Sugar Capital

Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Motion creates platform that combines visual content with performance metrics to help growth teams improve their creative strategy.

Nostra AI specializes in conversion optimization software aimed at enhancing the performance of direct-to-consumer brands. Its innovative Edge Delivery Engine is the first of its kind that caches dynamic content, resulting in load times that are 20% faster for e-commerce merchants. This technology not only improves website speed but also helps companies increase conversions and reduce their cost per click. By providing automation and minimizing the impact on page load times, Nostra AI enables marketers and website developers to streamline their processes, ultimately allowing them to focus on driving revenue while alleviating the burden of manual marketing tasks.

Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Archive is a technology company that specializes in automating e-commerce digital marketing workflows. It offers two main products: Archive App, a digital asset manager designed for modern marketers, which automates the collection and metadata labeling of social content, including ephemeral stories. This app streamlines the process of converting and distributing content as optimized advertising creative across various marketing and media platforms. Additionally, Archive Communities automates influencer seeding programs to enhance brand visibility and generate affiliate marketing opportunities. By leveraging the creativity and engagement of digital communities, Archive aims to make digital marketing more cost-effective for brands.

Motion creates platform that combines visual content with performance metrics to help growth teams improve their creative strategy.

Feastables is a snacks company focused on creating engaging and entertaining products. The company offers a range of gluten-free chocolate bars made from organic ingredients, catering to consumers seeking healthy and nutritious snack options. By combining fun experiences with quality food, Feastables aims to attract a diverse audience while promoting sustainable and health-conscious eating habits.

Trady is a business that provides an AI-powered website builder and e-commerce platform specifically tailored for home services professionals, including contractors, plumbers, electricians, and handymen. The company's software offers a range of tools that facilitate self-service online job bookings, streamlined invoicing, and payment processing. Users can easily edit their websites from mobile devices, allowing for greater flexibility and efficiency. Trady's platform enables users to generate invoices and receive payments directly from customers, ensuring daily deposits into their bank accounts. This comprehensive approach helps home services businesses enhance their online presence while simplifying their operational processes.

Kahani is a mobile-first storytelling platform founded in 2021 and based in Saint Louis, Missouri. It aims to enhance e-commerce websites by providing mobile engagement features that facilitate customer interaction. The platform allows users to organize social media posts, generate content, and integrate various site assets to create engaging narratives. This approach helps clients connect with customers more effectively, ultimately encouraging product purchases and driving revenue growth. By focusing on immersive storytelling, Kahani enables businesses to streamline the shopping experience for visitors, making it easier for them to discover and buy products.

Tydo operates a data revenue platform that consolidates various marketing sources and tools to facilitate algorithmic decision-making in marketing and sales. The platform aggregates data from multiple sources, allowing users to identify both positive and negative anomalies. It provides report cards that summarize key metrics such as revenue, orders, average order value, media spend, customer acquisition cost, and return on ad spend, offering a comprehensive view of business performance. By streamlining data access, Tydo minimizes the need for multiple tools and enhances visibility into unit economics, marketing channels, and customer retention. This integration enables brands to pinpoint their best customers, assess campaign effectiveness, and ultimately drive revenue growth through informed decision-making.

Fondue operates a mobile application that transforms refunds into a strategic growth channel for e-commerce and retail businesses. By streamlining refund processing, the application replaces traditional discount codes, allowing shoppers to select incentives that best resonate with them. This approach not only enhances customer engagement but also fosters long-term loyalty. Fondue's model promotes higher average order values, improves profitability on initial purchases, and helps businesses effectively reconnect with their customers. The innovative design of the CashBack feature ensures that discounts cannot be disseminated through discount aggregation sites, further protecting the value proposition for both businesses and consumers.

Bounty is a web application that facilitates monetization for TikTok creators by allowing them to earn cashback through their brand reviews and recommendations. The platform incentivizes users to generate content based on their interactions and views, providing a financial reward for their engagement. This model not only benefits creators but also enables advertisers to access valuable user-generated content, enhancing their marketing efforts and reaching targeted audiences effectively. Bounty serves as a bridge between content creators and brands, fostering a collaborative environment that promotes both creativity and commercial opportunities.

