Guidepost Growth Equity

Guidepost Growth Equity is a private equity and venture capital firm based in Boston, Massachusetts, founded in 2007. The firm focuses on growth-stage investments in technology companies, particularly in areas such as tech-enabled services, communications, infrastructure, and information services. Guidepost typically invests between $15 million and $75 million in companies with revenues ranging from $15 million to $300 million. It aims to provide flexible capital and operational support to help these companies grow. Guidepost does not require voting control and can engage in both majority and minority investments, often seeking to lead or co-lead in the first institutional round and obtain board representation in its portfolio companies. The firm avoids capital-intensive businesses and instead targets sectors such as software, digital media, and healthcare IT.

Geraldine Alias

Principal

Steve Brown

Vice President

Christopher E. Cavanagh

General Partner

Taylor Doherty

Vice President

Kaitie Donovan

Associate

AJ Ferrara

Senior Associate

Joan Fleischman

Vice President

Colby Fortin

Associate

Raymond Hood

Operating Partner

Nathan Machado

Operating Partner

Nate Machado

Operating Partner

Travis McGee

Senior Associate

Roshen Menon

General Partner

Ben Morrison

Associate

Gene Nogi

General Partner

Eugene Nogi

General Partner

Mac Perry

Associate

Russ Pyle

General Partner

Kate Ramirez

CFO

Reginald Seawright

Vice President

15 past transactions

Atlas

Series B in 2022
Atlas, established in 2015 by Rick Hammel in Chicago, Illinois, offers comprehensive business solutions tailored to various industries, including venture capital, government, technology, and financial services. The company specializes in employer of record (EOR) services, providing a human resource technology platform designed to streamline payroll, benefits, and human capital management. Atlas's services enable corporations to efficiently onboard, manage, and pay employees globally while ensuring compliance with local regulations. Additionally, the platform allows clients to track their progress, simplifying the human resources setup process and facilitating international talent management.

dscout

Series C in 2022
Dscout, Inc. is a leading SaaS video research platform based in Chicago, Illinois, established in 2011. The company offers a web and mobile application that allows users, referred to as "scouts," to share real-time experiences and feedback through videos, photos, and written responses. Scouts engage with researchers by commenting on snippets—individual posts that include multimedia content and follow-up questions. Dscout's innovative analysis platform provides clients with valuable insights into customer experiences, enabling them to better understand and communicate their customers' stories. The platform serves a wide range of industries, including social media, technology, consulting, advertising, financial services, consumer products, and healthcare.

Atheneum

Venture Round in 2021
Atheneum Partners GmbH operates a global knowledge platform designed to connect businesses with industry specialists for insights on practices and market trends. Founded in 2010 and based in Berlin, the company matches experts to client needs through targeted searches, facilitating interviews, in-person meetings, and webinars. Atheneum also offers services such as interview execution, market analysis, and survey distribution to gather critical data. The firm assists clients in the merger and acquisition process and monitors market trends over time. Its recruitment services cover positions ranging from technical auditors to executive members, providing feedback on strategic challenges like product development and market expansion. Atheneum serves various industries, including consumer goods, healthcare, technology, and public policy, with research hubs located in Latin America, the Middle East, and Asia. Through its technology-driven approach, Atheneum aims to enhance business intelligence sharing, ensuring clients have access to high-quality information for informed decision-making.

Tractive

Series A in 2021
Tractive GmbH, based in Pasching, Austria, specializes in developing GPS tracking devices specifically designed for pets, including dogs and cats. Their innovative device provides pet owners with real-time GPS tracking capabilities, allowing them to locate their pets anytime and anywhere. In addition to the tracking hardware, Tractive also offers applications for iOS, Android, and Windows phones, enhancing the user experience and accessibility. The company primarily serves its customers through online channels, focusing on ensuring the safety and well-being of pets.

OutSystems

Series E in 2021
OutSystems, Inc. is a company that specializes in a low-code platform designed for the development of enterprise web and mobile applications. Founded in 2001 and based in Boston, Massachusetts, the platform allows organizations to build applications that can operate in cloud, on-premises, or hybrid environments. It combines low-code development with advanced capabilities, enabling users to visually develop entire applications that easily integrate with existing systems. OutSystems serves various industries, including insurance, banking, education, healthcare, and government, and targets IT leaders, enterprise architects, and professional developers. The platform is recognized for its ability to facilitate the rapid development and management of robust applications while avoiding vendor lock-in.

Atlas

Private Equity Round in 2020
Atlas, established in 2015 by Rick Hammel in Chicago, Illinois, offers comprehensive business solutions tailored to various industries, including venture capital, government, technology, and financial services. The company specializes in employer of record (EOR) services, providing a human resource technology platform designed to streamline payroll, benefits, and human capital management. Atlas's services enable corporations to efficiently onboard, manage, and pay employees globally while ensuring compliance with local regulations. Additionally, the platform allows clients to track their progress, simplifying the human resources setup process and facilitating international talent management.

Green Rabbit

Private Equity Round in 2019
Green Rabbit Holdings, Inc. provides e-commerce cold chain logistics services to the food industry. It offers distribution, fulfillment, and ship from store services. The company also provides picking, packing, and shipping services; and inventory management and control services. In addition, it develops a cloud technology for warehouse and order management; and delivers temperature-sensitive and perishable goods to retailers, grocers, and consumer packaged goods brands. Green Rabbit Holdings, Inc. was founded in 2019 and is based in Braintree, Massachusetts.

