Primary Venture Partners

Primary Venture Partners is a seed-stage venture capital firm based in New York, focusing on transformative startups in the region. Founded in 2004 by Ben Sun and Brad Svrluga, the firm specializes in pre-seed, seed, and early-stage investments across various sectors, including technology, software, and commerce. It is dedicated to offering comprehensive support to its portfolio companies, facilitating their growth from Seed to Series A and beyond. Primary provides access to a network of over 200 experienced technology operators and functional experts, along with a Talent Program led by seasoned tech recruiters. Additional resources include financial advisory, market development, and content marketing assistance to help founders tackle their most pressing challenges and build effective teams. The firm has successfully invested in notable companies and continues to support some of New York's promising startups.

Marisa Bass

Principal

Neera Chatterjee

Principal

Tobias Citron

Principal

Zach Fredericks

Principal

Cassie Lancelotti-Young

General Partner

Lisa Lewin

Partner

Abir Liben

Principal

Emily Man

Partner

Paige Moelis

Associate

Gabriella Monico

Senior Associate

Gabi Monico

Senior Associate

Rachel Pavey

Senior Associate

Rebecca Price

Partner

Kimberly Rust

Operating Partner

Jason Shuman

General Partner

Benjamin Sun

Co-Founder and General Partner

Ben Sun

Co-Founder and General Partner

Brad Svrluga

Co-Founder and General Partner

Sam Toole

Partner

Mike Witkowski

CFO and Partner

Gina Yocom

Vice President, People and Networks

Cassie Young

General Partner

167 past transactions

Marker.

Series A in 2023
Marker Learning operates an online platform that offers assessments and services for learning disabilities, aiming to make these resources accessible to schools and families. The platform provides diagnostic assessments for various learning disabilities, along with individualized learning plans tailored to each student's needs. Additionally, it offers tutoring and coaching services, helping students with learning disabilities to achieve their full potential. Through its telepsychology capabilities, Marker Learning seeks to support both educators and families in addressing the challenges faced by students with learning disabilities.

Naya Homes

Seed Round in 2022
Proptech, real estate, vacation and short-term rentals, consumer finance

Pattern

Series B in 2022
Pattern operates an online marketplace focused on home products, aiming to create a family of consumer goods brands united by a common mission. The company offers a range of items, including storage boxes, kitchen tools, and serving trays, all made from sustainable materials. By curating product selections tailored to specific rooms such as bedrooms, kitchens, and bathrooms, Pattern enables customers to easily find and purchase eco-friendly products that enhance their living spaces. The brand emphasizes building personal relationships with consumers to better understand and meet their needs.

Virtual Facility

Seed Round in 2022
Virtual Facility offers institutional customers an ML powered building intelligence solution to better understand, control, predict, and reduce operational expenditures through better work. Our SaaS offering leverages today’s latest technology stacks and ML to drive analytics that provide real-time engineering and operations management support to customers such as hospitals, universities and large scale commercial facilities. The modular suite of products empower facility managers and their staff with automated intelligence to keep operations as lean as possible.

Chief

Series B in 2022
Chief is a private membership network dedicated to empowering women leaders, specifically those at the senior level, such as rising vice presidents and CEOs. The organization aims to facilitate the advancement of women into the C-suite and foster connections across various industries. Chief provides a range of resources, including sessions with industry icons, workshops, and personalized coaching, to support its members' professional growth. Through candid discussions and peer group interactions, women leaders can gain valuable insights and build a robust support system, enabling them to effect meaningful change from positions of power.

Black Crow AI

Series A in 2022
Developer of a business analytics platform designed to predict customer value in real time and accelerate performance. The company's platform offers custom real-time predictions based only on first-party data available before every page loads and predicts it with accuracy so users can make better decisions faster, enabling companies to improve every aspect of their operations, from building technology to buying customers.

Flock Homes

Series A in 2022
Founded in 2020, Flock (Real Estate Services) is a private equity investment firm based in Denver, Colorado, The firm seeks to invest in residential properties.

Let'sBit

Pre Seed Round in 2022
Developer of digital banking platform designed for local and cross-border payments, and investments. The company's platform helps in sending and spending money abroad, saving and trading money, enabling customers to avail a secure banking alternative.

Flume Health

Series A in 2022
Flume Health Inc. is a third-party administrator of health plans, founded in 2018 and headquartered in New York, New York. The company aims to make self-insured health plans more affordable and user-friendly. Flume Health combines exceptional customer support with innovative payment technology, allowing members to access healthcare providers at significantly reduced rates compared to traditional networks. Its health plan administration platform addresses healthcare-related inquiries through a virtual assistant, facilitating private communication with trained care guides. This platform assists clients in locating quality medical care, booking appointments, and managing reminders, ultimately helping them find affordable medical providers tailored to their needs.

Balanced

Seed Round in 2022
Balanced is committed to helping older adults maintain vibrancy in their lives, with an exercise platform that promises community, joy, and a personalized experience.

Naya Homes

Pre Seed Round in 2022
Proptech, real estate, vacation and short-term rentals, consumer finance

Lunchbox

Series B in 2022
Lunchbox Technologies Inc. is a New York-based company that specializes in developing digital ordering solutions for restaurants. Founded in 2018, it focuses on creating customizable digital experiences that enhance customer engagement. The company's platform includes features such as app ordering, web ordering, and kiosk solutions, allowing restaurants to take control of their online ordering processes. By offering a comprehensive suite of tools, Lunchbox enables restaurants to build powerful omnichannel experiences that maintain brand engagement and improve customer interactions.

Plural Labs

Seed Round in 2022
Developer of an open-source platform designed to streamline application installation and operations. The company's platform offers open-source management software to establish a direct relationship between enterprise developers and open-source maintainers, without the cost of cloud-managed services standing between them, enabling companies to access and deploy suitable open-source alternatives.

