DSG Consumer Partners

DSG Consumer Partners is a venture capital firm established in 2013, with its headquarters in Singapore. The firm specializes in identifying and investing in consumer businesses primarily in India and Southeast Asia. DSG Consumer Partners typically takes minority equity positions in unlisted companies but is open to control deals when aligned with strong management teams. The firm offers growth capital and liquidity options for founders and shareholders through secondary transactions. With a long-term investment horizon of 6 to 10 years, DSG has a proven track record of backing prominent brands such as Sula Wines, Cleartrip, and Veeba Food Services, among others. The founders' extensive experience in the sector underpins DSG’s commitment to fostering the growth of consumer-facing businesses in the region.

Aditya Gogri

Associate

Leong Hein Hun

Vice President

Sameer Mehta

Managing Director and Head of Southeast Asia

Saumya Porwal

Associate

Hariharan Premkumar

Managing Director and Head of India

Niyati Raval

Associate

Deepak Shahdadpuri

Managing Director and Founder

Pooja Shirali

Vice President

Past deals in Pets

SleepyCat

Series A in 2021
They know how important sleep is, yet the process of buying a mattress is so painful and time-consuming. You visit different retailers, information is scarce and end up paying a lot more than you should. SleepyCat was created to make your life easier. Their research showed there are four key factors to mattress shopping: comfort, support, temperature and durability. They spent 14 months visiting numerous factories and testing hundreds of samples to craft the purrfect SleepyCat Original mattress. In 2018, they launched SleepyCat Plus, an 8 inch variant, with added comfort, thickness and firmness.

Supertails

Seed Round in 2021
Supertails is an innovative platform designed to cater to the growing community of pet owners by offering reliable veterinary care and a comprehensive range of pet food and supplies. The service includes a fully digital telehealth consultation feature, staffed by a team of experienced in-house veterinarians, ensuring that pet parents receive expert advice and support. Additionally, Supertails provides convenient doorstep delivery of pet supplies throughout the country, creating a seamless experience for pet care. By addressing the diverse needs of pets and their owners, Supertails establishes itself as a vital resource in the pet care ecosystem, facilitating access to both healthcare services and essential products for pets at every stage of their lives.

SleepyCat

Series A in 2019
They know how important sleep is, yet the process of buying a mattress is so painful and time-consuming. You visit different retailers, information is scarce and end up paying a lot more than you should. SleepyCat was created to make your life easier. Their research showed there are four key factors to mattress shopping: comfort, support, temperature and durability. They spent 14 months visiting numerous factories and testing hundreds of samples to craft the purrfect SleepyCat Original mattress. In 2018, they launched SleepyCat Plus, an 8 inch variant, with added comfort, thickness and firmness.
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