primary Venture Partner

Primary Venture Partners is a seed-stage venture capital firm based in New York, focusing on transformative startups in the region. Founded in 2004 by Ben Sun and Brad Svrluga, the firm specializes in pre-seed, seed, and early-stage investments across various sectors, including technology, software, and commerce. It is dedicated to offering comprehensive support to its portfolio companies, facilitating their growth from Seed to Series A and beyond. Primary provides access to a network of over 200 experienced technology operators and functional experts, along with a Talent Program led by seasoned tech recruiters. Additional resources include financial advisory, market development, and content marketing assistance to help founders tackle their most pressing challenges and build effective teams. The firm has successfully invested in notable companies and continues to support some of New York's promising startups.

Marisa Bass

Principal

Tobias Citron

Principal

Zach Fredericks

Principal

Erik Hansell

Director of Strategy and Market Development

Catherine Hernandez

Operating Partner

Russell W. Howard

MD, CFO and Partner

Emily Man

Partner

Paige Moelis

Associate

Rebecca Price

Partner

Brian Schechter

Partner

Jason Shuman

General Partner

Benjamin Sun

Co-Founder & General Partner

Ben Sun

Co-Founder and General Partner

Brad Svrluga

Co-Founder & General Partner

Sam Toole

Principal

Brian Williams

Vice President, Tech Community

Mike Witkowski

Chief Financial Officer & Partner

Cassie Young

General Partner

165 past transactions

Marker.

Series A in 2023
Marker Learning operates an online platform that offers assessments and services for learning disabilities, aiming to make these resources accessible to schools and families. The platform provides diagnostic assessments for various learning disabilities, along with individualized learning plans tailored to each student's needs. Additionally, it offers tutoring and coaching services, helping students with learning disabilities to achieve their full potential. Through its telepsychology capabilities, Marker Learning seeks to support both educators and families in addressing the challenges faced by students with learning disabilities.

Naya Homes

Seed Round in 2022
Proptech, real estate, vacation and short-term rentals, consumer finance

Pattern

Series B in 2022
Pattern operates an online marketplace focused on home products, aiming to create a family of consumer goods brands united by a common mission. The company offers a range of items, including storage boxes, kitchen tools, and serving trays, all made from sustainable materials. By curating product selections tailored to specific rooms such as bedrooms, kitchens, and bathrooms, Pattern enables customers to easily find and purchase eco-friendly products that enhance their living spaces. The brand emphasizes building personal relationships with consumers to better understand and meet their needs.

Virtual Facility

Seed Round in 2022
Virtual Facility offers institutional customers an ML powered building intelligence solution to better understand, control, predict, and reduce operational expenditures through better work. Our SaaS offering leverages today’s latest technology stacks and ML to drive analytics that provide real-time engineering and operations management support to customers such as hospitals, universities and large scale commercial facilities. The modular suite of products empower facility managers and their staff with automated intelligence to keep operations as lean as possible.

Black Crow AI

Series A in 2022
Developer of a business analytics platform designed to predict customer value in real time and accelerate performance. The company's platform offers custom real-time predictions based only on first-party data available before every page loads and predicts it with accuracy so users can make better decisions faster, enabling companies to improve every aspect of their operations, from building technology to buying customers.

Chief

Series B in 2022
Chief is an online private membership network dedicated to empowering women leaders. It specifically targets senior women, from rising vice presidents to CEOs, aiming to enhance their paths to executive positions and sustain their presence in leadership roles. The organization fosters connections among its members, allowing them to share experiences and insights across various industries. By facilitating collaboration and support among women in power, Chief seeks to drive meaningful change within organizations and promote greater representation of women in the C-suite.

Flume Health

Series A in 2022
Flume Health Inc., founded in 2018 and headquartered in New York, operates as a third-party administrator for health plans. The company focuses on making self-insured health plans more accessible and user-friendly. Flume Health enhances the experience for its members by providing exceptional customer support alongside innovative payment technology. This approach enables members to access healthcare providers at significantly reduced rates, typically 20-40% lower than those found in traditional network plans. Through its services, Flume Health aims to improve the affordability and usability of health insurance for its clients.

Balanced

Seed Round in 2022
Balanced is committed to helping older adults maintain vibrancy in their lives, with an exercise platform that promises community, joy, and a personalized experience.

Naya Homes

Pre Seed Round in 2022
Proptech, real estate, vacation and short-term rentals, consumer finance

Lunchbox

Series B in 2022
Lunchbox Technologies Inc. specializes in developing digital ordering solutions tailored for restaurants. Founded in 2018 and based in New York, the company operates a platform that enables restaurants to create customized applications, websites, and kiosk ordering systems. These solutions facilitate app and web ordering, allowing restaurants to enhance their digital presence and engage more effectively with customers. By providing a comprehensive suite of tools, Lunchbox Technologies aims to streamline the online ordering process and improve the overall dining experience for patrons.

