Merida Capital Holdings

Merida Capital Holdings, established in 2009 and based in Rye, New York, is a private equity investment firm specializing in the cannabis sector. The firm targets growth opportunities related to cultivation technologies, as well as products and services that support the evolution of cannabis as an agricultural commodity, natural medicine, pharmaceutical ingredient, and recreational product. Merida Capital Holdings manages multiple funds with a focus on long-term investments, typically ranging from three to six years. It seeks to make impact investments in various sectors, including software, pharmaceuticals, biotechnology, and wellness, while emphasizing the agricultural and health sectors.

Mitch Baruchowitz

Managing Partner

Mitch Baruchowitz

Founder and Managing Partner

Connie DeBoever

Partner

Peter Douglas

Partner

Maxwell Gerard

Vice President

Howard Glynn

Partner

Colin Kelley

Senior Operating Partner

Dan Lipton

COO

Daisy Mellet

President

Justin Mullen

Partner

Peter Rosenberg

Partner

24 past transactions

Phylos

Venture Round in 2022
Phylos Biosciences LLC, a crop science company, develops genetic testing products and plant varieties for the hemp and cannabis industry. It offers AutoCBD, a day-neutral variety hemp seed that produces CBD-rich flower for extraction; Plant Sex Test, a test to identify male hemp and cannabis seedlings; Genotype Test, a tool that provides genetic identification, and insights for hemp and cannabis. Phylos Biosciences LLC was incorporated in 2014 and is based in Portland, Oregon.

Pilgrim Soul

Seed Round in 2022
Pilgrim Soul is a mission-driven cannabis brand that specializes in developing cannabinoid and terpene products designed to enhance human creative performance. The company produces various cannabis strains and collaborates with chemists and researchers to analyze and improve the effectiveness of its offerings. In addition to its product line, Pilgrim Soul provides educational resources, including articles and journals, aimed at empowering consumers to unlock their innate creative potential. By focusing on optimizing creativity, the brand seeks to provide individuals with tools that can offer a competitive advantage in both personal and professional endeavors.

Cellibre

Series A in 2021
Cellibre, Inc. is a cellular agriculture company based in San Diego, California, founded in 2017. The company specializes in transforming cells into sustainable production systems for significant global products. By employing an organism-agnostic approach, Cellibre develops natural medicines inspired by various cultural therapies and derived from a diverse range of biological sources, including plants, animals, insects, and marine life. This innovative methodology enables the healthcare industry to produce cannabinoid-based medicines, promoting efficient treatment options.

MainStem

Series C in 2021
MainStem, Inc. operates an online supply chain management platform focused on the regulated cannabis industry, providing a comprehensive marketplace with over 10,000 products for cannabis businesses. Founded in 2014 and based in Seattle, Washington, with an additional warehouse in Portland, Oregon, MainStem connects customers with wholesale suppliers and manufacturers. The platform simplifies the procurement process by integrating with popular industry software, allowing cannabis companies to efficiently manage their orders and supplies. Additionally, it employs predictive analytics to track spending and enhance logistics, ultimately helping clients save time and money.

Bast Fibre Technologies

Series A in 2021
Bast Fibre Technologies is a fiber engineering firm based in Victoria, Canada, specializing in the production of plant-based natural fibers for nonwoven applications. Founded in 2016, the company focuses on developing proprietary enhancements for hemp, flax, and other bast fibers. These innovations cater to high-value consumer and industrial markets, including products such as baby wipes, personal care items, household wipes, and commercial wipes. Through its emphasis on sustainability and innovation, Bast Fibre Technologies aims to deliver high-quality fibers that meet the demands of various applications.

Petalfast

Series A in 2021
Petalfast Inc. is a sales and marketing company focused on the cannabis industry, providing a comprehensive range of services designed to enhance brand visibility and drive growth. Founded in 2020 and based in Middletown, Delaware, the company offers a variety of solutions including brand strategy, graphic identity, package design, messaging strategy, and audience segmentation. Additionally, Petalfast supports clients with retail strategy, photography, video production, media planning, ad campaigns, social media management, web design, digital content creation, search engine optimization, and experiential marketing. By leveraging its go-to-market accelerator and a spectrum of agency services, Petalfast aims to help cannabis brands expand their sales strategies and reach a broader market.

