Matchstick Ventures

Matchstick Ventures is a venture capital firm that specializes in seed and early-stage investments in startups across the United States. Founded in 2015 by Natty Zola and Ryan Broshar, the firm is headquartered in Boulder, Colorado. It focuses on investing in early-stage software companies that are situated in rapidly growing yet underserved startup ecosystems. Matchstick Ventures aims to support high-growth startups primarily located between the coasts of the United States and Toronto, providing them with the necessary resources to thrive in competitive markets.

Ryan Broshar

Founder and Partner

Natty Zola

Partner

Natty Zola

Partner

Past deals in Colorado

Stateless

Seed Round in 2022
Stateless, Inc. specializes in providing innovative network architecture solutions for organizations utilizing private or hybrid cloud infrastructures. Founded in 2016 and headquartered in Boulder, Colorado, the company offers a software-defined interconnect network platform known as Luxon, which enables colocation providers to deliver dynamic routing, security, and automation services at network interconnection points. Stateless focuses on enhancing connectivity by allowing providers to control and connect various endpoints, including data centers, tenant sites, and hyperscale clouds. Through its enterprise software platform, Stateless integrates scalable, fault-tolerant network functions with virtualization capabilities, facilitating the creation of multi-tenant connectivity services that are flexible, scalable, and cost-effective for cloud service providers.

soona

Series B in 2022
Soona is a content studio that specializes in providing professional photography and videography services tailored for social media. Founded in 2018 and headquartered in Denver, Colorado, the company operates studios in Austin, Texas, and Minneapolis, Minnesota. Soona caters to a diverse clientele, including influencers and small to large brands, offering same-day photo and video production to help promote their products effectively. The company's services encompass a wide range of content types, such as brand shots, team photos, vlogs, and green screen projects, enabling clients to create high-quality, affordable content that enhances their marketing efforts.

Spekit

Series B in 2022
Spekit, Inc. is a digital training solutions provider that focuses on enabling employees to effectively learn their tools and adapt to process changes in real-time. Founded in 2018 and based in Denver, Colorado, Spekit offers a range of products, including an Outlook Extension for accessing knowledge directly from users' inboxes, a Salesforce Chrome Extension for integrating guides into various fields, and a Salesforce Data Dictionary for documenting metadata and processes. The platform is designed to support financial services and sales enablement, allowing organizations to streamline employee training through a modern digital adoption framework combined with a contextual knowledge base. This approach caters to the needs of growing and remote teams, providing an efficient solution for continuous learning and support.

Fulfilld

Seed Round in 2022
Hyperdrive your Warehouse Operations with Fulfilld - Intelligent Warehouse Management System powered by machine learning, natural language digital assistant, configurable alerting, and proactive system recommendations. With embedded analytics and pre-built ERP integration, Fulfilld sets a new standard for cloud-based Warehouse Management Software through simple-easy implementation; quarterly releases; no-minimum licensing; and consumer-grade user experience. Intelligent Warehouse Achieved. Get Fulfilld.

Onward

Seed Round in 2021
Operator of an online freight platform designed to connect shippers to freight carriers based on the direction the load is going. The company's platform allows shippers to search for empty truck returns heading to the same destinations and book their transport at a cheaper rate, enabling logistic companies to reduce the number of underutilized trucks by offering shippers a less expensive alternative to deliver their goods.

CometChat

Series A in 2021
CometChat is designed to create user interaction with all its features and further increase user engagement on your Website/App. CometChat allows you to monetize your Website and increase your revenue.CometChat is the easiest way to add voice, video and text chat to your mobile app and site in minutes! Enable your users to converse with each other and increase your engagement!

Helio

Seed Round in 2021
Helio is a company focused on facilitating the transition from fossil fuels to complete electrification of homes. It operates an innovative online platform that provides customers with a straightforward and cost-effective approach to achieve whole-home electrification. The platform integrates various systems including solar energy, heating and cooling, electrical systems, insulation, and ventilation, ensuring a holistic design for energy efficiency. By promoting the use of electric solutions, Helio aims to help customers reduce their carbon footprints and minimize reliance on fossil fuels, contributing to a more sustainable future.

Fulfilld

Seed Round in 2021
Hyperdrive your Warehouse Operations with Fulfilld - Intelligent Warehouse Management System powered by machine learning, natural language digital assistant, configurable alerting, and proactive system recommendations. With embedded analytics and pre-built ERP integration, Fulfilld sets a new standard for cloud-based Warehouse Management Software through simple-easy implementation; quarterly releases; no-minimum licensing; and consumer-grade user experience. Intelligent Warehouse Achieved. Get Fulfilld.

