CardUp Pte Ltd. is an online card payment platform based in Singapore that facilitates cash management by allowing payments typically made through bank transfers to be shifted to credit cards, even when the recipients do not accept card payments. Founded in 2015, CardUp offers personal services for various expenses, including rent, insurance, car loans, taxes, and condominium fees. For businesses, the platform enables payment of rent, taxes, salaries, and supplies, as well as the collection of payments. By utilizing CardUp, users can earn credit card rewards on significant expenses that are usually paid by cash, cheque, or bank transfer, thereby optimizing working capital and supporting business growth.