Rock River Capital Partners

Rock River Capital Partners is a venture capital firm based in Madison, Wisconsin, that focuses on early-stage and growth capital investments in the Midwest. Founded in 2016, the firm seeks companies with initial product/market fit and potential for growth, emphasizing technical disruption within various industries, particularly through software solutions. Typically, Rock River Capital invests between $1 million and $2 million and prefers to lead investments while securing a board seat to actively contribute to the companies' development. The firm is committed to maintaining straightforward deal terms that align with entrepreneurs’ interests and reserves substantial funds for follow-on investments to support its portfolio in future funding rounds. Additionally, Rock River Capital collaborates with prominent venture capitalists in the Midwest to facilitate further growth for their portfolio companies.

Christopher Eckstrom

Partner

Andrew Walker

Partner

12 past transactions

Sift Healthcare

Series A in 2022
Sift Healthcare brings data science to healthcare payments, integrating machine learning and predictive analytics to reduce insurance denials, maximize patient payments and optimize revenue cycle operations. The company provides insights necessary to accelerate insurance payments, reduce overall denials, increase patient responsibility collections, monitor payer contracts and drive smarter workflows. Sift Healthcare captures insurance claim and patient financial data into a HIPAA-compliant, cloud-based and normalized database, providing a single source of truth for around your healthcare payments. By applying multiple data science techniques, Sift also provides comprehensive and integrated recommendations for denials management, payer assessment, patient collections and patient acquisition.

ReadySet

Seed Round in 2022
ReadySet is a developer of immersive 3D virtual reality software tailored for product manufacturers, retailers, and researchers. The platform enables users to autonomously design, test, and implement retail solutions, facilitating a more effective retail experience. By leveraging advanced virtual reality technology, ReadySet allows companies to bring their ideas to life, enhancing collaboration and speeding up the process of gaining insights into product performance. This innovative approach supports in-store planning and market research, allowing users to realistically evaluate products without the need for physical launches. The company's offerings include 3D product libraries and digital store planning tools, contributing to improved decision-making and increased sales in the retail sector.

NexVex Inc.

Seed Round in 2021
NexVex Inc. is an online marketplace that connects homeowners and property managers with roofing contractors in Texas, Minnesota, and Wisconsin. Established in 2011 and headquartered in Milwaukee, Wisconsin, the platform allows users to obtain online estimates for roof replacements. By incorporating aerial measurements and consumer input through an intuitive tutorial, NexVex enables contractors to bid on projects effectively. The platform also aggregates contractor feedback, ratings, and pricing information, providing consumers with comprehensive data to help them choose the most suitable contractor for their specific needs.

Kilter

Seed Round in 2021
Kilter is an enterprise wellness platform that allows employers to donate to charities of employees choice for doing healthy activities.

AirDeck

Seed Round in 2020
AirDeck, Inc. operates an online platform that enables users to create narrated presentations and documents for on-demand viewing. Founded in 2019 and based in Madison, Wisconsin, the platform allows for personalization and sharing of content, making it suitable for various applications such as sales demonstrations, educational materials, webinars, and employee onboarding. Users can record individual slides, upload audio and video, and access viewer analytics to enhance engagement. Additionally, the platform supports secure document sharing and real-time chat features, facilitating effective communication and follow-up in professional settings.

Socialeads

Series A in 2020
Socialeads, Inc. offers an artificial intelligence based software that enables financial services companies and their advisors to automatically know the size, depth, and value of their professional and personal social media networks. Its platform analyzes social media data using machine learning and data science to find the ideal potential clients in a salesperson’s social media networks. The company was incorporated in 2018 and is based in Milwaukee, Wisconsin.

Sift Healthcare

Series A in 2020
Sift Healthcare brings data science to healthcare payments, integrating machine learning and predictive analytics to reduce insurance denials, maximize patient payments and optimize revenue cycle operations. The company provides insights necessary to accelerate insurance payments, reduce overall denials, increase patient responsibility collections, monitor payer contracts and drive smarter workflows. Sift Healthcare captures insurance claim and patient financial data into a HIPAA-compliant, cloud-based and normalized database, providing a single source of truth for around your healthcare payments. By applying multiple data science techniques, Sift also provides comprehensive and integrated recommendations for denials management, payer assessment, patient collections and patient acquisition.

Smartcare Software

Venture Round in 2020
SMARTcare Software, Inc. is a company that specializes in developing a comprehensive software platform designed for home healthcare providers. Founded in 2013 and headquartered in Eau Claire, Senegal, SMARTcare offers a SaaS business automation solution that enhances patient and caregiver engagement while promoting best practices in care delivery. The platform utilizes connected technologies to streamline and optimize the care process, ultimately saving time and improving health outcomes. It serves both non-skilled home care and skilled home health providers, catering to clients across the United States, North America, and globally. By providing caregivers with essential tools and resources, SMARTcare aims to advance the quality of home healthcare services.

Tixora

Venture Round in 2020
Tixora lets customers search for hundreds of bus tickets in just a few clicks. Users can search for and purchase tickets from the Tixora website and mobile app.

AIQ Solutions

Series A in 2019
AIQ Solutions, Inc. designs and develops medical devices and software solutions for quantitative assessment of individual lesions associated with complex diseases. The company develops a clinical decision support (CDS) platform that analyzes medical imaging data to identify all of a cancer patient’s lesions and quantify how they have changed after treatment. It provides quantitative total bone imaging (QTBI), a device that provides insights into metastatic bone disease from prostate or breast cancer. In addition, it offers quantitative total marrow imaging (QTMI), a device that measure heterogeneity and treatment response of disease in marrow. The company caters to oncologists, radiologists, nuclear med physicians, and pharmaceutical companies. AIQ Solutions, Inc. was founded in 2015 and is based in Madison, Wisconsin.

Pure Oxygen Labs

Venture Round in 2019
Pure Oxygen Labs, Inc. is a technology and services company specializing in mobile deep linking and search optimization. Founded in 2011 and headquartered in New York, the company offers URLgenius, a cloud-based platform that allows marketers to manage how links open applications versus mobile websites. Pure Oxygen Labs provides a range of services, including mobile SEO, page speed optimization, mobile-first indexing, advanced conversion analysis, and voice search analysis. With its patented technology and expertise, the company aims to enhance the mobile consumer experience for online retailers and other businesses by driving engagement and conversion across mobile apps and websites. Marketers benefit from campaign-level control over their mobile strategies, enabling effective use of existing investments in mobile technologies and analytics.

Gravy Live

Seed Round in 2018
Gravy is a platform for brands and influencers to host live-streamed Shopping Parties. Its interactive mobile format makes shopping fun, social and incredibly rewarding. Every day, Gravy hosts live Shopping Parties where the audience can win cash prizes, score deals in our unique dropping price shopping game, and have fun together discovering amazing new brands and innovative products.