Optera

Seed Round in 2021
Optera, formerly known as Point380, Inc., specializes in sustainability management software. Its flagship product, Flagstaff RPO, is a pioneering SaaS platform that assists companies in managing emissions, energy, water, and waste throughout their operations and supply chains, aligning with climate science. The software enables organizations to track and manage their resource usage, calculate emissions, analyze historical performance, generate reports, forecast progress, and develop project portfolios. Additionally, Optera offers integrated consulting services to complement its software solutions. Founded in 2006 and headquartered in Boulder, Colorado, the company aims to support businesses in their sustainability efforts by providing comprehensive tools for resource optimization.

soona

Series A in 2021
Soona is a content studio that specializes in providing professional photography and videography services tailored for social media. Founded in 2018 and headquartered in Denver, Colorado, the company operates studios in Austin, Texas, and Minneapolis, Minnesota. Soona caters to a diverse clientele, including influencers and small to large brands, offering same-day photo and video production to help promote their products effectively. The company's services encompass a wide range of content types, such as brand shots, team photos, vlogs, and green screen projects, enabling clients to create high-quality, affordable content that enhances their marketing efforts.

Spekit

Series A in 2021
Spekit, Inc. is a digital training solutions provider that focuses on enabling employees to effectively learn their tools and adapt to process changes in real-time. Founded in 2018 and based in Denver, Colorado, Spekit offers a range of products, including an Outlook Extension for accessing knowledge directly from users' inboxes, a Salesforce Chrome Extension for integrating guides into various fields, and a Salesforce Data Dictionary for documenting metadata and processes. The platform is designed to support financial services and sales enablement, allowing organizations to streamline employee training through a modern digital adoption framework combined with a contextual knowledge base. This approach caters to the needs of growing and remote teams, providing an efficient solution for continuous learning and support.

CometChat

Seed Round in 2021
CometChat is designed to create user interaction with all its features and further increase user engagement on your Website/App. CometChat allows you to monetize your Website and increase your revenue.CometChat is the easiest way to add voice, video and text chat to your mobile app and site in minutes! Enable your users to converse with each other and increase your engagement!

TiLT

Seed Round in 2021
TiLT is an information technology company that specializes in reimagining the parental leave management platform. It focuses on the field of business development, employee benefits, and human resources. It was founded in 2017 and headquartered in Fort Collins, Colorado.

Optera

Seed Round in 2020
Optera, formerly known as Point380, Inc., specializes in sustainability management software. Its flagship product, Flagstaff RPO, is a pioneering SaaS platform that assists companies in managing emissions, energy, water, and waste throughout their operations and supply chains, aligning with climate science. The software enables organizations to track and manage their resource usage, calculate emissions, analyze historical performance, generate reports, forecast progress, and develop project portfolios. Additionally, Optera offers integrated consulting services to complement its software solutions. Founded in 2006 and headquartered in Boulder, Colorado, the company aims to support businesses in their sustainability efforts by providing comprehensive tools for resource optimization.

Optera

Seed Round in 2020
Optera, formerly known as Point380, Inc., specializes in sustainability management software. Its flagship product, Flagstaff RPO, is a pioneering SaaS platform that assists companies in managing emissions, energy, water, and waste throughout their operations and supply chains, aligning with climate science. The software enables organizations to track and manage their resource usage, calculate emissions, analyze historical performance, generate reports, forecast progress, and develop project portfolios. Additionally, Optera offers integrated consulting services to complement its software solutions. Founded in 2006 and headquartered in Boulder, Colorado, the company aims to support businesses in their sustainability efforts by providing comprehensive tools for resource optimization.

StackHawk

Series A in 2020
StackHawk, Inc. is a software company established in 2019, headquartered in Denver, Colorado, that focuses on application security within the development and operations (DevOps) pipeline. The company provides a Software-as-a-Service platform designed to help developers identify and remediate security vulnerabilities in their applications both during development and after deployment. StackHawk's application allows users to scan for a variety of security issues, including SQL injection, cross site scripting, and open redirects, among others. By automating the scanning process and integrating it into the build pipeline, StackHawk aims to enhance the security of web properties and APIs, thereby assisting developers in preventing bugs from affecting production environments.

