Bullish

Bullish is an early-stage consumer investment firm founded in 2015 and based in New York, with additional offices in Connecticut and Colorado. It specializes in investing in consumer goods and retail companies, focusing on startups that have the potential for significant growth. Bullish combines its investment activities with the functions of a strategic creative agency, offering a range of services that include primary research, communications planning, and brand strategy development. This dual approach not only provides financial support but also helps enhance the brand reputation of its portfolio companies. Notable past investments include well-known brands such as Peloton, Casper, and Warby Parker, reflecting Bullish's commitment to fostering innovative consumer-oriented businesses.

Tom Balderston

General Partner Investments and Co-Founder

Margo Layton Cole

Venture Partner

Michael Duda

Co-Founder and Managing Partner

Zach Lev

Partner

Daphne Mandell

Associate

Kate Scott

Partner, Strategy

Brent Vartan

Co-Founder and Managing Partner

59 past transactions

Cake

Series A in 2022
Hello Cake offers tailor-made products for the bedroom, inspired by real couples, and designed for specific types of play. Each product is made from the highest quality ingredients, produced with love in California, and delivered directly to doorsteps across the U.S. We hope everything we make will help our customers feel good, connect to their partner(s), and have fun.

Autumn

Pre Seed Round in 2022
Autumn is an end-of-life marketplace that connects bereaved people with service providers to manage life after loss. We support consumers with free guides and tools, help end-of-life providers find new customers to grow their business, and change the way the world deals with death.

OMORPHO

Seed Round in 2021
Designer of premium sports and fitness clothes intended to revolutionize training with a micro-weighted gravity sportswear collection. The company's products strategically place small amounts of weight across the body and are designed to make users fitter, faster and stronger without limiting natural movement, enabling users to simplify the pursuit of a fit life.

Stix

Seed Round in 2021
Stix, LLC is a direct-to-consumer marketplace specializing in women's health products, particularly pregnancy and ovulation test kits designed for convenient home use. Founded in 2018 by Cynthia Plotch and Jamie Norwood, the company is headquartered in Philadelphia, Pennsylvania. Stix aims to eliminate the stigma surrounding the purchase of sensitive health products by offering a discreet shopping experience. The brand addresses the challenges women face, such as feelings of shame and high prices, by providing accessible and affordable options that resonate with their needs. By focusing on women's health, Stix seeks to empower women to take control of their reproductive health without the burden of societal judgment.

Dirty Labs

Seed Round in 2020
Dirty Labs is a company focused on creating effective cleaning products that prioritize user safety and environmental responsibility. Recognizing the shortcomings of traditional cleaning solutions, which often rely on harmful chemicals, Dirty Labs aims to redefine cleaning efficacy by harnessing the power of nature. The company utilizes advanced bioenzymes and innovative green chemistry to develop laundry and personal care products that are entirely bio-based and free from harsh chemicals, toxins, and allergens. By doing so, Dirty Labs seeks to provide customers with high-performance cleaning solutions without compromising on safety or environmental impact.

Spark Grills

Convertible Note in 2020
Spark Grills Inc. is a company that develops, manufactures, and sells innovative backyard charcoal grills. Founded in 2017 and based in Boulder, Colorado, Spark Grills features a proprietary wood and charcoal Briq system that enables quick ignition and easy loading, while ensuring a mess-free clean-up process. The grills are designed for both grilling enthusiasts and home chefs, offering precise temperature control akin to that of an oven. Additionally, the company incorporates a social impact initiative aimed at reducing open air pollution through its unique charcoal fuel cartridges. Spark Grills products are available for purchase online, catering to a growing market of consumers seeking quality grilling solutions.

CUUP

Series A in 2020
CUUP Inc. is a New York-based company that designs and manufactures bras for women, focusing on a direct-to-consumer model. Founded in 2017 by Kearnon O'Molony and Abby Morgan, CUUP aims to provide a collection of flattering, comfortable, and unrestrictive bras that cater to women of all sizes. The company's products emphasize support, fit, and aesthetic appeal, prioritizing customer comfort without compromising on design. CUUP's offerings are primarily sold online, making them accessible to a broad audience.

