Rapala VMC

Rapala VMC Corporation is a leading global player in the recreational fishing industry, recognized for its extensive distribution network and diverse manufacturing capabilities. The company specializes in the production, sourcing, and distribution of fishing tackle equipment, as well as gear for hunting, outdoor activities, and winter sports. Its product range includes fishing lures, treble hooks, knives, and various fishing-related accessories. Rapala VMC markets its offerings under well-known brands such as Rapala, Sufix, VMC, Storm, and Blue Fox, among others. The majority of its revenue comes from its proprietary product line, demonstrating its strong presence in the market and commitment to enhancing the fishing experience for enthusiasts worldwide.