Friendshop engages in online retailing of beauty and skincare products. It offers products, such as make up for eyes including eyeliner, eye shadow, eye primer, mascara, and concealer; make up for face including concealer, blush, bronzer, cheek palettes, contour, foundation, highlighter, primer, and moisturizer; make up for lips that includes lip balm, lip gloss, lip plumper, lip stain, lipstick, and lip liner; and skincare products, such as anti aging, exfoliator, face mask, face oil, face serum, toner, and sunscreen. The company allows users to recruit friends to buy with them to get deals. The company is headquartered in San Francisco, California.