Bullish
Born out of Consigliere Brand Capital, Bullish is an Accelerator Agency designed for businesses living early in an S-curve. One-part Creative Agency, one-part VC Firm, they deploy capabilities from both worlds to help brands speed the transformation of opportunities into outcomes.
They are a group of multi-talented Agency and Investing ex-pats in roles we call Directors, Planners, Conceptors, Makers, and Engagers, who are just as passionate as they are far from precious. Collaboration comes naturally to us.
They are big believers in the studio model as a way to work, so we regularly add to our team with extraordinary, free-range people and partners like The Bindery and Work & Co. We custom fit our teams to the desired outcomes.
60 past transactions
Darby Smart
Series A in 2014
Darby Smart is a video commerce platform where 5 million people watch and shop their favorite brands and products. On Darby, our users create videos in beauty, DIY and home decor so you can watch products come to life and see how real people use them. Founded and headquartered in San Francisco, Darby Smart is pioneering Video Commerce and making video shopping a reality.
To watch what we're up to, download the Darby app: http://apple.co/29y6j97
StellaService
Series C in 2015
StellaService helps companies grow through better service across their stores, contact centers and ecommerce fulfillment. The company offers solutions including employee engagement tools, real-time customer feedback surveys and objective performance measurement across online and in-store channels. Together, these solutions enable companies build brand equity, increase customer advocacy and drive sales.
Warby Parker
Series D in 2015
Warby Parker is a lifestyle brand that offers designer eyewear at a revolutionary price operating as a socially conscious business. Approximately one billion people don't have access to affordable glasses. Glasses can increase one's income by 20%, enable students to see a blackboard, and offer dignity to those with poor eyesight. Warby Parker works with experienced non-profit partners to ensure that each sale of our frames will give someone in need access to affordable glasses.
HoneyLove, Inc.
Seed Round in 2018
Honeylove is a San Francisco fashion startup that designs and manufactures next-generation shapewear garments called "Sculptwear." Our mission is to put women in control of their curves and unleash the confidence that comes with it.
What makes Sculptwear different from other shapewear brands? We created a novel way of shaping the body that shifts targeted areas rather than squeezing everything flat. The result is a more fit appearance with added posture support. Our designs are as beautiful as they are functional, making the wearer feel fabulous at every stage of getting dressed.
Care/of
Seed Round in 2017
Care/of is a healthcare technology company dedicated to simplifying consumer health, starting with a fully personalized vitamin pack.
Their first product is a vitamin experience delivered monthly to consumers, personalized to the individual customer's unique body, lifestyle, values, and health goals.
Care/of is a New York City based technology company founded on the basis of honesty, quality, and personalization.
Casper Sleep Inc.
Seed Round in 2014
Casper is a sleep startup that launches a comfortable mattress sold directly to consumers, eliminating commission driven, inflated prices. Casper's mattresses are developed in-house by a team of product engineers with experience from IDEO. The company developed a line of core sleep products, including the Casper pillow, sheets, foundation, bed frame, duvet, and a dog mattress.
The startup was founded in 2014 and is based in New York, United States.
Stix
Seed Round in 2021
Stix is an accessible D2C marketplace for women’s health products with a focus on discretion.
The company aims to reduce the stigma associated with buying and understanding sensitive health products, such as pregnancy and ovulation tests. When buying, women feel the burden of shame, high prices, and brands that don’t speak to them. Pregnancy tests today are marketed to women trying to get pregnant.
Cynthia Plotch and Jamie Norwood established it in New York, New York in 2018.
Chloe + Isabel
Series A in 2011
Chloe and Isabel, Inc manufactures and markets hand-crafted jewelry for women. It offers necklaces, earrings, bracelets, rings, charms and chains, hair products, pins, beauty and home products, bags, and accessories. The company sells its products through merchandisers in the United States, as well as online. Chloe and Isabel, Inc was incorporated in 2010 and is based in New York, New York.
