Reaction Commerce, Inc. develops an open-source ecommerce platform tailored for small and medium-sized businesses, offering real-time merchandising, pricing, and promotions, along with live monitoring of conversions. The platform includes a wide range of features such as promotion management, bitcoin integration, revision control, backorder capabilities, and native mobile applications. It supports multiple vendors and multi-tenant marketplaces, as well as subscription and digital products. Reaction Commerce is notable for its customizable cloud solution, which is designed for scalability and simplicity, making it accessible to business owners, designers, and developers. The platform is also recognized as the largest JavaScript commerce project on GitHub, with significant developer interest. Founded in 2013 and headquartered in Santa Monica, California, Reaction Commerce operates as a subsidiary of The Rocket Science Group, LLC.