CircleUp

CircleUp Network, Inc. is an equity crowdfunding platform based in San Francisco, California, that connects accredited investors with early-stage consumer and retail brands. Founded in 2011, CircleUp enables these companies to access the capital and resources necessary for growth by showcasing profiles of promising brands on its platform. The firm specializes in various sectors, including food, personal care, pet products, apparel, retail, and restaurants. CircleUp utilizes its proprietary machine learning platform, Helio, to analyze vast amounts of data on consumer businesses, allowing it to identify investment opportunities and predict future success. The investor base includes industry experts, venture capitalists, private equity professionals, and angel investors, all focused on supporting innovative consumer brands.

Mickey Arabelovic

Investor

Aditi Dashputre

Partner

Karen Howland

Managing Director

Benjamin Lee

Managing Director

Ben Lee

General Partner

Patrick Robinson

Managing Director

Past deals in Nutrition

Partake Foods

Series B in 2022
Partake Foods, Inc. is a food company that specializes in producing allergy-friendly cookies. Founded in 2016 and headquartered in Jersey City, New Jersey, the company offers a range of products that are nut-free, gluten-free, vegan, and free from the top 12 allergens, catering to families seeking safe and tasty snack options. The product lineup includes various flavors such as sprouted grain chocolate chip, double chocolate chip, sweet potato millet, carrot oat, and birthday cake mini cookies. Partake Foods sells its products online, allowing customers to enjoy healthy snacks conveniently.

Everything Legendary

Series A in 2022
Everything Legendary is a company that focuses on creating plant-based, gluten-free, and soy-free food products. It offers a variety of vegan items, including plant-based burgers, non-dairy milkshakes, fries, cookies, cakes, breads, cupcakes, and freshly pressed juices. The company aims to improve health outcomes within the Black community by providing accessible, enjoyable food options that cater to dietary preferences. Everything Legendary allows customers to savor their favorite foods while maintaining a commitment to health and wellness.

Serenity Kids

Series A in 2021
Serenity Kids is a company based in Austin, Texas, specializing in the production and sale of high-quality baby food. Founded in 2016 by Serenity Heegel, the company emphasizes healthy eating for children by offering products that are high in protein and low in sugar, utilizing pasture-raised meats and organic vegetables. Their product line includes options such as beef, bacon, chicken, and salmon, all designed to provide a balanced ratio of protein, fat, and carbohydrates. Serenity Kids aims to promote health, equality, and sustainability within the community by prioritizing nutritious food choices for young children.

GEM

Seed Round in 2021
GEM Health, Inc. specializes in manufacturing plant-based multivitamin supplements aimed at enhancing wellbeing and reducing stress for women. Founded in 2018 and based in Los Angeles, California, the company offers a chewable daily nutrition product made from 13 whole plant ingredients that provide over 15 essential vitamins, minerals, and herbs without fillers or preservatives. GEM's approach emphasizes the use of real, sustainable ingredients, blending minerals and probiotics to promote health at the cellular level. In addition to its nutritional products, the company sells apparel such as sweatshirts and tote bags through its online platform.

Partake Foods

Series A in 2021
Partake Foods, Inc. is a food company that specializes in producing allergy-friendly cookies. Founded in 2016 and headquartered in Jersey City, New Jersey, the company offers a range of products that are nut-free, gluten-free, vegan, and free from the top 12 allergens, catering to families seeking safe and tasty snack options. The product lineup includes various flavors such as sprouted grain chocolate chip, double chocolate chip, sweet potato millet, carrot oat, and birthday cake mini cookies. Partake Foods sells its products online, allowing customers to enjoy healthy snacks conveniently.

Nutpods

Private Equity Round in 2019
Nutpods is a consumer goods company that specializes in providing alternative milk, coffee creamer, tea creamer. The company has developed a cult-like following amongst health-conscious consumers living a dairy-free, plant-based lifestyle, and has become an integral part of wellness programs like Whole30.

Cali'flour Foods

Private Equity Round in 2019
Cali'flour Foods, LLC specializes in the manufacture and sale of vegetable-based pizza crusts, primarily focusing on cauliflower products. The company offers a range of items, including traditional and plant-based pizza crusts, Cali'Lite Crust, cauliflower thins and crackers, flatbreads, and pasta made from cauliflower and yellow lentils in various shapes such as penne, rotini, and spaghetti. Additionally, Cali'flour Foods provides meal replacement kits, variety bundles, and cookbooks, along with nutritional information and recipes on its website. The company also sells branded merchandise, including bags and T-shirts. Founded in 2015 and headquartered in Chico, California, Cali'flour Foods distributes its products throughout the United States and Canada, aiming to make popular foods accessible to a wider audience through healthier options.

