Mercia Asset Management

Mercia Asset Management is a specialist asset manager based in the United Kingdom, focused on equity and debt investments to support the growth aspirations of regional businesses. The firm manages multiple funds, including venture capital funds dedicated to early-stage technology companies, particularly in the West Midlands. Mercia aims to provide a complete capital solution by investing across various asset classes, including venture and private equity. It emphasizes backing companies with strong growth potential and proprietary technology. The firm offers initial investments typically ranging from £50,000 to £250,000, with the capacity for follow-on investments up to £1 million per company. Mercia Asset Management also allows private investors to participate in high-growth technology companies through its Growth EIS Fund, benefiting from tax reliefs. Established in 1982, Mercia has established a reputation as a proactive partner for business owners, shareholders, and fund investors, aspiring to deliver superior returns.

Paul Arthur

Investment Director

Natalia Blagburn

Portfolio Director, NEVF and EIS

Chris Borrett

Investment Director

Ed Bradburn

Deputy Fund Principal

Ishaan Chilkoti

Partner

Andy Clough

Investment Manager

Brian Davidson

Operating Partner

Julian Dennard

Fund Principal, EIS / MEIF

Maurice Disasi

Investment Manager

Clive Downward

Investment Director

Martin Glanfield

CFO

Andy Green

Investment Director

Henry Hamilton

Investment Manager

Andy Heaton

Investment Manager

Stephen Johnson

Investment Director

Rafael Joseph

Investment Manager

Srikar Karri

Investment Manager

Warwick Ley

Investor and Operational Partner

Robin Lincoln

Operating Partner

Hugo Lough

Investment Director

Chris McCourt

Investment Director

Matthew Mead

Venture Partner

Kiran Mehta

Investment Manager

Jonny Nixon

Investment Director

Jan Oosthuizen

Investment Manager

Nigel Owens

Portfolio Director, VCT Funds

Mark Payton

CEO

Chris Pestell

Investment Director

Rebecca Pickering

Investment Manager

Mike Rogers

Investment Director

Peter Rooney

Investment Manager

Brijesh Roy

Investment Manager

William Schaffer

Investment Director

Peter Sorsby

Deputy Fund Principal - NPIF Debt

Paul Taberner

Managing Director, Mercia Debt Funds

Andy Tyas

Investment Manager

Angela Warner

Managing Director, Mercia Investments

Jason Warren

Partner, VCT Funds

Adam Watts

Investment Manager

Gary Whitaker

Investment Manager

Ian Wilson

Fund Principal

Stephen Windsor

Deputy Fund Principal

David Wright

Investment Manager

Past deals in Navigation and Mapping

Living Map

Venture Round in 2020
Living Map Limited is a digital map and data platform based in Bath, United Kingdom, founded in 2010. The company specializes in creating an interface between people and their environments, offering services such as live positioning, live maps, live location, and live routing. Its platform combines interactive mapping technology with intuitive information design to facilitate the management and communication of vital information about physical spaces. This enables cities, businesses, and buildings to enhance user experiences, optimize operational costs, and effectively track assets and individuals in real time, both indoors and outdoors.

Living Map

Venture Round in 2019
Living Map Limited is a digital map and data platform based in Bath, United Kingdom, founded in 2010. The company specializes in creating an interface between people and their environments, offering services such as live positioning, live maps, live location, and live routing. Its platform combines interactive mapping technology with intuitive information design to facilitate the management and communication of vital information about physical spaces. This enables cities, businesses, and buildings to enhance user experiences, optimize operational costs, and effectively track assets and individuals in real time, both indoors and outdoors.

Living Map

Venture Round in 2018
Living Map Limited is a digital map and data platform based in Bath, United Kingdom, founded in 2010. The company specializes in creating an interface between people and their environments, offering services such as live positioning, live maps, live location, and live routing. Its platform combines interactive mapping technology with intuitive information design to facilitate the management and communication of vital information about physical spaces. This enables cities, businesses, and buildings to enhance user experiences, optimize operational costs, and effectively track assets and individuals in real time, both indoors and outdoors.
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