Curu

Seed Round in 2020
Curu, Inc. is a software developer based in Denver, Colorado, specializing in automated credit building solutions. Founded in 2016, the company offers an application that analyzes users' credit reports, transactions, and financial histories to create personalized action plans aimed at improving credit scores. By linking their accounts to the Curu platform, users receive tailored recommendations to help them meet the eligibility requirements for various financial products, such as credit cards and loans. Curu's sophisticated algorithms not only assist consumers in understanding their financial behavior but also enable lenders to open more accounts by identifying qualified applicants. The company's innovative approach includes an "Extended Approval Plan" and customized risk models, allowing financial institutions to enhance their client offerings through a behavior modification and credit improvement program.

Fundboard

Pre Seed Round in 2020
Fundboard Co operates a fundraising platform that connects startups with suitable investors. Founded in 2020 and based in Boulder, Colorado, the platform facilitates the fundraising process by automatically generating targeted investor lists. This allows startups to engage not only with the appropriate venture capital firms but also with specific individuals within those firms, enhancing their chances of successfully raising funding. Fundboard aims to streamline the fundraising experience for startups by ensuring they are matched with the right investment opportunities.

StackHawk

Seed Round in 2020
StackHawk, Inc. is a software company established in 2019, headquartered in Denver, Colorado, that focuses on application security within the development and operations (DevOps) pipeline. The company provides a Software-as-a-Service platform designed to help developers identify and remediate security vulnerabilities in their applications both during development and after deployment. StackHawk's application allows users to scan for a variety of security issues, including SQL injection, cross site scripting, and open redirects, among others. By automating the scanning process and integrating it into the build pipeline, StackHawk aims to enhance the security of web properties and APIs, thereby assisting developers in preventing bugs from affecting production environments.

soona

Seed Round in 2020
Soona is a content studio that specializes in providing professional photography and videography services tailored for social media. Founded in 2018 and headquartered in Denver, Colorado, the company operates studios in Austin, Texas, and Minneapolis, Minnesota. Soona caters to a diverse clientele, including influencers and small to large brands, offering same-day photo and video production to help promote their products effectively. The company's services encompass a wide range of content types, such as brand shots, team photos, vlogs, and green screen projects, enabling clients to create high-quality, affordable content that enhances their marketing efforts.

soona

Seed Round in 2020
Soona is a content studio that specializes in providing professional photography and videography services tailored for social media. Founded in 2018 and headquartered in Denver, Colorado, the company operates studios in Austin, Texas, and Minneapolis, Minnesota. Soona caters to a diverse clientele, including influencers and small to large brands, offering same-day photo and video production to help promote their products effectively. The company's services encompass a wide range of content types, such as brand shots, team photos, vlogs, and green screen projects, enabling clients to create high-quality, affordable content that enhances their marketing efforts.

Spekit

Seed Round in 2019
Spekit, Inc. is a digital training solutions provider that focuses on enabling employees to effectively learn their tools and adapt to process changes in real-time. Founded in 2018 and based in Denver, Colorado, Spekit offers a range of products, including an Outlook Extension for accessing knowledge directly from users' inboxes, a Salesforce Chrome Extension for integrating guides into various fields, and a Salesforce Data Dictionary for documenting metadata and processes. The platform is designed to support financial services and sales enablement, allowing organizations to streamline employee training through a modern digital adoption framework combined with a contextual knowledge base. This approach caters to the needs of growing and remote teams, providing an efficient solution for continuous learning and support.

Zestful

Seed Round in 2019
Zestful, Inc. is a Denver-based company founded in 2016 that provides an employee benefits platform featuring a pre-loaded debit card. This card allows employees to purchase items from a diverse catalog that includes categories such as fitness and health, food and drink, education, entertainment, home and life, clothing, and travel. Zestful's platform enables companies to offer personalized allowances, including both recurring rewards and one-time bonuses, aimed at enhancing employee engagement. By facilitating access to products and services that employees value, Zestful supports organizations in rewarding their teams effectively.

StackHawk

Seed Round in 2019
StackHawk, Inc. is a software company established in 2019, headquartered in Denver, Colorado, that focuses on application security within the development and operations (DevOps) pipeline. The company provides a Software-as-a-Service platform designed to help developers identify and remediate security vulnerabilities in their applications both during development and after deployment. StackHawk's application allows users to scan for a variety of security issues, including SQL injection, cross site scripting, and open redirects, among others. By automating the scanning process and integrating it into the build pipeline, StackHawk aims to enhance the security of web properties and APIs, thereby assisting developers in preventing bugs from affecting production environments.