HUM Nutrition

Series B in 2019
HUM is an LA based start-up with one mission: to make you look great and feel even greater. Hum's online platform connects consumers with Nutrition experts and cutting edge products. The company’s profiling methodology and line of vitamins have been developed with leading researchers in nutrition and are widely popular within the nutritionist community.

Wild Friends

Seed Round in 2018
Wild Friends Foods, Inc. produces and sells peanut and almond butter products. The company sells its products through grocery stores in the United States. It also sells peanut products, as well as apparel online. Wild Friends Foods, Inc. was formerly known as Wild Friends Foods, LLC and changed its name to Wild Friends Foods, Inc. in November 2017. The company was founded in 2011 and is based in Portland, Oregon.

Liquid I.V

Series B in 2018
Liquid I.V., Inc. is a health-science nutrition and wellness company based in Marina Del Rey, California, founded in 2012. It specializes in producing hydration beverage products designed to address global dehydration challenges. The company's flagship product, the Hydration Multiplier, is a non-GMO electrolyte drink mix that utilizes Cellular Transport Technology to deliver hydration and essential nutrients directly to the bloodstream more efficiently than water alone. This innovative approach aims to enhance nutrient absorption and combat the adverse effects of dehydration resulting from intense physical activity, active lifestyles, jet lag, and alcohol consumption. Liquid I.V. markets its products online and through retail outlets across the United States.

Nom Nom

Series A in 2018
Nom Nom is a pet food company based in Oakland, California, that specializes in crafting and delivering fresh, human-grade meals for dogs and cats across the contiguous United States. Founded in 2015, the company focuses on personalized nutrition, tailoring meal portions to pets' specific needs based on factors such as age, weight, activity level, and health conditions. The meals are prepared weekly using high-quality, restaurant-grade ingredients without artificial preservatives or fillers. Delivered fresh, not frozen, the food is designed to support the health and happiness of pets. In addition to its meal offerings, Nom Nom also provides wellness products, including probiotics and a microbiome testing kit, further enhancing pet care.

Nom Nom

Seed Round in 2018
Nom Nom is a pet food company based in Oakland, California, that specializes in crafting and delivering fresh, human-grade meals for dogs and cats across the contiguous United States. Founded in 2015, the company focuses on personalized nutrition, tailoring meal portions to pets' specific needs based on factors such as age, weight, activity level, and health conditions. The meals are prepared weekly using high-quality, restaurant-grade ingredients without artificial preservatives or fillers. Delivered fresh, not frozen, the food is designed to support the health and happiness of pets. In addition to its meal offerings, Nom Nom also provides wellness products, including probiotics and a microbiome testing kit, further enhancing pet care.

Nutpods

Venture Round in 2017
Nutpods is a consumer goods company that specializes in providing alternative milk, coffee creamer, tea creamer. The company has developed a cult-like following amongst health-conscious consumers living a dairy-free, plant-based lifestyle, and has become an integral part of wellness programs like Whole30.

HUM Nutrition

Series A in 2017
HUM is an LA based start-up with one mission: to make you look great and feel even greater. Hum's online platform connects consumers with Nutrition experts and cutting edge products. The company’s profiling methodology and line of vitamins have been developed with leading researchers in nutrition and are widely popular within the nutritionist community.

Grainful

Venture Round in 2017
Grainful, operating under BeetNPath, LLC, is a food company focused on creating chef-inspired entrées that feature the wholesome goodness of steel-cut oats. The company produces whole grain-based frozen meals that prioritize health and accessibility, utilizing clean, natural ingredients that are gluten-free and rich in fiber, complete proteins, and other essential nutrients. Grainful aims to provide nourishing, high-quality food options for consumers at an affordable price, ensuring that wholesome meals are available for both lunch and dinner.

Barnana

Venture Round in 2017
Barnana, PBC specializes in producing and marketing organic banana snacks, emphasizing health and sustainability. Founded in 2010 and based in Santa Monica, California, the company offers a range of products that include Original, Chocolate, Coconut, and Peanut Butter Organic Banana Bites, which are sold in retail stores across the United States and online. Barnana's snacks are gluten-free, made from sustainably sourced bananas, and contain no additives or preservatives, highlighting their naturally sweet flavor. The company promotes the upcycling of bananas that would otherwise go to waste, contributing to the reduction of food waste and the carbon footprint associated with banana cultivation. In addition to snacks, Barnana also sells branded merchandise, including caps, flip-flops, and t-shirts.