SōRSE Technology

Convertible Note in 2021
SōRSE Technology is a water-soluble emulsion technology for infusing products with CBD, THC, and terpenes. The SōRSE Technology team is comprised of 150+ years in product development. With of team of over 30 employees dedicated to research and development, quality assurance, and operations, SōRSE supports clients' production efforts from conception through go-to-market.

Vega Holdings

Pre Seed Round in 2019
Vega Holdings operates both indoor and outdoor facilities that produce the lucrative cannabidiol.

Henry's Original

Series B in 2019
Henry's Original is a producer of handcrafted cannabis products sourced from family-run farms in Mendocino County. Established in mid-2017, the company focuses on creating high-quality offerings for the health and wellness industry, including flower, pre-rolls, singles, and flower vape cartridges. Henry's Original emphasizes organic cultivation, ensuring its products meet and exceed California State standards. This commitment to quality has garnered attention from various media outlets, including the Los Angeles Times and Men's Journal, highlighting its dedication to providing consumers with premium, sustainably-grown cannabis directly from the farm.

Tokr

Seed Round in 2019
Tokr, LLC operates the tökr application, a cannabis health and wellness platform designed for consumers, products, and dispensaries. Founded in 2016 and located in Venice, California, the app simplifies the process of shopping for cannabis by utilizing data-driven technology to connect consumers with brands. It caters to both new and experienced users by allowing them to customize their cannabis experience according to their medical and social preferences. The application features a diverse range of products, including bath bombs, medicine tinctures, relief balms, and anti-aging creams, which are not readily available in other markets. By offering an efficient tool for brands to market their products and enhance sales, tökr aims to modernize the cannabis shopping experience and redefine consumer engagement within the industry.

GrowGeneration

Post in 2019
GrowGeneration is a private company, whose plan is to open and operate hydroponic and specialty gardening stores and capitalize on the rapid growth from the legalization of marijuana and home gardening. The company is a marketer and distributor of nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems, and accessories for hydroponic gardening.

MediaJel

Seed Round in 2019
MediaJel, Inc. is a digital advertising company based in Walnut Creek, California, founded in 2017. The company specializes in mobile advertising and offers a range of services including customer insight, mobile strategy, creative design, and marketing campaign optimization. MediaJel utilizes data-driven approaches to establish strong relationships between brands and customers through predictive mobile marketing and personalized advertising campaigns. The company's platform leverages next-generation location-based marketing intelligence, allowing for the creation of detailed customer profiles and hyper-targeting of audiences based on location and lifestyle. With a team of data scientists and marketing experts, MediaJel aims to enhance customer engagement and deliver precision ad targeting across various media channels.

Vertical Companies

Series A in 2019
Vertical Companies is a leading vertically integrated entity in the legal medical cannabis industry, focusing on the cultivation, extraction, and distribution of cannabis products. Established in 2014 and headquartered in Agoura Hills, California, the company operates in Arizona, California, and Kentucky, with plans for further expansion into other states. Vertical Companies offers a diverse range of cannabis-derived products, including flowers, vapes, capsules, tinctures, lozenges, nebulizers, and topicals, which are distributed through various retailers and distributors. The company is supported by a team of experienced professionals from multiple industries, including agriculture and healthcare, enabling it to excel in product development, marketing, legal compliance, and distribution. Through its comprehensive operations, Vertical Companies aims to leverage the growing legalization and normalization of cannabis on a global scale.

CB2 Insights

Venture Round in 2019
CB2 Insights has a mission to mainstream medical cannabis into traditional healthcare. They are a research and technology company, offering a suite of data and technology solutions as a full service clinical CRO, specializing in Phase III and Phase IV, post-marketing, observational and experimental trials in a range of therapeutic areas for sponsors worldwide.

Simplifya

Series C in 2018
Simplifya develops a cloud-based Software-as-a-service application for Web, mobile, and tablet use to help ensure the cannabis business is legally compliant. Its application enables users to verify and monitor licensee operations for compliance with state and local regulations; monitor their business’s compliance health; and add multiple users, locations, and licenses as their business grows. The company assists cannabis businesses, law firms, consultants, financial institutions, and regulatory agencies with monitoring licensee operations for compliance with state and local regulations

Canndescent

Series C in 2018
Canndescent LLC is a cannabis cultivator based in Santa Barbara, California, specializing in the production of premium cannabis flowers. The company adheres to state compliance regulations and focuses on quality management and cultivation expertise. By moving away from traditional strain names, Canndescent aims to simplify the customer experience, offering products that are cultivated, packaged, and distributed in accordance with all relevant state and local laws.