Reflex operates an online marketplace that connects retailers with flexible retail associates on demand. The platform addresses various staffing challenges faced by retailers, such as last-minute callouts, no-shows, and holiday rushes, as well as providing support for omnichannel operations. By facilitating the fulfillment of staffing needs, Reflex enables retailers to manage their workforce more effectively. Simultaneously, the platform offers workers the opportunity to find retail shifts with preferred clothing brands in their vicinity, thus creating a mutually beneficial environment for both retailers and associates.

Split helps influencers share affiliate links that actually convert by enabling them to "split" affiliate commissions with their followers. Split's platform helps influencers create and share double-sided affiliate links called "SplitLinks." These consumer-friendly "SplitLinks" perform much better than regular affiliate links because they contain an embedded incentive, which encourages clickers to complete purchases.

Locket Labs is a mobile application that facilitates the sharing of photos directly to the home screens of users' family and friends. This platform allows individuals to receive live picture updates, offering a continuous glimpse into the lives of their loved ones throughout the day. By connecting users through visual content, Locket enhances personal relationships and fosters a sense of closeness among friends and family members.

Novel is a developer of a no-code platform designed for non-fungible token commerce, focusing on creating and launching premium experiences for communities. The platform enables businesses to develop and manage branded wallet passes for Apple and Google devices, allowing customers to store loyalty cards, coupons, and promotional materials conveniently. This functionality enhances customer engagement by enabling businesses to send targeted push notifications, which can lead to improved conversion rates. Novel's approach has demonstrated significant efficacy, showing substantial increases in repeat purchases and referral revenue for its clients.

Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

Disco is a company that specializes in AI-driven partnership software, designed to foster collaboration among brands while enhancing customer acquisition. Its platform enables brands to share insights about their customers, thereby improving merchandising distribution and reducing customer acquisition costs. Through its innovative widget tool, merchants can recommend additional products to consumers immediately after their initial purchase, effectively capitalizing on the customer's buying mindset. This approach not only drives traffic to merchants' sites but also supports ongoing lead nurturing and retargeting efforts, ultimately facilitating a cycle of increased sales and stronger customer relationships.

Nostra AI specializes in conversion optimization software aimed at enhancing the performance of direct-to-consumer brands. Its innovative Edge Delivery Engine is the first of its kind that caches dynamic content, resulting in load times that are 20% faster for e-commerce merchants. This technology not only improves website speed but also helps companies increase conversions and reduce their cost per click. By providing automation and minimizing the impact on page load times, Nostra AI enables marketers and website developers to streamline their processes, ultimately allowing them to focus on driving revenue while alleviating the burden of manual marketing tasks.

Cogsy is an Austin-based startup that offers inventory optimization technology specifically designed for direct-to-consumer (DTC) brands. The platform aims to streamline operations by eliminating the need for manual spreadsheets and guesswork in inventory management. It automatically forecasts sales and predicts optimal stock levels, ensuring that brands maintain the right inventory on hand at all times. By keeping inventory updated in real-time and generating recommended purchase orders, Cogsy enables e-commerce businesses to enhance cash flow and operational efficiency. Additionally, Cogsy provides tools for building custom websites, allowing users to create a tailored online presence easily. Users can utilize simple design tools or request assistance from the support team, while advanced features include a transparent platform for developers to write their own code and create additional functionality for their sites. This comprehensive approach positions Cogsy as a valuable partner for brands looking to optimize their inventory management and online presence.

We're building the infrastructure to bring digital experience into the real world. Starting with an SDK for retail stores, which uses maps, AR and hyper-accurate indoor location. The biggest retailers in the world use our technology to drive customer experience.

Archive is a technology company that specializes in automating e-commerce digital marketing workflows. It offers two main products: Archive App, a digital asset manager designed for modern marketers, which automates the collection and metadata labeling of social content, including ephemeral stories. This app streamlines the process of converting and distributing content as optimized advertising creative across various marketing and media platforms. Additionally, Archive Communities automates influencer seeding programs to enhance brand visibility and generate affiliate marketing opportunities. By leveraging the creativity and engagement of digital communities, Archive aims to make digital marketing more cost-effective for brands.