Rhythm Superfoods

Series D in 2017
Rhythm Superfoods, LLC is a natural food brand specializing in healthy snacks, with a product line that includes kale chips, beet chips, and broccoli bites. Founded in 2009 and headquartered in Austin, Texas, the company emphasizes the nutritional benefits of its offerings, which are rich in antioxidants, phytonutrients, and essential vitamins and minerals. Rhythm Superfoods markets its products through various channels, including online sales and distribution in retail outlets and grocery stores across the United States and Canada. The company aims to provide nutritious and tasty snack options to health-conscious consumers.

True Made Foods

Convertible Note in 2017
True Made Foods, Inc. specializes in producing vegetable-based sauces and ketchups, aiming to enhance the nutritional value of traditional American condiments. Founded in 2015 and headquartered in Alexandria, Virginia, with manufacturing facilities in Henderson, North Carolina, the company focuses on infusing fresh vegetables into its products while significantly reducing sugar content. Their offerings include popular sauces such as ketchup, BBQ sauce, and sriracha, transforming these typically high-calorie items into nutrient-dense alternatives suitable for health-conscious consumers. True Made Foods markets its products through a network of supermarkets and online retailers, making them accessible to a wide audience.

Nutpods

Series A in 2016
Nutpods is a consumer goods company that specializes in providing alternative milk, coffee creamer, tea creamer. The company has developed a cult-like following amongst health-conscious consumers living a dairy-free, plant-based lifestyle, and has become an integral part of wellness programs like Whole30.

Bitty Foods

Venture Round in 2016
Bitty Foods, LLC is a San Francisco-based company founded in 2013 that specializes in producing food products made from cricket flour. The company dry roasts and mills crickets into a fine powder, which is then used as a key ingredient in a variety of baked goods, including cookies, cakes, banana bread, and energy bars. By incorporating cricket flour, Bitty Foods aims to introduce a protein-rich and sustainable alternative to traditional baking ingredients into the American diet. The company’s offerings not only provide diverse flavors but also enhance the nutritional quality of its products through the benefits of cricket protein.

B'more Organic

Venture Round in 2016
An organic food company based on skyr, an Icelandic style yogurt. Their foundation is based on local, family-owned and operated sustainable farming.They translated their passion for healthy living, fundraising, and environmental stewardship into a business selling easy to consume, great-tasting organic foods that are the perfect proportion of protein to carbohydrates.

Rhythm Superfoods

Series C in 2016
Rhythm Superfoods, LLC is a natural food brand specializing in healthy snacks, with a product line that includes kale chips, beet chips, and broccoli bites. Founded in 2009 and headquartered in Austin, Texas, the company emphasizes the nutritional benefits of its offerings, which are rich in antioxidants, phytonutrients, and essential vitamins and minerals. Rhythm Superfoods markets its products through various channels, including online sales and distribution in retail outlets and grocery stores across the United States and Canada. The company aims to provide nutritious and tasty snack options to health-conscious consumers.

Hail Merry

Venture Round in 2015
Hail Merry LLC is a manufacturer and retailer of raw, vegan, and gluten-free snack products, offering a diverse range that includes tarts, macaroons, grawnola, nuts, and seeds. Founded in 2006 and based in Dallas, Texas, the company promotes healthy snacking through consciously sourced, pure ingredients that are non-GMO, kosher certified, and free from grains and dairy. Hail Merry's snacks are crafted using low-temperature dehydration methods, which preserve the integrity of their ingredients and enhance flavor while providing a fresh taste experience. The products are available in retail stores across the United States, Canada, and the United Kingdom, as well as through online sales. The company is aligned with the raw foods movement, emphasizing the benefits of plant-based dietary fats, particularly from raw nuts and organic virgin coconut oil.

SmartyPants

Venture Round in 2015
SmartyPants Vitamins offers gummy vitamins that include multivitamin, omega-3, and vitamin D supplements for kids and adults. It is a vitamin company that creates All-in-One gummy vitamins for both kids and adults, combining a full multivitamin supplement, omega 3 supplements, and vitamin D supplement into one serving of gummies. The company was founded in 2010 and is based in Venice, California.