Traction on Demand

Private Equity Round in 2019
Traction on Demand is a leading consulting and application development partner for Salesforce.com in North America, successfully completing over 4,500 projects on the platform. The company specializes in developing innovative cloud technology solutions for a diverse range of clients, including major brands and small to medium-sized enterprises across various sectors such as financial services, education, manufacturing, and healthcare. Traction on Demand provides a comprehensive suite of services, including strategy, technology integration, and data analytics, focusing on marketing, customer service, and sales cloud solutions to help clients digitize their business processes. As a certified B Corporation, the company maintains a socially conscious approach and has been recognized as one of Canada's top workplaces for multiple years. Their commitment to customer care, long-term partnerships, and relentless dedication to client success underpins their reputation in the industry. Additionally, Traction offers standalone applications such as Traction Guest, Traction Hierarchies, Traction Complete, and Traction Rec.

ActiveViam

Private Equity Round in 2019
ActiveViam Ltd specializes in precision analytics platforms aimed at finance and retail sectors, facilitating timely decision-making through operational analytics solutions. Founded in 2005 and headquartered in London, the company also maintains offices in Paris, New York, Singapore, and Hong Kong. Its key offerings include ActivePivot, an in-memory analytical database designed for both transactional and analytical processing; ActiveMonitor, which provides alerts and KPI monitoring; and ActiveUI, an analytical tool that supports decision-making processes. ActiveViam's platform continuously calculates risk and performance metrics across vast amounts of fast-moving data, enabling organizations to make informed decisions and effectively manage unexpected challenges.

Mineral

Private Equity Round in 2018
ThinkHR Corporation specializes in developing human resource knowledge and training solutions for insurance brokers and employers across the United States. Founded in 2002 and based in Pleasanton, California, the company offers a suite of services, including advisory support, employee training, compliance tools, and a platform known as Workplace Pro. Its cloud-based technology facilitates online training that helps organizations ensure compliance with federal and state regulations while fostering employee engagement. ThinkHR's offerings include resources for generating employee handbooks and toolkits, access to live expert advice, and a comprehensive library of compliance information. The company's focus is on equipping businesses with the necessary tools to implement HR best practices efficiently and effectively, ultimately helping them to save time and reduce risk.

Jive Communications

Venture Round in 2016
Jive provides cloud-based phone systems and Unified Communications services. Jive’s customers include high-growth businesses and public sector institutions needing a scalable platform that is more flexible and cost-effective than their existing legacy systems. Jive’s cloud architecture offers an integrated, seamless experience that provides richer context and creates more efficient connections between co-workers and clients. Jive’s cloud delivery model ensures that each organization always has the latest technology, features, and applications—making Jive the last phone system you’ll ever need.

Spoonflower

Venture Round in 2015
Spoonflower is a community built around fabric and textile design. It offers custom fabric printing with no minimum order as well as as a marketplace of thousands of unique fabric designs by independent designers from around the world. The company has expanded its products to include custom wallpaper and gift wrap, in addition to fabric. Spoonflower uses eco-friendly digital textile printing technology and prints each order on demand using water-based inks. Crafters and small businesses use custom fabric, wallpaper and gift wrap from Spoonflower to make quilts, clothes, pillows, dolls, blankets, framed textile art and many, many other products.

Erecruit

Venture Round in 2014
Erecruit Holdings, LLC specializes in developing enterprise staffing software, vendor management systems (VMS), and onboarding solutions tailored for large staffing firms and employers. Its comprehensive Enterprise Staffing Software serves as both a front-office and back-office solution for organizations engaged in contract/temporary and direct hire staffing, particularly in professional, commercial, and healthcare sectors. The VMS offered by Erecruit enables users to enhance revenue streams and expand business opportunities with existing clients. Additionally, the company provides eStaff365, an onboarding software that simplifies the onboarding process through a rules engine, creating customized packages for new hires. Erecruit also extends consulting, implementation, data conversion, and various training services. Founded in 1996 and formerly known as Hoffman Recruiters, Erecruit operates from its headquarters in Boston, Massachusetts, with additional offices in several locations, including Atlanta, Dublin, Richmond, Wollongong, and Worthing. As of October 2019, Erecruit operates as a subsidiary of Bullhorn, Inc.

Clarity Software Solutions

Venture Round in 2014
Clarity Software Solutions, Inc. specializes in designing and developing document management solutions tailored for the health insurance industry. Based in Madison, Connecticut, the company provides a range of products, including ID cards and pre- and post-enrollment kits for health plans, as well as an electronic delivery system for communications. Clarity also offers a mobile application that enables health plan members to access their insurance cards and manage their evidence of benefits online. Additionally, the company produces annual notices of change and evidence of coverage documents, along with tools for managing correspondence and invoices. Founded in 2007, Clarity Software Solutions focuses on enhancing client relationships by delivering flexible and secure web-based technology that simplifies communication across multiple media formats, including print, web, mobile, and email.

WP Engine

Series A in 2011
WP Engine is a leading WordPress digital experience platform headquartered in Austin, Texas, with additional offices in San Francisco, San Antonio, London, and Limerick. Founded in 2010, the company specializes in providing online content creation and hosting services that enable enterprises and agencies to design, build, and manage websites efficiently. With a focus on performance and innovation, WP Engine offers a comprehensive suite of developer applications that simplify website creation and optimization, supported by a team of WordPress experts. Trusted by over 70,000 companies in more than 140 countries, WP Engine helps brands deliver exceptional digital experiences through its robust infrastructure and tailored support.
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