Ark Biotech

Pre Seed Round in 2021
Ark Biotech focuses on the development of specialized bioreactors and operating systems tailored for the industrial production of cultivated meat. The company creates real animal protein that is biologically and chemically identical to conventional meat, produced within bioreactors. By offering advanced technology, Ark Biotech enhances the capabilities of scientists, enabling them to conduct high-fidelity simulations and utilize intelligent bioreactor systems in their work. This approach aims to revolutionize meat production, providing a sustainable alternative to traditional methods.

Helaina

Series A in 2021
Helaina is a company focused on developing advanced breast milk alternatives for modern parents. Founded in 2019 by Laura Katz and based in New York, Helaina specializes in creating milk-equivalent baby formulas that replicate the nutritional and immune-boosting properties of breast milk. Utilizing fermentation technology, Helaina produces bioactive proteins, resulting in functional food products designed to meet the dietary needs of infants. This innovative approach offers parents a viable option to support their child's health while addressing challenges associated with breastfeeding.

Marker.

Seed Round in 2021
Marker Learning operates an online platform that offers assessments and services for learning disabilities, aiming to make these resources accessible to schools and families. The platform provides diagnostic assessments for various learning disabilities, along with individualized learning plans tailored to each student's needs. Additionally, it offers tutoring and coaching services, helping students with learning disabilities to achieve their full potential. Through its telepsychology capabilities, Marker Learning seeks to support both educators and families in addressing the challenges faced by students with learning disabilities.

Electric

Series D in 2021
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

Electric

Series D in 2021
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

Plural Labs

Pre Seed Round in 2021
Developer of an open-source platform designed to streamline application installation and operations. The company's platform offers open-source management software to establish a direct relationship between enterprise developers and open-source maintainers, without the cost of cloud-managed services standing between them, enabling companies to access and deploy suitable open-source alternatives.

AtlasOne

Pre Seed Round in 2021
AtlasOne provides on-the-job executive coaching and development for modern technology sellers. Members get access to dedicated career resources, mastermind support groups, and educational modules and insights to level up their careers.

Stellar Health

Series B in 2021
Stellar Health, LLC is a United States-based company founded in 2018 and headquartered in New York. It operates a cloud-based platform designed to support primary care providers in achieving value-based care (VBC) goals that enhance patient outcomes. The platform offers real-time information and actionable incentives, enabling providers to engage effectively with their patients and optimize the care journey, particularly during transitions and referrals. By utilizing historical claims, pharmacy, lab, and billing data, Stellar Health delivers a checklist of recommended clinical actions that help identify quality care gaps. This approach allows healthcare providers to improve both their quality and financial performance while fostering better patient outcomes. The company's mission is to bridge the incentive gap between providers and payors, facilitating widespread engagement in VBC.

Alma

Series C in 2021
Alma is a membership-based network for mental health care professionals that simplifies access to higher quality, more affordable mental healthcare.

Bravely

Series A in 2021
Bravely, Inc. provides guidance and conflict management services aimed at enhancing workplace health and employee satisfaction. Founded in 2017 and based in New York, the company operates a platform that connects employees with professional coaches and human resource professionals. This service allows employees to engage in confidential conversations about various workplace challenges, including performance, growth, relationships, and company culture. By facilitating these discussions, Bravely helps employees feel more comfortable and confident in addressing issues they may have been avoiding, ultimately leading to increased productivity and higher retention rates within their roles.

Odeko

Series B in 2021
Odeko, Inc. is a New York-based company that provides inventory management and supply chain tools specifically designed for coffee retailers, including cafes, bakeries, and coffee shops. Founded in 2019, Odeko's platform leverages data analysis and artificial intelligence to help businesses reduce waste and enhance sales. The software automates ordering processes by analyzing sales data and identifying trends, thereby enabling independent coffee shops to streamline operations and improve productivity. Through its user-friendly dashboards and analytics reports, Odeko empowers small business owners to effectively manage their inventory and make informed decisions.

Realm

Series A in 2021
Beautiful design, affordable, and fast installation, Realm is your full and continuing ADU service. Contact: www.seerealm.com/contact-us

Vestwell

Series C in 2021
Vestwell is a digital retirement platform founded in 2016 and headquartered in New York, New York. It simplifies the offering and administration of 401(k) plans for advisors, employers, and employees by eliminating traditional challenges associated with retirement plan management. The platform features seamless plan design, automated onboarding, and streamlined administration, all while providing flexible investment strategies at competitive prices. By serving as a single point of contact, Vestwell enhances the retirement planning experience, ensuring that both plan sponsors and participants have their interests prioritized. Additionally, the platform supports registered investment advisors with automated compliance options tailored to the specific rules and regulations governing defined contributions.

Flymachine

Venture Round in 2021
Operator of a digital entertainment platform intended to deliver an immersive social experience. The company specializes in creating a virtual venue as a medium of art and acts as a social meeting place as well as gives creative control of the performances, enabling viewers with a customizable experience and thrill they want to enjoy during live events.

Orum

Series B in 2021
Orum is a financial technology company that provides a platform designed to facilitate real-time money movement and instant payment solutions. Founded in 2019 and headquartered in New York, Orum leverages machine learning and proprietary data science to enhance financial transactions. Its flagship product, Foresight, is an automated programming interface that predicts fund availability and assesses transaction risks, allowing banks and financial institutions to move money instantaneously. By offering a single API integration, Orum enables businesses across various industries to embed its infrastructure, optimizing payment processes for speed, cost, and risk management. The company's innovative approach supports the development of new financial products while ensuring seamless transaction experiences.

