Matchstick Ventures

Matchstick Ventures is a private equity firm based in Boulder, Colorado, that specializes in seed and early-stage investments in startups. Founded in 2015 by Natty Zola and Ryan Broshar, the firm targets early-stage software companies within rapidly growing but under-served startup ecosystems across the United States. By focusing on these areas, Matchstick Ventures aims to support innovative entrepreneurs and foster growth in emerging markets.

Mike Bollinger

Tech Partner

Ryan Broshar

Partner

Daren Cotter

Tech Partner

Natty Zola

Partner

Past deals in Colorado

Stateless

Seed Round in 2022
Stateless, Inc. specializes in network architecture for organizations utilizing private or hybrid cloud infrastructures. Founded in 2016 and headquartered in Boulder, Colorado, the company offers virtualized network functions along with its software-defined interconnect platform, Luxon. This platform enables colocation providers to deliver routing, security, and automation services dynamically at network interconnection points through software solutions. By facilitating control and connectivity across various endpoints, including data centers, tenant locations, and hyperscale clouds, Stateless aims to enhance network efficiency and flexibility. The company emerged as a spinoff from research by co-founders Murad Kablan and Eric Keller.

soona

Series B in 2022
Soona Co. provides photography and videography production services. It operates social-media studios that provide same day photos and videos. The company serves influencers and small brands that promote their products on social media. Soona Co. was founded in 2018 and is based in Denver, Colorado with studios in Austin, Texas; Denver, Colorado; and Minneapolis, Minnesota.

Spekit

Series B in 2022
Spekit, Inc. is a digital training solutions provider that focuses on enabling employees to effectively learn their tools and adapt to process changes in real-time. Founded in 2018 and based in Denver, Colorado, Spekit offers a range of products, including an Outlook Extension for accessing knowledge directly from users' inboxes, a Salesforce Chrome Extension for integrating guides into various fields, and a Salesforce Data Dictionary for documenting metadata and processes. The platform is designed to support financial services and sales enablement, allowing organizations to streamline employee training through a modern digital adoption framework combined with a contextual knowledge base. This approach caters to the needs of growing and remote teams, providing an efficient solution for continuous learning and support.

Fulfilld

Seed Round in 2022
Hyperdrive your Warehouse Operations with Fulfilld - Intelligent Warehouse Management System powered by machine learning, natural language digital assistant, configurable alerting, and proactive system recommendations. With embedded analytics and pre-built ERP integration, Fulfilld sets a new standard for cloud-based Warehouse Management Software through simple-easy implementation; quarterly releases; no-minimum licensing; and consumer-grade user experience. Intelligent Warehouse Achieved. Get Fulfilld.

CometChat

Series A in 2021
CometChat is designed to create user interaction with all its features and further increase user engagement on your Website/App. CometChat allows you to monetize your Website and increase your revenue.CometChat is the easiest way to add voice, video and text chat to your mobile app and site in minutes! Enable your users to converse with each other and increase your engagement!

Helio Home

Seed Round in 2021
Helio makes it simple for customers to transition off fossil fuels and fully electrify their homes. We are building the first online platform that designs the easiest and most cost-effective path to whole-home electrification

Fulfilld

Seed Round in 2021
Hyperdrive your Warehouse Operations with Fulfilld - Intelligent Warehouse Management System powered by machine learning, natural language digital assistant, configurable alerting, and proactive system recommendations. With embedded analytics and pre-built ERP integration, Fulfilld sets a new standard for cloud-based Warehouse Management Software through simple-easy implementation; quarterly releases; no-minimum licensing; and consumer-grade user experience. Intelligent Warehouse Achieved. Get Fulfilld.

Optera

Seed Round in 2021
Optera is the ESG software platform used by many of the world's most established and ambitious corporate sustainability programs. Optera blends a complete emissions platform (scope 1, 2, and 3) with expert in-house practitioners to provide customers with a comprehensive solution to even the most complex carbon accounting challenges. From a first-time inventory and complete scope 3 accounting to science-based targets and achieving net-zero, the Optera platform supports companies at any stage of their ESG journey. Optera also goes beyond internal management and connects our clients with their suppliers, portfolio companies, or customers to enable meaningful action and engagement across their value chain. Companies of every size and industry use Optera from Dell and HPE to Grove Collaborative and William-Sonoma. Our expert team collaborates with leading NGOs such as BSR, CDP, and the World Economic Forum to advance corporate ESG practices globally.

Spekit

Series A in 2021
Spekit, Inc. is a digital training solutions provider that focuses on enabling employees to effectively learn their tools and adapt to process changes in real-time. Founded in 2018 and based in Denver, Colorado, Spekit offers a range of products, including an Outlook Extension for accessing knowledge directly from users' inboxes, a Salesforce Chrome Extension for integrating guides into various fields, and a Salesforce Data Dictionary for documenting metadata and processes. The platform is designed to support financial services and sales enablement, allowing organizations to streamline employee training through a modern digital adoption framework combined with a contextual knowledge base. This approach caters to the needs of growing and remote teams, providing an efficient solution for continuous learning and support.

