Eight Roads

Eight Roads Ventures is a global venture capital firm and the proprietary investment arm of Fidelity International Limited, with a history dating back to 1969. Headquartered in Hamilton, Bermuda, it operates offices in the UK, China, India, Japan, and the US. The firm manages assets totaling approximately $11 billion and focuses its investments primarily in the healthcare and technology sectors. Over its 50-year history, Eight Roads has established partnerships with more than 500 companies, contributing to its extensive portfolio that includes notable names in various industries. The firm is committed to fostering innovation and growth through strategic investments across Asia, Europe, Israel, and the United States.

Advani, Alokik

Managing Partner, Fidelity International Strategic Ventures

Auerbach, Daniel

Senior Managing Partner, Asia

Vytautas Balsys

Partner, Portfolio Management and Business Operations

Virginia Bassano

Vice President

Shirish Belapure

Venture Partner

Shweta Bhatia

Partner and and Head of Technology, Consumer and Financial Services, India

Bopardikar, Bhushan

Vice President

Betty Cai

Partner

Arvind Chari

Vice President

Chua, Ted

Partner

Cornet, Lucile

Partner

Raj Dugar

Managing Partner, Asia

Davor Hebel

Partner, Head of Europe Ventures

Tao Huang Ph.D

Principal

Zang Jialun

Partner

Murata Junichi

Principal

Deepak Kanvinde

Venture Partner

Shinichiro Komoto

Partner

Kavish Kothari

Vice President

Rebecca Lin

Partner

Xin Liu

Partner

Chersy Miao

Senior Associate

O'Toole, Dan

Vice President

Ouchi, Yosuke

Principal

Eyal Rabinovich

Principal

Shawn Shen

Partner

Lei Shi Ph.D

Partner

Prakhar Singh

Vice President

Liena Suzuki

Vice President

Aditya Gurunath Systla

Principal

Michael Treskow

Partner

Jarlon Tsang

Managing Partner, Head of China

Ashish Venkataramani

Partner

Cody Yin

Partner

Zhang Yixiao

Executive Director

Zecha, Alston

FinTech and Enterprise Software and Director

Gordon Zhang

Vice President and Principal

Feng Zhao Ph.D

Partner

Prem Pavoor

Partner

Weimin Liu Ph.D

Partner

Past deals in Advertising

Doceree

Series A in 2022
Doceree Inc is a healthcare marketing technology company that operates a programmatic physician engagement and advertising platform. Founded in 2019 and based in Parsippany, New Jersey, with an additional office in New Delhi, India, Doceree specializes in connecting pharmaceutical and healthcare brands with healthcare professionals (HCPs). The platform enables targeted advertising and provides data analytics to help clients effectively reach and engage with HCPs in a compliant manner. Utilizing artificial intelligence and data segmentation, Doceree identifies specific HCPs across various digital platforms, including physician networking sites, medical journals, and telemedicine platforms. This approach allows healthcare industry professionals to deliver precise and transparent messaging at scale, catering to the needs of media agencies, pharmaceutical brands, medical device companies, consumer healthcare brands, and hospitals.

Mention Me

Series B in 2022
Mention Me Limited operates a software-as-a-service platform that specializes in referral marketing for online businesses. Since its incorporation in 2013 and headquartered in London, the company assists brands in leveraging customer advocacy through its unique Referral Engineering approach, which has generated over 4.5 million referrals and approximately $1.5 billion in revenue for a diverse range of clients, including notable names like Charlotte Tilbury and Puma. The platform enables businesses to implement refer-a-friend programs, rewarding both referrers and new customers, while also facilitating social sharing through email and social media. Mention Me offers features such as A/B testing for campaign optimization, real-time results via a referral dashboard, and insights for performance enhancement. The company has built a growing partner network that includes platforms like Emarsys and Klaviyo and has secured $32 million in funding since 2018 to support its expansion.

Funnel

Series C in 2021
Funnel is a marketing analytics and reporting software that aims to streamline data collection for online advertisers and e-commerce companies. Founded in 2014 by Fredrik Skantze and Per Made, the company provides a platform that integrates with over 400 marketing and advertising sources. This allows businesses to automatically collect and structure advertising performance data, facilitating better decision-making regarding advertising spend and business growth. Funnel enables users to feed data into various tools, including Business Intelligence platforms, Data Warehouses, and visualization tools like Google Data Studio and Google Analytics. The company serves a diverse clientele, including e-commerce businesses, media agencies, brands, B2B enterprises, mobile applications, and gaming companies. Funnel operates from its headquarters in Stockholm, with an additional office in Boston.