Ark Biotech

Pre Seed Round in 2021
Ark Biotech focuses on the development of specialized bioreactors and operating systems tailored for the industrial production of cultivated meat. The company creates real animal protein that is biologically and chemically identical to conventional meat, produced within bioreactors. By offering advanced technology, Ark Biotech enhances the capabilities of scientists, enabling them to conduct high-fidelity simulations and utilize intelligent bioreactor systems in their work. This approach aims to revolutionize meat production, providing a sustainable alternative to traditional methods.

Helaina

Series A in 2021
Helaina builds better breast milk alternatives for the modern parent. It is dedicated to supporting parents with breastfeeding. It was founded in 2019 by Laura Katz and is headquartered in New York.

Marker.

Seed Round in 2021
Marker Learning operates an online platform that offers assessments and services for learning disabilities, aiming to make these resources accessible to schools and families. The platform provides diagnostic assessments for various learning disabilities, along with individualized learning plans tailored to each student's needs. Additionally, it offers tutoring and coaching services, helping students with learning disabilities to achieve their full potential. Through its telepsychology capabilities, Marker Learning seeks to support both educators and families in addressing the challenges faced by students with learning disabilities.

Electric

Series D in 2021
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

Electric

Series D in 2021
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

AtlasOne

Pre Seed Round in 2021
AtlasOne provides on-the-job executive coaching and development for modern technology sellers. Members get access to dedicated career resources, mastermind support groups, and educational modules and insights to level up their careers.

Stellar Health

Series B in 2021
Stellar Health, LLC, founded in 2018 and headquartered in New York, is a cloud-based platform focused on enhancing value-based care (VBC) for primary care providers. The platform empowers these providers to improve patient outcomes by offering real-time information and actionable incentives aimed at optimizing care quality and patient journeys. By facilitating better engagement between providers and patients, Stellar Health seeks to bridge the incentive gap between healthcare providers and payors, helping to achieve VBC objectives effectively. Through its innovative approach, Stellar Health aims to support providers in navigating the complexities of healthcare transitions and high-value referrals.

Alma

Series C in 2021
Alma is a membership-based network for mental health care professionals that simplifies access to higher quality, more affordable mental healthcare.

Bravely

Series A in 2021
Bravely, Inc. provides guidance and conflict management services aimed at enhancing workplace health and employee satisfaction. Founded in 2017 and based in New York, the company operates a platform that connects employees with professional coaches and human resource professionals. This service allows employees to engage in confidential conversations about various workplace challenges, including performance, growth, relationships, and company culture. By facilitating these discussions, Bravely helps employees feel more comfortable and confident in addressing issues they may have been avoiding, ultimately leading to increased productivity and higher retention rates within their roles.

Odeko

Series B in 2021
Odeko, Inc. is a New York-based company that provides inventory management and supply chain tools specifically designed for coffee retailers, including cafes, bakeries, and coffee shops. Founded in 2019, Odeko's platform leverages data analysis and artificial intelligence to help businesses reduce waste and enhance sales. The software automates ordering processes by analyzing sales data and identifying trends, thereby enabling independent coffee shops to streamline operations and improve productivity. Through its user-friendly dashboards and analytics reports, Odeko empowers small business owners to effectively manage their inventory and make informed decisions.

Realm

Series A in 2021
Beautiful design, affordable, and fast installation, Realm is your full and continuing ADU service. Contact: www.seerealm.com/contact-us

Vestwell

Series C in 2021
Vestwell is a digital retirement platform founded in 2016 and based in New York, New York. The company simplifies the offering and administration of 401(k) plans by addressing common challenges faced by advisors, employers, and employees. Vestwell streamlines the process through seamless plan design, automated onboarding, and efficient administration, while also providing flexible investment strategies at competitive prices. By serving as a single point of contact, Vestwell modernizes retirement offerings, focusing on the best interests of both plan sponsors and participants.

Orum

Series B in 2021
Orum develops a financial platform that creates instant payment wallets and enables money movement. Its solution includes Foresight, an automated programming interface that enables banks and financial institutions to move money in real time. The platform uses machine learning and data science to predict availability of funds and fraud patterns. The company was founded in 2019 and is based in New York, New York.

