Eight Roads Ventures

Eight Roads Ventures is a global venture capital firm and the proprietary investment arm of Fidelity International Limited (FIL). It targets technology-enabled companies across stages from early venture to growth and late-stage, with a focus on healthcare IT, information technology, software and services, fintech, consumer and enterprise technology, telecommunications, and related sectors. It operates internationally with offices in Europe (London) and Asia (Beijing, Shanghai, Hong Kong, Tokyo, Mumbai, Bengaluru) and partnerships in Israel, Singapore, and the United States, reflecting a broad geographic scope. It typically invests between modest seven-figures to tens of millions of dollars, seeks to lead or co-lead and often takes a board seat, supporting portfolio companies with strategic and operational expertise. The firm emphasizes long-standing partnerships and a hands-on approach, backed by FIL’s resources.

Umang Agarwal

Principal

Hiroki Ashida

Vice President

Daniel Auerbach

Senior Managing Partner and Head of Global Ventures

Vytautas Balsys

Partner

Helena Barman

Investor

Katy Barnett

Associate

Virginia Bassano

Vice President

Shirish Belapure

Venture Partner

Daniel Benjamin

Investor

Betty Cai

Partner

Ted Chua

Senior Partner

Lucile Cornet

Partner

Kevin Du

Senior Associate

Raj Dugar

Managing Partner, India

Martin Ericsson

Vice President

Tamina Fogelberg

Investor

Siddhant Gandhi

Associate

Elaine Gao

Senior Associate

Antonin Gury-Coupier

Investor

Davor Hebel

Managing Partner

April Hu

Vice President

Tao Huang

Principal

Tammy Huang

Senior Associate

Tao Huang

Principal

Allen Huo

Vice President

Abhishek Jain

Vice President

Deepak Kanvinde

Venture Partner

Michiko Kohyama

Vice President

Shinichiro Komoto

Partner

Kavish Kothari

Principal

Chintan Kothari

Partner

Thomas Lin

Vice President

Xin Liu

Partner

Weimin Liu Ph.D

Partner

Allen Liu

Senior Associate

Maneesh Menon

Principal

Sophie Meralli

Vice President

Chersy Miao

Principal

David Milstein

Managing Partner and Head of Japan

Junichi Murata

Partner

Jens Neisius

Vice President

Dan O'Toole

Vice President

Yosuke Ouchi

Principal

Alexandra Prescot

Investor

Delphine Qiu

Principal

Eyal Rabinovich

Investor

Laura Salesse

Investor

Fuga Sawada

Senior Associate

Shawn Shen

Partner

Sagar Sheth

Vice President

Lei Shi Ph.D

Partner

Arjun Singh

Senior Associate

Michael Stephanblome

Venture Partner

Liena Suzuki MD

Principal

Aditya Systla

Partner

Michael Treskow

Partner

Jarlon Tsang JD

Managing Partner and Head of China

Ashish Venkataramani

Partner

Ashish Venkataramani

Partner

Bo Wang

Senior Associate

He Wang

Vice President

Nancy Xu

Vice President

Cody Yin Ph.D

Partner

Yuan Yuan

Principal

Zang Jialun

Partner

Alston Zecha

Partner

Gordon Zhang

Partner

Zhang Yixiao

Executive Director

Haoming Zhang

Vice President

Feng Zhao Ph.D

Partner

Past deals in Digital Marketing

Doceree

Series B in 2023
Doceree is a healthcare marketing technology company that provides a platform and solutions to help pharmaceutical and healthcare brands reach healthcare professionals. Its programmatic platform supports physician engagement and targeted advertising across physician networks, medical journals, telemedicine platforms, and relevant digital channels, delivering compliant, scalable messages. The platform uses artificial intelligence, data segmentation, and analytics to identify target healthcare professionals and optimize reach across global digital ecosystems. Doceree serves pharmaceutical brands, medical device brands, consumer health brands, hospitals, and media agencies, enabling access to physician-only environments and enabling compliant engagement at scale.

