iClick Interactive

Parllay, is the Unified Audience Engagement and Social Intelligence Platform. It was introduced in 2012 by a team of former Microsoft big data executives. Parllay provides multi-platform social intelligence and marketing cloud for small and medium size businesses. It provides businesses with the ability to manage an entire Social Media Marketing Campaign from a single unified platform. Functionality includes: · Semantified Stream Management: Visual dashboard to manage brand conversations across all social channels. Integrated in-stream listener to monitor, analyze, engage and discover topic trends and conversations; · Brand Advocacy and Consumer Loyalty: On-demand, customizable, and gamified programs to activate fans, empower brand advocates and increase sales by recognizing customers for their participation with a brand and for their influence; · Social Intelligence and Semantic Exploration of Content: in-depth campaign performance reports. Instant discovery, extensive listening capabilities with rich topic profiling and visualization; · Advanced Audience Intelligence and Targeting: Interactive templates to create and publish campaigns and promotions across multiple social and mobile distribution channels dynamically retargeting users based on their past engagements and audience profiles; · Parllay Audience Network - opt-in, always on, gamified, and on demand marketplace for brand engagements and consumer rewards.

More than a decade ago, Mobile Technology Holdings set out to build technologies that dramatically change how mobile transactions are conducted. Today, our scanners and readable token systems allow our enterprise partners to link multiple transaction identifiers into a single simple code that can be delivered to any mobile device. Through research & development, acquisition and enhancement of Intellectual Property, MTHL builds market tested and commercially ready products – creating new value chains for banks, retailers and brands.