Contently
Venture Round in 2012
Contently is a technology company that helps enterprise companies create results-driven content by providing them with smart technology, vetted creative talent, and proven expertise. Its mission is to build a better media world, for creatives who live to tell stories and tell stories to live, for businesses that want better ways to connect with consumers, and for everyday people who rely on stories to understand the world better.
Harry's, Inc.
Seed Round in 2012
Harry is a developer of an online platform used to sell shaving equipment and accessories for men. It designs and manufactures its own line of razors and replacement blades, as well as other shaving consumables, and offers its products a-la-carte via its online store or through a subscription model that enables consumers to meet their grooming essentials need online.
The company was founded in 2013 and is headquartered in New York.
NomNomNow, Inc.
Series A in 2018
NomNomNow, Inc. crafts and delivers personalized fresh pet food for dogs and cats in 48 contiguous states. It prepares, portions, and packages dog food, as well as offers door delivery services. The company's food is human-grade d custom-portioned based on factors such as age, weight, activity level, and health issues. It also offers wellness products which includes probiotics and a microbiome testing kit. The company was incorporated in 2015 and is based in Oakland, California.
Birchbox, Inc.
Series A in 2011
Launched in 2010, Birchbox is the discovery commerce platform redefining the retail process by offering consumers a personalized way to discover, sample, shop, and learn about the best products and brands available.
Birchbox members have first-touch experiences with products each month and access to educational content to help them get the most out of their products.
Top brands like Kiehl’s, Benefit, Deborah Lippmann, and Stila have partnered with Birchbox.
TrueFacet, Inc.
Series A in 2016
TrueFacet, Inc. operates an online marketplace for buying and selling jewelry and watches. The company offers new and pre-owned rings, earrings, bracelets, pendants, necklaces, cufflinks, and brooches; and watches for men and women. It serves buyers and sellers. The company was founded in 2013 and is based in New York, New York.
Chloe + Isabel
Seed Round in 2011
Chloe and Isabel, Inc manufactures and markets hand-crafted jewelry for women. It offers necklaces, earrings, bracelets, rings, charms and chains, hair products, pins, beauty and home products, bags, and accessories. The company sells its products through merchandisers in the United States, as well as online. Chloe and Isabel, Inc was incorporated in 2010 and is based in New York, New York.
Warby Parker
Seed Round in 2011
Warby Parker is a lifestyle brand that offers designer eyewear at a revolutionary price operating as a socially conscious business. Approximately one billion people don't have access to affordable glasses. Glasses can increase one's income by 20%, enable students to see a blackboard, and offer dignity to those with poor eyesight. Warby Parker works with experienced non-profit partners to ensure that each sale of our frames will give someone in need access to affordable glasses.
Function of Beauty
Series A in 2017
Function of Beauty offers personalized hair care products tailored to its customers' specific hair profile and goals. It allows you to create shampoos, conditioners, and styling products based on your individual hair type, hair goals, and aesthetic preferences (including color + fragrance!). They only use ingredients we feel confident using ourselves, which is why never find sulfates, parabens, phthalates, or any other potentially harmful toxins or ingredients in their formulas.
Warby Parker
Series B in 2013
Warby Parker is a lifestyle brand that offers designer eyewear at a revolutionary price operating as a socially conscious business. Approximately one billion people don't have access to affordable glasses. Glasses can increase one's income by 20%, enable students to see a blackboard, and offer dignity to those with poor eyesight. Warby Parker works with experienced non-profit partners to ensure that each sale of our frames will give someone in need access to affordable glasses.
HU Master Holdings, LLC
Series A in 2018
A bit groggy, run-down, and over-caffeinated. Even though they were living a “healthy” lifestyle - no junk food, some exercise, and some label reading - they weren’t really thriving. So Jordan, their co-founder and corporate defector (he didn’t come from the food industry, but he’s in deep now), immersed himself in all things food: the gut-brain connection, systemic inflammation, the impact of certain foods and additives on their health, and where potentially harmful things are hiding in their food supply.