Pattern

Private Equity Round in 2021
Pattern operates an online marketplace focused on home products, aiming to create a family of consumer goods brands united by a common mission. The company offers a range of items, including storage boxes, kitchen tools, and serving trays, all made from sustainable materials. By curating product selections tailored to specific rooms such as bedrooms, kitchens, and bathrooms, Pattern enables customers to easily find and purchase eco-friendly products that enhance their living spaces. The brand emphasizes building personal relationships with consumers to better understand and meet their needs.

Flume Health

Seed Round in 2021
Flume Health Inc. is a third-party administrator of health plans, founded in 2018 and headquartered in New York, New York. The company aims to make self-insured health plans more affordable and user-friendly. Flume Health combines exceptional customer support with innovative payment technology, allowing members to access healthcare providers at significantly reduced rates compared to traditional networks. Its health plan administration platform addresses healthcare-related inquiries through a virtual assistant, facilitating private communication with trained care guides. This platform assists clients in locating quality medical care, booking appointments, and managing reminders, ultimately helping them find affordable medical providers tailored to their needs.

Small Door

Series A in 2021
Small Door provides veterinary services that are elevated, customer-centric, and hospitality-infused. The company provides superior care, unrivaled transparency, and tech-enabled convenience to help pets and pet parents live better lives together. Founded in 2017, Small Door is headquartered in New York.

Slice

Series D in 2021
Slice is an online pizza ordering platform that connects customers with authentic local pizzerias across the United States. Founded by Ilir Sela to address the digital challenges faced by his family's New York City pizzerias, Slice provides independent pizzerias with essential technology, data insights, and marketing support. This enables these small businesses to compete effectively against larger corporate chains. By partnering with over 12,000 pizzerias nationwide, Slice has established the largest marketplace for authentic pizza, making it easier for customers to order from their favorite shops and discover new ones. The platform focuses on empowering local pizzerias to thrive in an increasingly digital marketplace.

Flock Homes

Seed Round in 2021
Founded in 2020, Flock (Real Estate Services) is a private equity investment firm based in Denver, Colorado, The firm seeks to invest in residential properties.

Orum

Series A in 2021
Orum is a financial technology company that provides a platform designed to facilitate real-time money movement and instant payment solutions. Founded in 2019 and headquartered in New York, Orum leverages machine learning and proprietary data science to enhance financial transactions. Its flagship product, Foresight, is an automated programming interface that predicts fund availability and assesses transaction risks, allowing banks and financial institutions to move money instantaneously. By offering a single API integration, Orum enables businesses across various industries to embed its infrastructure, optimizing payment processes for speed, cost, and risk management. The company's innovative approach supports the development of new financial products while ensuring seamless transaction experiences.

Zenlytic

Pre Seed Round in 2021
Zenlytic is a no-code analytics tool for e-commerce and DTC businesses.

Bedrock (New York)

Seed Round in 2021
Bedrock, based in New York, specializes in developing advanced robotics, autonomy, and software aimed at exploring, mapping, and classifying Earth’s oceans. The company focuses on creating innovative ocean mapping technology that aims to provide a comprehensive and publicly accessible map of the oceans. Through its solutions, Bedrock generates detailed topographical data of the seafloor, investigates geological conditions, and identifies unexploded ordnance. This technology serves a diverse clientele, enabling scientific, governmental, and commercial advancements in marine environments.

Spark Advisors

Seed Round in 2021
Spark Advisors is a technology-enabled brokerage that collaborates with independent agents to provide a comprehensive concierge service for navigating retirement benefits. The company operates a business management platform specifically designed for Medicare insurance brokerages. This platform offers a suite of tools and resources, including enrollment and engagement tracking, marketing tools, and expert support. By equipping brokers with these resources, Spark Advisors aims to enhance the services they provide to millions of Medicare beneficiaries, ensuring they receive improved assistance in managing their retirement and healthcare options.

Electric

Series C in 2021
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

Realm

Seed Round in 2021
Beautiful design, affordable, and fast installation, Realm is your full and continuing ADU service. Contact: www.seerealm.com/contact-us

Virtual Facility

Seed Round in 2020
Virtual Facility offers institutional customers an ML powered building intelligence solution to better understand, control, predict, and reduce operational expenditures through better work. Our SaaS offering leverages today’s latest technology stacks and ML to drive analytics that provide real-time engineering and operations management support to customers such as hospitals, universities and large scale commercial facilities. The modular suite of products empower facility managers and their staff with automated intelligence to keep operations as lean as possible.

Olive

Series A in 2020
Olive is dedicated to transforming online shopping into a more sustainable and hassle-free experience. The company operates a technology platform that focuses on eco-friendly delivery services, aiming to eliminate single-use packaging from e-commerce. By partnering with various retailers, Olive offers consolidated cardboard-free deliveries using secure, reusable shippers. This innovative approach not only enhances convenience for customers but also significantly reduces waste and carbon emissions associated with traditional online shopping. Returns are made straightforward through the Olive app, allowing users to request pickups with a single click and easily return items in the reusable packaging. Overall, Olive strives to create a marketplace that prioritizes sustainability while improving the online shopping experience.

Lunchbox

Series A in 2020
Lunchbox Technologies Inc. is a New York-based company that specializes in developing digital ordering solutions for restaurants. Founded in 2018, it focuses on creating customizable digital experiences that enhance customer engagement. The company's platform includes features such as app ordering, web ordering, and kiosk solutions, allowing restaurants to take control of their online ordering processes. By offering a comprehensive suite of tools, Lunchbox enables restaurants to build powerful omnichannel experiences that maintain brand engagement and improve customer interactions.