Violet.io, Inc. is a technology company based in Seattle, Washington, that specializes in developing application programming interface (API) solutions for the e-commerce sector. Founded in 2017, the company offers a platform called Commerce Graph, which includes products, carts, and orders APIs. This platform facilitates a bi-directional connection between various applications and merchants' stores, allowing for real-time creation of product pages, shopping carts, and orders. By integrating with popular e-commerce platforms, Violet aims to improve customer engagement and loyalty, enabling merchants to connect with new distribution channels and enhance the shopping experience for consumers.

Govalo is a software startup founded in 2021 by Kelly Vaughn and Rhian Beutler, specializing in a gifting platform that enhances digital gifting experiences. The company has developed a Shopify app that allows users to create custom gift cards and integrates with various e-commerce platforms. This functionality enables customers to offer gift subscriptions and provides access to a wider array of gifting products, as well as discount coupons for sending gifts to friends and family. Govalo aims to simplify and enrich the digital gifting process for both consumers and retailers.

Chptr is a mobile-first platform focused on memorialization, allowing users to collect, share, and preserve the memories of their loved ones for future generations. The platform enables individuals to curate a comprehensive narrative of a person's life by selecting personality traits and interests. Users can also send questionnaires to family and friends, inviting them to contribute their own memories and stories. Through this collaborative approach, Chptr aims to create lasting legacies that honor the lives of those who have passed while inspiring others with their unique stories.

Frame is a mental wellness network that provides a multifaceted approach to therapy.

Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

Disco is a company that specializes in AI-driven partnership software, designed to foster collaboration among brands while enhancing customer acquisition. Its platform enables brands to share insights about their customers, thereby improving merchandising distribution and reducing customer acquisition costs. Through its innovative widget tool, merchants can recommend additional products to consumers immediately after their initial purchase, effectively capitalizing on the customer's buying mindset. This approach not only drives traffic to merchants' sites but also supports ongoing lead nurturing and retargeting efforts, ultimately facilitating a cycle of increased sales and stronger customer relationships.

House Of Wise is a CBD and personal wellness brand that empowers women to take control of their sleep, sex, stress and strength routines with the help of high-quality, organic, full-spectrum CBD products. The brand is at the intersection of compelling content, community building and commerce. House of Wise features a collection of six originally formulated, high-quality and trusted, full-spectrum CBD products and one topical isolate-CBD product. Each product is specially designed and paired with additional, thoughtfully selected active ingredients to help women make the most of their daily rituals and routines.

House Of Wise is a CBD and personal wellness brand that empowers women to take control of their sleep, sex, stress and strength routines with the help of high-quality, organic, full-spectrum CBD products. The brand is at the intersection of compelling content, community building and commerce. House of Wise features a collection of six originally formulated, high-quality and trusted, full-spectrum CBD products and one topical isolate-CBD product. Each product is specially designed and paired with additional, thoughtfully selected active ingredients to help women make the most of their daily rituals and routines.

Jupiter is a manufacturer of personal care products intended to treat scalp discomforts like dandruff, dry scalp, redness, irritation, and scaling. The company's products are sulfate-free, paraben-free, phthalate-free, and safe for color-treated and chemically-treated hair.

Violet.io, Inc. is a technology company based in Seattle, Washington, that specializes in developing application programming interface (API) solutions for the e-commerce sector. Founded in 2017, the company offers a platform called Commerce Graph, which includes products, carts, and orders APIs. This platform facilitates a bi-directional connection between various applications and merchants' stores, allowing for real-time creation of product pages, shopping carts, and orders. By integrating with popular e-commerce platforms, Violet aims to improve customer engagement and loyalty, enabling merchants to connect with new distribution channels and enhance the shopping experience for consumers.