Birchbox, Inc.
Series B in 2014
Launched in 2010, Birchbox is the discovery commerce platform redefining the retail process by offering consumers a personalized way to discover, sample, shop, and learn about the best products and brands available.
Birchbox members have first-touch experiences with products each month and access to educational content to help them get the most out of their products.
Top brands like Kiehl’s, Benefit, Deborah Lippmann, and Stila have partnered with Birchbox.
StellaService
Series A in 2011
StellaService helps companies grow through better service across their stores, contact centers and ecommerce fulfillment. The company offers solutions including employee engagement tools, real-time customer feedback surveys and objective performance measurement across online and in-store channels. Together, these solutions enable companies build brand equity, increase customer advocacy and drive sales.
Revtown
Convertible Note in 2018
Revtown is the home of premium jeans at a revolutionary price. Their founders spent years working in athletic apparel, creating some of the most innovative fabrics in the world. When they couldn't find the perfect pair of jeans, they set out to make them. By applying the game changing elements of performance apparel—comfort, function and durability—to denim, they created the most comfortable, best performing pair of jeans around.
Peloton Interactive, Inc.
Series D in 2015
Peloton is revolutionizing the fitness industry by merging high-design with modern technology to provide access to live and on-demand fitness group classes led by elite NYC instructors. With instant access to classes, performance tracking metrics and a motivating real-time leaderboard, Peloton is changing the way people get fit through a comprehensive and socially connected-experience that makes every workout both efficient and addicting. By merging hardware, software, and content, Peloton creates the most unique, efficient and addicting workout experience on the market. Peloton is sold online and in their growing number of showrooms across the country.
TrueFacet, Inc.
Series B in 2018
TrueFacet, Inc. operates an online marketplace for buying and selling jewelry and watches. The company offers new and pre-owned rings, earrings, bracelets, pendants, necklaces, cufflinks, and brooches; and watches for men and women. It serves buyers and sellers. The company was founded in 2013 and is based in New York, New York.
Peloton Interactive, Inc.
Seed Round in 2012
Peloton is revolutionizing the fitness industry by merging high-design with modern technology to provide access to live and on-demand fitness group classes led by elite NYC instructors. With instant access to classes, performance tracking metrics and a motivating real-time leaderboard, Peloton is changing the way people get fit through a comprehensive and socially connected-experience that makes every workout both efficient and addicting. By merging hardware, software, and content, Peloton creates the most unique, efficient and addicting workout experience on the market. Peloton is sold online and in their growing number of showrooms across the country.
StellaService
Series B in 2013
StellaService helps companies grow through better service across their stores, contact centers and ecommerce fulfillment. The company offers solutions including employee engagement tools, real-time customer feedback surveys and objective performance measurement across online and in-store channels. Together, these solutions enable companies build brand equity, increase customer advocacy and drive sales.
MatchaBar
Seed Round in 2016
MatchaBar is a family-owned business run by two brothers committed to going above and beyond to bring the world a quality matcha product.
MatchaBar is on a mission to bring matcha to the people - whether by the cup at their cafes, by the bottle online, or at their local market and grocery.
CUUP
Seed Round in 2018
CUUP is a direct to consumer startup focused on providing the essential bra for women. The company's vision is to have a collection of flattering, comfortable, and unrestrictive bras built for all women that don’t compromise comfort, fit, or aesthetic.
Founded by Kearnon O'Molony and Abby Morgan, CUUP is headquartered in New York.
Sunday
Series A in 2019
Sunday is a subscription lawn care service startup that provides nutrient and soil health plans for garden and lawn care.
It incorporates the use of customized planning using climate, soil, and satellite data to deliver gardening and lawn maintenance-related products and services, allowing gardening enthusiasts and lawn owners to design and maintain their lawns in a convenient and hassle-free manner.