CometChat

Seed Round in 2021
CometChat is designed to create user interaction with all its features and further increase user engagement on your Website/App. CometChat allows you to monetize your Website and increase your revenue.CometChat is the easiest way to add voice, video and text chat to your mobile app and site in minutes! Enable your users to converse with each other and increase your engagement!

TiLT

Seed Round in 2021
TiLT is an information technology company that specializes in reimagining the parental leave management platform. It focuses on the field of business development, employee benefits, and human resources. It was founded in 2017 and headquartered in Fort Collins, Colorado.

Optera

Seed Round in 2020
Optera is the ESG software platform used by many of the world's most established and ambitious corporate sustainability programs. Optera blends a complete emissions platform (scope 1, 2, and 3) with expert in-house practitioners to provide customers with a comprehensive solution to even the most complex carbon accounting challenges. From a first-time inventory and complete scope 3 accounting to science-based targets and achieving net-zero, the Optera platform supports companies at any stage of their ESG journey. Optera also goes beyond internal management and connects our clients with their suppliers, portfolio companies, or customers to enable meaningful action and engagement across their value chain. Companies of every size and industry use Optera from Dell and HPE to Grove Collaborative and William-Sonoma. Our expert team collaborates with leading NGOs such as BSR, CDP, and the World Economic Forum to advance corporate ESG practices globally.

StackHawk

Series A in 2020
StackHawk, Inc. develops an application security tool for the development and operations (DevOps) pipeline. It offers StackHawk, a Software-as-a-Service based platform for identification and remediation of security problems in software development and production. The company’s StackHawk application also enables users to scan application, triage and fix security bugs, and automate in the build pipeline. In addition, its solution is used to catch security bugs, such as SQL injection, arbitrary code execution, operating system command injection, path traversal, cross site scripting, cross site request forgery, and open redirect. StackHawk, Inc. was founded in 2019 and is based in Denver, Colorado.

Curu

Seed Round in 2020
Curu, Inc. develops software for automated credit building. It offers Curu that analyzes the data from applicant’s credit report, transactions, and statement history to create a tailored action plan for approval based on their financial lifestyle. The company’s Curu enables lenders to fund more qualified accounts; and enables applicants to analyze credit spending, debit balances, income level, and other factors to identify the actions to raise credit score. The company was founded in 2016 and is based in Denver, Colorado.

FundBoard

Pre Seed Round in 2020
FundBoard Co operates FundBoard, a fundraising platform established in 2020 and headquartered in Boulder, Colorado. The platform is designed to connect startups with suitable venture capital investors, facilitating the fundraising process for these emerging companies. By generating targeted investor lists, FundBoard enhances the chances of startups successfully raising their next funding round.

StackHawk

Seed Round in 2020
StackHawk, Inc. develops an application security tool for the development and operations (DevOps) pipeline. It offers StackHawk, a Software-as-a-Service based platform for identification and remediation of security problems in software development and production. The company’s StackHawk application also enables users to scan application, triage and fix security bugs, and automate in the build pipeline. In addition, its solution is used to catch security bugs, such as SQL injection, arbitrary code execution, operating system command injection, path traversal, cross site scripting, cross site request forgery, and open redirect. StackHawk, Inc. was founded in 2019 and is based in Denver, Colorado.

soona

Seed Round in 2020
Soona Co. provides photography and videography production services. It operates social-media studios that provide same day photos and videos. The company serves influencers and small brands that promote their products on social media. Soona Co. was founded in 2018 and is based in Denver, Colorado with studios in Austin, Texas; Denver, Colorado; and Minneapolis, Minnesota.

Spekit

Seed Round in 2019
Spekit, Inc. is a digital training solutions provider that focuses on enabling employees to effectively learn their tools and adapt to process changes in real-time. Founded in 2018 and based in Denver, Colorado, Spekit offers a range of products, including an Outlook Extension for accessing knowledge directly from users' inboxes, a Salesforce Chrome Extension for integrating guides into various fields, and a Salesforce Data Dictionary for documenting metadata and processes. The platform is designed to support financial services and sales enablement, allowing organizations to streamline employee training through a modern digital adoption framework combined with a contextual knowledge base. This approach caters to the needs of growing and remote teams, providing an efficient solution for continuous learning and support.

Zestful

Seed Round in 2019
Zestful, Inc. provides a pre-loaded debit card designed to reward employees by allowing them to shop from a diverse catalog of products and services. Founded in 2016 and headquartered in Denver, Colorado, Zestful's offerings include categories such as fitness and health, food and drink, education, events and experiences, entertainment, home and life, clothing and accessories, charity, and travel. The platform allows companies to personalize allowances, offering both recurring rewards and one-time bonuses, thereby enhancing employee satisfaction and engagement through tailored incentives.