Pattern

Private Equity Round in 2021
Pattern operates an online marketplace focused on home products, aiming to create a family of consumer goods brands united by a common mission. The company offers a range of items, including storage boxes, kitchen tools, and serving trays, all made from sustainable materials. By curating product selections tailored to specific rooms such as bedrooms, kitchens, and bathrooms, Pattern enables customers to easily find and purchase eco-friendly products that enhance their living spaces. The brand emphasizes building personal relationships with consumers to better understand and meet their needs.

Flume Health

Seed Round in 2021
Flume Health Inc., founded in 2018 and headquartered in New York, operates as a third-party administrator for health plans. The company focuses on making self-insured health plans more accessible and user-friendly. Flume Health enhances the experience for its members by providing exceptional customer support alongside innovative payment technology. This approach enables members to access healthcare providers at significantly reduced rates, typically 20-40% lower than those found in traditional network plans. Through its services, Flume Health aims to improve the affordability and usability of health insurance for its clients.

Small Door

Series A in 2021
Small Door provides veterinary services that are elevated, customer-centric, and hospitality-infused. The company provides superior care, unrivaled transparency, and tech-enabled convenience to help pets and pet parents live better lives together. Founded in 2017, Small Door is headquartered in New York.

Slice

Series D in 2021
Slice is an online pizza ordering platform that connects customers with authentic local pizzerias across the United States. Founded by Ilir Sela to address the digital challenges faced by his family's New York City pizzerias, Slice provides independent pizzerias with essential technology, data insights, and marketing support. This enables these small businesses to compete effectively against larger corporate chains. By partnering with over 12,000 pizzerias nationwide, Slice has established the largest marketplace for authentic pizza, making it easier for customers to order from their favorite shops and discover new ones. The platform focuses on empowering local pizzerias to thrive in an increasingly digital marketplace.

Orum

Series A in 2021
Orum develops a financial platform that creates instant payment wallets and enables money movement. Its solution includes Foresight, an automated programming interface that enables banks and financial institutions to move money in real time. The platform uses machine learning and data science to predict availability of funds and fraud patterns. The company was founded in 2019 and is based in New York, New York.

Zenlytic

Pre Seed Round in 2021
Zenlytic is a no-code analytics tool for e-commerce and DTC businesses.

Bedrock (New York)

Seed Round in 2021
Bedrock, based in New York, specializes in developing advanced robotics, autonomy, and software aimed at exploring, mapping, and classifying Earth’s oceans. The company focuses on creating innovative ocean mapping technology that aims to provide a comprehensive and publicly accessible map of the oceans. Through its solutions, Bedrock generates detailed topographical data of the seafloor, investigates geological conditions, and identifies unexploded ordnance. This technology serves a diverse clientele, enabling scientific, governmental, and commercial advancements in marine environments.

Spark Advisors

Seed Round in 2021
Spark Advisors is a technology-enabled brokerage that partners with independent agents to deliver a concierge service for navigating retirement benefits.

Electric

Series C in 2021
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

Realm

Seed Round in 2021
Beautiful design, affordable, and fast installation, Realm is your full and continuing ADU service. Contact: www.seerealm.com/contact-us

Virtual Facility

Seed Round in 2020
Virtual Facility offers institutional customers an ML powered building intelligence solution to better understand, control, predict, and reduce operational expenditures through better work. Our SaaS offering leverages today’s latest technology stacks and ML to drive analytics that provide real-time engineering and operations management support to customers such as hospitals, universities and large scale commercial facilities. The modular suite of products empower facility managers and their staff with automated intelligence to keep operations as lean as possible.

Olive

Series A in 2020
At Olive we are on a mission to eliminate the hassles of online shopping while simultaneously creating a marketplace that is built for a more sustainable future. Reimagining online shopping from the ground up, we are building a technology platform to power the most convenient and sustainable e-commerce experience. When you shop at hundreds of our retail partners, you receive consolidated cardboard-free deliveries in secure 2-way Olive Shippers with crazy simple returns – just request a pickup with a single click in the Olive app, drop in any returns, and we handle the rest.

Lunchbox

Series A in 2020
Lunchbox Technologies Inc. specializes in developing digital ordering solutions tailored for restaurants. Founded in 2018 and based in New York, the company operates a platform that enables restaurants to create customized applications, websites, and kiosk ordering systems. These solutions facilitate app and web ordering, allowing restaurants to enhance their digital presence and engage more effectively with customers. By providing a comprehensive suite of tools, Lunchbox Technologies aims to streamline the online ordering process and improve the overall dining experience for patrons.