AppsFlyer

Series D in 2020
AppsFlyer Ltd. is a mobile app measurement platform that assists app developers, brands, and advertising agencies in optimizing their mobile customer acquisition strategies through a real-time dashboard. Founded in 2011 and headquartered in Herzliya, Israel, the company has expanded its presence with offices in major cities worldwide, including London, San Francisco, and Tokyo. AppsFlyer's platform integrates with numerous media partners, allowing advertisers to track and measure the effectiveness of their mobile app promotional campaigns across various sources, such as paid, organic, and social channels. The company's analytics tools empower marketers to enhance their campaigns, while solutions like Ad Revenue Attribution and Agency Transparency offer insights into revenue sources and campaign performance. Additionally, AppsFlyer provides Protect360, a robust fraud protection system, ensuring data integrity and user privacy. With a commitment to improving customer experiences, AppsFlyer supports a wide array of applications on platforms like the Apple App Store and Google Play, serving over 10,000 technology partners globally.

Funnel

Series B in 2020
Funnel is a marketing analytics and reporting software that aims to streamline data collection for online advertisers and e-commerce companies. Founded in 2014 by Fredrik Skantze and Per Made, the company provides a platform that integrates with over 400 marketing and advertising sources. This allows businesses to automatically collect and structure advertising performance data, facilitating better decision-making regarding advertising spend and business growth. Funnel enables users to feed data into various tools, including Business Intelligence platforms, Data Warehouses, and visualization tools like Google Data Studio and Google Analytics. The company serves a diverse clientele, including e-commerce businesses, media agencies, brands, B2B enterprises, mobile applications, and gaming companies. Funnel operates from its headquarters in Stockholm, with an additional office in Boston.

Mention Me

Series A in 2018
Mention Me Limited operates a software-as-a-service platform that specializes in referral marketing for online businesses. Since its incorporation in 2013 and headquartered in London, the company assists brands in leveraging customer advocacy through its unique Referral Engineering approach, which has generated over 4.5 million referrals and approximately $1.5 billion in revenue for a diverse range of clients, including notable names like Charlotte Tilbury and Puma. The platform enables businesses to implement refer-a-friend programs, rewarding both referrers and new customers, while also facilitating social sharing through email and social media. Mention Me offers features such as A/B testing for campaign optimization, real-time results via a referral dashboard, and insights for performance enhancement. The company has built a growing partner network that includes platforms like Emarsys and Klaviyo and has secured $32 million in funding since 2018 to support its expansion.

Kongming

Series B in 2018
Kongming Inc. is a company focused on social media technology products based marketing.

PORT

Venture Round in 2018
Port Inc. is a Tokyo-based company that specializes in internet media services, focusing on three key areas: career, finance, and healthcare. Established in 2011, Port develops content marketing tailored to user needs in Japan. The company operates various domain-specific media platforms, offering financial information that assists users in managing their money through services related to saving, borrowing, and investment. Additionally, Port provides a career information platform that facilitates job searches and matches users with recruiting companies. In the healthcare sector, the company runs an online platform aimed at improving lifestyle habits, which is supervised by medical professionals, along with a medical information site addressing lifestyle diseases for both individuals and enterprises. Port Inc. was previously known as Social Recruiting Co., Ltd. before rebranding in 2015.

Candee

Series B in 2017
Candee Inc. is a Tokyo-based production company specializing in online video production, talent management, and advertising services. Founded in 2015, the company offers a range of services including video editing, branding, digital marketing, and public relations. Candee operates an online platform that focuses on creating advertising and media videos tailored for mobile content, allowing businesses to effectively promote their brands and manage talent through engaging video content.

Audacy

Series A in 2017
Audacy is a space communications service provider enabling continuous satellite and launch vehicle connectivity from the launchpad to the Moon. Its mission is to deliver anytime, highly operable connectivity that advances humankind to an unparalleled age of space exploration and discovery. The company was founded in 2015 and headquartered in Mountain View, California.

