Sway Group

Sway Group is a California-based content marketing agency that specializes in creating tailored content, videos, media campaigns, and live events for various social media platforms. Founded in 2008, the agency offers a range of services including sponsored blog posts, brand ambassador programs, and social influence initiatives. Sway Group collaborates with publishers across diverse content verticals such as parenting, lifestyle, food, fashion, beauty, and fitness, ensuring a comprehensive approach to marketing. The agency's strategies leverage popular platforms like Twitter, Instagram, Facebook, Pinterest, and Snapchat, facilitating effective brand engagement and outreach.

Tiffany Romero

Partner

Danielle Wiley

Founder and CEO

1 past transactions

iFabbo

Acquisition in 2016
iFabbo is a company that facilitates connections between beauty, fashion, and lifestyle brands and engaged publishers. It operates a platform designed to help brands reach influential content creators who specialize in high-quality visual storytelling. By bridging the gap between brands and publishers, iFabbo enhances the marketing strategies of its clients, allowing them to effectively engage with their target audiences. The company's services support brand marketers, agencies, and publishing partners in building meaningful relationships that drive visibility and consumer interest in their products.
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