In 2019, Coulter and Trent Lewis founded Sunday in Boulder, Colorado.
Contently
Debt Financing in 2011
Contently is a technology company that helps enterprise companies create results-driven content by providing them with smart technology, vetted creative talent, and proven expertise. Its mission is to build a better media world, for creatives who live to tell stories and tell stories to live, for businesses that want better ways to connect with consumers, and for everyday people who rely on stories to understand the world better.
Kiwi Crate
Series A in 2012
KiwiCo sparks creativity in kids and saves time for busy parents by providing all of the inspiration and materials necessary for hours of imaginative play and learning. With monthly deliveries of activities designed to help kids discover, explore, and create things in the world around them, KiwiCo brings hands-on fun right to the door.
It was founded in 2011 and is headquartered in Mountian View, California.
Spark Grills
Seed Round in 2018
Spark Grills features proprietary wood and charcoal Briq system, loading and quick ignition is simple, while clean-up is seamless and mess-free. Spark is a design-forward charcoal grill that fires up in seconds and has oven-like temperature control, allowing grilling enthusiasts, and home chefs alike, to dial in their culinary creativity.
It was founded in 2017 and headquartered in Boulder, Colorado.
StellaService
Series A in 2011
StellaService helps companies grow through better service across their stores, contact centers and ecommerce fulfillment. The company offers solutions including employee engagement tools, real-time customer feedback surveys and objective performance measurement across online and in-store channels. Together, these solutions enable companies build brand equity, increase customer advocacy and drive sales.
Cake for Men
Series A in 2022
Hello Cake offers tailor-made products for the bedroom, inspired by real couples, and designed for specific types of play.
Each product is made from the highest quality ingredients, produced with love in California, and delivered directly to doorsteps across the U.S. We hope everything we make will help our customers feel good, connect to their partner(s), and have fun.
Peloton Interactive, Inc.
Series A in 2012
Peloton is revolutionizing the fitness industry by merging high-design with modern technology to provide access to live and on-demand fitness group classes led by elite NYC instructors. With instant access to classes, performance tracking metrics and a motivating real-time leaderboard, Peloton is changing the way people get fit through a comprehensive and socially connected-experience that makes every workout both efficient and addicting. By merging hardware, software, and content, Peloton creates the most unique, efficient and addicting workout experience on the market. Peloton is sold online and in their growing number of showrooms across the country.
Primary
Series A in 2016
Primary is making better clothes for kids and building a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed clothing without logos, slogans, or sequins. They take a gender-neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys.
It was founded in 2015 and is headquartered in New York, New York.
Casper Sleep Inc.
Seed Round in 2014
Casper is a sleep startup that launches a comfortable mattress sold directly to consumers, eliminating commission driven, inflated prices. Casper's mattresses are developed in-house by a team of product engineers with experience from IDEO. The company developed a line of core sleep products, including the Casper pillow, sheets, foundation, bed frame, duvet, and a dog mattress.
The startup was founded in 2014 and is based in New York, United States.
StellaService
Seed Round in 2010
StellaService helps companies grow through better service across their stores, contact centers and ecommerce fulfillment. The company offers solutions including employee engagement tools, real-time customer feedback surveys and objective performance measurement across online and in-store channels. Together, these solutions enable companies build brand equity, increase customer advocacy and drive sales.
Sunday
Seed Round in 2019
Sunday is a subscription lawn care service startup that provides nutrient and soil health plans for garden and lawn care.
It incorporates the use of customized planning using climate, soil, and satellite data to deliver gardening and lawn maintenance-related products and services, allowing gardening enthusiasts and lawn owners to design and maintain their lawns in a convenient and hassle-free manner.
In 2019, Coulter and Trent Lewis founded Sunday in Boulder, Colorado.
Contently
Series A in 2012
Contently is a technology company that helps enterprise companies create results-driven content by providing them with smart technology, vetted creative talent, and proven expertise. Its mission is to build a better media world, for creatives who live to tell stories and tell stories to live, for businesses that want better ways to connect with consumers, and for everyday people who rely on stories to understand the world better.
