LB Equity

LB Equity is a private equity growth investment firm established in 2012 and located in New York, New York. The firm specializes in providing growth capital to emerging brands within the beauty, wellness, and personal care sectors. By focusing on these industries, LB Equity aims to support the development and expansion of innovative companies that cater to consumer demands in these rapidly evolving markets.

Karen Ballou

Co-Founder and Partner

Jay Lucas

Co-Founder

Cavan Pohlschroeder

Managing Director

Ariel Sadeghi

Associate

5 past transactions

Mad Rabbit

Seed Round in 2022
Mad Rabbit is a California-based brand established in 2019, specializing in tattoo aftercare products aimed at maintaining the health and vibrancy of tattoos. Operating out of Los Angeles, the company offers a diverse range of natural products, including balms, sunscreens, and soothing gels. These products are designed to moisturize and nourish the skin, helping to prevent tattoo fading and ink discoloration while promoting overall skin restoration. Mad Rabbit's focus is on providing effective solutions for individuals looking to care for their tattoos and keep them looking vibrant over time.

Defunkify

Series A in 2021
Defunkify is a consumer packaged goods company that specializes in laundry cleaning products formulated using green chemistry. Founded in 2006 and based in Eugene, Oregon, Defunkify focuses on creating high-performance, low-toxicity cleaning solutions that are both effective and safe for consumers. The company offers a range of products that are available in over 1,800 retail locations nationwide, as well as direct-to-consumer sales through platforms such as Costco.com, Samsclub.com, Amazon, and its own website. With a commitment to quality and sustainability, Defunkify has developed a reputation for delivering laundry products that not only perform well but also have appealing scents.

Marula Oil

Private Equity Round in 2021
Manufacturer of skin care products intended for all skin types. The company offers cleansers, moisturizers, and other facial products with anti-aging and anti-wrinkle features, thus providing personal care products to look young.

Herb Essentials

Venture Round in 2019
Herb Essentials, LLC specializes in the design, formulation, manufacturing, and packaging of organic cannabis-infused skincare products. Founded in 2015 and based in New York, the company offers a range of items including moisturizers, body lotions, lip balms, scented candles, perfume oils, and gift boxes. Herb Essentials focuses on harnessing the beneficial properties of the cannabis plant to create effective skincare solutions, which are available for purchase through its online platform.
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