Sunday

Series A in 2019
Sunday is a subscription lawn care service startup that provides nutrient and soil health plans for garden and lawn care. It incorporates the use of customized planning using climate, soil, and satellite data to deliver gardening and lawn maintenance-related products and services, allowing gardening enthusiasts and lawn owners to design and maintain their lawns in a convenient and hassle-free manner. In 2019, Coulter and Trent Lewis founded Sunday in Boulder, Colorado.

Sunday

Seed Round in 2019
Sunday is a subscription lawn care service startup that provides nutrient and soil health plans for garden and lawn care. It incorporates the use of customized planning using climate, soil, and satellite data to deliver gardening and lawn maintenance-related products and services, allowing gardening enthusiasts and lawn owners to design and maintain their lawns in a convenient and hassle-free manner. In 2019, Coulter and Trent Lewis founded Sunday in Boulder, Colorado.

CUUP

Seed Round in 2018
CUUP Inc. is a New York-based company that designs and manufactures bras for women, focusing on a direct-to-consumer model. Founded in 2017 by Kearnon O'Molony and Abby Morgan, CUUP aims to provide a collection of flattering, comfortable, and unrestrictive bras that cater to women of all sizes. The company's products emphasize support, fit, and aesthetic appeal, prioritizing customer comfort without compromising on design. CUUP's offerings are primarily sold online, making them accessible to a broad audience.

Spark Grills

Seed Round in 2018
Spark Grills Inc. is a company that develops, manufactures, and sells innovative backyard charcoal grills. Founded in 2017 and based in Boulder, Colorado, Spark Grills features a proprietary wood and charcoal Briq system that enables quick ignition and easy loading, while ensuring a mess-free clean-up process. The grills are designed for both grilling enthusiasts and home chefs, offering precise temperature control akin to that of an oven. Additionally, the company incorporates a social impact initiative aimed at reducing open air pollution through its unique charcoal fuel cartridges. Spark Grills products are available for purchase online, catering to a growing market of consumers seeking quality grilling solutions.

Clare

Seed Round in 2018
Clare, Inc. provides paints and related supplies. The company offers primers, ceiling paints, paint kits, roller frames, poles, roller covers, paint brushes, metal trays, plastic tray liners, painter’s washi tapes, plastic drop clothes, mini roller frames and covers, and mini trays. It serves homeowners online. The company was incorporated in 2017 and is based in New York, New York.

Honeylove

Seed Round in 2018
Honeylove, Inc. is a San Francisco-based company that specializes in designing and manufacturing innovative shapewear for women, known as "Sculptwear." Founded in 2016, Honeylove aims to empower women by providing undergarments that apply targeted compression to enhance body shape while also offering posture support. Unlike traditional shapewear that often flattens the body, Honeylove's Sculptwear is designed to accentuate curves and promote a more aesthetically pleasing silhouette. The brand emphasizes both functionality and beauty, ensuring that its garments make the wearer feel confident and stylish throughout the dressing process.

TrueFacet

Series B in 2018
TrueFacet, Inc. is an online marketplace based in New York, specializing in the buying and selling of jewelry and watches. Founded in 2013, the platform provides a diverse selection of new and pre-owned items, including rings, earrings, bracelets, necklaces, cufflinks, and watches for both men and women. TrueFacet distinguishes itself by emphasizing trust, transparency, and authenticity in its transactions. The company employs a rigorous authentication process, leveraging the expertise of professionals from esteemed jewelers to ensure the quality and value of each item. Additionally, TrueFacet carefully vets its vendors to maintain high integrity standards within its marketplace. By focusing on customer service and authenticity, TrueFacet aims to deliver a reliable and valuable experience for both buyers and sellers of jewelry and watches.

Hu

Series A in 2018
HU Master Holdings, LLC is a New York-based company that operates a restaurant offering a variety of food and beverage options, including breakfast items, organic teas, and chocolate products. The restaurant also provides home delivery services and focuses on healthy eating. In addition to its dining services, the company produces organic, vegan, and paleo chocolates, coffee powders, and grain crackers, all made from fresh, unprocessed ingredients. These products are designed to be free from preservatives and common allergens, appealing to health-conscious consumers. Established in 2015, HU Master Holdings operates as a subsidiary of Mondelez International, Inc. and aims to provide nutritious alternatives for those seeking a healthier lifestyle.

