Sonoma Brands Capital

Sonoma Brands Capital is a private equity and venture capital firm based in Sonoma, California, founded in 2015. The firm specializes in early-stage and growth equity investments in the consumer goods sector, focusing on companies in the food and beverage, beauty, personal care, wellness, pet, home and lifestyle, and consumer services industries. Sonoma Brands typically invests between $5 million and $30 million in businesses with revenues of at least $5 million, seeking both minority and majority stakes in these companies. The firm aims to support promising small to mid-sized enterprises with a proven concept by enhancing management teams and collaboratively driving growth and brand awareness. With a commitment to innovation and a passion for originality, Sonoma Brands Capital fosters creativity and curiosity, positioning itself to create strategic value for its portfolio companies and stakeholders.

Keith Levy

Operating Partner

Kevin Murphy

Managing Director

Brian Bustamante-Nicholson

Managing Director and Board Member

Jonathan Sebastiani

Founder and Managing Partner

Past deals in Paraguay

Guayaki

Series B in 2017
Guayaki Sustainable Rainforest Products, Inc. is a producer of organic yerba mate beverages, offering a diverse range of products including bottled drinks, cans, energy shots, traditional gourds, tea bags, and loose leaf options. In addition to beverages, the company provides brewing accessories, clothing, and gift certificates. Founded in 1996 and based in Sebastopol, California, Guayaki sells its products through various retail channels in the United States and Canada, as well as internationally and online. The company is known for its innovative business model, Market Driven Regeneration, which connects consumer purchases of yerba mate with indigenous communities in Argentina, Paraguay, and Brazil engaged in sustainable agriculture and reforestation initiatives. Guayaki's products are designed to offer a healthy energy source rich in vitamins, minerals, amino acids, and antioxidants, promoting hydration and wellness without sacrificing taste.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.