Pana

Series A in 2019
Pana is a computer software company that specializes in mobile, online travel, and mobile commerce. The company is driven by its mission is to make travel simple, personal, and delightful. From an app, they make booking travel as easy as texting a friend, provide white-glove care for the highs and lows of travel, and offer travel perks, rewards, and experiences. Pana was founded in 2014 and headquartered in Denver, Colorado.

soona

Seed Round in 2019
Soona is a content studio that specializes in providing professional photography and videography services tailored for social media. Founded in 2018 and headquartered in Denver, Colorado, the company operates studios in Austin, Texas, and Minneapolis, Minnesota. Soona caters to a diverse clientele, including influencers and small to large brands, offering same-day photo and video production to help promote their products effectively. The company's services encompass a wide range of content types, such as brand shots, team photos, vlogs, and green screen projects, enabling clients to create high-quality, affordable content that enhances their marketing efforts.

Halp

Seed Round in 2019
Halp is a company that specializes in integrating ticketing systems with Slack, catering specifically to modern IT teams. Founded in 2017 and headquartered in Boulder, Colorado, Halp offers a unique conversational platform tailored for internal ticketing processes. This innovative solution allows users to assign, prioritize, and respond to requests directly within Slack, streamlining communication and enhancing efficiency. By focusing on user experience, Halp aims to increase employee happiness and productivity, making it easier for teams to engage with coworkers and address customer support needs effectively.

Zestful

Seed Round in 2019
Zestful, Inc. is a Denver-based company founded in 2016 that provides an employee benefits platform featuring a pre-loaded debit card. This card allows employees to purchase items from a diverse catalog that includes categories such as fitness and health, food and drink, education, entertainment, home and life, clothing, and travel. Zestful's platform enables companies to offer personalized allowances, including both recurring rewards and one-time bonuses, aimed at enhancing employee engagement. By facilitating access to products and services that employees value, Zestful supports organizations in rewarding their teams effectively.

Apostrophe

Seed Round in 2018
Apostrophe, Inc. is a fintech company that specializes in providing a healthcare savings platform for self-insured employers. Founded in 2016 and based in Denver, Colorado, Apostrophe negotiates the lowest possible rates for healthcare services and pays providers directly, allowing it to pass savings onto its customers. The company offers an intelligent health benefits platform that is designed to be easily adopted by self-insured employers of any size. Apostrophe serves various regions, including rural Colorado, and aims to deliver cost-effective health benefits while providing support to its members. Formerly known as Airstream Health, Apostrophe has curated best practices into a plug-and-play health plan that enhances accessibility and efficiency for its clients.

Spruce

Seed Round in 2016
Spruce Inc. is a style consultancy based in Denver, Colorado, specializing in personalized style consulting and barber services for men. Established in 2014, the company combines its in-house barbershop with a retail offering that includes contemporary clothing, accessories, and grooming products. Spruce aims to empower men to look and feel their best by providing a welcoming environment that emphasizes education and style without judgment. Its product range features casual footwear, outerwear, shirts, pants, and grooming essentials, along with an online store that offers various items such as bags, gift sets, skin care products, and stationery.

Sprucebot

Pre Seed Round in 2016
Provider of a guest experience platform intended to promote e-commerce shopping experiences. The company designs and develops Sprucebot, a guest experience robot for online commerce platforms enabling online shopping marketers to promote in-store, human-to-human interactions with their customers.

AdHawk

Seed Round in 2015
AdHawk, now operating as Broadlume, is a leading provider of digital technology tailored specifically for the flooring industry. Founded in 2015 and based in Boulder, Colorado, the company aggregates advertising data and integrates it with revenue metrics, offering organizations valuable insights into their sales performance. Broadlume encompasses several companies, including FloorForce, Creating Your Space, Bridgeway Interactive, and FlooringStores, collectively working to transform the purchasing and selling processes within the flooring market.

Kapta

Seed Round in 2015
Kapta, Inc. offers a cloud-based key account management platform designed to enhance the account management function for businesses. Founded in 2011 and headquartered in Boulder, Colorado, Kapta's software enables account management teams to efficiently monitor customer accounts by providing real-time metrics, automated alerts, and customized action plans. The platform facilitates the management of risk and customer satisfaction, while allowing users to capture relevant data on customer expectations and create configurable templates for consistent account planning. Additionally, Kapta integrates with Salesforce, enabling users to access existing customer records and generate detailed reports. This comprehensive approach supports organizations in building strategic relationships with their key accounts.
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