AppsFlyer

Series C in 2017
AppsFlyer Ltd. is a mobile app measurement platform that assists app developers, brands, and advertising agencies in optimizing their mobile customer acquisition strategies through a real-time dashboard. Founded in 2011 and headquartered in Herzliya, Israel, the company has expanded its presence with offices in major cities worldwide, including London, San Francisco, and Tokyo. AppsFlyer's platform integrates with numerous media partners, allowing advertisers to track and measure the effectiveness of their mobile app promotional campaigns across various sources, such as paid, organic, and social channels. The company's analytics tools empower marketers to enhance their campaigns, while solutions like Ad Revenue Attribution and Agency Transparency offer insights into revenue sources and campaign performance. Additionally, AppsFlyer provides Protect360, a robust fraud protection system, ensuring data integrity and user privacy. With a commitment to improving customer experiences, AppsFlyer supports a wide array of applications on platforms like the Apple App Store and Google Play, serving over 10,000 technology partners globally.

PORT

Venture Round in 2016
Port Inc. is a Tokyo-based company that specializes in internet media services, focusing on three key areas: career, finance, and healthcare. Established in 2011, Port develops content marketing tailored to user needs in Japan. The company operates various domain-specific media platforms, offering financial information that assists users in managing their money through services related to saving, borrowing, and investment. Additionally, Port provides a career information platform that facilitates job searches and matches users with recruiting companies. In the healthcare sector, the company runs an online platform aimed at improving lifestyle habits, which is supervised by medical professionals, along with a medical information site addressing lifestyle diseases for both individuals and enterprises. Port Inc. was previously known as Social Recruiting Co., Ltd. before rebranding in 2015.

Kaizen Ad

Series B in 2016
Kaizen Platform, Inc. is a marketing technology company that provides an online platform for brands, agencies, and freelancers to enhance digital customer experiences. Founded in 2013 and headquartered in San Francisco, with an additional office in Tokyo, the company offers a suite of solutions, including Kaizen, its enterprise marketing solution that integrates multichannel marketing collaboration with creative services from a network of designers and copywriters. Kaizen Ad, a key component, specializes in video advertising, delivering high-quality video ads rapidly and effectively through a global network of experienced professionals. The platform supports various sectors such as retail, finance, travel, education, and healthcare, enabling users to optimize their marketing strategies, personalize content, and automate processes for better performance. Kaizen Platform also provides training in digital transformation and offers tools to streamline marketing efforts, making it a comprehensive resource for enhancing customer engagement across digital channels.

more2

Venture Round in 2015
more2 limited is a data analytics and marketing firm based in London, United Kingdom, founded in 2002. The company specializes in providing strategic services, including segmentation, modeling, reporting, and analysis, to enhance the growth of retail businesses both in the UK and internationally. more2 serves a diverse range of sectors, including fashion, fitness, food and drink, health and beauty, lifestyle, outdoor, and technology. Its platform allows clients to gain insights into customer behavior across various channels, facilitating informed marketing decisions and improving commercial performance. The firm emphasizes a client-centric approach, treating clients with the same care and respect they would expect.

Kaizen Ad

Series A in 2015
Kaizen Platform, Inc. is a marketing technology company that provides an online platform for brands, agencies, and freelancers to enhance digital customer experiences. Founded in 2013 and headquartered in San Francisco, with an additional office in Tokyo, the company offers a suite of solutions, including Kaizen, its enterprise marketing solution that integrates multichannel marketing collaboration with creative services from a network of designers and copywriters. Kaizen Ad, a key component, specializes in video advertising, delivering high-quality video ads rapidly and effectively through a global network of experienced professionals. The platform supports various sectors such as retail, finance, travel, education, and healthcare, enabling users to optimize their marketing strategies, personalize content, and automate processes for better performance. Kaizen Platform also provides training in digital transformation and offers tools to streamline marketing efforts, making it a comprehensive resource for enhancing customer engagement across digital channels.

WDDG

Series A in 2015
DaGong is an online blue-collar worker recruitment service provider.

AppsFlyer

Series B in 2015
AppsFlyer Ltd. is a mobile app measurement platform that assists app developers, brands, and advertising agencies in optimizing their mobile customer acquisition strategies through a real-time dashboard. Founded in 2011 and headquartered in Herzliya, Israel, the company has expanded its presence with offices in major cities worldwide, including London, San Francisco, and Tokyo. AppsFlyer's platform integrates with numerous media partners, allowing advertisers to track and measure the effectiveness of their mobile app promotional campaigns across various sources, such as paid, organic, and social channels. The company's analytics tools empower marketers to enhance their campaigns, while solutions like Ad Revenue Attribution and Agency Transparency offer insights into revenue sources and campaign performance. Additionally, AppsFlyer provides Protect360, a robust fraud protection system, ensuring data integrity and user privacy. With a commitment to improving customer experiences, AppsFlyer supports a wide array of applications on platforms like the Apple App Store and Google Play, serving over 10,000 technology partners globally.