Nom Nom

Series A in 2018
Nom Nom is a pet food company based in Oakland, California, that specializes in crafting and delivering fresh, human-grade meals for dogs and cats across the contiguous United States. Founded in 2015, the company focuses on personalized nutrition, tailoring meal portions to pets' specific needs based on factors such as age, weight, activity level, and health conditions. The meals are prepared weekly using high-quality, restaurant-grade ingredients without artificial preservatives or fillers. Delivered fresh, not frozen, the food is designed to support the health and happiness of pets. In addition to its meal offerings, Nom Nom also provides wellness products, including probiotics and a microbiome testing kit, further enhancing pet care.

Revtown

Convertible Note in 2018
Revtown is a clothing brand specializing in premium denim that aims to deliver high-quality jeans at accessible prices. Founded by individuals with extensive experience in athletic apparel, Revtown focuses on integrating the advanced features of performance fabrics into denim, resulting in jeans that prioritize comfort, functionality, and durability. The company offers a variety of fits, including skinny, high rise skinny, and high rise straight, along with a selection of shirts and tops. By emphasizing a perfect fit and comfort, Revtown enables customers to find apparel that meets their needs effectively.

Ample Hills Creamery

Series A in 2017
Ample Hills Creamery, Inc. is a Brooklyn-based ice cream company that creates a variety of hand-crafted ice creams and mix-ins, utilizing fresh, local, and all-natural ingredients such as hormone-free milk and cream from grass-fed cows. Established in 2010, the company offers its products through retail locations and online, and also provides cakes and event catering for occasions including weddings, corporate gatherings, and family reunions. Known for its quirky and decadent flavor combinations, Ample Hills Creamery emphasizes small-batch production to maintain quality. The company filed for reorganization under Chapter 11 in March 2020, entering a joint administration with Ample Hills Holdings, Inc.

Care/of

Series A in 2017
Care/of is a healthcare technology company based in New York City that specializes in personalized wellness products, particularly vitamins and supplements. The company offers a unique platform that provides custom vitamin suggestions tailored to individual dietary needs and health goals. Each month, customers receive personalized vitamin packs delivered directly to their homes, making it easy for them to incorporate the right nutrients into their daily routines. Care/of emphasizes honesty, quality, and personalization, aiming to simplify consumer health by aligning wellness products with the specific needs and lifestyles of its users.

Care/of

Seed Round in 2017
Care/of is a healthcare technology company based in New York City that specializes in personalized wellness products, particularly vitamins and supplements. The company offers a unique platform that provides custom vitamin suggestions tailored to individual dietary needs and health goals. Each month, customers receive personalized vitamin packs delivered directly to their homes, making it easy for them to incorporate the right nutrients into their daily routines. Care/of emphasizes honesty, quality, and personalization, aiming to simplify consumer health by aligning wellness products with the specific needs and lifestyles of its users.

Function Inc.

Series A in 2017
Function Inc. is a beauty brand that specializes in developing personalized hair care, skin care, and body care products tailored to individual customer needs. Founded in 2015 and based in Catawissa, Pennsylvania, the company formulates a wide range of products, including shampoos, conditioners, purple shampoos, leave-in treatments, hair masks, hair serums, body washes, lotions, face cleansers, serums, and moisturizers. Function Inc. emphasizes the use of safe, high-quality ingredients, ensuring that its products are free from sulfates, parabens, phthalates, and other harmful substances. The company operates production facilities in Michigan, New York, and Pennsylvania and primarily sells its products online, allowing customers to create custom formulations based on their specific hair profiles and aesthetic preferences.