Doceree

Series A in 2022
Doceree is a healthcare marketing technology company that provides a platform and solutions to help pharmaceutical and healthcare brands reach healthcare professionals. Its programmatic platform supports physician engagement and targeted advertising across physician networks, medical journals, telemedicine platforms, and relevant digital channels, delivering compliant, scalable messages. The platform uses artificial intelligence, data segmentation, and analytics to identify target healthcare professionals and optimize reach across global digital ecosystems. Doceree serves pharmaceutical brands, medical device brands, consumer health brands, hospitals, and media agencies, enabling access to physician-only environments and enabling compliant engagement at scale.

Funnel

Series C in 2021
Founded in 2014 by Fredrik Skantze and Per Made, Funnel is a software company specializing in marketing analytics. It integrates with over 400 data sources to automate data collection from various advertising platforms, catering to e-commerce companies, media agencies, brands, B2B businesses, mobile apps, and gaming companies.

Medallia Digital Experience Analytics

Series B in 2020
Decibel Insight Limited offers an online platform designed to analyze user behavior on websites and applications, helping enterprise businesses enhance the customer experience at various digital touchpoints. The company utilizes machine learning technology to process a wide array of behavioral metrics, such as mouse movements and error occurrences, providing insights through features like heatmaps, session replays, form analytics, and detailed performance reports. Decibel's solutions, available both on-premise and as Software as a Service (SaaS), cater to industries including eCommerce, finance, media, and travel. Established in 2013 and headquartered in London, with additional offices in Denver and Boston, Decibel serves major brands like Lego, General Motors, and British Airways, enabling them to identify opportunities for improvement and foster a customer-centric approach within their organizations.

Funnel

Series B in 2020
Founded in 2014 by Fredrik Skantze and Per Made, Funnel is a software company specializing in marketing analytics. It integrates with over 400 data sources to automate data collection from various advertising platforms, catering to e-commerce companies, media agencies, brands, B2B businesses, mobile apps, and gaming companies.

Medallia Digital Experience Analytics

Series B in 2019
Decibel Insight Limited offers an online platform designed to analyze user behavior on websites and applications, helping enterprise businesses enhance the customer experience at various digital touchpoints. The company utilizes machine learning technology to process a wide array of behavioral metrics, such as mouse movements and error occurrences, providing insights through features like heatmaps, session replays, form analytics, and detailed performance reports. Decibel's solutions, available both on-premise and as Software as a Service (SaaS), cater to industries including eCommerce, finance, media, and travel. Established in 2013 and headquartered in London, with additional offices in Denver and Boston, Decibel serves major brands like Lego, General Motors, and British Airways, enabling them to identify opportunities for improvement and foster a customer-centric approach within their organizations.

Akulaku

Series C in 2018
Akulaku is a Southeast Asia fintech platform that provides online credit and digital financial services. Founded in 2016 and based in Jakarta, Indonesia, it serves customers across Indonesia, the Philippines, and Malaysia with digital banking, digital financing, digital investment, and insurance brokerage offerings. The company operates a virtual credit card and ecommerce platform, as well as Asetku, an online wealth management service, and a mobile neobank supported by Bank Neo Commerce. It focuses on meeting the daily financial needs of underserved customers in emerging markets and aims to reach about 50 million users across Southeast Asia by 2025.

Pathee

Series A in 2018
Pathee is an innovative search engine designed to provide users with tailored information based on their current location. By utilizing advanced location detection technology, the platform connects individuals with local retail options and relevant services. It offers a suite of digital marketing tools that enhance the interaction between consumers and the retail community. Through its services, Pathee enables users to access pertinent search results and discover shopping locations, while also providing retail chains with platforms for digital promotions and media optimization. This comprehensive approach supports both consumer needs and retail marketing efforts, facilitating a more efficient and targeted shopping experience.

