Northwestern Mutual

Northwestern Mutual, established in 1857 and based in Milwaukee, Wisconsin, is a financial services mutual organization that specializes in providing a range of insurance and investment products. The company offers life, disability income, and long-term care insurance, as well as annuities and investment advisory services. Through a holistic planning approach, Northwestern Mutual combines the expertise of its financial professionals with a personalized digital experience, helping clients plan for various financial needs such as education, retirement, and estate planning. Its investment management services include a diversified portfolio comprising public bonds, private bonds, and other asset classes. The organization manages substantial assets on behalf of its clients through its subsidiaries, which include Northwestern Mutual Investment Services, LLC and Northwestern Mutual Wealth Management Company.

Todd M. Jones

Vice President and Controller

Beth Rodenhuis

Chief Transformation Officer and Senior Vice President

Kamilah Williams-Kemp

Vice President Risk Products

Past deals in Wisconsin

CrossKudi

Pre Seed Round in 2021
CrossKudi is a blockchain-based platform that focuses on facilitating international money transfers, particularly for immigrants. The company has developed an online payment gateway that leverages blockchain technology to provide users with an affordable, instant, and secure method for cross-border transactions. By enabling users to accept, process, and disburse money efficiently, CrossKudi aims to simplify the financial transfer process for individuals navigating the complexities of sending funds internationally.

Bright Cellars

Series B in 2021
Bright Cellars Inc. operates an online wine subscription service that personalizes wine selections for its members. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company employs a questionnaire and customer feedback to understand individual tastes and preferences. Using a machine-learning algorithm, Bright Cellars generates tailored wine recommendations that are shipped monthly to subscribers, helping them discover and refine their wine palate. The service also includes options for gifting wine, making it accessible for users to share their experience with friends. Bright Cellars aims to educate and inspire a new generation of wine enthusiasts through a curated and transformative wine experience.

Socialeads

Series A in 2020
Socialeads, Inc. is a technology company based in Milwaukee, Wisconsin, that specializes in artificial intelligence software designed for financial services firms and their advisors. Founded in 2018, the platform leverages machine learning and data science to analyze social media data, helping users identify potential clients within their personal and professional networks. By examining social media content for context, life events, and personality traits, Socialeads provides actionable insights directly to users' devices. The platform employs natural language processing to interpret the meaning and context of social media interactions, enabling advisors to determine the most suitable individuals to engage with for business opportunities. Through its AI-driven chatbots and notification systems, Socialeads delivers timely and relevant data, enhancing the ability of financial advisors to connect with the right prospects effectively.

Lumanu

Seed Round in 2019
Lumanu, Inc. is a digital marketing platform that connects companies with brand ambassadors, focusing on the creator economy. Founded in 2016 and headquartered in Oakland, California, with an additional office in Milwaukee, Wisconsin, Lumanu offers several solutions to facilitate collaboration between brands and creators. Its SocialCert solution enables influencers to share content and usage rights with marketers, while Content Manager allows for easy ingestion of influencer content. SmartBoost generates advertisements using influencer-created content, enhancing marketing effectiveness. Lumanu streamlines business transactions and payments for creators, ensuring they earn more and receive payments promptly. For businesses, the platform reduces friction in accessing exclusive creator intellectual property and first-party data, ultimately improving return on investment.

Lumanu

Pre Seed Round in 2019
Lumanu, Inc. is a digital marketing platform that connects companies with brand ambassadors, focusing on the creator economy. Founded in 2016 and headquartered in Oakland, California, with an additional office in Milwaukee, Wisconsin, Lumanu offers several solutions to facilitate collaboration between brands and creators. Its SocialCert solution enables influencers to share content and usage rights with marketers, while Content Manager allows for easy ingestion of influencer content. SmartBoost generates advertisements using influencer-created content, enhancing marketing effectiveness. Lumanu streamlines business transactions and payments for creators, ensuring they earn more and receive payments promptly. For businesses, the platform reduces friction in accessing exclusive creator intellectual property and first-party data, ultimately improving return on investment.

Alinea Engage

Seed Round in 2018
Alinea Engage LLC is a software development company based in Milwaukee, Wisconsin, that specializes in creating an online patient intake and engagement platform tailored for outpatient physical therapy and rehabilitation providers. Established in 2015, the company's platform facilitates the digitization of intake forms, enabling medical practices to streamline the onboarding process prior to patient appointments. By enhancing patient engagement, Alinea Engage aims to improve the overall care experience while also increasing operational efficiency and profitability for healthcare providers. The technology supports a continuum of care that fosters lasting relationships between providers and patients, ultimately enhancing patient loyalty and satisfaction.

Socialeads

Seed Round in 2018
Socialeads, Inc. is a technology company based in Milwaukee, Wisconsin, that specializes in artificial intelligence software designed for financial services firms and their advisors. Founded in 2018, the platform leverages machine learning and data science to analyze social media data, helping users identify potential clients within their personal and professional networks. By examining social media content for context, life events, and personality traits, Socialeads provides actionable insights directly to users' devices. The platform employs natural language processing to interpret the meaning and context of social media interactions, enabling advisors to determine the most suitable individuals to engage with for business opportunities. Through its AI-driven chatbots and notification systems, Socialeads delivers timely and relevant data, enhancing the ability of financial advisors to connect with the right prospects effectively.
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