TrueFacet

Series A in 2016
TrueFacet, Inc. is an online marketplace based in New York, specializing in the buying and selling of jewelry and watches. Founded in 2013, the platform provides a diverse selection of new and pre-owned items, including rings, earrings, bracelets, necklaces, cufflinks, and watches for both men and women. TrueFacet distinguishes itself by emphasizing trust, transparency, and authenticity in its transactions. The company employs a rigorous authentication process, leveraging the expertise of professionals from esteemed jewelers to ensure the quality and value of each item. Additionally, TrueFacet carefully vets its vendors to maintain high integrity standards within its marketplace. By focusing on customer service and authenticity, TrueFacet aims to deliver a reliable and valuable experience for both buyers and sellers of jewelry and watches.

MatchaBar

Seed Round in 2016
MatchaBar LLC is a family-owned business based in Brooklyn, New York, established in 2014. It operates cafes that specialize in beverages made from matcha, a powdered green tea known for its antioxidant properties. The company is dedicated to providing high-quality matcha products, enhancing focus, energy, and alertness for its customers. In addition to serving drinks at its cafes, MatchaBar also offers ready-to-drink beverages and a variety of matcha-related products, including tins, kits, and accessories, available through its online platform and local markets. The mission of MatchaBar is to make matcha accessible to a broader audience, promoting its health benefits and unique flavors.

Birchbox

Series C in 2016
Birchbox, Inc., founded in 2010 and based in New York, operates as a discovery commerce platform specializing in beauty, grooming, and lifestyle products. The company offers a diverse range of items, including makeup, skincare, hair care, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined retail by providing subscribers with a monthly delivery of personalized product samples, along with educational content to enhance their shopping experience. The platform employs a proprietary algorithm to tailor selections based on individual preferences, ensuring that customers receive products suited to their needs. Birchbox collaborates with renowned brands and also features a robust e-commerce shop, allowing consumers to purchase their favorite products easily. With operations in the United Kingdom, France, Spain, and Belgium, Birchbox aims to simplify the beauty shopping experience through convenience and personalized service.

Primary

Series A in 2016
Primary is making better clothes for kids and building a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed clothing without logos, slogans, or sequins. They take a gender-neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys. It was founded in 2015 and is headquartered in New York, New York.

Peloton

Series D in 2015
Peloton is transforming the fitness landscape by integrating high-quality design with advanced technology to offer live and on-demand fitness classes led by top instructors. Founded in 2012 and headquartered in New York, the company operates an interactive fitness platform that includes two main segments: Connected Fitness Products and Subscription services. Revenue from Connected Fitness Products comes from the sale of its bikes and treadmills, along with accessories, delivery, installation, and extended warranties. The Subscription segment, which generates the majority of the company's revenue, includes monthly fees for connected fitness and digital subscriptions. Peloton's unique approach combines hardware, software, and engaging content, creating a socially connected workout experience that appeals to a wide audience. The company sells its products online and through an expanding network of showrooms, primarily serving customers in North America and select international markets.

Primary

Seed Round in 2015
Primary is making better clothes for kids and building a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed clothing without logos, slogans, or sequins. They take a gender-neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys. It was founded in 2015 and is headquartered in New York, New York.

StellaService

Series C in 2015
StellaService Inc. is a customer feedback and quality management platform designed for customer service teams. Founded in 2008 and headquartered in New York, the platform enables companies of various sizes, from startups to large public enterprises, to collect customer feedback, enhance agent engagement, and improve service performance. As of September 2020, StellaService operates as a subsidiary of Medallia, Inc., further expanding its capabilities in delivering valuable insights for service improvement.

Harry's

Series C in 2015
Harry's, Inc. is a consumer packaged goods company that specializes in manufacturing and selling shaving products and personal care items for men. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates an online platform that allows customers to purchase products a-la-carte or through a subscription model, facilitating convenient access to grooming essentials. By focusing on quality and affordability, Harry's aims to meet the needs of modern consumers seeking effective personal care solutions.