Lili

Series A in 2020
Lili is a digital banking service designed specifically for freelancers, founded in 2018 and headquartered in New York City. The company offers a comprehensive financial platform that combines banking services with tools for real-time expense tracking, tax assistance, and financial insights. By focusing on human-centered design, Lili aims to create seamless experiences that address the unique needs of freelancers, allowing them to manage their finances more effectively. The team at Lili consists of experts in technology, product development, design, and banking, all dedicated to supporting freelancers in balancing their work and personal lives.

Alloy

Series B in 2020
Alloy Online is a prominent digital media and marketing company based in New York, catering primarily to the 12-34 demographic. It operates as an e-commerce destination site and apparel cataloger for teens, combining a robust online shopping experience with a highly trafficked community platform that features interactive elements such as email, chat, and social networking. Additionally, Alloy's services include nontraditional media programs that effectively reach targeted consumer segments through various channels, including interactive and display advertising, direct mail, content production, and educational programming. By focusing on entertainment and lifestyle trends, Alloy Online provides its audience with inspiration and recommendations across a range of interests, including shows, movies, health, and fitness.

Helaina

Seed Round in 2020
Helaina is a company focused on developing advanced breast milk alternatives for modern parents. Founded in 2019 by Laura Katz and based in New York, Helaina specializes in creating milk-equivalent baby formulas that replicate the nutritional and immune-boosting properties of breast milk. Utilizing fermentation technology, Helaina produces bioactive proteins, resulting in functional food products designed to meet the dietary needs of infants. This innovative approach offers parents a viable option to support their child's health while addressing challenges associated with breastfeeding.

Odeko

Series A in 2020
Odeko, Inc. is a New York-based company that provides inventory management and supply chain tools specifically designed for coffee retailers, including cafes, bakeries, and coffee shops. Founded in 2019, Odeko's platform leverages data analysis and artificial intelligence to help businesses reduce waste and enhance sales. The software automates ordering processes by analyzing sales data and identifying trends, thereby enabling independent coffee shops to streamline operations and improve productivity. Through its user-friendly dashboards and analytics reports, Odeko empowers small business owners to effectively manage their inventory and make informed decisions.

Odeko

Series A in 2020
Odeko, Inc. is a New York-based company that provides inventory management and supply chain tools specifically designed for coffee retailers, including cafes, bakeries, and coffee shops. Founded in 2019, Odeko's platform leverages data analysis and artificial intelligence to help businesses reduce waste and enhance sales. The software automates ordering processes by analyzing sales data and identifying trends, thereby enabling independent coffee shops to streamline operations and improve productivity. Through its user-friendly dashboards and analytics reports, Odeko empowers small business owners to effectively manage their inventory and make informed decisions.

Lili

Seed Round in 2020
Lili is a digital banking service designed specifically for freelancers, founded in 2018 and headquartered in New York City. The company offers a comprehensive financial platform that combines banking services with tools for real-time expense tracking, tax assistance, and financial insights. By focusing on human-centered design, Lili aims to create seamless experiences that address the unique needs of freelancers, allowing them to manage their finances more effectively. The team at Lili consists of experts in technology, product development, design, and banking, all dedicated to supporting freelancers in balancing their work and personal lives.

Chief

Venture Round in 2020
Chief is a private membership network dedicated to empowering women leaders, specifically those at the senior level, such as rising vice presidents and CEOs. The organization aims to facilitate the advancement of women into the C-suite and foster connections across various industries. Chief provides a range of resources, including sessions with industry icons, workshops, and personalized coaching, to support its members' professional growth. Through candid discussions and peer group interactions, women leaders can gain valuable insights and build a robust support system, enabling them to effect meaningful change from positions of power.

Stellar Health

Series A in 2020
Stellar Health, LLC is a United States-based company founded in 2018 and headquartered in New York. It operates a cloud-based platform designed to support primary care providers in achieving value-based care (VBC) goals that enhance patient outcomes. The platform offers real-time information and actionable incentives, enabling providers to engage effectively with their patients and optimize the care journey, particularly during transitions and referrals. By utilizing historical claims, pharmacy, lab, and billing data, Stellar Health delivers a checklist of recommended clinical actions that help identify quality care gaps. This approach allows healthcare providers to improve both their quality and financial performance while fostering better patient outcomes. The company's mission is to bridge the incentive gap between providers and payors, facilitating widespread engagement in VBC.

Hammerhead

Series A in 2020
Hammerhead Navigation specializes in developing a smartphone-based navigation device tailored for cyclists. This device provides turn-by-turn instructions, helping users navigate safe and enjoyable bike routes while allowing them to customize their rides based on preferences such as hills, distance, scenery, and difficulty. Hammerhead's system not only enables cyclists to create and explore new routes but also facilitates the building of training plans and sharing of experiences within the cycling community. The company operates an online store, serving customers in the United States and internationally, and is headquartered in New York City.

OneThree Biotech

Seed Round in 2020
OneThree Biotech redesigns drug discovery with biology-driven artificial intelligence to uncover new insights. Its platform predicts new potential therapeutics and pinpoints the mechanisms driving efficacy. It also integrates over 30 types of chemical, biological, and clinical data for each task that leads to a significant increase in accuracy, interpretability, and chance of clinical success. OneThree Biotech was founded in 2018 and is headquartered in New York, United States.

Kindred

Seed Round in 2020
Kindred is a professional network aimed at equipping executives for the future of socially responsible business. Founded in 2020, the organization focuses on issues such as diversity, equity, inclusion, sustainability, and mental health, helping members bridge the gap between intention and action. Kindred provides access to a collaborative network of peers, renowned experts, and essential resources, empowering leaders to make informed decisions that positively impact society and the environment. The network has attracted a diverse membership from prominent companies, including Allbirds, B Lab, Chobani, and LinkedIn. Additionally, Kindred Events, LLC, the company's event organizing arm, specializes in facilitating business transformation events for corporate, nonprofit, and cultural leaders, further enhancing its mission to foster purpose-driven leadership.