Lili

Series A in 2020
Lili is a digital banking service designed specifically for freelancers, founded in 2018 and headquartered in New York City. The company offers a comprehensive financial platform that combines banking services with tools for real-time expense tracking, tax assistance, and financial insights. By focusing on human-centered design, Lili aims to create seamless experiences that address the unique needs of freelancers, allowing them to manage their finances more effectively. The team at Lili consists of experts in technology, product development, design, and banking, all dedicated to supporting freelancers in balancing their work and personal lives.

Alloy

Series B in 2020
Alloy engages in helping financial institutions and fintech companies solve identity and compliance problems.

Helaina

Seed Round in 2020
Helaina builds better breast milk alternatives for the modern parent. It is dedicated to supporting parents with breastfeeding. It was founded in 2019 by Laura Katz and is headquartered in New York.

Odeko

Series A in 2020
Odeko, Inc. is a New York-based company that provides inventory management and supply chain tools specifically designed for coffee retailers, including cafes, bakeries, and coffee shops. Founded in 2019, Odeko's platform leverages data analysis and artificial intelligence to help businesses reduce waste and enhance sales. The software automates ordering processes by analyzing sales data and identifying trends, thereby enabling independent coffee shops to streamline operations and improve productivity. Through its user-friendly dashboards and analytics reports, Odeko empowers small business owners to effectively manage their inventory and make informed decisions.

Odeko

Series A in 2020
Odeko, Inc. is a New York-based company that provides inventory management and supply chain tools specifically designed for coffee retailers, including cafes, bakeries, and coffee shops. Founded in 2019, Odeko's platform leverages data analysis and artificial intelligence to help businesses reduce waste and enhance sales. The software automates ordering processes by analyzing sales data and identifying trends, thereby enabling independent coffee shops to streamline operations and improve productivity. Through its user-friendly dashboards and analytics reports, Odeko empowers small business owners to effectively manage their inventory and make informed decisions.

Lili

Seed Round in 2020
Lili is a digital banking service designed specifically for freelancers, founded in 2018 and headquartered in New York City. The company offers a comprehensive financial platform that combines banking services with tools for real-time expense tracking, tax assistance, and financial insights. By focusing on human-centered design, Lili aims to create seamless experiences that address the unique needs of freelancers, allowing them to manage their finances more effectively. The team at Lili consists of experts in technology, product development, design, and banking, all dedicated to supporting freelancers in balancing their work and personal lives.

Chief

Venture Round in 2020
Chief is an online private membership network dedicated to empowering women leaders. It specifically targets senior women, from rising vice presidents to CEOs, aiming to enhance their paths to executive positions and sustain their presence in leadership roles. The organization fosters connections among its members, allowing them to share experiences and insights across various industries. By facilitating collaboration and support among women in power, Chief seeks to drive meaningful change within organizations and promote greater representation of women in the C-suite.

Stellar Health

Series A in 2020
Stellar Health, LLC, founded in 2018 and headquartered in New York, is a cloud-based platform focused on enhancing value-based care (VBC) for primary care providers. The platform empowers these providers to improve patient outcomes by offering real-time information and actionable incentives aimed at optimizing care quality and patient journeys. By facilitating better engagement between providers and patients, Stellar Health seeks to bridge the incentive gap between healthcare providers and payors, helping to achieve VBC objectives effectively. Through its innovative approach, Stellar Health aims to support providers in navigating the complexities of healthcare transitions and high-value referrals.

Hammerhead

Series A in 2020
Hammerhead Navigation offers a smartphone-based bike navigation device designed to provide cyclists with turn-by-turn instructions for optimal riding experiences. The system enables users to discover routes tailored to their preferences, such as hills, distance, scenery, and difficulty, while also allowing them to share these routes with a community of cyclists. The company operates an online store that serves customers in the United States and internationally. Based in New York City, Hammerhead focuses on integrating sophisticated software to help cyclists enhance their rides and reach their athletic potential.

OneThree Biotech

Seed Round in 2020
OneThree Biotech redesigns drug discovery with biology-driven artificial intelligence to uncover new insights. Its platform predicts new potential therapeutics and pinpoints the mechanisms driving efficacy. It also integrates over 30 types of chemical, biological, and clinical data for each task that leads to a significant increase in accuracy, interpretability, and chance of clinical success. OneThree Biotech was founded in 2018 and is headquartered in New York, United States.

Kindred

Seed Round in 2020
Kindred is a professional network aimed at equipping executives for the future of socially responsible business. Founded in 2020, the organization focuses on issues such as diversity, equity, inclusion, sustainability, and mental health, helping members bridge the gap between intention and action. Kindred provides access to a collaborative network of peers, renowned experts, and essential resources, empowering leaders to make informed decisions that positively impact society and the environment. The network has attracted a diverse membership from prominent companies, including Allbirds, B Lab, Chobani, and LinkedIn. Additionally, Kindred Events, LLC, the company's event organizing arm, specializes in facilitating business transformation events for corporate, nonprofit, and cultural leaders, further enhancing its mission to foster purpose-driven leadership.