Warby Parker

Series D in 2015
Warby Parker is a lifestyle brand specializing in the design and sale of vintage-inspired eyeglasses and sunglasses, including prescription glasses and contact lenses. The company aims to provide affordable eyewear while addressing the global issue of vision impairment, as approximately one billion people lack access to affordable glasses. By partnering with experienced non-profit organizations, Warby Parker ensures that each pair of glasses sold helps someone in need obtain eyewear, contributing to improved quality of life and economic opportunities. The company operates through various channels, including physical stores, its website, and mobile applications, offering a range of optical services such as eye exams and vision tests. Revenue is primarily generated from the sale of eyewear products, accessories, and related services.

Peloton

Series C in 2015
Peloton is transforming the fitness landscape by integrating high-quality design with advanced technology to offer live and on-demand fitness classes led by top instructors. Founded in 2012 and headquartered in New York, the company operates an interactive fitness platform that includes two main segments: Connected Fitness Products and Subscription services. Revenue from Connected Fitness Products comes from the sale of its bikes and treadmills, along with accessories, delivery, installation, and extended warranties. The Subscription segment, which generates the majority of the company's revenue, includes monthly fees for connected fitness and digital subscriptions. Peloton's unique approach combines hardware, software, and engaging content, creating a socially connected workout experience that appeals to a wide audience. The company sells its products online and through an expanding network of showrooms, primarily serving customers in North America and select international markets.

Harry's

Series B in 2014
Harry's, Inc. is a consumer packaged goods company that specializes in manufacturing and selling shaving products and personal care items for men. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates an online platform that allows customers to purchase products a-la-carte or through a subscription model, facilitating convenient access to grooming essentials. By focusing on quality and affordability, Harry's aims to meet the needs of modern consumers seeking effective personal care solutions.

Chloe+Isabel

Series C in 2014
Chloe and Isabel, Inc manufactures and markets hand-crafted jewelry for women. It offers necklaces, earrings, bracelets, rings, charms and chains, hair products, pins, beauty and home products, bags, and accessories. The company sells its products through merchandisers in the United States, as well as online. Chloe and Isabel, Inc was incorporated in 2010 and is based in New York, New York.

Darby Smart

Series A in 2014
Darby Smart, Inc. is a San Francisco-based company that operates a video commerce platform focused on do-it-yourself (DIY) projects in areas such as fashion, beauty, and home decor. Founded in 2013, the platform allows users to watch and create videos showcasing various DIY projects, enabling them to see how products are used in real life. The company provides chic materials and simple instructions for users to engage in creative projects. Darby Smart aims to enhance creativity and shopping experiences by offering a community where users can share ideas and inspiration through on-demand videos. As of April 2019, Darby Smart operates as a subsidiary of Grove Collaborative, Inc.

Peloton

Series B in 2014
Peloton is transforming the fitness landscape by integrating high-quality design with advanced technology to offer live and on-demand fitness classes led by top instructors. Founded in 2012 and headquartered in New York, the company operates an interactive fitness platform that includes two main segments: Connected Fitness Products and Subscription services. Revenue from Connected Fitness Products comes from the sale of its bikes and treadmills, along with accessories, delivery, installation, and extended warranties. The Subscription segment, which generates the majority of the company's revenue, includes monthly fees for connected fitness and digital subscriptions. Peloton's unique approach combines hardware, software, and engaging content, creating a socially connected workout experience that appeals to a wide audience. The company sells its products online and through an expanding network of showrooms, primarily serving customers in North America and select international markets.

Birchbox

Series B in 2014
Birchbox, Inc., founded in 2010 and based in New York, operates as a discovery commerce platform specializing in beauty, grooming, and lifestyle products. The company offers a diverse range of items, including makeup, skincare, hair care, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined retail by providing subscribers with a monthly delivery of personalized product samples, along with educational content to enhance their shopping experience. The platform employs a proprietary algorithm to tailor selections based on individual preferences, ensuring that customers receive products suited to their needs. Birchbox collaborates with renowned brands and also features a robust e-commerce shop, allowing consumers to purchase their favorite products easily. With operations in the United Kingdom, France, Spain, and Belgium, Birchbox aims to simplify the beauty shopping experience through convenience and personalized service.

