Sorenson Capital

Sorenson Capital is a prominent venture capital firm that specializes in investing in early and growth-stage B2B software companies, primarily within the cybersecurity, application, developer tools, computing infrastructure, and analytics, machine learning, and artificial intelligence sectors. With over $1.6 billion in assets under management, the firm is composed of experienced entrepreneurs, industry executives, and investment professionals dedicated to supporting entrepreneurs at various stages of their business journey. Sorenson Capital aims to accelerate revenue growth and enhance product leadership for its portfolio companies, which include notable names such as Amplitude, BambooHR, Bridgecrew, Couchbase, Fastly, Harness, and Socure. The firm operates from offices in Lehi, Utah, and Palo Alto, California, and is committed to partnering with innovators across the United States.

Broadbent, Brady

Partner

Davis, Burke

Partner

Layton, Timothy W.

Partner

Mark Ludwig

Partner

Ron Mika

Founder and Partner

Vidya Raman

Partner

Rueckert, Rob J.

Partner

Luke Sorenson

Partner

Past deals in Utah

LiveView Technologies

Series B in 2022
Live View Technologies develops remote camera and data acquisition systems and solutions. It helps makes it easy for both public and private entities to stream live video as well as gather data from sensors from anywhere on the planet using cellular, satellite, wireless, or WAN/MAN/LAN networks.

GUIDEcx

Series B in 2022
GUIDEcx is the world's leading Customer Onboarding solution that creates a seamless transition between your sales and implementation process. With over five years and 300,000 successful onboarding projects completed, we know how to leverage our wisdom to deliver consistent Customer Onboarding experiences. Our process is designed to drive engagement, increase efficiency, and expand capacity without sacrificing quality of service. Easy to integrate into your existing CRM, GUIDEcx has custom templates, different customer views for each role, purpose-built integrations, and robust reporting.

Podium

Series D in 2021
Podium is a computer software company that offers a customer communication platform for businesses that interact with customers on a local level. It features an interaction management platform that utilizes messaging features designed for businesses to interact with their leads, customers, and teams.

GUIDEcx

Series A in 2020
GUIDEcx is the world's leading Customer Onboarding solution that creates a seamless transition between your sales and implementation process. With over five years and 300,000 successful onboarding projects completed, we know how to leverage our wisdom to deliver consistent Customer Onboarding experiences. Our process is designed to drive engagement, increase efficiency, and expand capacity without sacrificing quality of service. Easy to integrate into your existing CRM, GUIDEcx has custom templates, different customer views for each role, purpose-built integrations, and robust reporting.

MX Technologies

Series B in 2019
MX is a fintech data company that aims to connect people with their financial data in a way that automates their money experience. It enables fintech and all financial institutions with aggregating, enhancing, analyzing, presenting, and acting on financial data. MX enables banks and credit unions to achieve record-breaking growth by winning their competitor's most profitable account holders. As one of the fastest-growing fintech providers, MX drives customer-centric banking relationships by gathering and providing data upon which online and mobile banking partners and financial institutions can create and deliver next-generation banking applications and solutions. Founded in 2010, MX delivers data aggregation, data cleansing, auto-categorization, classification, money management, custom API, data analytics, marketing, UI, and more. In addition, MX offers an extensive array of client services, ranging from training to custom marketing services. MX currently partners with more than 600 financial institutions and more than 30 digital, online, and mobile banking providers — designating MX as a proven powerhouse in the fintech space.

Cream, Inc.

Private Equity Round in 2018
Cream, Inc., operating as Cream Analytics, is a software company based in American Fork, Utah, that specializes in developing enterprise resource planning solutions. Founded in 2018, the company provides a suite of tools designed to enhance business performance through process automation, actionable insights, and board reporting. Cream Analytics focuses on delivering context for financial health by offering data analytics software that enables enterprises to optimize their go-to-market strategies and financial metrics. Their services include benchmarking and automated reporting, which assist organizations in making informed decisions to improve their overall performance.