Lunchbox

Seed Round in 2019
Lunchbox Technologies Inc. specializes in developing digital ordering solutions tailored for restaurants. Founded in 2018 and based in New York, the company operates a platform that enables restaurants to create customized applications, websites, and kiosk ordering systems. These solutions facilitate app and web ordering, allowing restaurants to enhance their digital presence and engage more effectively with customers. By providing a comprehensive suite of tools, Lunchbox Technologies aims to streamline the online ordering process and improve the overall dining experience for patrons.

Reonomy

Series D in 2019
Reonomy is a commercial real estate data and analytics platform that integrates extensive property information to assist professionals in sourcing deals and making informed decisions. By utilizing big data, partnerships, and machine learning, Reonomy connects various fragmented aspects of the commercial real estate market, offering users access to comprehensive property intelligence. The platform provides valuable insights by combining data on properties, companies, and individuals, enabling lenders, brokers, and investors to identify opportunities and engage with real estate owners effectively. Through its innovative approach, Reonomy empowers users to navigate the complexities of the real estate landscape with greater clarity and confidence.

Reonomy

Series D in 2019
Reonomy is a commercial real estate data and analytics platform that integrates extensive property information to assist professionals in sourcing deals and making informed decisions. By utilizing big data, partnerships, and machine learning, Reonomy connects various fragmented aspects of the commercial real estate market, offering users access to comprehensive property intelligence. The platform provides valuable insights by combining data on properties, companies, and individuals, enabling lenders, brokers, and investors to identify opportunities and engage with real estate owners effectively. Through its innovative approach, Reonomy empowers users to navigate the complexities of the real estate landscape with greater clarity and confidence.

Package Free

Seed Round in 2019
Package Free LLC is online retail shop providing household, personal care, and office products including kitchen, bathroom, bedroom, kids and baby, pet, bath and shower, bags, beauty, oral care, and travel sections. The company was incorporated in 2017 and is headquartered in Brooklyn, New York.

Alloy

Series A in 2019
Alloy engages in helping financial institutions and fintech companies solve identity and compliance problems.

Pattern

Series A in 2019
Pattern operates an online marketplace focused on home products, aiming to create a family of consumer goods brands united by a common mission. The company offers a range of items, including storage boxes, kitchen tools, and serving trays, all made from sustainable materials. By curating product selections tailored to specific rooms such as bedrooms, kitchens, and bathrooms, Pattern enables customers to easily find and purchase eco-friendly products that enhance their living spaces. The brand emphasizes building personal relationships with consumers to better understand and meet their needs.

Odeko

Seed Round in 2019
Odeko, Inc. is a New York-based company that provides inventory management and supply chain tools specifically designed for coffee retailers, including cafes, bakeries, and coffee shops. Founded in 2019, Odeko's platform leverages data analysis and artificial intelligence to help businesses reduce waste and enhance sales. The software automates ordering processes by analyzing sales data and identifying trends, thereby enabling independent coffee shops to streamline operations and improve productivity. Through its user-friendly dashboards and analytics reports, Odeko empowers small business owners to effectively manage their inventory and make informed decisions.

CozyKin

Series A in 2019
CozyKin, inc. provides nanny services for new or expecting parents. It provides childcare services. The company was founded in 2016 and is based in Allston, Massachusetts with an additional office in New York, New York. As of March 12, 2020, CozyKin, inc. operates as a subsidiary of Higher Ground Education Inc.

Variance

Venture Round in 2019
Variance, Inc. is a technology company based in New York that focuses on driving software adoption and facilitating digital transformation for sales, service, and marketing teams. Founded in 2019, the company has developed a data management platform that enables users to create, access, and manage intent-based signals derived from customer data. This platform enhances productivity by mapping marketing automation workflows, announcing process changes, and capturing additional data throughout the business pipeline. Variance aims to empower employees to build mastery over their tools, ultimately helping organizations improve their performance and drive growth.

Stellar Health

Seed Round in 2019
Stellar Health, LLC, founded in 2018 and headquartered in New York, is a cloud-based platform focused on enhancing value-based care (VBC) for primary care providers. The platform empowers these providers to improve patient outcomes by offering real-time information and actionable incentives aimed at optimizing care quality and patient journeys. By facilitating better engagement between providers and patients, Stellar Health seeks to bridge the incentive gap between healthcare providers and payors, helping to achieve VBC objectives effectively. Through its innovative approach, Stellar Health aims to support providers in navigating the complexities of healthcare transitions and high-value referrals.