The Vendry

Seed Round in 2020
Developer of a digital marketplace and professional community platform designed for the events industry. The company's platform allows event professionals to showcase their work, connect with industry peers and leverage the company's marketplace, enabling clients to source the right venues, agencies and vendors for events.

Lunchbox

Seed Round in 2019
Lunchbox Technologies Inc. is a New York-based company that specializes in developing digital ordering solutions for restaurants. Founded in 2018, it focuses on creating customizable digital experiences that enhance customer engagement. The company's platform includes features such as app ordering, web ordering, and kiosk solutions, allowing restaurants to take control of their online ordering processes. By offering a comprehensive suite of tools, Lunchbox enables restaurants to build powerful omnichannel experiences that maintain brand engagement and improve customer interactions.

Reonomy

Series D in 2019
Reonomy is a commercial real estate data and analytics platform that integrates extensive property information to assist professionals in sourcing deals and making informed decisions. By utilizing big data, partnerships, and machine learning, Reonomy connects various fragmented aspects of the commercial real estate market, offering users access to comprehensive property intelligence. The platform provides valuable insights by combining data on properties, companies, and individuals, enabling lenders, brokers, and investors to identify opportunities and engage with real estate owners effectively. Through its innovative approach, Reonomy empowers users to navigate the complexities of the real estate landscape with greater clarity and confidence.

Reonomy

Series D in 2019
Reonomy is a commercial real estate data and analytics platform that integrates extensive property information to assist professionals in sourcing deals and making informed decisions. By utilizing big data, partnerships, and machine learning, Reonomy connects various fragmented aspects of the commercial real estate market, offering users access to comprehensive property intelligence. The platform provides valuable insights by combining data on properties, companies, and individuals, enabling lenders, brokers, and investors to identify opportunities and engage with real estate owners effectively. Through its innovative approach, Reonomy empowers users to navigate the complexities of the real estate landscape with greater clarity and confidence.

Package Free

Seed Round in 2019
Package Free LLC is online retail shop providing household, personal care, and office products including kitchen, bathroom, bedroom, kids and baby, pet, bath and shower, bags, beauty, oral care, and travel sections. The company was incorporated in 2017 and is headquartered in Brooklyn, New York.

Alloy

Series A in 2019
Alloy Online is a prominent digital media and marketing company based in New York, catering primarily to the 12-34 demographic. It operates as an e-commerce destination site and apparel cataloger for teens, combining a robust online shopping experience with a highly trafficked community platform that features interactive elements such as email, chat, and social networking. Additionally, Alloy's services include nontraditional media programs that effectively reach targeted consumer segments through various channels, including interactive and display advertising, direct mail, content production, and educational programming. By focusing on entertainment and lifestyle trends, Alloy Online provides its audience with inspiration and recommendations across a range of interests, including shows, movies, health, and fitness.

Pattern

Series A in 2019
Pattern operates an online marketplace focused on home products, aiming to create a family of consumer goods brands united by a common mission. The company offers a range of items, including storage boxes, kitchen tools, and serving trays, all made from sustainable materials. By curating product selections tailored to specific rooms such as bedrooms, kitchens, and bathrooms, Pattern enables customers to easily find and purchase eco-friendly products that enhance their living spaces. The brand emphasizes building personal relationships with consumers to better understand and meet their needs.

Odeko

Seed Round in 2019
Odeko, Inc. is a New York-based company that provides inventory management and supply chain tools specifically designed for coffee retailers, including cafes, bakeries, and coffee shops. Founded in 2019, Odeko's platform leverages data analysis and artificial intelligence to help businesses reduce waste and enhance sales. The software automates ordering processes by analyzing sales data and identifying trends, thereby enabling independent coffee shops to streamline operations and improve productivity. Through its user-friendly dashboards and analytics reports, Odeko empowers small business owners to effectively manage their inventory and make informed decisions.

CozyKin

Series A in 2019
CozyKin, Inc. offers nanny services tailored for new or expecting parents, focusing on providing high-quality childcare. Founded in 2016, the company operates from Allston, Massachusetts, with an additional office in New York City. CozyKin employs a unique model by connecting families with Montessori-trained nannies, enabling caregivers to attend to 2-3 infants at a time in the families' homes. This service addresses the challenges faced by millennial families, who often struggle to find suitable childcare due to a shortage of options and a desire for developmentally appropriate care. By leveraging modern technology, CozyKin facilitates a two-sided marketplace that matches families based on location, schedule, and preferences while offering continuous customer support. In 2020, CozyKin was acquired by Higher Ground Education, further strengthening its position in the childcare industry.

Variance

Venture Round in 2019
Variance, Inc. is a technology company based in New York that focuses on driving software adoption and facilitating digital transformation for sales, service, and marketing teams. Founded in 2019, the company has developed a data management platform that enables users to create, access, and manage intent-based signals derived from customer data. This platform enhances productivity by mapping marketing automation workflows, announcing process changes, and capturing additional data throughout the business pipeline. Variance aims to empower employees to build mastery over their tools, ultimately helping organizations improve their performance and drive growth.

Stellar Health

Seed Round in 2019
Stellar Health, LLC is a United States-based company founded in 2018 and headquartered in New York. It operates a cloud-based platform designed to support primary care providers in achieving value-based care (VBC) goals that enhance patient outcomes. The platform offers real-time information and actionable incentives, enabling providers to engage effectively with their patients and optimize the care journey, particularly during transitions and referrals. By utilizing historical claims, pharmacy, lab, and billing data, Stellar Health delivers a checklist of recommended clinical actions that help identify quality care gaps. This approach allows healthcare providers to improve both their quality and financial performance while fostering better patient outcomes. The company's mission is to bridge the incentive gap between providers and payors, facilitating widespread engagement in VBC.