StackHawk

Seed Round in 2019
StackHawk, Inc. develops an application security tool for the development and operations (DevOps) pipeline. It offers StackHawk, a Software-as-a-Service based platform for identification and remediation of security problems in software development and production. The company’s StackHawk application also enables users to scan application, triage and fix security bugs, and automate in the build pipeline. In addition, its solution is used to catch security bugs, such as SQL injection, arbitrary code execution, operating system command injection, path traversal, cross site scripting, cross site request forgery, and open redirect. StackHawk, Inc. was founded in 2019 and is based in Denver, Colorado.

Pana

Series A in 2019
Pana is a computer software company that specializes in mobile, online travel, and mobile commerce. The company is driven by its mission is to make travel simple, personal, and delightful. From an app, they make booking travel as easy as texting a friend, provide white-glove care for the highs and lows of travel, and offer travel perks, rewards, and experiences. Pana was founded in 2014 and headquartered in Denver, Colorado.

soona

Seed Round in 2019
Soona Co. provides photography and videography production services. It operates social-media studios that provide same day photos and videos. The company serves influencers and small brands that promote their products on social media. Soona Co. was founded in 2018 and is based in Denver, Colorado with studios in Austin, Texas; Denver, Colorado; and Minneapolis, Minnesota.

Halp

Seed Round in 2019
Halp is a company that specializes in integrating ticketing systems with Slack, catering specifically to modern IT teams. Founded in 2017 and headquartered in Boulder, Colorado, Halp offers a unique conversational platform tailored for internal ticketing processes. This innovative solution allows users to assign, prioritize, and respond to requests directly within Slack, streamlining communication and enhancing efficiency. By focusing on user experience, Halp aims to increase employee happiness and productivity, making it easier for teams to engage with coworkers and address customer support needs effectively.

Zestful

Seed Round in 2019
Zestful, Inc. provides a pre-loaded debit card designed to reward employees by allowing them to shop from a diverse catalog of products and services. Founded in 2016 and headquartered in Denver, Colorado, Zestful's offerings include categories such as fitness and health, food and drink, education, events and experiences, entertainment, home and life, clothing and accessories, charity, and travel. The platform allows companies to personalize allowances, offering both recurring rewards and one-time bonuses, thereby enhancing employee satisfaction and engagement through tailored incentives.

Apostrophe

Seed Round in 2018
Apostrophe, Inc. is a fintech company that specializes in providing a healthcare savings platform for self-insured employers. Founded in 2016 and based in Denver, Colorado, Apostrophe negotiates the lowest possible rates for healthcare services and pays providers directly, allowing it to pass savings onto its customers. The company offers an intelligent health benefits platform that is designed to be easily adopted by self-insured employers of any size. Apostrophe serves various regions, including rural Colorado, and aims to deliver cost-effective health benefits while providing support to its members. Formerly known as Airstream Health, Apostrophe has curated best practices into a plug-and-play health plan that enhances accessibility and efficiency for its clients.

Spruce

Seed Round in 2016
Spruce Inc. is a style consultancy based in Denver, Colorado, specializing in personalized style consulting and barber services for men. Established in 2014, the company combines its in-house barbershop with a retail offering that includes contemporary clothing, accessories, and grooming products. Spruce aims to empower men to look and feel their best by providing a welcoming environment that emphasizes education and style without judgment. Its product range features casual footwear, outerwear, shirts, pants, and grooming essentials, along with an online store that offers various items such as bags, gift sets, skin care products, and stationery.

Sprucebot

Pre Seed Round in 2016
Provider of a guest experience platform intended to promote e-commerce shopping experiences. The company designs and develops Sprucebot, a guest experience robot for online commerce platforms enabling online shopping marketers to promote in-store, human-to-human interactions with their customers.

adHawk

Seed Round in 2015
AdHawk, now operating as Broadlume, is a leading provider of digital technology tailored specifically for the flooring industry. Founded in 2015 and based in Boulder, Colorado, the company aggregates advertising data and integrates it with revenue metrics, offering organizations valuable insights into their sales performance. Broadlume encompasses several companies, including FloorForce, Creating Your Space, Bridgeway Interactive, and FlooringStores, collectively working to transform the purchasing and selling processes within the flooring market.

Kapta

Seed Round in 2015
Kapta, Inc. provides an enterprise key account management platform for account management teams. It offers Kapta, a web-based Software-as-a-Service application that enables users to manage risk, measure satisfaction, and know which accounts require attention; capture data on customer expectations; build configurable templates to bring process consistency to the account plans; generate detailed customer reports; and pull existing customer records and contacts from Salesforce.com and display them in Kapta. The company was founded in 2011 and is based in Boulder, Colorado.