Emily Denis

Operating Partner

Anu Duggal

Founding Partner

Emily Powers

Investor and Senior Associate

Adrianna Samaniego

Partner

Past deals in Beauty

Ceremonia

Series A in 2023
Ceremonia is a new modern haircare brand rooted in Latin heritage. It celebrates the richness of Latinx culture, serving the next-gen. Ceremonia brand will be launched this fall.

Prismpop

Seed Round in 2022
Prismpop is an online beauty community that helps users in finding products that are personalized to their needs. The company was founded in 2018 and is headquartered in Pasadena, California.

Boss Beauties

Seed Round in 2022
Boss Beauties provides financial literacy to women of color through networking, learning, coaching, mentoring.

VIOLETTE_FR

Seed Round in 2021
VIOLETTE FR is a multi-category line that includes skincare, hair, and makeup made with safe and effective vegan and cruelty-free ingredients. Its goal is to celebrate individuality while instilling the French mentality of celebrating imperfection.

Ceremonia

Pre Seed Round in 2020
Ceremonia is a new modern haircare brand rooted in Latin heritage. It celebrates the richness of Latinx culture, serving the next-gen. Ceremonia brand will be launched this fall.

RadSwan

Seed Round in 2019
RadSwan is a consumer goods company that specializes in providing hair fashion design for black women. The company features a is a socially conscious brand targeting the hair care and protective styling needs of black women with natural hair.

Live Tinted

Seed Round in 2019
Live Tinted is a digital community focused on the representation of all the shades in between. Despite incredible change and moves towards more diversity, many women and others still felt they were missed or looked over even in these progressive beauty spaces. They created TINTED & wanted to reach those people, to hear what they felt was missing, and to learn how they wanted to be represented authentically. They want to share the importance of a strong personal identity in order to build out their niche presence in beauty as part of the normal standard – to be seen as fully immersed, and no longer as a token or a checkmark. The company was founded in 2018 and is headquartered in Los Angeles, California.

Winky Lux

Seed Round in 2017
Winky Lux is a line of color cosmetics made from the highest quality ingredients known to woman-kind. All of our products are cruelty free, paraben free, phthalate free, non-toxic and heavily pigmented. We don't test on animals and we insist that our suppliers don't either. They're sustainably made and we strive to create beautiful and unusual colors to stop you in your tracks. Since we sell online, we're able to pass significant savings on to our customers. This allows us to offer a luxury product at a drug store price.
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