Mobot

Seed Round in 2019
Mobot Inc. is a New York-based company that offers an on-demand mobile app testing service utilizing computer vision and robotics on real devices. Founded in 2018, the company specializes in automated functional testing for various industries, including mobile applications, e-commerce, Internet of Things (IoT), and medical devices. By providing these testing solutions, Mobot enables organizations to ensure the quality and functionality of their mobile products and connected devices.

Flume Health

Seed Round in 2019
Flume Health Inc. is a third-party administrator of health plans, founded in 2018 and headquartered in New York, New York. The company aims to make self-insured health plans more affordable and user-friendly. Flume Health combines exceptional customer support with innovative payment technology, allowing members to access healthcare providers at significantly reduced rates compared to traditional networks. Its health plan administration platform addresses healthcare-related inquiries through a virtual assistant, facilitating private communication with trained care guides. This platform assists clients in locating quality medical care, booking appointments, and managing reminders, ultimately helping them find affordable medical providers tailored to their needs.

Small Door

Seed Round in 2019
Small Door provides veterinary services that are elevated, customer-centric, and hospitality-infused. The company provides superior care, unrivaled transparency, and tech-enabled convenience to help pets and pet parents live better lives together. Founded in 2017, Small Door is headquartered in New York.

Vestwell

Series B in 2019
Vestwell is a digital retirement platform founded in 2016 and headquartered in New York, New York. It simplifies the offering and administration of 401(k) plans for advisors, employers, and employees by eliminating traditional challenges associated with retirement plan management. The platform features seamless plan design, automated onboarding, and streamlined administration, all while providing flexible investment strategies at competitive prices. By serving as a single point of contact, Vestwell enhances the retirement planning experience, ensuring that both plan sponsors and participants have their interests prioritized. Additionally, the platform supports registered investment advisors with automated compliance options tailored to the specific rules and regulations governing defined contributions.

Hammerhead

Seed Round in 2019
Hammerhead Navigation specializes in developing a smartphone-based navigation device tailored for cyclists. This device provides turn-by-turn instructions, helping users navigate safe and enjoyable bike routes while allowing them to customize their rides based on preferences such as hills, distance, scenery, and difficulty. Hammerhead's system not only enables cyclists to create and explore new routes but also facilitates the building of training plans and sharing of experiences within the cycling community. The company operates an online store, serving customers in the United States and internationally, and is headquartered in New York City.

Odeko

Seed Round in 2019
Odeko, Inc. is a New York-based company that provides inventory management and supply chain tools specifically designed for coffee retailers, including cafes, bakeries, and coffee shops. Founded in 2019, Odeko's platform leverages data analysis and artificial intelligence to help businesses reduce waste and enhance sales. The software automates ordering processes by analyzing sales data and identifying trends, thereby enabling independent coffee shops to streamline operations and improve productivity. Through its user-friendly dashboards and analytics reports, Odeko empowers small business owners to effectively manage their inventory and make informed decisions.

Kindred

Seed Round in 2019
Kindred is a professional network aimed at equipping executives for the future of socially responsible business. Founded in 2020, the organization focuses on issues such as diversity, equity, inclusion, sustainability, and mental health, helping members bridge the gap between intention and action. Kindred provides access to a collaborative network of peers, renowned experts, and essential resources, empowering leaders to make informed decisions that positively impact society and the environment. The network has attracted a diverse membership from prominent companies, including Allbirds, B Lab, Chobani, and LinkedIn. Additionally, Kindred Events, LLC, the company's event organizing arm, specializes in facilitating business transformation events for corporate, nonprofit, and cultural leaders, further enhancing its mission to foster purpose-driven leadership.

SelfMade

Series A in 2019
SelfMade, Inc. is a New York-based technology company that specializes in image transformation and sharing, particularly tailored for social media. Established in 2015, it provides a members-only mobile application that employs artificial intelligence and proprietary technology to connect users with professional photo editors and social media strategists. This platform enables individuals and brands to enhance their online presence by offering personalized photo editing services and strategic social media support. Users can determine their brand aesthetic, develop growth strategies, and optimize posting schedules, making professional-grade marketing accessible to a broader audience. By democratizing access to high-quality image editing and social media management, SelfMade empowers its members to effectively express and grow their personal brands.

Kinetic

Seed Round in 2018
Kinetic, Inc. specializes in the development and manufacturing of wearable devices aimed at reducing workplace injuries for industrial workers. Founded in 2014 and based in New York, the company offers Reflex, a device that attaches to a worker's belt to monitor activities that may lead to injury, such as unsafe postures, jumping from vehicles, and slips and falls. Reflex utilizes analytics to deliver reminders and notifications to employees when high-risk motions are detected, thereby promoting safer practices in environments like construction sites, warehouses, and factories. Additionally, the device can serve as a sensor for detecting COVID-19 exposure, further enhancing workplace safety.

Alma

Seed Round in 2018
Alma is a membership-based network for mental health care professionals that simplifies access to higher quality, more affordable mental healthcare.

Chief

Seed Round in 2018
Chief is a private membership network dedicated to empowering women leaders, specifically those at the senior level, such as rising vice presidents and CEOs. The organization aims to facilitate the advancement of women into the C-suite and foster connections across various industries. Chief provides a range of resources, including sessions with industry icons, workshops, and personalized coaching, to support its members' professional growth. Through candid discussions and peer group interactions, women leaders can gain valuable insights and build a robust support system, enabling them to effect meaningful change from positions of power.

