Wakoopa
Wakoopa specializes in passive metering solutions that capture high-quality behavioral data across multiple devices, including desktops, tablets, and smartphones. The company provides consumer insights software that tracks user interactions, such as website visits, advertisement exposure, and application usage. By collaborating with online access panels and market research firms, Wakoopa creates user-centric behavioral datasets in 25 global markets. This data supports innovative research methodologies, including consumer journey studies, segmentation, and audience profiling, ultimately enhancing the consumer insights industry through advanced tracking technology and effective data distribution models.
GfK is a German market research institute that specializes in providing consumer insights and market data to businesses worldwide. The company focuses on addressing critical business questions related to consumers, markets, brands, and media. By regularly collecting consumer data and conducting retail audits, GfK analyzes purchasing behavior and tracks retail sales data, which helps clients enhance their sales and marketing effectiveness. GfK emphasizes the importance of actionable recommendations derived from advanced analytics, leveraging both proprietary and third-party data. This approach enables businesses to make informed decisions based on current trends and predictive insights, ultimately supporting their strategic objectives in a rapidly changing market landscape.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at
support@teaserclub.com. Your feedback is most welcome.