Casper

Seed Round in 2014
Casper Sleep Inc. designs and sells a variety of sleep products, including mattresses, pillows, sheets, duvets, and bedroom furniture, targeting consumers in the United States, Canada, and Europe. The company's offerings include both core sleep products and sleep accessories, developed by a team of product engineers. Casper operates through its e-commerce platform, a network of retail stores, and partnerships with various retailers. Founded in 2014 and headquartered in New York, Casper initially emerged as a startup focused on providing comfortable mattresses directly to consumers, removing the need for commission-driven pricing models. The company emphasizes the importance of sleep and aims to enhance customers' sleeping experiences with its innovative products.

Casper

Seed Round in 2014
Casper Sleep Inc. designs and sells a variety of sleep products, including mattresses, pillows, sheets, duvets, and bedroom furniture, targeting consumers in the United States, Canada, and Europe. The company's offerings include both core sleep products and sleep accessories, developed by a team of product engineers. Casper operates through its e-commerce platform, a network of retail stores, and partnerships with various retailers. Founded in 2014 and headquartered in New York, Casper initially emerged as a startup focused on providing comfortable mattresses directly to consumers, removing the need for commission-driven pricing models. The company emphasizes the importance of sleep and aims to enhance customers' sleeping experiences with its innovative products.

Harry's

Venture Round in 2014
Harry's, Inc. is a consumer packaged goods company that specializes in manufacturing and selling shaving products and personal care items for men. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates an online platform that allows customers to purchase products a-la-carte or through a subscription model, facilitating convenient access to grooming essentials. By focusing on quality and affordability, Harry's aims to meet the needs of modern consumers seeking effective personal care solutions.

Contently

Series B in 2014
Contently is a technology company that specializes in content marketing for enterprise-level clients. The company offers a platform that enables businesses to create, distribute, and optimize engaging content efficiently. By providing access to vetted creative talent and leveraging proven expertise, Contently helps brands manage their corporate content from a single location. This streamlined approach simplifies the approval process and enhances the overall effectiveness of content marketing efforts. The company's mission focuses on fostering a better media environment for creatives and businesses alike, facilitating meaningful connections between brands and consumers through compelling storytelling.

Warby Parker

Series C in 2013
Warby Parker is a lifestyle brand specializing in the design and sale of vintage-inspired eyeglasses and sunglasses, including prescription glasses and contact lenses. The company aims to provide affordable eyewear while addressing the global issue of vision impairment, as approximately one billion people lack access to affordable glasses. By partnering with experienced non-profit organizations, Warby Parker ensures that each pair of glasses sold helps someone in need obtain eyewear, contributing to improved quality of life and economic opportunities. The company operates through various channels, including physical stores, its website, and mobile applications, offering a range of optical services such as eye exams and vision tests. Revenue is primarily generated from the sale of eyewear products, accessories, and related services.

Darby Smart

Seed Round in 2013
Darby Smart, Inc. is a San Francisco-based company that operates a video commerce platform focused on do-it-yourself (DIY) projects in areas such as fashion, beauty, and home decor. Founded in 2013, the platform allows users to watch and create videos showcasing various DIY projects, enabling them to see how products are used in real life. The company provides chic materials and simple instructions for users to engage in creative projects. Darby Smart aims to enhance creativity and shopping experiences by offering a community where users can share ideas and inspiration through on-demand videos. As of April 2019, Darby Smart operates as a subsidiary of Grove Collaborative, Inc.

StellaService

Series B in 2013
StellaService Inc. is a customer feedback and quality management platform designed for customer service teams. Founded in 2008 and headquartered in New York, the platform enables companies of various sizes, from startups to large public enterprises, to collect customer feedback, enhance agent engagement, and improve service performance. As of September 2020, StellaService operates as a subsidiary of Medallia, Inc., further expanding its capabilities in delivering valuable insights for service improvement.

Warby Parker

Series B in 2013
Warby Parker is a lifestyle brand specializing in the design and sale of vintage-inspired eyeglasses and sunglasses, including prescription glasses and contact lenses. The company aims to provide affordable eyewear while addressing the global issue of vision impairment, as approximately one billion people lack access to affordable glasses. By partnering with experienced non-profit organizations, Warby Parker ensures that each pair of glasses sold helps someone in need obtain eyewear, contributing to improved quality of life and economic opportunities. The company operates through various channels, including physical stores, its website, and mobile applications, offering a range of optical services such as eye exams and vision tests. Revenue is primarily generated from the sale of eyewear products, accessories, and related services.