Steep Hill

Venture Round in 2018
Steep Hill, Inc. is a leading provider of cannabis testing and analytics services, catering to legally-authorized distributors, producers, and regulators in the United States and internationally. Established in 2008 in Berkeley, California, Steep Hill was the first commercial cannabis lab in the United States and has since expanded its offerings to include potency testing, safety screening, genetic services, and scientific consulting. The company is committed to ensuring compliance with public safety standards and has established a significant presence in various states and countries, including Canada, France, Germany, and the United Kingdom. In addition to its testing services, Steep Hill provides expert consulting to legislators and regulators, helping to promote best practices in cannabis testing and regulation worldwide.

MainStem

Series B in 2018
MainStem, Inc. operates an online supply chain management platform focused on the regulated cannabis industry, providing a comprehensive marketplace with over 10,000 products for cannabis businesses. Founded in 2014 and based in Seattle, Washington, with an additional warehouse in Portland, Oregon, MainStem connects customers with wholesale suppliers and manufacturers. The platform simplifies the procurement process by integrating with popular industry software, allowing cannabis companies to efficiently manage their orders and supplies. Additionally, it employs predictive analytics to track spending and enhance logistics, ultimately helping clients save time and money.

GrowGeneration

Post in 2018
GrowGeneration is a private company, whose plan is to open and operate hydroponic and specialty gardening stores and capitalize on the rapid growth from the legalization of marijuana and home gardening. The company is a marketer and distributor of nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems, and accessories for hydroponic gardening.

VividGro

Venture Round in 2018
VividGro is the groundbreaking horticultural LED division of Lighting Science Group (“LSG”) and a pioneer in the Agricultural Technology (AgTech) sector. Utilizing state-of-the-art hardware and software, VividGro implements solutions that improve growers’ profitability by lowering operating costs, increasing efficiencies and yields, and decreasing cycle times.

Kush Bottles

Post in 2018
Kush Bottles is proud to be a part of the fastest growing industry in North America – legalized cannabis. Founded in 2010, they began with the mission of providing innovative packaging solutions for a new budding industry (excuse the pun). By delivering excellent service to thousands of dispensaries, growers, retail shops, and consumers for almost 5 years, they have learned the specific needs of those they serve, and have become the premier packaging supply and services company to exclusively serve the cannabis industry.

GrowGeneration

Post in 2018
GrowGeneration is a private company, whose plan is to open and operate hydroponic and specialty gardening stores and capitalize on the rapid growth from the legalization of marijuana and home gardening. The company is a marketer and distributor of nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems, and accessories for hydroponic gardening.

Simplifya

Series B in 2018
Simplifya develops a cloud-based Software-as-a-service application for Web, mobile, and tablet use to help ensure the cannabis business is legally compliant. Its application enables users to verify and monitor licensee operations for compliance with state and local regulations; monitor their business’s compliance health; and add multiple users, locations, and licenses as their business grows. The company assists cannabis businesses, law firms, consultants, financial institutions, and regulatory agencies with monitoring licensee operations for compliance with state and local regulations

LumiGrow

Series B in 2015
LumiGrow, Inc. develops advanced horticultural LED lighting solutions aimed at improving crop yields and reducing energy costs. Founded in 2008 and based in Emeryville, California, the company offers a range of products including LED grow lights and a smartPAR wireless control system, which allows users to manage lighting schedules, monitor energy usage, and control multiple growing zones from smartphones, tablets, or computers. LumiGrow's technology is deployed in various commercial applications, including floriculture, propagation, and the cultivation of leafy greens, vine crops, cannabis, and specialty crops. The company serves a diverse clientele, including agribusinesses, flower growers, garden centers, and academic institutions, and has gained recognition for its innovative approach to horticultural lighting, demonstrating significant success in enhancing crop quality and consistency.
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