Ample Hills Creamery
Series A in 2017
Ample Hills Creamery, Inc. produces ice creams and mix-ins. The company also offers cakes and classes. It caters events, such as corporate gatherings, intimate soirees, office parties, bar and bat mitzvahs, weddings, and family reunions. The company offers its products online and through its retail stores. Ample Hills Creamery, Inc. was founded in 2010 and is based in Brooklyn, New York. On March 15, 2020, Ample Hills Creamery, Inc. filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the Eastern District of New York. It is in joint administration with Ample Hills Holdings, Inc.
Dirty Labs
Seed Round in 2020
Dirty Labs is all about clean cleaning.
It’s ironic to us that many cleaning products still rely on harmful chemicals that also dirty the planet. While some green cleaners are safer, they just don’t work as well. We believe clean ingredients shouldn’t mean sacrificing performance.
Determined to find a smarter way to clean, we turned to nature for inspiration. By using cutting-edge bioenzymes and emerging green chemistry, we’re reimagining cleaning—from the dirt up.
Our mission is to innovate in green chemistry for a cleaner, safer world.
Chloe + Isabel
Series C in 2014
Chloe and Isabel, Inc manufactures and markets hand-crafted jewelry for women. It offers necklaces, earrings, bracelets, rings, charms and chains, hair products, pins, beauty and home products, bags, and accessories. The company sells its products through merchandisers in the United States, as well as online. Chloe and Isabel, Inc was incorporated in 2010 and is based in New York, New York.
Spark Grills
Debt Financing in 2020
Spark Grills features proprietary wood and charcoal Briq system, loading and quick ignition is simple, while clean-up is seamless and mess-free. Spark is a design-forward charcoal grill that fires up in seconds and has oven-like temperature control, allowing grilling enthusiasts, and home chefs alike, to dial in their culinary creativity.
It was founded in 2017 and headquartered in Boulder, Colorado.
Care/of
Series A in 2017
Care/of is a healthcare technology company dedicated to simplifying consumer health, starting with a fully personalized vitamin pack.
Their first product is a vitamin experience delivered monthly to consumers, personalized to the individual customer's unique body, lifestyle, values, and health goals.
Care/of is a New York City based technology company founded on the basis of honesty, quality, and personalization.
Harry's, Inc.
Series B in 2014
Harry is a developer of an online platform used to sell shaving equipment and accessories for men. It designs and manufactures its own line of razors and replacement blades, as well as other shaving consumables, and offers its products a-la-carte via its online store or through a subscription model that enables consumers to meet their grooming essentials need online.
The company was founded in 2013 and is headquartered in New York.
Warby Parker
Series A in 2011
Warby Parker is a lifestyle brand that offers designer eyewear at a revolutionary price operating as a socially conscious business. Approximately one billion people don't have access to affordable glasses. Glasses can increase one's income by 20%, enable students to see a blackboard, and offer dignity to those with poor eyesight. Warby Parker works with experienced non-profit partners to ensure that each sale of our frames will give someone in need access to affordable glasses.
Darby Smart
Seed Round in 2013
Darby Smart is a video commerce platform where 5 million people watch and shop their favorite brands and products. On Darby, our users create videos in beauty, DIY and home decor so you can watch products come to life and see how real people use them. Founded and headquartered in San Francisco, Darby Smart is pioneering Video Commerce and making video shopping a reality.
To watch what we're up to, download the Darby app: http://apple.co/29y6j97
Contently
Series B in 2014
Contently is a technology company that helps enterprise companies create results-driven content by providing them with smart technology, vetted creative talent, and proven expertise. Its mission is to build a better media world, for creatives who live to tell stories and tell stories to live, for businesses that want better ways to connect with consumers, and for everyday people who rely on stories to understand the world better.
Peloton Interactive, Inc.