Mobot

Seed Round in 2019
Mobot Inc. is a New York-based company that offers an on-demand mobile app testing service utilizing computer vision and robotics on real devices. Founded in 2018, the company specializes in automated functional testing for various industries, including mobile applications, e-commerce, Internet of Things (IoT), and medical devices. By providing these testing solutions, Mobot enables organizations to ensure the quality and functionality of their mobile products and connected devices.

Flume Health

Seed Round in 2019
Flume Health Inc., founded in 2018 and headquartered in New York, operates as a third-party administrator for health plans. The company focuses on making self-insured health plans more accessible and user-friendly. Flume Health enhances the experience for its members by providing exceptional customer support alongside innovative payment technology. This approach enables members to access healthcare providers at significantly reduced rates, typically 20-40% lower than those found in traditional network plans. Through its services, Flume Health aims to improve the affordability and usability of health insurance for its clients.

Small Door

Seed Round in 2019
Small Door provides veterinary services that are elevated, customer-centric, and hospitality-infused. The company provides superior care, unrivaled transparency, and tech-enabled convenience to help pets and pet parents live better lives together. Founded in 2017, Small Door is headquartered in New York.

Vestwell

Series B in 2019
Vestwell is a digital retirement platform founded in 2016 and based in New York, New York. The company simplifies the offering and administration of 401(k) plans by addressing common challenges faced by advisors, employers, and employees. Vestwell streamlines the process through seamless plan design, automated onboarding, and efficient administration, while also providing flexible investment strategies at competitive prices. By serving as a single point of contact, Vestwell modernizes retirement offerings, focusing on the best interests of both plan sponsors and participants.

Hammerhead

Seed Round in 2019
Hammerhead Navigation offers a smartphone-based bike navigation device designed to provide cyclists with turn-by-turn instructions for optimal riding experiences. The system enables users to discover routes tailored to their preferences, such as hills, distance, scenery, and difficulty, while also allowing them to share these routes with a community of cyclists. The company operates an online store that serves customers in the United States and internationally. Based in New York City, Hammerhead focuses on integrating sophisticated software to help cyclists enhance their rides and reach their athletic potential.

Odeko

Seed Round in 2019
Odeko, Inc. is a New York-based company that provides inventory management and supply chain tools specifically designed for coffee retailers, including cafes, bakeries, and coffee shops. Founded in 2019, Odeko's platform leverages data analysis and artificial intelligence to help businesses reduce waste and enhance sales. The software automates ordering processes by analyzing sales data and identifying trends, thereby enabling independent coffee shops to streamline operations and improve productivity. Through its user-friendly dashboards and analytics reports, Odeko empowers small business owners to effectively manage their inventory and make informed decisions.

Kindred

Seed Round in 2019
Kindred is a professional network aimed at equipping executives for the future of socially responsible business. Founded in 2020, the organization focuses on issues such as diversity, equity, inclusion, sustainability, and mental health, helping members bridge the gap between intention and action. Kindred provides access to a collaborative network of peers, renowned experts, and essential resources, empowering leaders to make informed decisions that positively impact society and the environment. The network has attracted a diverse membership from prominent companies, including Allbirds, B Lab, Chobani, and LinkedIn. Additionally, Kindred Events, LLC, the company's event organizing arm, specializes in facilitating business transformation events for corporate, nonprofit, and cultural leaders, further enhancing its mission to foster purpose-driven leadership.

SelfMade

Series A in 2019
SelfMade is a venture backed start-up located in downtown Manhattan. They work at the intersection of technology and digital art, empowering individuals and brands to grow their business through social media. Their members' only app uses AI and proprietary technology to connect members with professional image editors and social strategists -- allowing them to build a powerful brand at an affordable price. SelfMade is democratizing an experience once reserved for celebrities and brands.

Kinetic

Seed Round in 2018
Kinetic creates wearable devices and cloud-based software that reduces workplace injuries, for the industrial workforce. REFLEX, the company's product is a device that employs analytics to provide reminders and notifications to workers once the device detects a high-risk motion such as unsafe postures that could cause injuries in the construction, warehouses, and factories environment. It can also be used as a sensor that detects COVID-19 exposure. In 2014, Haytham Elhawary and Aditya Bansal established Kinetic in New York, New York.

Alma

Seed Round in 2018
Alma is a membership-based network for mental health care professionals that simplifies access to higher quality, more affordable mental healthcare.