Latch

Series B in 2018
Latch is a New York-based company that enhances access management for modern buildings through its innovative keyless entry security systems. The company offers a comprehensive solution that allows property owners to manage all doors within multi-family buildings via a smartphone application. This system also enables residents to grant time-limited access to guests and service providers, improving convenience and security. LatchOS, the software platform developed by the company, operates across North America, serving diverse environments from affordable housing to luxury residential towers. Latch collaborates with a range of real estate developers, from large corporations to local property owners, to improve the living, working, and visiting experiences in various types of buildings.

BounceX

Series B in 2018
Wunderkind is a prominent performance marketing engine that specializes in delivering personalized experiences for digital businesses. By utilizing people-based marketing, Wunderkind enables companies to effectively recognize and engage users, facilitating the delivery of tailored messages across websites, emails, texts, and advertisements. This approach allows brands to achieve high levels of engagement at an unprecedented scale. Notably, Wunderkind generates approximately $1.2 billion in directly attributable revenue for major e-commerce clients, often ranking as one of their top revenue-generating channels. The company's focus on return on investment positions it as a crucial link between consumers and brands in an increasingly competitive marketplace.

SquareFoot

Series A in 2018
SquareFoot is a commercial real estate listing platform designed to assist companies in finding suitable office spaces. It caters to growing businesses that prioritize flexible lease options and a straightforward leasing process. By combining proprietary technology with an experienced brokerage team, SquareFoot modernizes the leasing experience, guiding clients through each step, from initial search and property tours to lease negotiations and contract signing. The platform connects prospective tenants with landlords and brokers, ensuring a tailored match based on specific needs. SquareFoot emphasizes transparency and responsiveness, ultimately facilitating a seamless journey for businesses seeking their next office.

Guestfriend

Seed Round in 2018
Guestfriend is a chatbot platform designed specifically for restaurants, facilitating real-time engagement with guests through messaging. The service allows restaurants to deploy a customized chatbot that automatically generates responses based on existing online information, such as operating hours and menu details. This eliminates the need for restaurant owners or employees to design the conversational flow themselves. Guestfriend's chatbots are compatible with various platforms, including SMS, Facebook, Twitter, and Google search results, and the company plans to extend support to voice platforms like Amazon Alexa and Google Home. By offering an affordable subscription model, Guestfriend enables small businesses to maintain a virtual host that answers guests' inquiries instantly, enhancing customer interaction and satisfaction.

Electric

Series A in 2018
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

CoEdition

Seed Round in 2018
CoEdition, Inc. is an online retailer based in New York that specializes in women's fashion, specifically catering to sizes 10 to 26. Founded in 2017 and originally known as Frigg, Inc., the company offers a diverse selection of clothing items, footwear, swimwear, lingerie, and accessories from over 100 brands. By providing a platform that emphasizes inclusivity, CoEdition aims to create a single destination for women to discover contemporary styles at affordable prices, enhancing their shopping experience while promoting a sense of community around fashion.

Studio

Series A in 2018
Studio operates a connected fitness platform that streams live and on-demand classes to users in their homes through a sleek, responsive display. The system personalizes content in real-time by utilizing user feedback and biometric data, allowing access to a diverse range of classes, including cardio, strength training, and yoga. Founded in 2016 and headquartered in New York, Studio aims to enhance the fitness experience by combining technology with user engagement to promote a healthier lifestyle.

K Health

Series A in 2018
K Health, Inc. is a digital health company that offers a mobile application designed to provide personalized, data-driven health information and remote treatment options for a variety of conditions, including back and neck pain, allergies, and chronic illnesses. Founded in 2016 and headquartered in New York with an additional office in Israel, K Health leverages advanced machine learning techniques to analyze clinical health data, enabling users to better manage their health. The platform allows patients to understand how doctors diagnose and treat similar symptoms, facilitating access to quality care at a lower cost. Users can chat with healthcare professionals for less than traditional copays and maintain a history of their medical records, thereby empowering them with insights into their health management. K Health is supported by various prominent investors, reflecting its innovative approach to digital primary care.

Ephemeral Tattoo

Seed Round in 2017
Ephemeral Solutions, Inc. operates tattoo studios that specialize in the application of semi-permanent inks. Founded in 2014 and headquartered in New York, the company offers a unique alternative to traditional tattoos by using inks that have a shorter lifespan, allowing tattoos to fade and eventually disappear. This approach provides customers with the opportunity to enjoy the art of tattooing without the permanence typically associated with it, catering to both recreational and cosmetic needs. By employing techniques similar to those used for traditional tattoos, Ephemeral Tattoo enables individuals to express themselves creatively while maintaining the flexibility to change their designs over time.

Alloy

Seed Round in 2017
Alloy Online is a prominent digital media and marketing company based in New York, catering primarily to the 12-34 demographic. It operates as an e-commerce destination site and apparel cataloger for teens, combining a robust online shopping experience with a highly trafficked community platform that features interactive elements such as email, chat, and social networking. Additionally, Alloy's services include nontraditional media programs that effectively reach targeted consumer segments through various channels, including interactive and display advertising, direct mail, content production, and educational programming. By focusing on entertainment and lifestyle trends, Alloy Online provides its audience with inspiration and recommendations across a range of interests, including shows, movies, health, and fitness.

Bravely

Seed Round in 2017
Bravely, Inc. provides guidance and conflict management services aimed at enhancing workplace health and employee satisfaction. Founded in 2017 and based in New York, the company operates a platform that connects employees with professional coaches and human resource professionals. This service allows employees to engage in confidential conversations about various workplace challenges, including performance, growth, relationships, and company culture. By facilitating these discussions, Bravely helps employees feel more comfortable and confident in addressing issues they may have been avoiding, ultimately leading to increased productivity and higher retention rates within their roles.

