Shoreline Venture Management

Shoreline Venture Management, LLC is a venture capital firm based in the San Francisco Bay Area, established in 1998. The firm primarily focuses on seed and early-stage investments in technology sectors, including information technology, software, data analytics, medical devices, diagnostics, and healthcare information technology. Shoreline also considers opportunities in life sciences, healthcare, food ingredients, and various retail sectors. The firm typically invests between $0.25 million and $1 million in seed and Series A rounds, with total investments in a portfolio company potentially reaching $3 million to $8 million across multiple rounds. Shoreline seeks to take equity ownership in its portfolio companies and primarily targets investments in Western North America and Canada.

Keith Corbin

CFO

Peter Craddock

Co-Founder and Managing Director

Robert W. Lange

Venture Partner

Bob Spears

Managing Director

Michael Taylor

Venture Partner

Rob Taylor

Venture Partner

8 past transactions

DBM Cloud Systems

Convertible Note in 2018
DBM Cloud Systems, Inc. develops cloud orchestration software platform that enables users to optimize their preferred cloud infrastructure. It provides services needed to optimize cloud strategies, such as define a multi-cloud and hybrid-cloud strategy, map requirements to the host of services available from public cloud providers, right-size service choices given the enterprise's current and projected needs, assist in evaluating cloud pricing options, manage data migration to the cloud, cloud TCO analysis and test plan for deployment of its open software platform, and storage update service. The company was founded in 2015 and is based in Burlingame, California.

CoinFlip

Seed Round in 2018
CoinFlip Solutions, Inc. is a technology company that specializes in payment solutions, allowing consumers to use loyalty points and travel rewards for purchases at physical retail locations. Established in 2015 and based in Plano, Texas, CoinFlip has developed a proprietary platform that facilitates the conversion of points and miles into payment transactions, streamlining transactional accounting and offering valuable data insights. The company's technology integrates seamlessly with point-of-sale systems and provides various options for retailers, enabling them to implement programs that allow customers to pay with points or participate in savings initiatives. With a focus on enhancing the shopping experience, CoinFlip aims to expand its reach across the retail sector, facilitating billions of dollars in transactions within grocery, drug, and mass retail channels.

Microdermics

Seed Round in 2017
Microdermics Inc., a medical device company, focuses on commercializing a hollow microneedle delivery platform for the biopharmaceutical market. It focuses on designing, building, testing, and manufacturing hollow metal microneedles for various therapeutics and traditional intramuscular vaccinations. The company was incorporated in 2014 and is headquartered in Vancouver, Canada.

CoinFlip

Seed Round in 2016
CoinFlip Solutions, Inc. is a technology company that specializes in payment solutions, allowing consumers to use loyalty points and travel rewards for purchases at physical retail locations. Established in 2015 and based in Plano, Texas, CoinFlip has developed a proprietary platform that facilitates the conversion of points and miles into payment transactions, streamlining transactional accounting and offering valuable data insights. The company's technology integrates seamlessly with point-of-sale systems and provides various options for retailers, enabling them to implement programs that allow customers to pay with points or participate in savings initiatives. With a focus on enhancing the shopping experience, CoinFlip aims to expand its reach across the retail sector, facilitating billions of dollars in transactions within grocery, drug, and mass retail channels.

Blab

Series B in 2014
Blab operates a Predictive Social Intelligence platform that analyzes over 100 million posts daily from more than 50,000 global sources, including news outlets, blogs, and social media. Utilizing a combination of content categories, brand targets, and audience interests, Blab helps clients forecast emerging conversations and trends. Its BlabPredicts feature allows advertisers, publishers, and creative agencies to access a comprehensive index of consumer discussions, enabling them to plan and optimize their media strategies up to 72 hours in advance. The platform effectively supports the creation, production, and distribution of branded content across various digital channels, ensuring that the content is aligned with current trends and audience engagement.

Health Hero Network

Series B in 2006
Health Hero Network, Inc. develops and markets technology solutions for remote health monitoring and management. The company provides health management programs delivering personalized daily monitoring and patient education, and information to care providers. It also offers Health Buddy system that serves as the interface between patients at home and care providers, facilitating patient education and monitoring of chronic conditions. The company's Health Buddy system includes monitoring technologies, clinical information databases, Internet-enabled decision support tools, health management programs, and content development software tools. It serves hospitals, health plans, government health organizations, disease management companies, and pharmaceutical companies or universities conducting clinical trials or studies. The company was founded in 1988 and is based in Palo Alto, California. As of December 19, 2007, Health Hero Network, Inc. operates as a subsidiary of Robert Bosch GMBH.

Layer 7 Technologies

Series B in 2006
Layer 7 Technologies provides security and management products for API-driven integrations spanning the extended hybrid enterprise. It offers API management solutions such as API Proxy, a virtual API gateway that gives API publishers a tool for securing, orchestrating, and optimizing APIs as well as enforcing SLAs; XML Firewall that is designed to address access, federation, and message security needs in service oriented architecture (SOA) based integrations; SOA Gateway, an API Gateway that provides data translation, contextual routing, SLA management, caching, protocol switching, and B2B functionality; and Mobile Access Gateway, which simplifies the process of adapting internal data, application, and security infrastructure for mobile use. The company also offers developer management solutions, including API Portal, a platform for developer onboarding, engagement, and management; and operations management solutions such as API Service Manager that simplifies API, service, and gateway management across datacenters and the cloud. In addition, it offers identity management solutions, including OAuth Toolkit which empowers users to control access to their APIs; and Security Token Service for API identity translation and federation. Further, the company offers API academy training in the areas of introduction, API design and architecture, API strategy consulting, and hackathon management; IT services, such as architectural consulting, implementation, and operational health check; and gateway, API portal, and administrator training services. The company was founded in 2003 and is based in Vancouver, Canada. Currently, it operates as a subsidiary of CA Technologies.

Attune Systems

Series B in 2005
Attune Systems, Inc. specializes in network file management solutions aimed at simplifying file management for enterprise, government, and educational sectors. The company offers the Maestro File Manager, a file virtualization appliance designed to assist IT administrators in discovering, analyzing, managing, and optimizing heterogeneous file storage resources. In addition to file management, Attune Systems provides services such as archive intelligence, security diligence, data migration and consolidation, disaster recovery, forensic search, and tiered backup and storage with deduplication. Founded in 1999 and headquartered in Santa Clara, California, the company has established strategic partnerships with prominent technology firms including Microsoft, Data Domain, NetApp, Symantec, and Google. However, it has recently experienced significant changes and has become less prominent in the industry.
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