Whoop
WHOOP is the performance optimization system that tracks recovery, training, and sleeping hours thus helping elite athletes and teams win. The company provides athletes, coaches, and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance. It creates a product that makes individuals and teams perform at a higher level through a deeper understanding of their bodies and daily lives. The WHOOP Strap 3.0 collects physiological data 24/7 to provide an accurate and granular understanding of the body. Aurelian Nicolae, John Capodilupo, and Will Ahmed established WHOOP in 2012 and in Boston, Massachusetts.
PUSH Design Solutions Inc. is a technology company based in Toronto, Canada, founded in 2013. It specializes in designing and developing workout performance monitoring solutions, primarily through its PUSH Band 2.0, a wristband that tracks workout data from both the body and exercise equipment. The company offers an online portal that enables users to organize their workouts, training programs, and store their performance data. PUSH operates under two brands: PUSH Pro, which provides solutions for professional sports, wellness, and military sectors, allowing coaches and trainers to schedule and analyze user performance remotely; and PUSH Athlete, which aims to enhance the fitness experience by integrating traditional equipment with advanced technology, offering features such as coaching, data analysis, and community engagement.
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