Magenta Venture Partners

Magenta Venture Partners is a venture capital firm established in 2018 and based in Herzliya, Israel. The firm focuses exclusively on early-stage technology startups in Israel and related markets, investing across various sectors, including enterprise software, Internet of Things, Industry 4.0, automotive, mobility, artificial intelligence, financial technology, and digitalization. Magenta seeks to collaborate with exceptional Israeli entrepreneurs to help build significant global companies, leveraging its extensive network to facilitate connections and provide operational insights. The firm is supported by prominent Japanese institutional investors with a strong global presence in diverse industries, and it is managed by a team of experienced professionals with considerable expertise in high-tech, startup investment, and corporate business development.

Ori Israely

Managing General Partner

Ran Levitzky

Founder and General Partner

Masaji Matsuoka

Managing General Partner

Atsushi Mizuno

General Partner

Ron Shvili

Partner

Dave Takeuchi

Managing General Partner

8 past transactions

Flexspace

Seed Round in 2021
Operator of an on-demand workspace platform designed to offer access to a network of workspaces. The company provides a platform that helps discover, book, and manage on-demand workspaces, enabling real-estate owners and operators to be discovered by companies so they can monetize unused inventory.

Workiz

Series C in 2021
Workiz Inc. is a software company that specializes in field service scheduling solutions tailored for small to medium-sized on-demand businesses, such as locksmiths, carpet cleaners, and appliance repair services. Founded in 2014 and based in San Diego, California, Workiz offers a comprehensive platform that enables users to manage various aspects of their operations, including job scheduling, invoicing, payment processing, and client management. By transitioning from outdated methods like pen and paper to a modern software solution, clients have reported a 22% increase in revenue. The software serves a wide range of industries, encompassing air duct cleaning, construction, HVAC, landscaping, plumbing, and more. Workiz has also been recognized as a partner in initiatives like Facebook Playground and Google for Startups Accelerator, further establishing its presence in the North American field service market.

Veego

Series A in 2021
Veego is a technology company based in Ramat Gan, Israel, that specializes in developing software aimed at resolving errors and malfunctions in remote IoT devices. Utilizing artificial intelligence and machine learning, Veego's application proactively detects and analyzes the root causes of issues in edge devices and gateways within the IoT ecosystem. The software is designed for use by developers, integrators, and service organizations, enabling them to autonomously fix problems before they affect users. This capability helps service organizations reduce support costs while enhancing user satisfaction.

Workiz

Series B in 2021
Workiz Inc. is a software company that specializes in field service scheduling solutions tailored for small to medium-sized on-demand businesses, such as locksmiths, carpet cleaners, and appliance repair services. Founded in 2014 and based in San Diego, California, Workiz offers a comprehensive platform that enables users to manage various aspects of their operations, including job scheduling, invoicing, payment processing, and client management. By transitioning from outdated methods like pen and paper to a modern software solution, clients have reported a 22% increase in revenue. The software serves a wide range of industries, encompassing air duct cleaning, construction, HVAC, landscaping, plumbing, and more. Workiz has also been recognized as a partner in initiatives like Facebook Playground and Google for Startups Accelerator, further establishing its presence in the North American field service market.

Hip

Series A in 2021
Hip offers a better way for commuters to get to work in the city and back home to the suburbs, daily. The company designs, develops, markets, and operates a mobile application that allows commuters to book tickets for Hip buses. Hip has built an intuitive, easy-to-use application that offers users real-time bus tracking, accurate ETAs and the ability to reserve a seat on the bus so they're never left standing. Hip's algorithm-backed optimized routes and tailored pickup and drop off spots ensure the commute is as convenient and quick as possible. Hip's service is focused on regular commuters that commute twice a day, every day of the year. Hip was founded in January 2018 by Amiad Solomon and Itay Ovits.

Workiz

Series A in 2019
Workiz Inc. is a software company that specializes in field service scheduling solutions tailored for small to medium-sized on-demand businesses, such as locksmiths, carpet cleaners, and appliance repair services. Founded in 2014 and based in San Diego, California, Workiz offers a comprehensive platform that enables users to manage various aspects of their operations, including job scheduling, invoicing, payment processing, and client management. By transitioning from outdated methods like pen and paper to a modern software solution, clients have reported a 22% increase in revenue. The software serves a wide range of industries, encompassing air duct cleaning, construction, HVAC, landscaping, plumbing, and more. Workiz has also been recognized as a partner in initiatives like Facebook Playground and Google for Startups Accelerator, further establishing its presence in the North American field service market.

Become

Series A in 2019
Become, Inc. operates an artificial intelligence-powered marketplace designed to connect small and medium-sized businesses (SMBs) with various lending options. The company provides a range of financial solutions, including unsecured business loans, lines of credit, merchant cash advances, equipment financing, and invoice factoring services. Founded in 2016 and originally known as Lending Express Inc., the company rebranded in July 2019 and is headquartered in San Mateo, California, with additional offices in San Francisco and Tel Aviv. Become's platform utilizes advanced algorithms to deliver customized funding offers, facilitating over $316 million in loans through partnerships with more than 50 leading lenders and fintech firms. Additionally, the company offers the BeProfit dashboard, which provides tools for online SMBs to track and analyze key business metrics, helping them optimize their operations and enhance profitability. With over 236,000 registered business owners, Become continues to grow its ecosystem to support the financial needs of SMBs.

Bright Way Vision

Series B in 2019
Brightway Vision Ltd. specializes in developing advanced driver assistance imaging products aimed at enhancing road safety. Founded in 2010 and based in Haifa, Israel, the company focuses on innovative technologies that create detailed images of the road environment, enabling human-sized target detection up to 250 meters away. Additionally, Brightway Vision is working on night-vision technology that monitors the forward surroundings of a vehicle, assisting drivers in avoiding potential accidents through active safety systems. The company operates as a subsidiary of Elbit Systems Ltd.
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