Kaizen Ad

Series A in 2014
Kaizen Platform, Inc. is a marketing technology company that provides an online platform for brands, agencies, and freelancers to enhance digital customer experiences. Founded in 2013 and headquartered in San Francisco, with an additional office in Tokyo, the company offers a suite of solutions, including Kaizen, its enterprise marketing solution that integrates multichannel marketing collaboration with creative services from a network of designers and copywriters. Kaizen Ad, a key component, specializes in video advertising, delivering high-quality video ads rapidly and effectively through a global network of experienced professionals. The platform supports various sectors such as retail, finance, travel, education, and healthcare, enabling users to optimize their marketing strategies, personalize content, and automate processes for better performance. Kaizen Platform also provides training in digital transformation and offers tools to streamline marketing efforts, making it a comprehensive resource for enhancing customer engagement across digital channels.

Yoka

Series C in 2013
Yoka is a Chinese online platform specializing in high-end fashion and lifestyle content, catering primarily to affluent consumers who seek premium brands and a superior quality of life. As a sub-brand of Trends Media Group, Yoka leverages a diverse array of media, including 17 published magazines such as Cosmopolitan and Esquire, to deliver a comprehensive fashion experience. The platform focuses on providing rich fashion information and services related to beauty and makeup, fostering a community where users can exchange ideas and insights on luxury living. Yoka's strategic partnerships with renowned media groups enhance its offerings, ensuring a blend of global trends with local relevance.

Yoyi Digital

Series C in 2012
Yoyi Digital is the leading platform in multi-screen programmatic buying in China. With the vision of focusing on data and technology, Yoyi Digital is leading the transformation in display ads from media buying to audience buying. At present, Yoyi has successfully completed four rounds of financing. The investors include Oak Investment Partner , Gobi Partners, Fidelity Investments, NewQuest Capital Partners, and Guangzhou Daily. Since its establishment, Yoyi has been always leading the development of programmatic buying industry. With data and technology advantages, Yoyi launched the first DSP in China which based on Real Time Biding(RTB), and also the first to bring the concept of cross-screen programmatic buying in China. In 2014, Yoyi launched Databank, China’s first real-meaning DMP, which helps advertisers on collecting, analyzing, managing, and acting on this first-party data from advertisers’ website and app as well as third-party data assembled by Yoyi and other data providers. Furthermore, Yoyi took the lead in entering the OTT indursty, launched the programmatic TV platform, established Big Data Lab by cooperating with Hisense, a Chinese famous Smart TV manufacturer,realising the data and platform integration, thus to provide more creative OTT solutions to advertisers. Yoyi is also the only DSP platform that cross multi-screens including PC, mobile,video and OTT. Based on Yoyi’s proprietary audience data and advanced advertising technology, Yoyi is able to deliver the right ads to the right audience through right screen at right time, thus greatly enhancing user experience and advertising effectiveness at the same time. Yoyi Digital provides both branding and performance solutions for over 1000 global and local brands, including Coco Cola, Budweiser, Audi, Toyota, Sumsang, Haier, Shell and Kimberly etc. Yoyi was been selected as the Red Herring 100 Global Winner, one of the technology industry's most respected awards, and also awarded the Most influential advertising company on Ad Stars Festival in Busan. Yoyi Digital was also the first ad tech company in China which been invited to give speech at Cannes Lions in France. With such strong influence,Yoyi Digital is continuously driving the revolution of digital marketing in China. Yoyi Digital is based in Beijing with branches in Shanghai and Guangzhou.

Kongming

Venture Round in 2011
Kongming Inc. is a company focused on social media technology products based marketing.

Crystal CG

Venture Round in 2008
Crystal CG Ltd. is a provider of visual creative solutions, specializing in 3D visual development and application across various sectors. Founded in 1995 and based in Beijing, the company offers services in architectural visualization, commercial property promotion, exhibition displays, and film and media production. Its capabilities extend to audio-video integrated applications and digital city platforms, catering to theme exhibitions, events, and advertising. Crystal CG also engages in research and development, design, planning, and production of film and television special effects, animation, and cartoon animation. The company operates in multiple cities, including Beijing, Shanghai, and Los Angeles, and aims to deliver integrated digital graphics solutions that support clients in achieving their goals in publicity, communication, and entertainment.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.