Kongming

Series B in 2018
Kongming Inc. is a Beijing-based company established in 2010 that specializes in social media technology and marketing solutions. It offers a range of products and services, including social monitoring tools, customer relationship management (CRM) systems, social networking advertising, and data analysis services. By leveraging these capabilities, Kongming aims to enhance client interactions and optimize marketing strategies within the social media landscape.

Audacy

Venture Round in 2018
Since 2003, we help companies driving digital innovation, with disruptive methodologies. We design new brands, new services and new products, in collaboration with our clients and their partners. We assist large groups, start-ups and SMEs in the conduct of disruption (Disrupt), of digital experience design (Design), and the conduct of growth (Scale). Our approach is different from a digital agency: we are structured as a consultancy, with concrete execution abilities in design and in marketing.

Candee

Series B in 2017
Candee Inc. is a Tokyo-based production company founded in 2015 that specializes in online video production and talent management. The company provides a range of services, including advertising, video editing, branding, content creation, public relations, and digital marketing. Through its online platform, Candee produces advertising and media videos, focusing particularly on mobile content, which allows businesses to effectively advertise and manage talent in the digital space.

Pathee

Series A in 2017
Pathee is an innovative search engine designed to provide users with tailored information based on their current location. By utilizing advanced location detection technology, the platform connects individuals with local retail options and relevant services. It offers a suite of digital marketing tools that enhance the interaction between consumers and the retail community. Through its services, Pathee enables users to access pertinent search results and discover shopping locations, while also providing retail chains with platforms for digital promotions and media optimization. This comprehensive approach supports both consumer needs and retail marketing efforts, facilitating a more efficient and targeted shopping experience.

Medallia Digital Experience Analytics

Series A in 2017
Decibel Insight Limited offers an online platform designed to analyze user behavior on websites and applications, helping enterprise businesses enhance the customer experience at various digital touchpoints. The company utilizes machine learning technology to process a wide array of behavioral metrics, such as mouse movements and error occurrences, providing insights through features like heatmaps, session replays, form analytics, and detailed performance reports. Decibel's solutions, available both on-premise and as Software as a Service (SaaS), cater to industries including eCommerce, finance, media, and travel. Established in 2013 and headquartered in London, with additional offices in Denver and Boston, Decibel serves major brands like Lego, General Motors, and British Airways, enabling them to identify opportunities for improvement and foster a customer-centric approach within their organizations.

Akulaku

Series A in 2017
Akulaku is a Southeast Asia fintech platform that provides online credit and digital financial services. Founded in 2016 and based in Jakarta, Indonesia, it serves customers across Indonesia, the Philippines, and Malaysia with digital banking, digital financing, digital investment, and insurance brokerage offerings. The company operates a virtual credit card and ecommerce platform, as well as Asetku, an online wealth management service, and a mobile neobank supported by Bank Neo Commerce. It focuses on meeting the daily financial needs of underserved customers in emerging markets and aims to reach about 50 million users across Southeast Asia by 2025.

Velory

Series A in 2016
Velory operates a digitalization platform that facilitates connections between digital brands and small to medium-sized businesses. The company leverages machine learning to provide tailored digital solutions and serves as a distribution partner, ensuring that the identified solutions integrate smoothly. By offering an on-demand direct sales force that can be activated globally, Velory accelerates the growth of innovative digital services, empowering businesses to enhance their operations and development.

Kaizen Platform

Series B in 2016
Founded in 2013, Kaizen Platform Inc. offers a digital marketing platform enabling brands, agencies, and freelancers to collaborate on creating and testing customer journey experiences across mobile, social media, display ads, and landing pages. Serving sectors like retail, finance, travel, and tech, the company combines multichannel marketing software with a cloud of designers and copywriters for improved performance.

