Goop Inc. owns and operates an online platform that provides wellness advice from doctors, vetted travel recommendations, and curated shop of clean beauty, fashion, and home. The company provides online retail of apparel, shoes, bags, jewelry, accessories, wellness products, beauty products, skincare products, and gift products. The company through its platform offers beauty tips, makeup tips, and personal care information. It publishes cooking recipes and videos, food news, and tutorials. The platform provides decoration and designing ideas, gift guides, and fashion trends. Additionally, the platform offers travel information and wellness advices. Goop Inc. was founded in 2008 and is based in New York, New York.