Insider develops a growth management platform. The company’s platform helps digital marketers drive growth from acquisition to activation, retention and revenue, and leveraging real-time predictive segmentation by artificial intelligence and machine learning capabilities. It serves various industries, including retail, automotive, finance, eBetting, travel, and media. Insider was formerly known as SOCIAPlus. The company was founded in 2012 and is based in Singapore. It has additional offices in London, United Kingdom; Singapore; Tokyo, Japan; Dubai, United Arab Emirates; Moscow, Russia; Warsaw, Poland; Kuala Lumpur, Malaysia; Jakarta, Indonesia; Istanbul, Turkey; Kiev, Ukraine; Sydney, Australia; Seoul, South Korea; Ho Chi Minh City, Vietnam; Bangkok, Thailand; Hong Kong; and Taipei, Taiwan.