketing efforts for businesses. Founded in 2011 and based in Chicago, the company specializes in providing automated marketing recommendations across various channels, including emails, digital advertisements, social media, SMS, and mobile applications. SimpleRelevance utilizes machine learning technology to analyze customers' behavioral, demographic, and psychographic data, allowing businesses to tailor their marketing messages with precision. This personalization extends to aspects such as the timing of message delivery, subject lines, and product recommendations, ultimately leading to improved conversion rates and return on investment. The platform serves a diverse clientele, ranging from small businesses to Fortune 500 companies across sectors such as media, finance, and retail. In December 2015, SimpleRelevance became a subsidiary of Rise Interactive, further enhancing its capabilities in the marketing technology space.