Peloton

Series A in 2012
Peloton is transforming the fitness landscape by integrating high-quality design with advanced technology to offer live and on-demand fitness classes led by top instructors. Founded in 2012 and headquartered in New York, the company operates an interactive fitness platform that includes two main segments: Connected Fitness Products and Subscription services. Revenue from Connected Fitness Products comes from the sale of its bikes and treadmills, along with accessories, delivery, installation, and extended warranties. The Subscription segment, which generates the majority of the company's revenue, includes monthly fees for connected fitness and digital subscriptions. Peloton's unique approach combines hardware, software, and engaging content, creating a socially connected workout experience that appeals to a wide audience. The company sells its products online and through an expanding network of showrooms, primarily serving customers in North America and select international markets.

Harry's

Seed Round in 2012
Harry's, Inc. is a consumer packaged goods company that specializes in manufacturing and selling shaving products and personal care items for men. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates an online platform that allows customers to purchase products a-la-carte or through a subscription model, facilitating convenient access to grooming essentials. By focusing on quality and affordability, Harry's aims to meet the needs of modern consumers seeking effective personal care solutions.

Peloton

Seed Round in 2012
Peloton is transforming the fitness landscape by integrating high-quality design with advanced technology to offer live and on-demand fitness classes led by top instructors. Founded in 2012 and headquartered in New York, the company operates an interactive fitness platform that includes two main segments: Connected Fitness Products and Subscription services. Revenue from Connected Fitness Products comes from the sale of its bikes and treadmills, along with accessories, delivery, installation, and extended warranties. The Subscription segment, which generates the majority of the company's revenue, includes monthly fees for connected fitness and digital subscriptions. Peloton's unique approach combines hardware, software, and engaging content, creating a socially connected workout experience that appeals to a wide audience. The company sells its products online and through an expanding network of showrooms, primarily serving customers in North America and select international markets.

KiwiCo

Series A in 2012
KiwiCo sparks creativity in kids and saves time for busy parents by providing all of the inspiration and materials necessary for hours of imaginative play and learning. With monthly deliveries of activities designed to help kids discover, explore, and create things in the world around them, KiwiCo brings hands-on fun right to the door. It was founded in 2011 and is headquartered in Mountian View, California.

Contently

Venture Round in 2012
Contently is a technology company that specializes in content marketing for enterprise-level clients. The company offers a platform that enables businesses to create, distribute, and optimize engaging content efficiently. By providing access to vetted creative talent and leveraging proven expertise, Contently helps brands manage their corporate content from a single location. This streamlined approach simplifies the approval process and enhances the overall effectiveness of content marketing efforts. The company's mission focuses on fostering a better media environment for creatives and businesses alike, facilitating meaningful connections between brands and consumers through compelling storytelling.

Contently

Series A in 2012
Contently is a technology company that specializes in content marketing for enterprise-level clients. The company offers a platform that enables businesses to create, distribute, and optimize engaging content efficiently. By providing access to vetted creative talent and leveraging proven expertise, Contently helps brands manage their corporate content from a single location. This streamlined approach simplifies the approval process and enhances the overall effectiveness of content marketing efforts. The company's mission focuses on fostering a better media environment for creatives and businesses alike, facilitating meaningful connections between brands and consumers through compelling storytelling.

Chloe+Isabel

Series A in 2011
Chloe and Isabel, Inc manufactures and markets hand-crafted jewelry for women. It offers necklaces, earrings, bracelets, rings, charms and chains, hair products, pins, beauty and home products, bags, and accessories. The company sells its products through merchandisers in the United States, as well as online. Chloe and Isabel, Inc was incorporated in 2010 and is based in New York, New York.