Wilde Brands

Venture Round in 2015
Wilde Brands Inc. is a manufacturer based in Boulder, Colorado, specializing in whole food and nutrient-dense snacks. Established in 2014, the company produces a variety of meat-based protein snacks, including protein chips and snack bars made from premium lean meats, cassava root, and coconut oil. Its product lineup features flavors such as barbecue, buffalo, jalapeño, and salt and vinegar chips. Wilde Brands focuses on offering healthy snack options that cater to meat lovers, providing them with nutritious alternatives that combine taste and quality.

Protein for Pets

Venture Round in 2015
Protein for Pets is an online pet food retailer based in Anaheim, California, specializing in natural, protein-based food products for pets. Founded in 2014, the company categorizes its offerings by food types and prices, ensuring ease of access for consumers. Their product line includes the NAKED brand, which features food devoid of fillers and is available in raw frozen, freeze-dried, and kibble forms. All products are formulated without corn, soy, wheat, or animal by-products, catering to pet owners seeking high-quality nutrition for their pets.

Smári Organics

Venture Round in 2015
Smári Organics is a food and beverage company that specializes in providing caffeine, high protein, functional ready to drink coffee.It features an Icelandic yogurt from organic, pasture-based cow’s milk. Known as skyr in Iceland, this strained yogurt packs one of the highest protein per ounce in the U.S. market. It’s available in six nonfat flavors: Strawberry, Blueberry, Vanilla, Peach, Coconut and Pure (there’s nothing plain about it), and two whole milk flavors: Pure and Vanilla. The company was founded in 2011 and headquartered in Petaluma, California.

SuperEats

Venture Round in 2015
SuperEats is a producer of healthy snacks aimed at promoting better nutrition and overall well-being. Launched in May 2014 in New York City, the company has expanded its reach to the U.S., Canada, and Japan. SuperEats focuses on creating snacks made from natural ingredients that are high in protein and low in carbohydrates, providing convenient and nutritious options for consumers seeking healthier alternatives. The company's mission is centered around helping individuals eat better, live healthier, and ultimately lead happier lives.

Ruby Rockets

Venture Round in 2015
Ruby Rockets specializes in producing non-GMO snack foods, particularly non-dairy frozen fruit and vegetable pops. The company aims to transform the snack and grab-and-go food categories for children and families by offering healthier alternatives. Its product line features eight flavors, including Rock-It Red, Galaxy Green, and Meteorite Mango, all crafted to provide a delicious yet nutritious option. Ruby Rockets emphasizes the use of organic ingredients, ensuring that its offerings are free from added refined sugars, chemicals, and artificial sweeteners. By focusing on accessible and healthy dessert options, the company caters to health-conscious consumers seeking enjoyable snacks for themselves and their families.

Rumble Supershake

Venture Round in 2014
Rumble Supershake is a producer of all-natural nutritional beverages designed to enhance health and combat hunger. The company offers a range of protein shakes and maple health drinks featuring various flavors, all crafted with natural ingredients. Key components include organic maple syrup, tapioca dextrin, healthy saturated fats, antioxidants, and fiber. These thoughtfully formulated beverages aim to support individuals in maintaining their fitness and overall well-being.

Cooksimple

Venture Round in 2014
Cooksimple, LLC specializes in providing meal starters designed for healthy home cooking, addressing the increasing concerns of poor diet and nutrition in the United States. The company offers a diverse range of products, including cowboy chili, cranberry wild rice, Punjabi coconut curry, skillet lasagna, tamale pie, white bean Santa Fe chili, Alaskan salmon patty, New Orleans jambalaya, and Tibetan dal. By simplifying the cooking process, Cooksimple aims to alleviate the stress and confusion often associated with preparing nutritious meals. The company's products are available through various retail stores nationwide and online, and it operates from Red Lodge, Montana, with a mission to positively influence American eating habits.

Whole Life Pet

Venture Round in 2014
Human Grade Real Food and Treats for Dogs and Cats.

SmartyPants

Venture Round in 2014
SmartyPants Vitamins offers gummy vitamins that include multivitamin, omega-3, and vitamin D supplements for kids and adults. It is a vitamin company that creates All-in-One gummy vitamins for both kids and adults, combining a full multivitamin supplement, omega 3 supplements, and vitamin D supplement into one serving of gummies. The company was founded in 2010 and is based in Venice, California.

SmartyPants

Seed Round in 2013
SmartyPants Vitamins offers gummy vitamins that include multivitamin, omega-3, and vitamin D supplements for kids and adults. It is a vitamin company that creates All-in-One gummy vitamins for both kids and adults, combining a full multivitamin supplement, omega 3 supplements, and vitamin D supplement into one serving of gummies. The company was founded in 2010 and is based in Venice, California.
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