Vestwell

Series A in 2017
Vestwell is a digital retirement platform founded in 2016 and headquartered in New York, New York. It simplifies the offering and administration of 401(k) plans for advisors, employers, and employees by eliminating traditional challenges associated with retirement plan management. The platform features seamless plan design, automated onboarding, and streamlined administration, all while providing flexible investment strategies at competitive prices. By serving as a single point of contact, Vestwell enhances the retirement planning experience, ensuring that both plan sponsors and participants have their interests prioritized. Additionally, the platform supports registered investment advisors with automated compliance options tailored to the specific rules and regulations governing defined contributions.

Electric

Venture Round in 2017
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

Ollie

Series A in 2017
Ollie Pets, Inc. is a New York-based company that specializes in preparing and delivering fresh, human-grade dog food tailored to the specific nutritional needs of dogs. Founded in 2015, Ollie offers a range of recipes, including beef, chicken, and turkey meals, all free from by-products. The company utilizes a proprietary algorithm and collaborates with a specialized veterinarian to create AAFCO-compliant meals that meet each dog's exact dietary requirements. Ollie's recipes are crafted from natural ingredients, such as sweet potato and cod liver oil, promoting better absorption and true nutritional benefits. By delivering these freshly cooked meals directly to customers' doors, Ollie aims to enhance the health and happiness of dogs nationwide.

Healthify

Series A in 2017
Healthify, Inc. specializes in developing software solutions that address social determinants of health for healthcare organizations, including health plans, hospitals, and provider networks. Founded in 2013 and headquartered in New York, the company offers a comprehensive platform that includes tools for searching community resources, tracking population needs and referrals, coordinating efforts among key partners, and measuring health outcomes. By fostering collaboration among community-based organizations and streamlining the referral process, Healthify aims to improve the overall health of populations, particularly in low-income communities. The platform supports accountable networks and is designed to demonstrate the return on investment for social service interventions, ensuring that families receive essential services to thrive.

HLTH

Venture Round in 2017
HLTH, LLC is a company based in New York that organizes large-scale events focused on innovation within the healthcare sector. Founded in 2016, HLTH serves as a platform for various stakeholders, including providers, payers, employers, disruptive startups, investors, and representatives from government and media, to collaborate and address critical issues in healthcare. The events aim to facilitate dialogue and foster collaboration among these diverse groups, ultimately driving improvements in quality and reductions in costs within the industry. By bringing together key participants in healthcare, HLTH plays a significant role in reshaping the industry during a time of substantial change.

Slice

Series A in 2017
Slice is an online pizza ordering platform that connects customers with authentic local pizzerias across the United States. Founded by Ilir Sela to address the digital challenges faced by his family's New York City pizzerias, Slice provides independent pizzerias with essential technology, data insights, and marketing support. This enables these small businesses to compete effectively against larger corporate chains. By partnering with over 12,000 pizzerias nationwide, Slice has established the largest marketplace for authentic pizza, making it easier for customers to order from their favorite shops and discover new ones. The platform focuses on empowering local pizzerias to thrive in an increasingly digital marketplace.

Latch

Series A in 2017
Latch is a New York-based company that enhances access management for modern buildings through its innovative keyless entry security systems. The company offers a comprehensive solution that allows property owners to manage all doors within multi-family buildings via a smartphone application. This system also enables residents to grant time-limited access to guests and service providers, improving convenience and security. LatchOS, the software platform developed by the company, operates across North America, serving diverse environments from affordable housing to luxury residential towers. Latch collaborates with a range of real estate developers, from large corporations to local property owners, to improve the living, working, and visiting experiences in various types of buildings.

SimpleReach

Series B in 2017
SimpleReach, Inc. offers a platform that tracks social interactions with published content, providing insights and metrics related to social behavior. By consolidating data from various channels and sites, it delivers a comprehensive overview of content performance. The company utilizes advanced machine learning and artificial intelligence techniques to generate actionable insights, enabling marketers to refine future campaigns and assisting publishers in creating dashboards for better reporting and improvement. Clients, including major brands like Intel and Chase, depend on SimpleReach to enhance their content marketing strategies and improve return on investment. Founded in 2010 and based in New York, SimpleReach operates as a subsidiary of Nativo, Inc.

Shoptalk

Venture Round in 2017
Shoptalk is the largest conference for retail and ecommerce, globally. With the world's best agenda and speakers, we help you get smart about the innovation and trends that continue to transform the sector globally. For three years, we’ve defined the industry’s digital community by bringing established retailers and brands together with direct-to-consumer and tech startups, large tech and Internet companies, venture capital investors, real estate developers, equity analysts, media and others.

SquareFoot

Venture Round in 2016
SquareFoot is a commercial real estate listing platform designed to assist companies in finding suitable office spaces. It caters to growing businesses that prioritize flexible lease options and a straightforward leasing process. By combining proprietary technology with an experienced brokerage team, SquareFoot modernizes the leasing experience, guiding clients through each step, from initial search and property tours to lease negotiations and contract signing. The platform connects prospective tenants with landlords and brokers, ensuring a tailored match based on specific needs. SquareFoot emphasizes transparency and responsiveness, ultimately facilitating a seamless journey for businesses seeking their next office.

Electric

Seed Round in 2016
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

K Health

Seed Round in 2016
K Health, Inc. is a digital health company that offers a mobile application designed to provide personalized, data-driven health information and remote treatment options for a variety of conditions, including back and neck pain, allergies, and chronic illnesses. Founded in 2016 and headquartered in New York with an additional office in Israel, K Health leverages advanced machine learning techniques to analyze clinical health data, enabling users to better manage their health. The platform allows patients to understand how doctors diagnose and treat similar symptoms, facilitating access to quality care at a lower cost. Users can chat with healthcare professionals for less than traditional copays and maintain a history of their medical records, thereby empowering them with insights into their health management. K Health is supported by various prominent investors, reflecting its innovative approach to digital primary care.
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