Craftwork
Series A in 2025
Craftwork is a full-service home painting company that leverages technology to enhance the experience for both homeowners and service operators. The company's online platform allows homeowners to obtain quotes by answering specific questions and using their smartphone cameras to measure surface areas. This streamlined process enables clients to make deposits and schedule painting services according to their individual needs, facilitating a more efficient and user-friendly experience in residential painting.
Craftwork
Seed Round in 2023
Craftwork is a full-service home painting company that leverages technology to enhance the experience for both homeowners and service operators. The company's online platform allows homeowners to obtain quotes by answering specific questions and using their smartphone cameras to measure surface areas. This streamlined process enables clients to make deposits and schedule painting services according to their individual needs, facilitating a more efficient and user-friendly experience in residential painting.
The Expert
Series A in 2022
The Expert is an online platform that connects customers with interior design professionals for personalized consultations through video calls. Founded in 2021 by Jake Arnold and Leo Seigal, the company is based in Los Angeles, California. It offers customers the opportunity to engage with designers from around the world for hour-long sessions, allowing for tailored advice and guidance without the necessity of a large budget or full-service design commitment. This innovative approach aims to make expert interior design advice accessible to a broader audience.
The Expert
Seed Round in 2021
The Expert is an online platform that connects customers with interior design professionals for personalized consultations through video calls. Founded in 2021 by Jake Arnold and Leo Seigal, the company is based in Los Angeles, California. It offers customers the opportunity to engage with designers from around the world for hour-long sessions, allowing for tailored advice and guidance without the necessity of a large budget or full-service design commitment. This innovative approach aims to make expert interior design advice accessible to a broader audience.
The Inside
Seed Round in 2018
The Inside is a home furnishings brand that specializes in providing a diverse range of products for various styles and budgets. Their offerings include furniture and decor for bedrooms, living rooms, dining areas, outdoor spaces, and offices, along with online interior design services. The product lineup features beds, chairs, lighting, wallpaper, benches, desk chairs, and room dividers. The company emphasizes sustainable practices through a supply chain supported by digital printing and made-to-order manufacturing, allowing customers to personalize their selections with a variety of iconic fabric choices while maintaining affordability.
The Inside
Pre Seed Round in 2017
The Inside is a home furnishings brand that specializes in providing a diverse range of products for various styles and budgets. Their offerings include furniture and decor for bedrooms, living rooms, dining areas, outdoor spaces, and offices, along with online interior design services. The product lineup features beds, chairs, lighting, wallpaper, benches, desk chairs, and room dividers. The company emphasizes sustainable practices through a supply chain supported by digital printing and made-to-order manufacturing, allowing customers to personalize their selections with a variety of iconic fabric choices while maintaining affordability.
Hollar is an online dollar store that provides a diverse range of consumer products, including toys, apparel, electronics, beauty items, accessories, party supplies, and home essentials. Founded in 2015 and headquartered in California, the company focuses on offering affordable prices for its curated selections, which include unique gift and party collections. Hollar's e-commerce platform allows customers to conveniently purchase a variety of products online, catering to their everyday needs while maintaining cost-effectiveness.
Draper James
Series A in 2015
Draper James, LLC is a retail brand that specializes in designing and selling women's apparel and accessories, along with home décor items. Founded in 2013 and headquartered in New York, the company offers a diverse range of products including dresses, skirts, sweaters, outerwear, tops, pants, and denim. Its accessory line features handbags, jewelry, hats, belts, sunglasses, and shoes, while the home collection includes gifts, stationery, linens, and decorative items. Draper James emphasizes personal style and sensibility in its offerings, catering to a multi-channel lifestyle for women. The brand's products are available for purchase online.
Hamlet
Convertible Note in 2015
Hamlet is a United States-based company that specializes in personalized home interior decor styling services. The company facilitates its offerings through text communication, allowing clients to discuss their decor needs conveniently. Hamlet assists customers in finding and ordering suitable home furnishings, such as apartment-friendly sofas and unique bar carts, by collaborating directly with leading manufacturers and retailers. The company manages the entire ordering and delivery process at no extra cost beyond the retail price, ensuring a seamless experience for clients. By providing custom recommendations tailored to individual styles and budgets, Hamlet aims to enhance the interior decor of homes while simplifying the shopping experience.
Hollar is an online dollar store that provides a diverse range of consumer products, including toys, apparel, electronics, beauty items, accessories, party supplies, and home essentials. Founded in 2015 and headquartered in California, the company focuses on offering affordable prices for its curated selections, which include unique gift and party collections. Hollar's e-commerce platform allows customers to conveniently purchase a variety of products online, catering to their everyday needs while maintaining cost-effectiveness.
The Guildery
Seed Round in 2015
Guildery is an e-commerce startup that specializes in the mass customization of home products, particularly home textiles and accessories. Operating within the $200 billion home décor industry, Guildery addresses the gap between high-end, made-to-order items and mass-produced goods by offering personalized products without the high costs and lengthy timelines typically associated with artisan customization. The company utilizes advanced digital printing techniques that chemically bond ink to fabric, enabling a virtually limitless selection of patterns and materials to be produced on-demand. Guildery curates exclusive designs from various artists, allowing customers to choose from a range of items, including pillows, drapes, and ottomans, all tailored to individual preferences.
Darby Smart
Series A in 2014
Darby Smart, Inc. is a San Francisco-based platform that specializes in video commerce, allowing users to watch and shop for DIY projects related to fashion and home products. Founded in 2013, the company provides a space for creators to share videos showcasing ideas in various categories, including beauty, home decor, and cooking. Users can engage with these videos to see how products are used in real-life settings, enhancing their creativity and shopping experience. As of April 2019, Darby Smart operates as a subsidiary of Grove Collaborative, Inc.
Darby Smart
Seed Round in 2013
Darby Smart, Inc. is a San Francisco-based platform that specializes in video commerce, allowing users to watch and shop for DIY projects related to fashion and home products. Founded in 2013, the company provides a space for creators to share videos showcasing ideas in various categories, including beauty, home decor, and cooking. Users can engage with these videos to see how products are used in real-life settings, enhancing their creativity and shopping experience. As of April 2019, Darby Smart operates as a subsidiary of Grove Collaborative, Inc.
Serena & Lily
Venture Round in 2011
Serena & Lily, Inc. is a home decor retailer based in Sausalito, California, that specializes in designing and selling a diverse range of furniture and accessories for various indoor and outdoor spaces. Founded in 2003, the company offers products for bedrooms, bathrooms, living rooms, and dining areas, including bedding essentials, sofas, chairs, tables, and decorative items. Their extensive catalog features items such as duvet covers, quilts, rugs, accent mirrors, and outdoor furniture, catering to a variety of tastes and styles. Serena & Lily also provides specialized products for children, including nursery items and art. Customers can purchase these offerings through physical retail locations and an online platform, which enhances accessibility and convenience. The company is known for its sophisticated blend of patterns and colors, creating inviting and stylish living environments.
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