Series B in 2014
Peloton is revolutionizing the fitness industry by merging high-design with modern technology to provide access to live and on-demand fitness group classes led by elite NYC instructors. With instant access to classes, performance tracking metrics and a motivating real-time leaderboard, Peloton is changing the way people get fit through a comprehensive and socially connected-experience that makes every workout both efficient and addicting. By merging hardware, software, and content, Peloton creates the most unique, efficient and addicting workout experience on the market. Peloton is sold online and in their growing number of showrooms across the country.
Clare, Inc.
Seed Round in 2018
Clare, Inc. provides paints and related supplies. The company offers primers, ceiling paints, paint kits, roller frames, poles, roller covers, paint brushes, metal trays, plastic tray liners, painter’s washi tapes, plastic drop clothes, mini roller frames and covers, and mini trays. It serves homeowners online. The company was incorporated in 2017 and is based in New York, New York.
CUUP
Series A in 2020
CUUP is a direct to consumer startup focused on providing the essential bra for women. The company's vision is to have a collection of flattering, comfortable, and unrestrictive bras built for all women that don’t compromise comfort, fit, or aesthetic.
Founded by Kearnon O'Molony and Abby Morgan, CUUP is headquartered in New York.
Spark Grills
Convertible Note in 2020
Spark Grills features proprietary wood and charcoal Briq system, loading and quick ignition is simple, while clean-up is seamless and mess-free. Spark is a design-forward charcoal grill that fires up in seconds and has oven-like temperature control, allowing grilling enthusiasts, and home chefs alike, to dial in their culinary creativity.
It was founded in 2017 and headquartered in Boulder, Colorado.
Harry's, Inc.
Series C in 2015
Harry is a developer of an online platform used to sell shaving equipment and accessories for men. It designs and manufactures its own line of razors and replacement blades, as well as other shaving consumables, and offers its products a-la-carte via its online store or through a subscription model that enables consumers to meet their grooming essentials need online.
The company was founded in 2013 and is headquartered in New York.
Harry's, Inc.
Venture Round in 2014
Harry is a developer of an online platform used to sell shaving equipment and accessories for men. It designs and manufactures its own line of razors and replacement blades, as well as other shaving consumables, and offers its products a-la-carte via its online store or through a subscription model that enables consumers to meet their grooming essentials need online.
The company was founded in 2013 and is headquartered in New York.
Birchbox, Inc.
Series C in 2016
Launched in 2010, Birchbox is the discovery commerce platform redefining the retail process by offering consumers a personalized way to discover, sample, shop, and learn about the best products and brands available.
Birchbox members have first-touch experiences with products each month and access to educational content to help them get the most out of their products.
Top brands like Kiehl’s, Benefit, Deborah Lippmann, and Stila have partnered with Birchbox.
Warby Parker
Series C in 2013
Warby Parker is a lifestyle brand that offers designer eyewear at a revolutionary price operating as a socially conscious business. Approximately one billion people don't have access to affordable glasses. Glasses can increase one's income by 20%, enable students to see a blackboard, and offer dignity to those with poor eyesight. Warby Parker works with experienced non-profit partners to ensure that each sale of our frames will give someone in need access to affordable glasses.
Primary
Seed Round in 2015
Primary is making better clothes for kids and building a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed clothing without logos, slogans, or sequins. They take a gender-neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys.
It was founded in 2015 and is headquartered in New York, New York.
Peloton Interactive, Inc.
Series C in 2015
Peloton is revolutionizing the fitness industry by merging high-design with modern technology to provide access to live and on-demand fitness group classes led by elite NYC instructors. With instant access to classes, performance tracking metrics and a motivating real-time leaderboard, Peloton is changing the way people get fit through a comprehensive and socially connected-experience that makes every workout both efficient and addicting. By merging hardware, software, and content, Peloton creates the most unique, efficient and addicting workout experience on the market. Peloton is sold online and in their growing number of showrooms across the country.