Chief

Seed Round in 2018
Chief is an online private membership network dedicated to empowering women leaders. It specifically targets senior women, from rising vice presidents to CEOs, aiming to enhance their paths to executive positions and sustain their presence in leadership roles. The organization fosters connections among its members, allowing them to share experiences and insights across various industries. By facilitating collaboration and support among women in power, Chief seeks to drive meaningful change within organizations and promote greater representation of women in the C-suite.

Latch

Series B in 2018
Latch makes access easier for everyone at a modern building. The company specializes in manufacturing keyless entry security system giving property owners the ability to manage every door in a multi-family building. Moreover, residents can also give access to guests as well as service providers through time-limited access codes. Latch is headquartered in New York, New York, United States.

BounceX

Series B in 2018
Wunderkind is a prominent performance marketing engine that specializes in delivering personalized experiences for digital businesses. By utilizing people-based marketing, Wunderkind enables companies to effectively recognize and engage users, facilitating the delivery of tailored messages across websites, emails, texts, and advertisements. This approach allows brands to achieve high levels of engagement at an unprecedented scale. Notably, Wunderkind generates approximately $1.2 billion in directly attributable revenue for major e-commerce clients, often ranking as one of their top revenue-generating channels. The company's focus on return on investment positions it as a crucial link between consumers and brands in an increasingly competitive marketplace.

SquareFoot

Series A in 2018
SquareFoot serves companies that are looking for their next office and care deeply about finding the right next home. Growing companies require flexible lease options, a stress-free process, and transparency throughout the leasing journey. SquareFoot provides a seamless experience supported by easy-to-use technology and a highly responsive team of real estate professionals working to match specific client needs with a strong knowledge of what the market has to offer at any given moment.

Guestfriend

Seed Round in 2018
Guestfriend is a personalized chatbot for restaurant that instantly answers guests’ questions on website, Facebook, and via text. Rather than asking a restaurant owner or employee to go online and design the conversational flow of a chatbot themselves, Guestfriend can automatically create a chatbot based on information that’s already online — hours, menu, support for dietary restrictions and so on. Guestfriend’s mission is to help small businesses grow by actively engaging with guests in real time through messaging, which is increasingly consumers’ preferred mode of communication. Guestfriend chatbots work across platforms, including SMS, Facebook, Twitter and Google search results (via Google My Business), with plans to support speech platforms like Amazon Alexa and Google Home.

Electric

Series A in 2018
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

CoEdition

Seed Round in 2018
CoEdition, Inc. operates as an online retailer of women’s clothing items, shoes, and jewelry. It offers dresses, swimwear, footwear, clothing, lingerie, and accessories. CoEdition, Inc. was formerly known as Frigg, Inc. and changed its name to CoEdition, Inc. in November 2017. The company was incorporated in 2017 and is headquartered in New York, New York.

Studio

Series A in 2018
Studio operates a connected fitness platform that streams live and on-demand classes to users in their homes through a sleek, responsive display. The system personalizes content in real-time by utilizing user feedback and biometric data, allowing access to a diverse range of classes, including cardio, strength training, and yoga. Founded in 2016 and headquartered in New York, Studio aims to enhance the fitness experience by combining technology with user engagement to promote a healthier lifestyle.

K Health

Series A in 2018
K Health, Inc. develops and provides a health application that provides personalized and data-driven information about their symptoms and health. The company was formerly known as Kang Health, Inc. and changed its name to K Health, Inc. in November 2018. K Health, Inc. was incorporated in 2016 and is based in New York, New York with an additional office in Israel.

Ephemeral Tattoos

Seed Round in 2017
Ephemeral Solutions, Inc. operates tattoo shops. It applies ephemeral inks that have a shorter lifespan. The company was founded in 2014 and is headquartered in New York, New York.

Alloy

Seed Round in 2017
Alloy engages in helping financial institutions and fintech companies solve identity and compliance problems.

Bravely

Seed Round in 2017
Bravely, Inc. provides guidance and conflict management services aimed at enhancing workplace health and employee satisfaction. Founded in 2017 and based in New York, the company operates a platform that connects employees with professional coaches and human resource professionals. This service allows employees to engage in confidential conversations about various workplace challenges, including performance, growth, relationships, and company culture. By facilitating these discussions, Bravely helps employees feel more comfortable and confident in addressing issues they may have been avoiding, ultimately leading to increased productivity and higher retention rates within their roles.

Vestwell

Series A in 2017
Vestwell is a digital retirement platform founded in 2016 and based in New York, New York. The company simplifies the offering and administration of 401(k) plans by addressing common challenges faced by advisors, employers, and employees. Vestwell streamlines the process through seamless plan design, automated onboarding, and efficient administration, while also providing flexible investment strategies at competitive prices. By serving as a single point of contact, Vestwell modernizes retirement offerings, focusing on the best interests of both plan sponsors and participants.