StellaService

Series A in 2011
StellaService Inc. is a customer feedback and quality management platform designed for customer service teams. Founded in 2008 and headquartered in New York, the platform enables companies of various sizes, from startups to large public enterprises, to collect customer feedback, enhance agent engagement, and improve service performance. As of September 2020, StellaService operates as a subsidiary of Medallia, Inc., further expanding its capabilities in delivering valuable insights for service improvement.

Warby Parker

Series A in 2011
Warby Parker is a lifestyle brand specializing in the design and sale of vintage-inspired eyeglasses and sunglasses, including prescription glasses and contact lenses. The company aims to provide affordable eyewear while addressing the global issue of vision impairment, as approximately one billion people lack access to affordable glasses. By partnering with experienced non-profit organizations, Warby Parker ensures that each pair of glasses sold helps someone in need obtain eyewear, contributing to improved quality of life and economic opportunities. The company operates through various channels, including physical stores, its website, and mobile applications, offering a range of optical services such as eye exams and vision tests. Revenue is primarily generated from the sale of eyewear products, accessories, and related services.

Birchbox

Series A in 2011
Birchbox, Inc., founded in 2010 and based in New York, operates as a discovery commerce platform specializing in beauty, grooming, and lifestyle products. The company offers a diverse range of items, including makeup, skincare, hair care, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined retail by providing subscribers with a monthly delivery of personalized product samples, along with educational content to enhance their shopping experience. The platform employs a proprietary algorithm to tailor selections based on individual preferences, ensuring that customers receive products suited to their needs. Birchbox collaborates with renowned brands and also features a robust e-commerce shop, allowing consumers to purchase their favorite products easily. With operations in the United Kingdom, France, Spain, and Belgium, Birchbox aims to simplify the beauty shopping experience through convenience and personalized service.

Contently

Debt Financing in 2011
Contently is a technology company that specializes in content marketing for enterprise-level clients. The company offers a platform that enables businesses to create, distribute, and optimize engaging content efficiently. By providing access to vetted creative talent and leveraging proven expertise, Contently helps brands manage their corporate content from a single location. This streamlined approach simplifies the approval process and enhances the overall effectiveness of content marketing efforts. The company's mission focuses on fostering a better media environment for creatives and businesses alike, facilitating meaningful connections between brands and consumers through compelling storytelling.

Warby Parker

Seed Round in 2011
Warby Parker is a lifestyle brand specializing in the design and sale of vintage-inspired eyeglasses and sunglasses, including prescription glasses and contact lenses. The company aims to provide affordable eyewear while addressing the global issue of vision impairment, as approximately one billion people lack access to affordable glasses. By partnering with experienced non-profit organizations, Warby Parker ensures that each pair of glasses sold helps someone in need obtain eyewear, contributing to improved quality of life and economic opportunities. The company operates through various channels, including physical stores, its website, and mobile applications, offering a range of optical services such as eye exams and vision tests. Revenue is primarily generated from the sale of eyewear products, accessories, and related services.

StellaService

Series A in 2011
StellaService Inc. is a customer feedback and quality management platform designed for customer service teams. Founded in 2008 and headquartered in New York, the platform enables companies of various sizes, from startups to large public enterprises, to collect customer feedback, enhance agent engagement, and improve service performance. As of September 2020, StellaService operates as a subsidiary of Medallia, Inc., further expanding its capabilities in delivering valuable insights for service improvement.

Chloe+Isabel

Seed Round in 2011
Chloe and Isabel, Inc manufactures and markets hand-crafted jewelry for women. It offers necklaces, earrings, bracelets, rings, charms and chains, hair products, pins, beauty and home products, bags, and accessories. The company sells its products through merchandisers in the United States, as well as online. Chloe and Isabel, Inc was incorporated in 2010 and is based in New York, New York.

StellaService

Seed Round in 2010
StellaService Inc. is a customer feedback and quality management platform designed for customer service teams. Founded in 2008 and headquartered in New York, the platform enables companies of various sizes, from startups to large public enterprises, to collect customer feedback, enhance agent engagement, and improve service performance. As of September 2020, StellaService operates as a subsidiary of Medallia, Inc., further expanding its capabilities in delivering valuable insights for service improvement.
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