Bullish

Bullish is an early-stage consumer investment firm founded in 2015 and based in New York, with additional offices in Connecticut and Colorado. It specializes in investing in consumer goods and retail companies, focusing on startups that have the potential for significant growth. Bullish combines its investment activities with the functions of a strategic creative agency, offering a range of services that include primary research, communications planning, and brand strategy development. This dual approach not only provides financial support but also helps enhance the brand reputation of its portfolio companies. Notable past investments include well-known brands such as Peloton, Casper, and Warby Parker, reflecting Bullish's commitment to fostering innovative consumer-oriented businesses.

Tom Balderston

General Partner Investments and Co-Founder

Margo Layton Cole

Venture Partner

Michael Duda

Co-Founder and Managing Partner

Zach Lev

Partner

Daphne Mandell

Associate

Kate Scott

Partner, Strategy

Brent Vartan

Co-Founder and Managing Partner

Past deals in Adult

Hello Cake

Series A in 2022
Hello Cake offers tailor-made products for the bedroom, inspired by real couples, and designed for specific types of play. Each product is made from the highest quality ingredients, produced with love in California, and delivered directly to doorsteps across the U.S. We hope everything we make will help our customers feel good, connect to their partner(s), and have fun.
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