Jolt

Private Equity Round in 2018
Jolt is a Utah-based company with a growing team and an ideal growth spot for a few adventurous treasure seekers. Jolt’s operations and employee management software suite is attracting companies like McDonald’s, LEGOLAND, Chick-fil-A, Chevron, The Bellagio, and 7-Eleven. The product suite includes smart checklists and forms, employee scheduling, time & attendance tracking, custom labeling, environment monitoring, and several hardware integrations including printers, temperature probes, and wireless sensors. Our unique approach is meeting major needs in restaurant chains, amusement parks, healthcare facilities, manufacturing plants, zoos & aquariums (we service the largest aquarium in the world!), and a variety of other industries.

Health Catalyst

Series D in 2015
Health Catalyst is a tech platform that organizes and links health-related data from different systems. It helps organize, normalize, and link the data from all different systems and make it searchable by all users, even the non-technical.

ExpertVoice

Venture Round in 2014
ExpertVoice is a provider of an online marketing platform used to connect brands with influencers. Its platform helps brands easily find, educate and reward trusted influencers, create deals, and discounts for the advocates to try the products that enable brands to drive more sales with the help of expert recommendations from retail sales associates and respected category professionals. ExpertVoice was founded in 2004 and is headquartered in Salt Lake City, Utah.

Pluralsight

Series B in 2014
Pluralsight is a technology learning platform for software developers, IT admins, and creative professionals. With 3,000+ courses and new ones added daily, Pluralsight serves as a career catalyst for customers in more than 150 countries and provides tech-savvy businesses with training on the three key areas they need to thrive. The platform expert courses, skill assessments, and one-of-a-kind analytics make it possible to align the organization around digital initiatives, upskill people into modern tech roles, and build adaptable teams that deliver faster. It was founded in 2004 and is headquartered in Farmington, Utah.

Zarbee's

Venture Round in 2014
Zarbee's, Inc. specializes in the manufacture and sale of cough and throat relief products, immune support items, and vitamins and supplements for both children and adults. Founded in 2007 and headquartered in Draper, Utah, the company provides its products through various retail and online channels. Zarbee's is known for its commitment to natural health solutions and offers clinically proven health tips and advice for families. Additionally, it maintains a location in Greenwich, Connecticut. As of September 2018, Zarbee's operates as a subsidiary of Johnson & Johnson Consumer Inc.

Workfront

Series D in 2014
Workfront, Inc. specializes in cloud-based enterprise work management solutions aimed at enhancing productivity and collaboration among marketing, IT, and other teams. Its flagship product, Workfront Enterprise Work Cloud, provides a centralized platform for managing and collaborating on various projects throughout the work lifecycle, effectively reducing reliance on excessive email and meetings. Additionally, Workfront Fusion enables integration with common business applications, further streamlining workflows. The company caters to a diverse clientele, including marketing teams, creative agencies, and corporate organizations, offering tailored solutions for project management, corporate application development, and new product initiatives. Beyond software, Workfront also provides consulting, education, and support services to ensure client success. Founded in 2001 and based in Lehi, Utah, Workfront operates data centers in Ireland, Germany, and the United States. In 2015, it rebranded from AtTask, Inc. and is currently a subsidiary of Adobe Inc.

Health Catalyst

Series C in 2014
Health Catalyst is a tech platform that organizes and links health-related data from different systems. It helps organize, normalize, and link the data from all different systems and make it searchable by all users, even the non-technical.

Wilson Electronics

Private Equity Round in 2013
Wilson Electronics, LLC specializes in designing and manufacturing cell phone signal boosters, antennas, and cellular accessories that enhance communication across various settings, including mobile, indoor, marine, and machine-to-machine applications. The company offers products under the weBoost and WilsonPro brands, catering to both consumer and enterprise markets. Its consumer solutions provide improved cellular coverage for homes, small businesses, and vehicles, while the WilsonPro brand focuses on commercial applications and carrier networks. Key products include the Pro Signal Meter, which detects and measures cellular signals, and in-vehicle boosters like Drive Reach OTR and Drive Reach RV, which ensure connectivity in trucks, RVs, and off-road vehicles. Wilson Electronics markets its products through authorized resellers and is headquartered in St. George, Utah. The company was incorporated in 2013 and aims to eliminate dead zones and enhance voice and data quality for users worldwide.

