Founder Collective

Founded in 2009, Founder Collective is a venture capital firm with headquarters in Cambridge, Massachusetts, and an additional office in New York City. The firm specializes in seed-stage investments, primarily targeting technology-related companies across the United States. It is a Registered Investment Adviser and manages approximately $50 million in assets. Founder Collective operates several funds, including early-stage venture capital funds co-managed with Koa Labs. While the firm is open to various industries, it shows a preference for investments with an information technology component. The firm's approach is driven by a team of successful entrepreneurs who leverage their expertise to identify promising opportunities in the technology sector.

Elliot Cohen

Founder Partner

Joe DeFilippi

CFO

David Frankel

General Partner

Jack Groetzinger

Founder Partner

Amanda Herson

Seed Investor

Zach Klein

Founder Partner

Eric Paley

General Partner

Dan Sommer

Founder Partner

Brent Willess

Principal

Past deals in Sales

Mable

Series A in 2020
Mable operates an online wholesale platform designed for independent grocers and small businesses, facilitating the ordering and discovery of products. Based in Boston, Massachusetts, the platform allows retailers and distributors to easily find and purchase a diverse range of goods from various suppliers, including well-known brands like Black Dinah Chocolatiers and Crown Maple. Mable's technology streamlines wholesale ordering and marketing, enabling users to manage their inventory and product sourcing efficiently in one location. By integrating mobile ordering capabilities, Mable enhances accessibility for retailers and supports emerging brands in reaching their target market effectively.

Mable

Seed Round in 2019
Mable operates an online wholesale platform designed for independent grocers and small businesses, facilitating the ordering and discovery of products. Based in Boston, Massachusetts, the platform allows retailers and distributors to easily find and purchase a diverse range of goods from various suppliers, including well-known brands like Black Dinah Chocolatiers and Crown Maple. Mable's technology streamlines wholesale ordering and marketing, enabling users to manage their inventory and product sourcing efficiently in one location. By integrating mobile ordering capabilities, Mable enhances accessibility for retailers and supports emerging brands in reaching their target market effectively.

Shopshops

Seed Round in 2018
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Troops

Series A in 2016
Troops.ai offers a salesforce automation platform designed to enhance the efficiency of sales teams by providing real-time transparency of Salesforce data. Acting as a Slackbot, it enables users to configure Salesforce reports, communicate deal wins, and access both standard and custom objects directly through Slack. This integration streamlines communication and improves the accessibility of vital sales information, facilitating better decision-making and collaboration among team members. Troops.ai has attracted investment from notable firms such as First Round Capital, Founder Collective, and Next View Ventures, among others.

Rebag

Series A in 2016
Rebag is an e-commerce company specializing in the buying and selling of pre-owned luxury handbags, watches, jewelry, and accessories. Founded in 2014 by a team from Harvard Business School, Rebag has developed a unique business model that prioritizes sellers by providing upfront payment and ensuring a seamless resale experience. The platform caters to a growing segment of consumers interested in sustainable and affordable luxury ownership. Rebag operates both online and in physical stores located in Los Angeles, New York, and Miami. The company has gained recognition for its innovative approach, being named one of Fast Company’s Most Innovative Companies in 2020, and has received significant backing from notable venture capital firms. With $68 million raised in funding, Rebag continues to enhance the secondary luxury market by streamlining the process for consumers looking to buy and sell high-end goods.

Rebag

Seed Round in 2015
Rebag is an e-commerce company specializing in the buying and selling of pre-owned luxury handbags, watches, jewelry, and accessories. Founded in 2014 by a team from Harvard Business School, Rebag has developed a unique business model that prioritizes sellers by providing upfront payment and ensuring a seamless resale experience. The platform caters to a growing segment of consumers interested in sustainable and affordable luxury ownership. Rebag operates both online and in physical stores located in Los Angeles, New York, and Miami. The company has gained recognition for its innovative approach, being named one of Fast Company’s Most Innovative Companies in 2020, and has received significant backing from notable venture capital firms. With $68 million raised in funding, Rebag continues to enhance the secondary luxury market by streamlining the process for consumers looking to buy and sell high-end goods.

Spring

Series A in 2014
Spring is a retail company that offers a diverse selection of products, including apparel and home and garden items. It operates as a shopping application designed for iOS devices, allowing users to follow their favorite brands and purchase new arrivals, exclusives, and unique products. Originally founded as Jello Labs, the company rebranded to Spring in July 2014. The founders of Spring are David Tisch, Alan Tisch, and Octavian Costache, and the company is based in New York.

Numerator

Series A in 2013
Numerator is a market intelligence firm that specializes in combining omnichannel marketing, merchandising, and sales data to provide insights for brand, retail, and agency clients. Owned by Vista Equity Partners, the company leverages its InfoScout OmniPanel, which has collected over 500 million purchase receipts from both brick-and-mortar and e-commerce channels. This extensive data allows Numerator to link consumer purchasing behavior with the underlying reasons and influences, such as advertising and pricing strategies, that shape the path to purchase. The firm serves a diverse range of industry leaders, including major brands in retail and packaged goods, by delivering real-time insights that help clients understand consumer behavior and identify growth opportunities.

Bureau of Trade

Seed Round in 2012
BUREAU OF TRADE is a shopping and discovery experience for men–a unique blend of media and commerce working in service of a vision called Transactional Entertainment. With venture backing from Foundation Capital, Founder Collective, and Tech Fellows, the BUREAU is dedicated to finding, curating, and selling affordable rarities from around the globe. Classic cars and vintage chronographs. Mummy cartonage. Petrified lightning. Furniture. Literature. LPs. And more. Not just products, but truly narrative merchandise. Everything a man wants or needs to present a more complete and compelling portrait of themselves, and their real values.

Creative Market

Seed Round in 2011
Creative Market Labs, Inc. operates an online marketplace that facilitates the buying and selling of handcrafted and digital design assets. Founded in 2005 and based in Austin, Texas, the platform connects independent creators globally, allowing them to share their work with a community of like-minded individuals. Users can access a diverse range of ready-to-use design content, including fonts, graphics, templates, add-ons, photos, and themes. As of April 30, 2020, Creative Market Labs, Inc. functions as a subsidiary of Dribbble Holdings Ltd.

DealBase

Series A in 2009
DealBase Corporation operates a Website for travel deals. It provides information on destination, flight, hotel, vacation, car rental, discount, and coupon deals from various sources, including airline and hotel Websites, email newsletters, private hotel offers, rewards programs, and online travel agencies. The company was founded in 2008 and is based in San Francisco, California.
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