More2

Venture Round in 2015
More2 Limited is a London-based company that specializes in providing comprehensive marketing and data analytics services to retail businesses in various sectors, including fashion, fitness, food and drink, health and beauty, lifestyle, outdoor, and technology. Founded in 2002, the company focuses on strategy development, customer segmentation, modeling, reporting, analysis, technology integration, and campaign management to enhance commercial performance for its clients. More2's platform empowers retailers to gain insights into customer behavior across multiple channels, enabling them to leverage their data assets for informed marketing decisions. By adopting a straightforward and client-centric approach, More2 aims to foster growth and improve outcomes for its clients both in the United Kingdom and internationally.

Kaizen Platform

Series A in 2015
Founded in 2013, Kaizen Platform Inc. offers a digital marketing platform enabling brands, agencies, and freelancers to collaborate on creating and testing customer journey experiences across mobile, social media, display ads, and landing pages. Serving sectors like retail, finance, travel, and tech, the company combines multichannel marketing software with a cloud of designers and copywriters for improved performance.

Metaps

Series C in 2015
Metaps operates three core businesses: finance services including cashless payments, digital marketing solutions, and SaaS platforms for data analysis.

Kaizen Platform

Series A in 2014
Founded in 2013, Kaizen Platform Inc. offers a digital marketing platform enabling brands, agencies, and freelancers to collaborate on creating and testing customer journey experiences across mobile, social media, display ads, and landing pages. Serving sectors like retail, finance, travel, and tech, the company combines multichannel marketing software with a cloud of designers and copywriters for improved performance.

Kmsocial

Series B in 2014
Kmsocial is a provider of social media management tools aimed at enhancing promotional efficiency across various social media platforms, particularly in China. The company's flagship offering is the Kongming Social Management Platform, which encompasses a range of services including Weibo operation, social media monitoring, customer relationship management (CRM), social network advertising, and data analysis. By leveraging these services, Kmsocial enables clients to effectively promote their products and engage with their audience through targeted social media strategies.

Mtime

Venture Round in 2013
Mtime is a prominent film portal and promotion company based in China, founded in 2004. It operates an online platform that provides a comprehensive database of information about Chinese films and television series, including trailers, posters, reviews, and detailed film credits. Mtime facilitates online ticket sales for movies and also designs and sells film-themed merchandise. Additionally, it offers entertainment news and operates a mobile application along with in-theater kiosks for ticket purchases. The platform emphasizes the importance of intellectual property rights and does not currently provide streaming or downloading services for films. Mtime aims to collaborate with copyright owners to offer high-quality, legal viewing options in the future. The company is a subsidiary of Wanda Cinema Line Co., Ltd.

Metaps

Series B in 2013
Metaps operates three core businesses: finance services including cashless payments, digital marketing solutions, and SaaS platforms for data analysis.

Yoyi Digital

Series C in 2012
Yoyi Digital, established in 2007 and headquartered in Beijing, China, specializes in providing online advertising and marketing solutions tailored for advertisers and media publishers. The company leads the programmatic buying industry in China, focusing on data-driven strategies that facilitate the transition from media buying to audience buying. Yoyi Digital offers a comprehensive suite of services, including targeted advertisement delivery, customer relationship management, and innovative media planning. Its proprietary platforms, such as Databank, enable advertisers to collect and analyze first-party data effectively. Yoyi has pioneered cross-screen programmatic buying, integrating digital media strategies across devices including PCs, mobile, video, and OTT. The company serves over 1,000 global and local brands, utilizing advanced advertising technologies to enhance user experience and advertising effectiveness. Yoyi Digital has received multiple accolades, including recognition as a Red Herring 100 Global Winner and accolades at the Ad Stars Festival. With branches in Shanghai and Guangzhou, the organization continues to drive the evolution of digital marketing in China.

Kongming

Venture Round in 2011
Kongming Inc. is a Beijing-based company established in 2010 that specializes in social media technology and marketing solutions. It offers a range of products and services, including social monitoring tools, customer relationship management (CRM) systems, social networking advertising, and data analysis services. By leveraging these capabilities, Kongming aims to enhance client interactions and optimize marketing strategies within the social media landscape.
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