Wakoopa

Wakoopa is a provider of passive metering solutions that captures high-quality behavioral data across multiple devices, including desktops, tablets, and smartphones. The company specializes in developing consumer insights software that monitors user behavior, tracking website visits, ad exposure, and application usage. By partnering with online access panels and market research firms, Wakoopa creates user-centric behavioral datasets in 25 global markets. This data supports innovative research methodologies, including consumer journey studies, segmentation, and audience profiling, ultimately enhancing the consumer insights industry with advanced tracking technology and effective data distribution models.