AccessData

Private Equity Round in 2013
AccessData Group has pioneered computer forensics and litigation support for more than twenty years. Over that time, they have grown to provide a broad spectrum of stand-alone and enterprise-class solutions that enable digital investigations of any kind, including computer forensics, incident response, eDiscovery, legal review, IP theft, compliance auditing and information assurance. More than 100,000 customers in law enforcement, government agencies, corporations, consultancies, and law firms around the world rely on AccessData software solutions, as well as their premier hosted review and digital investigations services. AccessData Group is also a leading provider of digital forensics training and certification, with their much sought after AccessData Certified Examiner program.

Suncrest Solar

Private Equity Round in 2013
Suncrest Solar delivers a compelling product: clean electricity at a low cost. The company's energy systems generate electricity from solar panels installed on the homeowner's roof which supplies the majority of power requirements to the home. It was incorporated in 2013 and is headquartered in Salt Lake, California.

Health Catalyst

Series B in 2013
Health Catalyst is a tech platform that organizes and links health-related data from different systems. It helps organize, normalize, and link the data from all different systems and make it searchable by all users, even the non-technical.

TruHearing

Private Equity Round in 2013
TruHearing Inc. provides discounted digital hearing aids and instruments to plan members, their families, and extended families through contracted health plans and enrolled employer groups. The company was founded in 2003 and is based in West Jordan, Utah.

BambooHR

Venture Round in 2012
BambooHR is online HR software for small and medium-sized businesses that have outgrown using spreadsheets to manage their employee information. BambooHR is a Software-as-a-Service (SaaS) company that provides small and medium-sized businesses with subscription-based online HR Software. HR professionals often refer to this type of software as a Human Resources Information System (HRIS) or Human Resource Management System (HRMS). BambooHR’s clients typically have between 50 and 500 employees and have outgrown the ability to use spreadsheets to track and manage their employee information.

InMoment

Venture Round in 2011
InMoment™, the leader in customer experience (CX) intelligence, arms enterprises with compelling insights to fuel high-value action and relationships with both customers and employees. The company’s industry-leading Customer Feedback Management platform leverages a proprietary, AI-based analytics engine to power a full suite of Voice of Customer (VoC), Voice of Employee (VoE) and EmployeeExperience technologies. InMoment provides innovative solutions and related support services to more than 350 leading brands across 95 countries. For more information, visit http://www.inmoment.com/

Goal Zero

Private Equity Round in 2011
Goal Zero sells products that capture and store portable power. Primary products include solar panels, rechargeable batteries, and accessories including lights, lanterns, flashlights, and speakers. Goal Zero products range from small solutions for recharging devices like cell phones and notebooks using solar panels and battery packs to mediums sized solutions for laptop-size devices, to larger generator substitutes that can power devices as large as refrigerators using stored power. All of these power solutions can recharge via solar, wall plug, or USB. The company sells its products worldwide directly through its website as well as through both specialty and mass retailers.

Imagine Learning

Private Equity Round in 2010
Imagine Learning, Inc. is an education technology company that develops language and literacy solutions for elementary students in the United States and internationally. Founded in 2004 and based in Provo, Utah, the company offers a range of products, including the Imagine Learning software program, which features interactive activities, videos, and games to enhance language and literacy skills. Its offerings also include Imagine Learning v14, designed for interoperability across devices, and Imagine Learning Cloud, which provides a web-based portal for teachers and administrators with data tools. Additionally, Imagine Learning Español is tailored to develop literacy and language proficiency in Spanish for pre-K and kindergarten students. The company focuses on creating digital curriculum and tools that support teaching and learning activities, serving students and school districts with comprehensive, technology-driven educational solutions.

Omniture

Secondary Market in 2006
The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Omniture

Venture Round in 2006
The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.
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