EcoCart is a climate and sustainability-focused startup that aims to facilitate carbon offsetting for online consumers. The company provides an eCommerce plugin that allows merchants to offer a carbon neutral option at checkout, as well as a free Google Chrome extension. This extension helps users calculate the carbon footprint of their orders from over 10,000 online stores and automatically offsets that impact by donating to verified carbon offset projects. Additionally, EcoCart notifies users about participating merchants and rewards them with points that can be redeemed for gift cards or used to support environmental initiatives. By simplifying the process of offsetting carbon emissions, EcoCart makes it easier for both e-commerce brands and consumers to contribute positively to the environment while shopping.

Fast's mission is to make buying online faster, safer and easier for everyone. Its Fast Login and Fast Checkout product enable a one-click sign-in and purchasing experience that makes it easier for people to buy and merchants to sell. The company's products work on any browser, device or platform for consistent, stress-free purchasing, either on a merchants own domain or through headless checkout on any other website. Fast invests heavily in its user privacy and security, with a Zero Fraud Guarantee on chargebacks for sellers. Headquartered in San Francisco, Fast is a privately held company founded by Domm Holland and Allison Barr Allen and funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital. Headquartered in San Francisco, Fast is a privately held company funded by Stripe, Index Ventures, Susa Ventures, Global Founders Capital, and Brian Sugar – who also serves on the board.

Outdoorly gives them access to the pro sales they deserve. Choose from hundreds of exclusively priced items. It brings together outdoor professionals with the brands they love. They provide the highest quality outdoor, ski & snowboard, biking, yoga, and mountaineering equipment at the lowest possible price. Unlike the other guys, they truly verify every user to make sure they are not only who they say they are but have something to offer the market. Because of this, they pride themselves on having that happiest and most loyal customer base.

Reflex operates an online marketplace that connects retailers with flexible retail associates on demand. The platform addresses various staffing challenges faced by retailers, such as last-minute callouts, no-shows, and holiday rushes, as well as providing support for omnichannel operations. By facilitating the fulfillment of staffing needs, Reflex enables retailers to manage their workforce more effectively. Simultaneously, the platform offers workers the opportunity to find retail shifts with preferred clothing brands in their vicinity, thus creating a mutually beneficial environment for both retailers and associates.

Exponent Beauty is a skincare company that specializes in providing consumers with clinically proven products and tailored skincare information. Founded by Liz Whitman in March 2019, the company utilizes tools for assessing skin concerns, along with product recommendation lists and a vitamin C test kit, to help customers identify suitable formulations. By focusing on maintaining ingredient concentration throughout a product's lifecycle, Exponent Beauty empowers users to select effective solutions based on their specific skin issues, enhancing their overall skincare experience.

Builder.io, Inc. is a San Francisco-based company that specializes in a visual coding platform aimed at optimizing site and application content. Founded in 2017, Builder.io offers a headless content management system (CMS) that features a drag-and-drop visual editor, allowing users to create and enhance digital experiences efficiently. The platform integrates an AI-powered design-to-code tool and a comprehensive visual editor, facilitating a streamlined workflow for digital teams. It caters to those developing composable commerce experiences, modern marketing sites, and multi-brand digital interfaces. By improving content development processes, Builder.io enables business users and developers to bypass traditional development cycles, thereby enhancing visuals and enabling effective measurement of conversions and user engagement.

ShoppingGives is a philanthropy platform focused on creating social impact through consumer purchases. Founded in 2015 and headquartered in Chicago, Illinois, the company connects retailers and nonprofits, allowing customers to select a nonprofit to receive a percentage of their purchase at checkout. This model fosters a community of giving, enhancing customer loyalty and trust by integrating charitable donations seamlessly into the shopping experience. By utilizing its unique technology, Change Commerce, ShoppingGives facilitates a frictionless giving process, enabling retailers to align their business with the values of their customers and support the causes that matter to them.

Webeyez, LTD. is a digital experience monitoring platform based in Ramat Gan, Israel, founded in 2015. The company specializes in monitoring website traffic and user activity to provide insights into customer interactions. Its platform leverages anomaly detection and machine learning technologies to help businesses and technical users identify drops in performance and understand their underlying causes. This enables organizations to address issues that may negatively impact user experience and overall business performance, facilitating more effective decision-making and response strategies.