Electric

Venture Round in 2017
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

Ollie

Series A in 2017
Ollie Pets, Inc. engages in preparing and delivering dog food. It offers fresh meals, beef, chicken, turkey, and various recipes. Ollie Pets, Inc. was formerly known as Earnest Food Inc. Ollie Pets, Inc. was incorporated in 2015 and is headquartered in New York, New York.

Healthify

Series A in 2017
Healthify builds the infrastructure to support social determinants of health initiatives at scale. The company builds and manages accountable networks of community-based organizations and provides a technology platform that streamlines the closed-loop referral process, fosters collaboration across the network, and tracks results. Healthify works with community partners, health plans, and providers in all fifty states and is dedicated to community partner sustainability and demonstrating ROI for social service interventions to ensure that families receive the services they need to thrive.

HLTH

Venture Round in 2017
HLTH, LLC is a company based in New York that organizes large-scale events focused on innovation within the healthcare sector. Founded in 2016, HLTH serves as a platform for various stakeholders, including providers, payers, employers, disruptive startups, investors, and representatives from government and media, to collaborate and address critical issues in healthcare. The events aim to facilitate dialogue and foster collaboration among these diverse groups, ultimately driving improvements in quality and reductions in costs within the industry. By bringing together key participants in healthcare, HLTH plays a significant role in reshaping the industry during a time of substantial change.

Slice

Series A in 2017
Slice is an online pizza ordering platform that connects customers with authentic local pizzerias across the United States. Founded by Ilir Sela to address the digital challenges faced by his family's New York City pizzerias, Slice provides independent pizzerias with essential technology, data insights, and marketing support. This enables these small businesses to compete effectively against larger corporate chains. By partnering with over 12,000 pizzerias nationwide, Slice has established the largest marketplace for authentic pizza, making it easier for customers to order from their favorite shops and discover new ones. The platform focuses on empowering local pizzerias to thrive in an increasingly digital marketplace.

Latch

Series A in 2017
Latch makes access easier for everyone at a modern building. The company specializes in manufacturing keyless entry security system giving property owners the ability to manage every door in a multi-family building. Moreover, residents can also give access to guests as well as service providers through time-limited access codes. Latch is headquartered in New York, New York, United States.

SimpleReach

Series B in 2017
SimpleReach is the #1 way for brands to measure and improve content ROI. By bringing together hundreds of data sources across websites, social channels, and publishers into the world's largest content data cloud, SimpleReach enables brands to understand how their content drives business outcomes everywhere. Leading content marketers like Intel, Chase, and Home Depot rely on the SimpleReach platform to generate actionable insights that improve the impact of their content creation and distribution. Learn more at www.simplereach.com

Shoptalk

Venture Round in 2017
Shoptalk is the largest conference for retail and ecommerce, globally. With the world's best agenda and speakers, we help you get smart about the innovation and trends that continue to transform the sector globally. For three years, we’ve defined the industry’s digital community by bringing established retailers and brands together with direct-to-consumer and tech startups, large tech and Internet companies, venture capital investors, real estate developers, equity analysts, media and others.

SquareFoot

Venture Round in 2016
SquareFoot serves companies that are looking for their next office and care deeply about finding the right next home. Growing companies require flexible lease options, a stress-free process, and transparency throughout the leasing journey. SquareFoot provides a seamless experience supported by easy-to-use technology and a highly responsive team of real estate professionals working to match specific client needs with a strong knowledge of what the market has to offer at any given moment.

Electric

Seed Round in 2016
Electric AI, Inc. is an information technology company based in New York that offers a chat-based support platform operating in real-time via Slack. Founded in 2016, Electric provides a range of services designed to assist small and mid-sized businesses with IT management. These services include troubleshooting, system administration, maintenance, security, and on-site assistance. The company aims to streamline IT processes and enhance the overall security and performance of its clients' technology environments.

K Health

Seed Round in 2016
K Health, Inc. develops and provides a health application that provides personalized and data-driven information about their symptoms and health. The company was formerly known as Kang Health, Inc. and changed its name to K Health, Inc. in November 2018. K Health, Inc. was incorporated in 2016 and is based in New York, New York with an additional office in Israel.

Ollie

Seed Round in 2016
Ollie Pets, Inc. engages in preparing and delivering dog food. It offers fresh meals, beef, chicken, turkey, and various recipes. Ollie Pets, Inc. was formerly known as Earnest Food Inc. Ollie Pets, Inc. was incorporated in 2015 and is headquartered in New York, New York.